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Telefonische colportage is een marketingstrategie die dient om uw adresboek te vergroten en uw bedrijf te promoten bij potentiële klanten, wat essentieel is voor de ontwikkeling van uw bedrijf. Maar je moet wel weten hoe je het goed doet. In vier stappen leert u, naast talrijke tips en methoden, hoe u alle kansen aan uw kant kunt zetten om uw prestaties op het gebied van klantenwerving te maximaliseren; u bent dan klaar om verschillende situaties het hoofd te bieden, te anticiperen op mogelijke bezwaren, een telemarketingcampagne te beheren, kortom, alle valkuilen te vermijden.

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don't know, this timely and important book includes: A thorough introduction to the power of a proactive phone call and links to free call planners and trackers at goldfayn.com Direction on how to use text messaging as an adjunct to phone sales Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call. Perfect for new and experienced salespeople alike, who are more comfortable with email, videoconferencing, social media, and text than they are with the telephone, Pick Up The Phone and Sell is an indispensable guide to one of the most important and lucrative tools in the selling profession.

Get the Summary of Mike Brooks'Power Phone Scripts in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: If you're in sales, then the question isn't “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.

Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to'never experiencing rejection again'has consistently found its way into the Top 20 in Amazon's Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection. The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including: The foundational concepts of cold calling, featuring real-life examples you can carry with you into your sales career Multiple case studies and messaging from successful salespeople across the globe, providing even more insight into what works and what's a waste of your time New methodologies that are proven to push you past your fear and into the world of successful prospecting Free access to Art Sobczak's Smart Calling Companion Course, where he builds on the many techniques and strategies in the book, and will update it with new material and tech resources so that you will always have the current best practices and tools. If you're failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until you're an expert at taking a'no'and turning it into a'yes.'

How can you get through gate-keepers? How can you get calls returned? How can you reach more prospects instead of their voicemails? Phone Sales will make your phone a profit center. This book includes actual phone sales calls from top producers. Some of the skills you'll learn are: • The 3 best closes to use on the phone • How to book appointments • What to say when someone says,'I'm not interested'• How to avoid telephone tag • How to get your calls returned • How to beat'call reluctance'Dr. Kerry L. Johnson is a best selling author and speaker. He speaks to audiences around the world at least 8 times a month ranging from Hong Kong to Halifax, and from New Zealand to New York. Traveling 8,000 miles each week, Dr. Johnson presents such topics as “How to Read Your Customers Mind,” “The Trust Connection” and Peak Performance: How to Increase Business by 80% in 8 weeks.” In addition to speaking, Kerry heads Peak Performance Coaching. Professionals around the world use Dr. Johnson and his coaches to increase business often by 300%. Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him, “The Nation's Business Psychologist.” He is also the author of nine best-selling books including: MASTERING THE GAME, PEAK PERFORMANCE: HOW TO INCREASE YOUR BUSINESS BY 80% IN 8 WEEKS, and WILLPOWER: THE SECRETS OF SELF-DISCIPLINE. Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the worlds top tennis players. Kerry was also recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.

Packen Sies an! Der Einsatz der aktiven telefonischen Kundenansprache ist nach wie vor eines der entscheidenden Vertriebsinstrumente. Das vorliegende Handbuch beschreibt den Weg für die erfolgreiche Umsetzung von Telefonmarketingprojekten. Es ist der praxisorientierte Leitfaden, der Sie von der ersten Planung über die Organisation der Telefonie bis hin zum Controlling und Reporting begleitet. Praxisnahe Vorlagen und Muster unterstützen Sie bei der direkten Umsetzung. Die Kapitel sind klar gegliedert und bauen systematisch aufeinander auf. Die Erstellung eines Planungskonzeptes wird schrittweise ergänzt und abgeschlossen.

Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn't be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they've thought about it and are just going to pass? If you're in sales, then the question isn't “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be. Power Phone Scripts is the sales manual you've been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like: “It costs too much” “We already have a vendor for that” “I'm going to need to think about it” “I need to talk to the boss or committee” and so many others… More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect's problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With Power Phone Scripts, you will never be at a loss of what to say to a prospect or client. Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you're not even on the field. If you're ready to join the big league, Power Phone Scripts is the playbook you need to win at inside sales.

