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In Malaysia's present scenario, competency in English is not a surety despite it being part of the curriculum from the very start of primary education. In view of the importance of lexical knowledge in language development and the hypothesised superiority of pictorial stimuli, the present study tested the effectiveness of an image-driven intervention for receptive and productive vocabulary knowledge development among Malaysian Year 1 students. A quasi-experimental design was utilised, involving Experimental and Control groups (totalling 159 participants). Three tiers of testing were administered -- pre-testing, post-testing to measure for recall, and delayed post-testing for retention. The Experimental group experienced five imagedriven sessions designed for lexical development (one session per week, 30 minutes per session). The Control group was not accorded the same treatment. Approximately 90% of the participants belonged to the B40 (Bottom 40%) group -- the group with the lowest income level in Malaysia. Despite the lack of statistical significance, our findings on the whole show development with respect to the participants' lexical knowledge after experiencing the image-driven intervention, with raw scores clearly indicating receptive and productive vocabulary improvement at both the recall and retention stages. The study's findings extend the current knowledge base, especially within the Malaysian domain which suffers from an unfortunate lack of similar studies focusing on lower primary learners. Also, the results appear promising (with only five treatment sessions) and pave the way for more research concerning the effectiveness of the intervention among young ESL/EFL learners. [ABSTRACT FROM AUTHOR]