Search

Purpose This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience. Design/methodology/approach Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling. Findings The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty. Originality/value This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.

O presente texto é fruto de pesquisa realizada com os Projetos Político-Pedagógicos (PPP) das escolas do/no campo do município de Sebastião Laranjeiras/BA. A metodologia utilizada foi qualitativo-exploratória, tendo como objetivo analisar as ações, propostas nos PPP que contribuem para a valorização do homem do campo e a afirmação da sua identidade campesina. Em termos de resultados, verificou-se que os PPP apresentam direcionamentos que reconhecem e valorizam o homem campesino como sujeitos socioculturais, que possuem culturas e costumes próprios e almejam uma educação que satisfaça seus anseios e necessidades. Todavia, percebe-se que essas ações ocorrem apenas de forma sazonal, ou seja, acontecem em datas comemorativas pontuais, ao passo que, continuamente, faz-se uso de livros didáticos, seguindo os conteúdos programados e sem adaptações para os contextos das vivências socioculturais dos estudantes. O recurso utilizado pelos professores com predominância é o livro didático, com características homogêneas não condizentes com a variedade de saberes do campesino, o que impõe ao processo de escolarização a linearidade de conceitos e conteúdos sem significado para os sujeitos do campo.

Rural tourism has attracted increasing attention in recent decades. It responds to new market demands, some of which driven by a nostalgic quest for a ‘rural idyll’, as well as the need of many European rural territories to find new sources of income and development. Local products represent a relevant asset for appealing to rural tourist experiences, enhancing local identity and regional economies. Based on a study of the rural tourist experience as lived by visitors of a Portuguese schist village, the present paper analyses the role of nostalgia and sensory experiences in leading to tourists’ purchase of local products, using a conditional process analysis. Results confirm this link and also show that tourists seem to be more affected by these dynamics than excursionists. Implications of results for management and development of rural territories involving tourism and sales of local products are further discussed.

Absorptive capacity is considered as an important innovation enabler since it can reduce risks and costs associated with innovations developed entirely by the companies themselves (Apriliyanti & Alon, 2007). Absorptive capacity can be understood as the ability to recognize the value of new external information and its application (Cohen & Levinthal, 1990). The number of publications about absorptive capacity have increased in recent years and, amongst the main streams studied in this field, there exist interorganizational learning and knowledge transfer dynamics (Apriliyanti & Alon, 2007). In this context, the level of new external information availability was considered to be one of the main absorptive capacity enablers (Zahra & George, 2002). However, this availability is not only related to the amount of external information, but also to how this information is transferred (Markovic & Bagherzadeh, 2018). Consequently, co-creation has been highlighted as an important way to enhance knowledge sharing and to facilitate the absorption of new external information (Markovic & Bagherzadeh, 2018). Concerning co-creation, it can be considered as a “new paradigm in the management literature” (Galvagno & Dalli, 2014: 643) and can be defined as a process that “involves the participation in the creation of the core offering itself. It can occur ... with customers and any other partners in the value network” (Lusch & Vargo, 2006: 284). Thus, it can be understood as a relationship between stakeholders (Azevedo, 2009) that emerged from active, creative and collaborative experiences (Campos et al., 2018; Kazadi, Lievens & Mahr, 2016) through which value is created (Haahti, 2006). Therefore, co-creation results in developing new products and services in a faster, more relevant and innovative way than traditional processes. It is a process that brings the opportunity to continue interaction between the firm and customers in which the firm is willing to work with external stakeholders and obtain more value through this collaboration with customers (Hamidi, Gharneh & Khajeheian, 2020). On the other hand, one of the ways to synthesize knowledge effectively is by developing the capacity for innovation, which has the virtue of establishing processes that take advantage of absorbed knowledge to incorporate new functions or create new products, and also to mitigate the impact of negative externalities, identify new sources of raw materials, access new services that add value, enter new underserved markets, improve operational processes, or adopt new activities for commercialization and business management (Rodríguez, Barón & Guaita, 2020).

In the period 2008-2018, the positive variation of tourism industry receipts was higher than the worldwide GDP growth (UNWTO, 2019a). In 2018, the European Union was the region with the highest total tourist receipts, while France and Italy were amongst the top six tourism earners in the world (UNWTO, 2019a). In the case of France, “consumer foodservice accelerated its digitalisation in 2018, which allowed for improved customer experiences and/or production optimisation. Whilst operators widely innovated in terms of digital tools to consolidate or gain share, digital usage varies significantly between channels” (Euromonitor International, 2019a: 45). The mentioned adaptation is not only related to the use of new technologies, but to the experience itself. In the Italian market, for example, “consumers are also showing themselves to be increasingly willing to try new products, ingredients and flavours” (Euromonitor International, 2019b: 33). Cross-cultural empirical studies confirm that novelty-change is a fundamental dimension inherent to innovation in food products (Guerrero et al., 2009). Another important aspect for travellers’ food experiences is surprise, which was related to the simplicity, complexity and genuineness of these moments (Goolaup, Solér & Nunkoo, 2018). In recent years, the number of innovative tourism experiences in terms of sharing economy initiatives has increased (WEF, 2019). Amongst the factors that influenced the growth of sharing economy after 2007 were the reduction of consumer trust in corporations and the purchasing power of consumers (European Union, 2013). In this context, some activities emerged and became key sectors in this area, such as home and car-sharing (Sigala, 2015), which is expected to present a revenue variation from USD 15 billion to USD 335 billion in the period 2014-2025 (UNWTO, 2019b). Concerning meal-sharing platforms, they are considered a potential market, which is currently underdeveloped (UNWTO, 2019b). Conceptually, the sharing economy can be defined as “individuals offering their underutilized assets to others using digital platforms” (Bakker & Twining-Ward, 2018: 13). Thus, amid the aspects that differentiate sharing economy practices from traditional markets are the digital technologies that are used to match consumers and sellers, as well as the word of mouth reviews (Schor, 2014; WEF, 2017). Furthermore, the sharing economy is used to be related to eco-friendly initiatives, like the circular economy (OECD, 2019).

