9 results on '"Abrokwah-Larbi, Kwabena"'
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2. The nexus between customer value analytics and SME performance in emerging market: a resource-based view perspective
3. Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
4. The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy
5. The impact of marketing modification on the performance of food processing SMEs in Ghana
6. The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions
7. The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy
8. The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
9. Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
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