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The DTI has launched its latest firework safety campaign, reminding retailers it is illegal to sell fireworks to anyone under the age of 18. Campaign sponsors include [...]

Asda plans to invest 1m [pounds sterling] in a campaign to promote British fruit this autumn. The Top British, Fruit campaign will launch in all 247 Asda stores on Monday [...]

Asda has launched an aggressive bid to boost non food sales with the introduction of 5,000 new home and leisure products. The new range of microwaves, DVDs and bikes has [...]

Asda is to include pharmacies in a massive expansion drive for its speciality division. The supermarket giant has committed itself to an ambitious three-year plan for the development of its [...]

It's all change in the retailer activity chart this week with Safeway surging from third to first and last week's leader Sainsbury slipping to last place, dropping almost 10%. Soft [...]

Over the next six weeks Asda is trialling sales of Oke brand Fairtrade bananas in 31 of its stores located in the West Midlands, East Anglia and London. The fruit [...]

Asda and Waitrose are focusing on convenience with their Christmas food ranges. Under the logo 'Christmas made easy', Asda promises to take the strain out of Christmas for the consumer. [...]

Asda has produced a UK version of Wal-Mart's long running American tv ad campaign in which its customers explain why they love the chain. The new campaign -- called Real [...]

A greater diversity in the brands on promotion can be seen this week, along with a more even distribution of activity across them. Stella Artois holds the number one spot [...]

Asda has placed an ad in The Stage magazine looking for 100 budding actors to provide instore entertainment for customers as they shop. Prospective greeters will be expected to 'keep [...]

* Andrew Czarnowski examines the effect EDLP has had on Asda's relentless growth in market share Asda's story has much of the blockbuster novel to it. Founded by grounded Yorkshire [...]

* The Co-op's attack on Asda's Good for you! range has again placed under the spotlight the issue of whether retailers' labelling standards are good enough. Asda's decision to turn [...]

The Grocer this week launches a pioneering survey benchmarking the performance of the own label sector. We asked buyers in the supermarket and independent sectors to tell us who their [...]

Culinary items climbed to the top of the charts this week, closely followed by confectionery in second place. The leading category is particularly strong in Asda stores and Batchelor's super [...]

St Valentine's Day has appeared the most dominant theme in store with a range of promotions reflecting the event. The display of so much confectionery has seen gondola ends, side [...]

Grocery stores may have the same aims in mind -- to sell product, at a profit, to consumers -- but they have very different approaches. We take a look at [...]

Wednesday's visit to France by Food Standards Agency officials to check procedures ensuring unsafe beef cannot be exported to this country was a less rigorous exercise than most media reports [...]

A current ad campaign for Stella Artois carries the `reassuringly expensive' strapline. But Asda's latest commercial quotes a knock-down price of 13.49 [pounds sterling] for 24 cans. We phoned Whitbread's [...]

Disillusioned by Wal-Mart culture Sir; We read in The Grocer week in week out that Wal-Mart is having problems in Germany, but with Wal-Mart being a successful company worldwide, you [...]

The big supermarket chains have almost doubled their share of the UK's 3b.5n [pounds sterling] childrenswear market in the past five years, and now account for 12% of all sales, [...]

Cross merchandising, dual siting and on pack promotions have been combined for a deal on Stella Artois. Interbrew UK and Asda have combined to link the premium lager with the [...]

ASDA Smart Price, Great Value and Sam's Choice arrive as WalMart moves to develop Asda's pwn label clout Asda is axing its Farm Stores range of discount lines in favour [...]

Asda says it will improve the health of the nation by stripping fat, salt, additives and allergens from all own label foods. Its pledge will see a 10% reduction in [...]

Asda regularly tops The Grocer 33 but its online service is still proving a fiasco. Six months after our last online shop and Asda, the worst performer last time, still [...]

A major battle is brewing between the multiples for supremacy in the premium own label market. Tesco is gearing up for a complete overhaul of its Finest range in October [...]

Asda has been living up to its low price promises at its Beddington Lane store in Croydon. When a power surge wiped out its tills for two hours on Sunday, [...]

Asda has dropped the £15 cap introduced in October to its Asda Price Guarantee vouchers. The retailer imposed the limit after hundreds of shoppers exploited a loophole in its APG [...]

Tesco and Asda are the first of the multiples to announce their Christmas drinks promotions in what promises to be the trade's most competitive fight for sales ever. In its [...]

It seems all's fair in love and war for Safeway and Asda--both want customers to wed in their stores as their Scottish turf wars take a surreal turn. Safeway says [...]

You Asda hand it to them. Less than a week after my assertion that Brand Manufacturers are making a comeback at the expense of Own Label, one of Britain's major […]

SIR; As your timely The Grocer 33 online survey hinted at last week (p29), the online opportunity still beckons, especially within the M25. Tesco has always been intelligent in its [...]

The retailer chart is stable this week, with Asda forcing the only change in positioning--down to second place after sharing the top spot with Morrisons last week. Although Safeway remains [...]

Morrisons and Asda share top spot in the retailer chart, and stand eight percentage points ahead of the rest. Tesco moves up to third place, pushing Safeway down to number [...]

Asda claims to have grown its sales of French wines by 12.8% after throwing its weight behind the launch of a new label. The retailer took 10 lines from the [...]

Asda has signed pop acts including S Club Juniors, Hear'Say and Atomic Kitten for a Children in Need fundraiser concert in its Gateshead store car park on Sunday. It expects [...]

When Asda chief executive officer Tony de Nunzio made batteries a key performance indicator earlier this year sales grew by 75%. This shows that, no matter how great the above-the-line [...]

LEEDS, England -- Since the 1999 acquisition of Asda PLC Wal-Mart executives have often pointed out the many best practices in food retailing and merchandising they have borrowed from the [...]

Asda is revamping its sampling activity with a new look and new features for manufacturers. After nearly a year of work with its field marketing agency the results are being [...]

Cadbury and Asda say their sponsoring of the Commonwealth Games in Manchester has paid massive dividends. Asda's profile has been boosted by its association with the games and its involvement [...]

Citizen's Advice Bureaux staff will be in Asda stores between September 3 and 6 to offer customers advice in an Asda drive to raise awareness of the [...]

Asda is exploring ways to utilise its home shopping delivery fleet to offer a mini backhauling exercise. Options being explored include a video or catalogue returns system. Asda @t Home [...]

Asda jumps from third place to the top of the chart this week with a lead of six percentage points, forcing Morrisons into second place. Safeway has dropped one position [...]

Asda, Safeway, Sainsbury and Tesco are promoting Spanish seedless white grapes over the next two months in the first national 90,000 [pounds sterling] promotion administered through Foods from Spain. This [...]

Asda is to overhaul its 8,000-strong own label product range over the next 18 months in a multi-million pound programme. The strategy, which takes in both food and non-food, sees [...]

Desperate to squeeze the last drop of publicity from the World Cup, despite England's heroic failure against Brazil, Asda is offering free eye tests to all FA referees and assistants. [...]

Morrisons remains top of the stores chart although its lead has been cut once again, with Asda just a little over two percentage points behind in second place, and Safeway [...]

Safeway has moved up the chart to second place, reducing Morrisons lead in the top spot to 13 percentage points and forcing Asda down to number three. The rest of [...]

Morrisons continues to lead the field in the fascia chart this week standing 15 percentage points ahead of Asda at number two. Safeway and Somerfield have each remained in the [...]