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In the UK, as in the United States, claims that touch on health issues, even if only implicitly, face an extra dose of scrutiny. A recent decision out of the [...]

The Advertising Standards Authority (ASA) has recently cracked down on misleading advertisements, issuing bans to Huel, Nike, and Sky for breaching advertising standards. Huel, a well-known meal replacement brand, was [...]

As of Tuesday 14 May 2024, the Advertising Standards Authority (ASA) have introduced new rules on the advertisement of alcohol alternatives. To ensure you are up to date with the [...]

Greenwashing, or the use of green 'claims' to improve a business' or product's environmental credentials with consumers, has come under significant scrutiny in recent years. Both the Advertising Standards Authority [...]

Two Instagram reels and four TikTok posts on Grace Beverly's accounts, @gracebeverley, were found to have broken disclosure rules this week, in a decision the ASA described as 'precedent setting'. [...]

On 28th June 2023, Hyundai and Toyota found themselves on the wrong side of the Advertising Standards Authority (ASA) relating to a decision that touches on the automotive and environmental [...]

On Friday 23rd June the UK's Advertising Standards Authority issued an updated version of their guidance on misleading environmental claims. The guidance updates the previous version, from December 2021, (although [...]

On 7 June 2023, the UK Advertising Standards Authority ('ASA') - the UK's independent advertising regulator - banned a series of advertisements from a number of large oil and gas [...]

Over the past few years, the UK regulators concerned with combating 'greenwashing' - i.e., the Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) - have been very [...]

In case you missed it, on 23 March 2023, the ASA published an updated version of its guidance entitled 'Making clear that an ad is an ad'. Perhaps it should [...]

On the 8th February, the Advertising Standards Authority did the double, publishing its first two decisions about whether gambling ads have 'strong appeal' to the under-18s. In the first fixture, [...]

The past year has been eventful for online advertising regulation with important trends emerging that advertisers need to be on top of. The UK government also announced its intention to [...]

An Instagram Story by Tara Maynard, seen on 3 July 2022, featured the text: 'Hairburst BOGOF sale code is TARAMAYS 10 for an extra 10% off. Lookfantastic code is TARAMAYS [...]

With the 2022 FIFA World Cup now less than a fortnight away, the minds of the football-watching public are turning to Qatar. Given Qatar's human rights record and various other [...]

A wise man once observed that 'Just because I'm paranoid, it doesn't mean they're not to get to me.' Well, not such a wise man, but Woody Allen, in the [...]

Oh, to have been a fly on the wall when someone had to tell Gordon Ramsay that the ad for his branded gin had been banned by the Advertising Standards [...]

The commercial, for the supermarket chain Tesco, depicted Santa Claus being cleared to travel. A commercial for the supermarket chain Tesco featuring Santa Claus wielding a vaccine passport was deemed [...]

What do pizza chains, football clubs and crypto trading platforms all have in common? They have all been reprimanded by the Advertising Standards Authority (ASA) for advertisements relating to crypto [...]

The history of advertising is littered with ads banned for sexual or violent content, but one of the highest-profile adverts recently prohibited by the Advertising Standards Authority (ASA) features an [...]

I tend to have a pop at the ASA for taking on the role of the UK's very own morality police. It's not something I enjoy doing (well, maybe just [...]

Last week the Digital, Culture, Media and Sport (DCMS) select committee finally published its long-awaited report into influencer culture. According to Vuelio's UK Influencer Survey 2020, the percentage of influencers [...]

**WARNING: This post quotes the Advertising Standards Authority using actual, hard-core swear words... again! No advertisers swore in the making of this post** The ASA has banned a series of [...]

The Advertising Standards Authority of Ireland ('ASAI') recently warned that it is monitoring the regulatory response in the UK and worldwide to cryptoasset advertising. The ASAI further noted that it [...]

The ASA has issued an 'Enforcement Notice' to over 50 companies that advertise cryptocurrencies, 'instructing them to review their ads and to ensure they understand and are complying with the [...]

Emma, the mattress company, featured a number of claims on its UK website and in a poster that appeared on the London Underground. Ad (a): A product page on the [...]

EU - ADVERTISING AND MARKETING Following a public consultation in October 2020, the ASA has published formal guidance on the advertising of in-game purchases. The guidance aims to prevent harm [...]

On Valentine's Day, while you were staring lovingly into the eyes of your loved one, your pet, and/or Young Wallander (just me?), the ASA published an updated guidance note on [...]

If you're among the over 40% of U.S. consumers who vowed to change how you eat in the new year, fitting into pants that don't have elastic waistbands may be [...]

The UK's leading trade body for advertisers, the Incorporated Society of British Advertising (ISBA), has launched a new Code of Conduct for Influencer Marketing which comes down firmly on the [...]

One of the justifications for advertising in a capitalist democracy is that it lubricates engine of innovation. Without advertising, how can businesses generate the return on investment required for the [...]

This week, the Advertising Standards Authority banned yet another ad for a financial product which falsely claimed to be endorsed by Martin Lewis, the famous financial journalist and founder of [...]

Gambling and football - two words that go hand-in-hand for a lot of football fans. For many punters, having a flutter on a match-day is an essential part of their [...]

In a landmark decision, the Advertising Standards Authority (ASA) in the UK recently ruled that, for the purposes of the CAP Code at least, a social media user may be [...]

Byline: Rachel Siegel The question was plastered throughout London's subway system, and so was the model doing the asking. Clad in a tiny yellow bikini, her rib cage clearly visible, [...]

Byline: Mark Ritson Jun 16, 2019 (The Australian - ABIX via COMTEX) -- Britain's Advertising Standards Authority has adopted a new rule that bans gender stereotypes in advertising. Commenting on [...]

Advertising agencies aren't often employed to create interesting concepts for job adverts and it is easy to forget that, just like any other advertisement, job ads must abide by the [...]

With the growing use of social media platforms and the evolution of a new kind of e-celeb, it is no surprise that brands are increasingly utilising the platforms of celebrities, [...]

Following receipt of 17 complaints the Advertising Standards Agency (ASA) has today banned advertisements shown during ITV 2's Love Island for breast enhancements, on the basis that they were considered [...]

22 complaints were received by the Advertising Standards Authority (ASA) from viewers who described adverts by online fashion retailer Nasty Gal as 'socially irresponsible'. The adverts which aired earlier this [...]

Jonny Mayner reviews two Advertising Standards Authority Decisions from 2018 in which the regulator has taken a view on the validity or subsistence of intellectual property rights. Is the ASA [...]

Adverts, for online pharmacist Pharmacy2U, appearing on Twitter and TV claiming that managing repeat prescriptions online could save the NHS 'over £300 million a year on prescription costs' have been [...]

Today, the Advertising Standards Authority in New Zealand released a new Advertising Standards Code. The new Code consolidates standards that were previously found in the Advertising Code of Ethics, the [...]

The Committee of Advertising Practice (CAP) has published an enforcement notice on advertised delivery restrictions and surcharges, alongside additional guidance on delivery charges. CAP's enforcement notice With the ever increasing [...]