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The paper develops the row of practical recommendations in relation to the use of marketing instruments in activity of domestic enterprises. The consequences of crisis remain an important factor which restrains market development of the real estate and building industry, in particular. It shows up in the decline of profitability of the executed building works/services, origin of new price disproportions, low level of competitiveness, deficit of facilities, unbalanced of reproductive processes and others like that. Marketing as methodological strategic government base by building business is relatively a new and not enough studied conception of management. Accenting attention on the problems of balanced of demand and supply at the domestic market of the real estate, and building industry, authors, marketing approach is offered to forming of strategy of development in activity of building enterprises, which opens new possibilities of search and realization of backlogs of management. [ABSTRACT FROM AUTHOR]