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Universities play a crucial role in creating a better pathway for providing better education to the young generation of students. While many studies worldwide have indicated the benefits of using E books and a higher preference of E books among the younger generation Gelfand (2002), the acceptance of E books is relatively slow. Many research indicate that Digital Learning or E books are able to meet the expectations of this current generation popularly known as Digital Natives. There are also a great number of challenges faced by stakeholders in adoption of E books in their academic process Rowlands (2007). Universities will have to move towards adopting Digital learning platforms for a better teaching learning process thus acting as a pioneer for other colleges to follow. This paper attempts to study why Universities should push towards E books and find out the stakeholders view about the usage of E books as a learning platform and to obtain the benefits and drawbacks of using E books and what are the benefits and challenges for the key stakeholders in the higher educational system. The study was carried out as a descriptive study in which four major stakeholders were selected, and interviews were conducted and data collected. Using structured and semi-structured questions, participants were asked to describe and reflect on their E book experiences. The results of the study indicate that all major stakeholders agree on the benefits of using E books have also identified few challenges. The challenges vary for each stakeholder and the analysis of the pain points indicate the need for universities to play an key role and ensure that the challenges are taken care before the benefits of E books be reaped. By analysing the benefits and drawbacks of the various stakeholders the benefits of using E books outweigh the disadvantages and hence universities should act as nodal centers to find solutions to overcome the stated problem. [Note: The issue number (1) shown on the PDF is incorrect. The correct citation for this article is v13 n2.]

In today's business landscape, customers hold a central position. They possess extensive knowledge and understanding of various brands' products and services. Consequently, it has become crucial for businesses to engage customers through multiple channels and touchpoints, encompassing both online and offline realms. By delivering a versatile and seamless brand experience, companies can gain a significant advantage over their competitors. Understanding the omnichannel marketing strategy and its applications has thus become indispensable. The literature review findings enable a deeper understanding of the omni-channel strategies employed by brands. They also shed light on the customer-centric focus within omnichannel marketing and the factors that influence omnichannel performance. Additionally, the study endeavours to construct a theoretical framework for omnichannel marketing and explore its implications for managers and academicians. In summary, this research paper offers a comprehensive examination of omnichannel marketing, encompassing its conceptual underpinnings, practical implementation, and prospects. By delving into the strategies adopted by brands, emphasizing the importance of customer-centric approaches, and identifying key factors that impact omnichannel performance, the study provides valuable insights for both industry practitioners and academic researchers. [ABSTRACT FROM AUTHOR]

Introdução: O Acidente Vascular Cerebral (AVC) é um evento que, de modo súbito, muda a vida das pessoas e dos seus familiares. A evidência científica aponta para a necessidade de que os sistemas de saúde estabeleçam intervenções que possam favorecer a continuidade de cuidados após a fase aguda com ênfase no período de reabilitação e reinserção social e comunitária. Tendo em conta a intervenção fundamental do enfermeiro na transição de cuidados, torna-se pertinente a realização desta scoping review. Objetivo: Identificar as intervenções de enfermagem na transição de cuidados, particularmente, em adultos com diagnóstico de AVC que usualmente apresentam limitações após a alta hospitalar. Materiais e Métodos: A revisão foi realizada segundo o protocolo de Joanna Briggs Institute. Resultados: De acordo com os critérios definidos foram incluídos na análise 5 artigos. Os processos de transição de cuidados analisados nos artigos foram maioritariamente desenvolvidos ou geridos por enfermeiros ou por equipas multidisciplinares nas quais o enfermeiro assumiu um papel primordial. Conclusão: Identificaram-se intervenções de enfermagem que se mostraram eficazes na transição de cuidados da pessoa com diagnóstico de AVC, que devem ser desenvolvidas em momentos chave, nomeadamente, na preparação da alta, no momento da alta e no acompanhamento nas semanas seguintes à alta hospitalar.