In the last few years, many rural destinations have emerged in Europe, leading to increasing competition. Given the tendency for destinations to begin diversifying their offerings into tourist activity at night, the presentation of night landscape photographs offers a totally new opportunity for tourism promotion campaigns. However, this new field of research requires some prudence, given the paucity of studies on the effects and emotions they evoke in tourists. Therefore, the purpose of this paper is to explore the perceptions and the emotions evoked by nightscape pictures based on the principles of environmental psychology, compared to daytime landscape preferences. It also aims to understand if the elements in daytime pictures, which turn a certain landscape appreciated, apply to nightscape pictures and consequently, how they can be used in tourism promotion and branding. An exploratory study was carried out based on photo-elicitation, demonstrating the benefits of the combined use of textual and pictorial data. Results show that elements that are key during the day are not the same at night, such as complexity and points of reference. On the contrary, the preferred nightscape is based on simple open spaces, where the human eye could prospect security. Further research is necessary to consolidate these findings.

CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico FAPEMIG - Fundação de Amparo à Pesquisa do Estado de Minas Gerais CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior Dentre muitos fatores ambientais, a temperatura do ar está fortemente relacionada à distribuição das plantas nos diferentes ecossistemas, já que cada espécie vegetal está condicionada a uma determinada faixa térmica ambiental. O aumento previsto e em curso nas médias de temperatura global deixa incerteza quanto à adaptação das espécies frente às alterações climáticas. As pastagens são um componente importante das paisagens naturais e também para a pecuária, setor de significativa importância econômica para o Brasil. As espécies do gênero Paspalum se destacam pelo grande potencial forrageiro e, como muitas são nativas do Brasil, não representam ameaça invasora aos biomas brasileiros. Neste trabalho foi determinado o tempo térmico para a emissão de folhas a partir de estolões e foram avaliadas as relações entre temperatura de crescimento e termotolerância em Paspalum sp. Estolões coletados no Campus da UFMG foram colocados para brotar nas temperaturas de 15, 20, 25, 30, 25/15 e 30/20ºC, para a determinação da temperatura base (Tb), temperatura máxima (Tc), temperatura ótima (To) e o tempo térmico (θg) para a brotação. Além disso, foram avaliados porcentagem final de folhas, velocidade de emissão, comprimento das folhas, acúmulo de massa seca, área foliar, área foliar específica, rendimento quântico potencial e efetivo, excesso relativo de elétrons e termotolerância. A Tb encontrada foi 13,5ºC e a Tc de 43,5ºC. O θ50 (θg) foi de 49,5ºCd. Embora a Tb encontrada tenha sido de 13,5ºC, as plantas crescidas sob temperatura de 15ºC não apresentaram crescimento satisfatório para a realização dos procedimentos de avaliação de fotossíntese e temotolerância. A temperatura de 30ºC foi a que induziu a maior velocidade de emissão de folhas e por isso foi determinada como a To. Houve maior acúmulo de biomassa apenas para as raízes crescidas a 20ºC. A maior área foliar foi obtida aos 25 e 30ºC e a maior área foliar específica aos 25ºC. O maior rendimento quântico efetivo foi obtido nas temperaturas acima dos 20ºC e o maior rendimento quântico potencial no tratamento de 25ºC. O excesso relativo de elétrons foi maior entre 20 e 25ºC e não foram observadas diferenças na termotolerância. O modelo de tempo térmico mostrou-se como uma ferramenta adequada para a predição da emissão foliar e crescimento de Paspalum sp., e a temperatura de crescimento não influenciou na termotolerância da espécie. Among several environmental factors, air temperature is strongly related to plant distribution in different ecosystems once each plant species is conditioned to a given environmental thermal range. The forecast and ongoing increases in global temperature averages make things uncertain when it comes to species adaptation facing climate changes. Pastures are a relevant component of natural landscapes and cattle raising – a significantly important economy sector in Brazil. The Paspalum genus species are highlighted due to the forage potential, and since many species are native from Brazil, they do not represent a threat to Brazilian biomes. In this study, the thermal time for stoloniferous leaf growth and the relations between growth temperature and thermal tolerance in Paspalum sp. were determined. Stolons harvested in UFMG campus were placed to grow in different temperature of 15, 20, 25, 30, 25/15 and 30/20 ºC to stablish base temperature (Tb) maximum temperature (Tc), optimum temperature (To) and thermal time (θg) to grow. Besides that, parameters like leaf final percentages, leaf growth speed, leaf length, dry weight accumulation, leaf area, specific leaf area, potential and effective quantum yield, electron relative excess and thermotolerance were evaluated. The Tb found was 13.5ºC and Tc of 43.5 ºC. The θ50 (θg) was 49.5ºCd. The temperature of 30ºC was the one which induces the highest speed of leaf growth and that is why it was determined as To. There was a higher biomass accumulation for roots grown at 20ºC. The largest leaf area was obtained at 25 and 30 ºC, and the largest specific leaf area at 25 ºC. The greatest effective quantum yield was obtained above 20ºC, and the potential quantum yield at the temperature of 25ºC. The relative electron excess was higher between 20 and 25ºC and there were no differences in thermal tolerance. The thermal time model presented itself as an adequate tool to predict leaf growth and growth of Paspalum sp. Growth temperature did not influence the species thermotolerance.

