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The agricultural food market is considered one of the strategic markets, because it ensures the provision of food security for the country’s population through products that contain animal protein, the most important of which is poultry meat. Poultry farming has great competitive advantages compared to raising large animals, because its production cycle is short (45 days) compared to fattening calves (6 months). Therefore, the capital cycle is higher and thus increased profitability compared to the production of red meat. An analysis of the market potential of poultry meat in Egypt compared to global trends has untapped niches in both local and foreign markets. The most important of which is the lack of selfsufficiency in certain areas of the country in this product, as well as the difference in standards for poultry meat consumption in Egypt compared to the leading countries in this industry, the low level of deep processing in most economic entities, the low share of meat from other countries, and the small export volume of poultry meat. In addition, through SWOT analysis, the strengths and weaknesses of this industry, its potential threats and opportunities, which are recommended to be taken into account when developing a strategy to improve the efficiency of this industry, while also taking into account contributing to the developments of this industry and working to further achieve economic feasibility and expand the possibilities of Target market for poultry meat. [ABSTRACT FROM AUTHOR]

This research was carried out during 2019/2020 and 2020/2021 seasons, at the Experimental Station of the Central Laboratory for Agricultural climate CLAC, A.R.C, Dokki, Giza. This experiment was done under a plastic greenhouse to investigate the growth, fruit quality parameters and yield of sweet pepper plants grown under two different plastic mulch color and three different treatments of Nostoc clacicola fertilizations. The plastic mulch treatments were transparent polyethylene and white polyethylene with 100 microns thickness. Bare soil (uncovered soil) was used as a control. Transparent and white polyethylene was laid after the establishment of the double rows (0.80 m width). Beds were manually installed to correspond to treatments and Nostoc clacicola fertilization treatments: Nostoc clacicola foliar fertilization, Nostoc clacicola soil fertilization and Nostoc clacicola foliar with soil fertilization (spray+ Soil). Vegetative growth (plant height, stem diameter, number of leaves/plants, number of branches/plants, leaves fresh weight and leaf area), as well as fruit yield and quality (total yield, fruit length and fruit diameter), chemical contents (Nitrogen, Phosphorus, Potassium, Leaves dry matter% and Vitamin C) of sweet pepper (Capsicum species) Gedeon F1 Hybrid. Obtained results revealed that using transparent plastic mulch with a combination of Nostoc clacicola foliar and soil fertilization enhanced all vegetative growth measurements and increased all assayed chemical constituents of plant leaves, as well as increasing total fruit yield and components. [ABSTRACT FROM AUTHOR]

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