1. Survey of Public Participation in the Arts: Musical Theater, Operetta, and Opera Attendees.
- Author
-
Ziff Marketing, Inc., Brooklyn, NY. and Abreu, Dan
- Abstract
Research presented in this report focuses on data obtained through the 1982 and 1985 "Survey of Public Participation in the Arts" and relates to musical theater, operetta, and opera attendance. The objectives of this study were to focus on those findings which might help opera or musical theater organizations attract and understand attendees and to present the findings in an accessible and useful format. Data are presented in categories representing attendance, attendees' backgrounds, arts participation, and attendees' lifestyles. Compiled data on musical theater, operetta, and opera attendees are examined according to those who reported attending in the most recent year studied: (1) a musical stage play, operetta, or opera; (2) a performing arts activity that was not a musical stage play, operetta, or opera; (3) a musical stage play, operetta, or opera both in live performances and through radio, television, or recordings; and (4) other forms of arts activities only, but listened to musical stage plays, operettas, or operas on radio, television, or recordings. Data are also examined concerning those persons who reported no attendance at a performing arts activity, an art museum, or an art gallery, and demographic factors affecting attendees and non-attendees are described. Numerous tables are included. (JHP)
- Published
- 1987