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In order to fully reveal the characteristics of university library service innovation and provide enlightenment for the development of library science theories and based on analysis on CSSCI papers of case studies on university library services from 2020 to 2023, the article analyzes the characteristics of innovative service from the dimensions of types, themes and ideas, sorts out the innovation path, and discusses the essence of innovative service of university library. The results show that innovation is most active in basic services and comprehensive services, while the ten “Double First-Class” university libraries holding a higher number of innovative service cases. Among the popular innovation themes, popularity of topics such as reading promotion and information literacy education continued, while topics such as emergency services had a clear trend of concentration and significant characteristics of the times. The highly cited innovation case papers cover multiple topics but tend to be consistent in nature in terms of collaboration, multi-resource structure, and new media application. The essence of service innovation is to seek the best match between resources and needs, while technology is a tool to match resources and needs. [ABSTRACT FROM AUTHOR]