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Digitization and the internet are new phenomena which have greatly changed the way in which modern-day businesses are run. Enterprise resource planning (ERP) is one such system developed as a result of digitization in order to improve firm supply chain efficiency. This study investigated the relationship between digital and sustainable supply chain (in this case the ERP system) and firm competences of supply chain management. 33 respondents from e-commerce firms volunteered to take part in the data collection process of the study, with a majority of them being information technology (IT) managers. The hypothesized relationships were analyzed using structural equation modelling (SEM). Findings of the study depict that all the hypothesized relationships were significant (p

This research aimed at identifying the impact of psychological capital dimensions (self-efficacy, hope, optimism and resilience) on team performance at advertising agencies operating in Amman city. Moreover, the study examines the moderating role of leadership behavior on the relationship between the psychological capital and team performance. The researchers rely on descriptive and analytical approach, where the research population consists of all employees working in thirteen advertising agencies operating in Amman city. Convenience sampling technique was applied to distribute (250) questionnaires on the research sample. To analyze the research data; the researchers used a set of statistical methods including Cronbach's alpha along with a normality test, standard deviation, exploratory factor analysis, confirmatory factor analysis, multiple regression, interactive hierarchical regression and process procedures methods using SPSS-V20 and AMOS-V23. The results indicate that there was a statistically impact of psychological capital dimensions (self-efficacy, hope, optimism and resilience) on team performance in advertising agencies operating in Amman city. There was also a significant and role for leadership behavior as moderating variable between psychological capital dimensions and team performance.

Jordan pharmaceutical sector reflects a complicated multichannel network of pharmaceutical companies (sellers) and pharmacies (buyers). However, the key objective of this study is to investigate the impact of shared values, interdependence, relationship termination costs and emotional intensity (the independent variables) on the expectation of relationship continuity (the dependent variable) between sales representatives of pharmaceutical companies and pharmacists in the Hashemite Kingdome of Jordan, as well as, to explore the role of trust as mediating variable. To achieve that; a self-administered questionnaire has been created and distributed out of a total sample of 500 pharmacies located in the capital of Amman. The findings of the multiple regression tests shown that; emotional intensity is the most influential variable on expectation of relationship continuity, followed by relationship termination costs, shared values and interdependence respectively. Furthermore, trust variable has been found to play a major role as mediating variable. Accordingly, the researcher provided managerial implications and recommendations for upcoming related research.

This study aimed to investigate the moderating effect of supply chain eco-centricity on the relationship between green supply chain management dimensions firm's performance. A self-administered questionnaire was distributed on three well-known firms in the industrial sector in Aqaba-Jordan, from which total (313) questionnaires were administered to selected respondents. The study used descriptive statistics and multiple regression models to determine the level of significance among selected variables. Findings revealed that green procurement significantly and positively affect firm's performance. The results of the multiple regression analysis revealed that there is no significant effect of supply chain eco-centricity in the relationship between green supply chain management dimensions and firm's performance in the industrial sector, p > 0.05 (p = 0.9057). Conclusively, the result implied that an increase in performance of manufacturing firms is likely through embracing green procurement practices within the upstream of supply chain.

Information technology (IT) capabilities consider the foundation stone for telecoms organizations to achieve market agility, in view of the fact that these capabilities can provide those organizations with enormous data about the overall market surroundings; thus they can quickly respond to seize on opportunities and avoid various threats. However, the focal point of this research is to examine the role of IT capabilities in capitalizing market agility. A selfadministered questionnaire was distributed on a total sample of (192) IT employees working at one of these Jordanian telecoms organizations (Zain, Orange and Umniah) from different managerial levels. The findings of multiple regression test showed that; IT business spanning capability is the most influential dimension on market agility, and respectively, IT infrastructure capability and IT proactive stance capability. Accordingly, the researchers recommended both managerial implications and directions for other researchers in this rich area to better appreciate critical IT capabilities with the purpose of attaining superior market agility.

The purpose of this research is to examine the effect of perceived usefulness, perceived ease of use, perceived trust, perceived enjoyment, and subjective norms on users’ satisfaction and continuance intention to use Facebook in the Hashemite kingdom of Jordan. Using a structured questionnaire, the primary data was collected from 584 users’ who have an active Facebook accounts. Multiple regression analysis was employed to test the research model and hypotheses. The research findings indicated that perceived usefulness, perceived ease of use, perceived trust, perceived enjoyment, and subjective norms have a positive and significant effect on users' satisfaction and continuance intention to use Facebook. The findings also indicated that the strongest predictors, based on beta values, on both users’ satisfaction and continuance intention to use Facebook is subjective norms, and respectively; perceived enjoyment, perceived usefulness, perceived ease of use, and perceived trust. Research results, recommendations, and future research opportunities are also discussed.

