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7 results on '"ABC Cable Network Group -- Marketing"'

1. A lighter pitch for 'Catch': TGIT has built a reputation for drama with an edge; now Shodaland's latest thriller recasts itself in a more playful light

Author

Birnbaum, Debra

Subjects
ABC Cable Network Group -- Marketing, Cable television broadcasting industry -- Marketing, Television programs -- Marketing, Company marketing practices, Arts and entertainment industries, Business
Abstract

Mireille Enos is smiling. It's a sly, sexy smile, but it's a definite, tooth-baring grin--one viewers rarely got to see through her four seasons as the grim homicide detective Sarah [...]

Published
2016

2. Disney Invites Kids to Touring Playhouse

Author

HOGAN, MONICA

Subjects
ABC Cable Network Group -- Marketing, Disney-MGM Studios -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Cable television/data services, Company marketing practices, Arts and entertainment industries, Business, Mass communications
Abstract

In anticipation of the early 2002 launch of the standalone Playhouse Disney channel, ABC Cable Networks Group is strengthening the preschooler-targeted brand with a 10-week mall tour, a live stage [...]

Published
2001

3. Disney VOD coming to Cablevision subs

Author

Amdur, Meredith

Subjects
Cablevision Co. -- Marketing, Walt Disney Co. Walt Disney Studios -- Marketing, ABC Cable Network Group -- Marketing, Cable television broadcasting industry -- Marketing, Company marketing practices, Arts and entertainment industries, Business
Abstract

Cablevision will become the first U.S. cable op to offer Disney Channel on Demand, the Mouse's new branded service. Deal took nearly a year of negotiations, as ABC Cable Networks [...]

Published
2003

4. ABC Cable uses content to drive modem growth. (Content)

Author

Stump, Matt

Subjects
ABC Cable Network Group -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Cable networks (Television) -- Marketing, Cable television/data services, Company marketing practices, Arts and entertainment industries, Business, Mass communications
Abstract

ABC Cable Networks Group will unveil four broadband content promotions in 2003, designed to help cable operators push cable-modem service to a wider audience. 'We want to help them drive [...]

Published
2002

5. ABC cable touts 'imagination

Author

Moss, Linda

Subjects
ABC Cable Network Group -- Marketing, Cable television broadcasting industry -- Marketing, Company marketing practices, Arts and entertainment industries, Business, Mass communications
Abstract

Trying to build bridges, the ABC Cable Networks Group has a new slogan--'Imagination is Part of the Deal'--and is kicking off a trade campaign to trumpet the group's commitment to [...]

Published
2004

6. ABC Cable Networks Group. (Campaigns)

Subjects
ABC Cable Network Group -- Marketing, Walt Disney Co. Consumer Products -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Mail-order industry -- Marketing, Online services -- Marketing, Cable television/data services, Company marketing practices, Online services, Business, Mass communications
Abstract

ABC CABLE NETWORKS GROUP and DISNEY CONSUMER PRODUCTS WORLDWIDE have slated major promotion plans for DISNEY CHANNEL's Kim Possible series. Under an exclusive contract, WAL-MART will feature scores of tie-in [...]

Published
2003

7. ABC cable grows evergreen promos

Author

Forkan, Jim

Subjects
ABC Cable Network Group -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

Even though MSOs increasingly are asking for customized sales promotions from networks, many continue to opt for the plain-vanilla variety -- those that are variously described as turnkey, off-the-shelf or [...]

Published
2003

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