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In the context of China's effort to become an agricultural power and advance its rural modernization, agricultural productive services play a pivotal role in bridging the gap between smallholder farmers and modern agriculture, contributing significantly to sustainable agricultural development. This empirical study, based on a sample of 959 farmers from six Hubei counties, employed a dualpath analysis framework combining farmers' recognition of cropland protection measures with their satisfaction with agricultural productive services. The research delved into long-term cropland protection behaviors through three dimensions: adoption, persistence, and future intentions. Utilizing Probit, NB2, Ordered Probit, and CMP models, the investigation explored the impact of agricultural productive services on farmers' durable cropland protection practices. Key findings included: ① The benchmark regression analysis revealed that agricultural productive services acted as ‘fuel’ for durable cropland protection, encouraging farmers to maintain practices such as crop residue management and integrated pest control. Robustness checks and addressing endogeneity ensured the reliability of these findings. ② The mechanism analysis uncovered that these services concurrently enhanced farmers' recognition of cropland protection measures and their satisfaction with agricultural productive services, effectively driving long-term protection. The effects of both factors were not influenced by the nature of the measures. ③ The heterogeneity analysis highlighted disparities in the impact of agricultural productive services. The services significantly contributed to the part-time farmers' long-term cropland protection, while their influence on off-farm farmers' continuous protection was less pronounced. Moreover, the services had a stronger effect on younger farmers compared to older ones. Age-related factors revealed that agricultural productive services were more effective for older farmers in promoting capital-intensive crop residue management, whereas their impact on labor-intensive pest and disease control was less significant. Consequently, this study argues that a collaborative framework centered on farmers, with a focus on the ‘efficient market’ for agricultural productive services and a ‘proactive government’ that actively supports and equips farmers, is essential for achieving long-term cropland protection and sustainable agricultural goals. [ABSTRACT FROM AUTHOR]

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Copyright of Chinese Journal of Applied Ecology / Yingyong Shengtai Xuebao is the property of Chinese Journal of Applied Ecology and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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