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Copyright of Journal of Henan University of Technology Natural Science Edition is the property of Henan University of Technology Journal Editorial Department and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Henan University of Technology Natural Science Edition is the property of Henan University of Technology Journal Editorial Department and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Food & Machinery is the property of Food & Machinery Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Product after-sales service has become an unneglectable impact on consumer behavior, companies usually provide consumers with better after-sales service by bundling or separate selling. The Hotelling model and replicator dynamics evolutionary game model which consider the heterogeneity of consumers and competition-oriented enterprises are built to analyze short-term equilibrium pricing and long-term evolutionarily stable marketing strategy. Our research finds that the higher cost of after-sales service would encourage one party to adopt the bundling strategy and benefit both, and the bundling strategy would coexist with the separate selling strategy. The higher proportion of the non-base consumers, the more beneficial to separate selling strategy which will be the evolutionarily stable strategy ultimately. Compared to the competitive-oriented enterprises, the profit-oriented enterprises are more inclined to choose bundling strategy. The analysis of simulation shows that the irrational enterprises choosing following strategy will be eliminated when the after-sales service cost is high, and this type of enterprise will exist in the market when the after-sales service cost is low. [ABSTRACT FROM AUTHOR]