Search

This article considers the influence of financial support on developing the territory`s touristic potential. Having applied economic-mathematical and statistical methods, the authors have analyzed the touristic and investment potential of Kirov region. They have come to the conclusion that the financing of developing the territory`s touristic and investment potential is performed mainly using the federal and regional budget funds within the framework of the approved Development Strategy of Territories, the share of private investment is rather small. Using the methods of logical qualitative judgments and scientific assessment on the basis of the existing Program for Tourism Development Program in Kirov region, the authors have offered a two-stage innovative scenario for developing the territory. This scenario relies on the available resource base and its development prospects on account of additional financing. Attracting additional investments in developing the touristic potential of Kirov region is possible due to the image promotion of the region, the popularization and enhancement of the status of events held on its territory, as well as the development of infrastructure facilities. In our opinion, the possibility to invest in developing infrastructure facilities is of prime importance as infrastructure facilities greatly affect the increase in tourist flow of the region.

The purpose of the work is to study the sense of the process of transformation of the approach to market segmentation within crisis management of global entrepreneurship. This research is of fundamental character, which determined selection of its methodological basis. The work uses such methods of scientific research as classification, problem and comparative analysis (and method of data comparison) and synthesis, method of analysis of causal connections, hypothetical and deductive method, expert evaluation, formalization, and strategizing. The authors performed classification and comparative analysis of existing quantitative and qualitative approach to segmentation of market by entrepreneurial structures, performed evaluation of their applicability to management of global entrepreneurship, and developed a new approach and offered a framework strategy of successful market segmentation within crisis management of global entrepreneurship. The most important conclusion of this research is confirmation of the fact that traditional quantitative and qualitative approaches to market segmentation are not applicable within crisis management of global entrepreneurship due to insufficient flexibility of selection of targeted segments. The sense of the process of transformation of approach to market segmentation within crisis management of global entrepreneurship consists in application of more complex logic of market segmentation and selection of its targeted segments depending on the phase of economic cycle.