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The purpose of the current study is to investigate how the views of domestic tourists affect their propensity to adopt platforms and tools for digital marketing. On the basis of the perceived organisational E-readiness and the revised information systems success model, regression analyses were employed to evaluate the assumptions based on 375 self-administered questionnaire surveys done with tourist businesses. The selection of questionnaires was based on a convenience strategy and a stratified proportional sampling method. The results of the research indicate that user satisfaction, system quality, IT infrastructure, information quality, service quality, and top-level management support are substantially associated with the use of digital marketing platforms and tools. The results of this study have practical and policy implications for legislators, marketers, and managers as they design successful and efficient digital marketing strategies to satisfy the requirements and expectations of tourist businesses. [ABSTRACT FROM AUTHOR]

This study aimed at identifying local society's attitude towards woman's work in tourism sector in Jordan, through the examining the relationship among social, demographics, economic and variables, and society's willingness towards woman's work in tourism sector and to examine challenges that hinder woman work in tourism sector, and relationship with demographic, social and economic factors. In addition, to explore as privations and solutions which may contribute in the increase of woman participation in tourism sector from society's perspective? Study revealed the presence of positive attitude by local society towards woman entry to labor market in general, however, in regard to woman's work in tourism sector, results revealed that, although there is a positive attitude by society, towards woman's work in tourism sector in medium degree, however, people still prefer more woman's work in traditional professions than her work in tourism sector. [ABSTRACT FROM AUTHOR]