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İlk olarak filozofların tanımlamaya çalıştığı zaman kavramı, Sanayi Devrimi ile modern insanın yaşamında en önemli kaynaklardan biri haline gelmiştir. Ekonomistlerin ve sosyologların öncülüğünde zaman kavramı akademik bir çalışma alanı olmuştur. Pazarlama akademisyenleri ise öncü çalışmalarda zaman kavramını teorik olarak ele almış ve pazarlama ve tüketici davranışları için önemini açıklamaya çalışmıştır. Daha sonraları, özellikle Kuzey Amerika merkezli pazarlama akademisi merkezli çalışmalarla tüketici davranışında ve pazarlama yönetiminde zamanın önemli bir faktör olduğu tespit edilmiştir. Bu çalışmada, bibliyometrik analiz ile Kuzey Amerika merkezli olan ve temelde zamanı inceleyen tüketici davranışı çalışmalarının genel bir çerçevesi çizilmiştir. Uluslararası çalışmaların büyük bir kısmında nesnel zaman deneysel tasarım kullanılarak ürün yaşam döngüsü, ürün benimseme, karar verme, bekleme süresi, tüketici memnuniyeti, zaman kısıtı ve bağış davranışı gibi çeşitli konu başlıkları altında incelenmiştir. Ulusal pazarlama literatüründe ise zamanın oldukça sınırlı bir şekilde ele alındığı tespit edilmiştir. Ayrıca, çalışmada ulusal pazarlama literatüründeki zaman konulu çalışmaların içerikleri incelenerek gelecekte bu konuda araştırmacıların inceleyebileceği araştırma soru önerilerinde bulunulmuştur. The concept of time, which has long been a subject of philosophical inquiry, has assumed a critical role as a valuable resource in the lives of individuals with the advent of the Industrial Revolution. Under the guidance of economists and sociologists, the study of time has emerged as an academic field of interest. At the same time, marketing scholars have engaged in theoretical investigations, delving into the concept of time and highlighting its relevance to the fields of marketing and consumer behavior. Subsequently, the understanding of time as a key determinant in consumer behavior and marketing management has gained prominence, particularly within the context of North Americabased marketing studies. This study uses bibliometric analysis to provide a general overview of North America-based consumer behavior studies that focus primarily on the concept of time. Extensive international research has predominantly used experimental designs to examine objective time in various domains, including product life cycle, product adoption, decision making, waiting time, consumer satisfaction, time constraints, and donation behavior. In contrast, the study of time within the domestic marketing literature is found to be significantly limited. This study examines the content of existing studies on time in the national marketing literature and proposes potential research questions for future investigation by researchers in the field.

Günümüzde artan rekabet ortamı ve tüketiciye sunulan çeşitliliğin fazla olması, işletmelerin rakiplere kıyaslafark edilebilir ve tercih edilebilir olma isteğini arttırmıştır. Bu rekabetçi ortamda işletmelerin tüketiciyeulaşabilmek ve kendilerini anlatabilmek için kullanabilecekleri en önemli araçlardan bir tanesi reklamlardır.Reklamın bu denli önemli olduğu bir dönemde, izleyici tarafından nasıl algılandığı ve satın alma niyetini nasıletkilediği önemli bir soru işareti olarak belirmektedir. Bu doğrultuda bu çalışmada beyaz eşya sektöründereklamda izleyici algısı bileşenlerinin reklama yönelik tutum ve satın alma niyeti üzerindeki etkisi incelenmiştir.Beyaz eşya sektörün tarafından yapılan reklamlar hakkında bilgisi olan tüketicilere ulaşabilmek adına en fazlabir yıldır evli olan ve beyaz eşya satın almış 480 kişi çalışmanın örneklemini oluşturmaktadır. Tüketicilerdenonline anket yöntemi ile veri toplanmıştır ve verilerin analizi yapısal eşitlik modellemesi ile gerçekleştirilmiştir.Elde edilen bulgulara göre; izleyici tarafından bilgilendirici ve eğlendirici olarak algılanan reklamların, reklamayönelik tutum üzerinde etkisi vardır. Bunun yanında bilgilendirici olarak algılanan reklamların satın alma niyetiüzerinde olumlu bir etkisi söz konusudur. Ayrıca reklama yönelik tutumun, satın alma niyeti üzerinde olumluetkisi olduğu da tespit edilmiştir. The increasing competition environment and the high diversity offered to the consumers increased the desire_x000D_ of businesses to be noticeable and preferable compared to competitors. In this competitive environment,_x000D_ advertising is one of the most important tool that businesses can use to reach consumers and present their_x000D_ products or services. In a world where advertising is so important, how the ad is perceived by the audience_x000D_ and how it affects the intention to buy appears to be an important question mark. In this vein, the effect of_x000D_ audience perception components on attitude toward advertising and purchase intention were examined in in_x000D_ the white goods sector. The sample of the study is 480 people who have been married and have been buying_x000D_ white goods for at least one year in order to reach consumers who have information about the advertisements_x000D_ made by the white goods sector. Data were collected from consumers by online survey method and the_x000D_ analysis of the data was carried out with structural equation modeling. According to the findings,_x000D_ advertisements perceived as informative and entertaining by the audience have an effect on the attitude_x000D_ towards advertising. In addition, advertisements perceived as informative have a positive effect on the_x000D_ purchase intention. On the other hand, it has been determined that the attitude towards advertising has a_x000D_ positive effect on the purchase intention._x000D_

Today's intense global competition conditions have led the local and small markets to leave their places to bigger and more developed markets. In addition to this, businesses have to make different strategic decisions in order to survive and profit. One of the ways for firms that fail to increase their brand equity with their own resources is to go through a merger and / or acquisition transaction with a different firm. In this way, firms which benefit from each other's strengths are striving to exist, differentiate and grow in an international competitive environment with the impact of globalization. The main purpose of this research is the effect of market and brand performance on competitiveness in the context of mergers and acquisitions transactions which are done in Turkey. The universe of the study is the firms that have performed mergers and acquisitions transactions in Turkey. Between 2010 and 2017, 2287 firms that have performed mergers and acquisitions transactions constitute the sample framework of the study and the sample size is limited to 243 enterprises. As a result of the analyses, the current status of the effect of brand performance on competitiveness according to our findings has been evaluated, and new proposals regarding this topic have been made for future researches. (C) 2019 Published by Future Academy www.FutureAcademy.org.uk

The aim of this study is to investigate the effects of market orientation and brand orientation on firm performance. An integrative approach is used in designing the research model. Market orientation and brand orientation taken as antecedents of firm performance are included in the model as existed in the literature. However, researches on how companies become market-oriented, brand-oriented and how market orientation and brand orientation affect firm performance are still rather limited. Therefore, the aim of this paper is to propose a theoretical model showing what factors contribute to market orientation and brand orientation, as well as the their effect on firm performance for Turkish brands. Variables in the proposed research model were measured by scales already existed in the literature. A questionnaire form is used via both online and face-to-face interviews for gathering data in the survey. Data were collected from the firms which are members of United Brand Association with 144 firms. The universe of the research consists of the marketing manager, the brand manager and / or the corporate communications managers of the companies that are members of the United Brands Association. This paper also demonstrates a value for its sectoral brands-specific findings. (C) 2017 Published by Future Academy www.FutureAcademy.org.uk