The purpose of this research is to investigate factors impact Jordanian customer engagement in electronic word of mouth eWOM on social networking sites SNSs of non-profit organizations NPOs. Through a thorough literature review, the researchers developed a framework to describe the relationships between the research independent, dependent and moderating variables. The research sample consisted of 367 respondents who only have running accounts on at least one of these SNSs (Facebook, Twitter, YouTube and Instagram); and who also have had in seeking or sharing for information about one or more of theseNPOs in Jordan (king Hussein cancer center, tkiyet um ali and injaz corporation). Accordingly, multiple regression analysis has been used; the research findings confirmed that perceived trust in contacts on SNSs, customer involvement in SNSs and perceived usefulness respectively impact customers engagement in eWOM on SNSs of NPOs. Moreover, the moderating role of habit was also supported. Thus, the conclusions of this research, recommendations and directions for other researchers within the same field also have been discussed.

The main objective of this research is to examine the effect of electronic customer relationship management (eCRM) practices provided by banks operating in Jordan on electronic word of mouth (eWOM) on these banks social networking sites (SNSs) namely Facobook, Twitter and Instagram. Throughout a comprehensive reviewing of literatures in this growing area; the researcher built up a research model to describe the relationships between the research independent, dependent and mediating variables. Moreover, well structured questionnaire has been used to gather data from the research sample which consisted of 507 customers, who have had an e-transaction with their banks, and have active accounts on one or more of the previous SNSs. Accordingly, multiple regression test was used to analyze gathered data; the results showed that electronic direct mail, perceived rewards and interpersonal communication are respectively affect eWOM of banks SNSs. What is more, the mediating role of customer satisfaction was supported. Hence, conclusions, managerial implications and suggestions for upcoming researches are also provided.

The main objective of this study is to examine the effect of relationship marketing factors on customer retention through relationship quality in the Jordanian’s pharmaceutical business sector. This study adopted the customers' views, the retail pharmacists who are dealing directly with the pharmaceutical companies' suppliers. The conceptual framework of this study was tested using data gathered from the questionnaires directed to a total sample of 500 retail pharmacies located in Amman and Zarqa. The statistical results indicated that communication significantly and negatively affects relationship quality. While seller expertise, which is the most influential factor within relationship marketing factors that affects relationship quality, has a positive and significant effect on relationship quality. The results of the comparison level of alternatives showed that it has a positive and significant effect on trust, no effect on satisfaction and positive but insignificant effect on commitment, while the dependence on seller indicated a positive but insignificant effect on commitment and satisfaction, while it has a positive and significant effect on trust. Regarding the results of cooperation, it affects trust and commitment significantly and negatively while it has a negative insignificant effect on satisfaction. The results of the effect of relationship quality on customer retention, showed a positive and significant effect of satisfaction and commitment on customer retention, while trust has insignificant effect on customer retention. Accordingly, research marketing implications, recommendations, and directions for future research are also discussed.

The aim of this research is to examine the main factors affect mobile phone brand choice from a behavioral perspective, through analyzing a set of pre-behavior and post-behavior factors from a Jordanian customer’s perspective, the research adds value to the behavior analysis literature by expanding the scope of the Behavior Perspective Model (BPM) applications within a real behavior setting. Using a structured questionnaire consisted of a pre-tested set of questions, which were distributed to a hundreds of respondents in three main Jordanian universities. A Multinomial Logistic Regression analysis is used to investigate the predetermined factors that affect mobile phone brand choice as proposed by the BPM. Research results, conclusions, recommendations and future researches are also discussed.

The main objective of this research is to examine the impact of perceived electronic word of mouth (eWOM) on purchase intention; by taking the corporate image as mediating variable. This research adopted the customers' views; secondary schools students who are familiar and have an active account on one or more of these social networking sites (Facebook, Twitter, Youtube, and Instagram). The conceptual framework of this study was tested using data gathered from the questionnaires directed to a total sample of 1000 students located in Amman. The statistical results of the multiple regression test indicated that eWOM quality, eWOM credibility, and eWOM quantity respectively; are significantly and positively impact purchase intention. In terms of the mediating role of corporate image the results indicated that corporate image mediate the relationship between the independent and dependent variables. Accordingly, Research conclusion, recommendations and future research are also discussed.