This paper shows the development of a tourism product in a destination that uses the night sky as its main source of attraction. Using this innovative product has helped to create a distinctive image, which is likely to attract a more diverse range of visitors and has assisted in improving economic, social and environmental sustainability. First, we present an overview about sustainable tourism and the sky as a tourism resource followed by a case study, in Portugal, that illustrates the potential of Dark Sky activities for tourism development in rural regions. Copyright © 2014 John Wiley & Sons, Ltd. Received 1 September 2011; Revised 26 November 2013; Accepted 9 December 2013

New forms of tourism are gaining ground throughout the world. Nowadays, successful tourism destinations must offer variety and new tourism products, addressing special interest niches. One increasingly popular tourism product is health and wellness tourism. The wellness concept typically integrates physical activity combined with relaxation of the mind and intellectual stimulus, enhancing well-being through a balance of the body, mind and spirit. Promoting well-being is a relevant motive of most tourists and should be regarded in any tourism marketing strategy. Hiking is an appropriate activity to integrate in a wellness tourism context, being since long a strategically developed recreational and tourism activity in many European countries. In the present study we show the results of an exploratory survey of hikers in Portugal and discuss possible implications on planning and management of rural tourism destinations, with emphasis on the creation of integrated wellness products. Results were used for developing a more holistic tourism offer within the European Network of Village Tourism.

This study discusses the relevance and potentialities of hiking as a tourist activity, looking at its particular role and potential in Portugal. Based on results of a survey of Portuguese and foreign hikers (N= 200) encountered in different natural areas in Portugal, three groups of hikers are distinguished by the amount of money spent per day during their visit on the walking path. Statistically significant differences between them are studied in order to identify the profile of “biggest spenders” that, arguably, may be the most appealing segment to cater to. The analysis reveals visitor features and patterns of behaviour that are most associated with different levels of spending and correspondingly point at potential interventions aiming at increasing spending at the hiking destination. Also other economic, environmental, social and cultural consequences of selecting the segment of “big spenders” and investing in it to attract it and satisfy its needs are discussed, in a perspective of sustaina...

Esse trabalho partiu do pressuposto de que o estudo da Educacao Matematica Financeira faz-se necessaria a formacao academica do estudante de licenciatura em Matematica, considerando-se que cada vez mais as pessoas estao acessando ao mercado financeiro, para ter acesso as linhas de credito disponivel ao consumidor. Para que este texto se concretizasse, realizou-se uma pesquisa bibliografica as obras de autores que ressaltam importância da Matematica Financeira. E discutido o surgimento dos juros, a partir dos primeiros registros feitos pelos babilonios ate suas aplicacoes atualmente. Discutiu-se sobre a educacao matematica financeira atraves de suas aplicacoes no cotidiano. Tambem apresentaremos uma pesquisa de campo, que foi realizada em quatro lojas comerciais de Macapa (capital do estado do Amapa), nas quais se percebe que essa comercializacao produtos, sao variaveis de mesma marca ou diversificadas, porem com valores e taxas de juros distintas. No decorrer do trabalho, observou-se que a educacao matematica financeira tem varias vertentes, como por exemplo: comercial, empresarial, financeira e administrativa, que foram analisadas associadas ao nosso convivio social. Tambem mostraremos uma metodologia de ensino dessa area da Matematica atraves do uso de tecnologia digital: calculadora HP 12C e da planilha eletronica Excel. Sendo assim, conclui-se e de grande relevância esse fragmento da Matematica para a vida cotidiana. As encontrarmos em todas as aplicacoes comerciais e financeiras, que vao desde compras de um produto superfluo ate o mais necessitado. Ou nos juros das taxa de impostos que pagamos, seja nos contracheque ou outras situacoes problemas que nos cercam.