Based on CiteSpace visual analysis software, this paper conducts a bibliometric analysis of core literature from the China National Knowledge Infrastructure (CNKI) on the cultural revitalization of ethnic villages from 2012 to 2022, encompassing the dimensions of institutional publication volume, author cooperation networks, keyword clustering, keyword co-occurrence and timeline analysis. The results show that (1) there are few exchanges and cooperation between institutions and scholars, limited research areas, and a narrow range of research objects; (2) however, cultural governance, urban-rural integration, cultural and tourism integration and other issues have emerged as focal points. Combined with the current research status and focus evolution, future academic research should adhere to multidisciplinary participation and multi-department collaborative governance throughout the entire process, pay attention to solving the problems of east-west cooperation and urban-rural integration development, embed research directions of forging the sense of Chinese national community, Chinese-style modernization, and common prosperity in the era, and further explore new paths for cultural empowerment of the revitalization of ethnic villages. [ABSTRACT FROM AUTHOR]