Un guide pratique et accessible pour apprendre à mener à bien sa prospection téléphoniqueComment vendre efficacement son produit au téléphone? Comment intéresser le client potentiel dès la première accroche? Ce genre d'interrogation est légitime, car la téléprospection n'est pas aisée à maîtriser et peut même se révéler éprouvante pour qui ne sait comment l'aborder. Pourtant, elle n'a que des avantages pour l'entreprise : démarchage respectueux de l'emploi du temps de la cible, contact direct et rapide, pas de déplacement, recueil d'informations même en cas de désintérêt du prospect, etc.Ce livre vous aidera à :• Bien préparer votre séance de prospection par téléphone• Accrocher l'intérêt du prospect• Poser les bonnes questions• Obtenir des rendez-vous professionnels• Et bien plus encore!Le mot de l'éditeur :« Avec l'auteure, Noé Spies, nous avons cherché à présenter aux lecteurs cette technique de démarchage datant des années 70, mais toujours d'actualité. Le livret décrit ainsi une procédure en 4 étapes pour atteindre l'efficacité maximale dans les appels commerciaux effectués. » Laure DelacroixÀ PROPOS DE LA SÉRIE 50MINUTES | Coaching proLa série « Coaching pro » de la collection « 50MINUTES » s'adresse à tous ceux qui, en période de transition ou non, désirent acquérir de nouvelles compétences, réagir face à une situation qui les incommode, ou tout simplement réévaluer leur équilibre de travail. Dans un style simple et dynamique, nos auteurs combinent de la théorie, des pistes de réflexion, des exemples concrets et des exercices pratiques pour permettre à chacun d'avancer sur le chemin de l'épanouissement professionnel.

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. In a world of clogged inboxes, how can you make sure that your emails get noticed? How can you generate opens, clicks, and conversions, time and time again? Most importantly, how can you turn a list of email subscribers into a cash generator that's working for you while you sleep? There is, in fact, a secret strategy behind effective email marketing. It doesn't matter what your business or industry is-this strategy's formula can work for brands of all shapes and sizes. It's called the Invisible Selling Machine and once you understand its component parts, you'll be able to build one of your own. You will learn: · How to nurture relationships with your subscribers to build loyalty and gain sales · The three stages of a successful email conversion campaign-and how to maximize their potential · How to make your subscriber list grow exponentially.

Pratique et basé sur l'expérience, ce guide opérationnel complet propose 102 fiches qui abordent de façon exhaustive l'univers du téléphone (stratégie, management, terrain) et s'adresse à la fois aux chefs d'entreprises (modules 1 à 7), aux managers (modules 8 à 12) et aux téléconseillers (modules 13 à 20). Choisir une stratégie télémarketing Déterminer l'usage du téléphone dans l'entreprise : les différentes actions Attitude service client, mesures de la satisfaction client Recruter, former et intégrer ses collaborateurs Accompagner son équipe en individuel et en collectif, animer au quotidien Principes de la communication téléphonique, maîtriser les grandes étapes de l'entretien Spécificités du média téléphone : gestion du stress, organisation, compétences commerciales... Configuration requise pour les ressources à télécharger : PC avec processeur Pentium, 32Mo de RAM, système d'exploitation Windows 9x, ou supérieur. Macintosh avec processeur PowerPC ou Gx, 32 Mo de RAM, système d'exploitation MacOS 9.2, ou supérieur. Avec le logiciel Adobe Reader (.pdf) et PowerPoint (.ppt). Lecteur audio pour les fichiers MP3 et M4A.

Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such'prospecting is a numbers game,'and salespeople need to'love rejection,'this book will empower readers to take action, call prospects, and get a yes every time. Updated information reflects changes and advances in the information gathering that comprises the'smart'part of the calling Further enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version Author Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copies Conquer your fears and master the art of the cold calling through the genius of Smart Calling, 2nd Edition.

Time is money—which means you're pouring money down the drain when you spend your time on low-percentage selling strategies. How many times have you cold-called someone with no expectation that they'd have any interest in your pitch? How many times have you had to crowbar your way into someone's office to make a presentation? How many deals have you poured hours into, knowing that they were doomed from the start? Don't just work hard—work smart. Read this book for the high-percentage plays in sales that will take your game to the next level. Discover how to: Craft a cold call your market wants to hear —Get more appointments from fewer cold calls —Get more sales from fewer appointments —Find segments of your market that no one else is selling to —Figure out which of your customers are making you money and which are costing you money —Stop wasting time on people who aren't going to buy from you

Sie möchten Ihre Verkaufsziele sicher erreichen? Sie brauchen dringend neue Kontakte und müssen „kalt“ akquirieren? Dann hilft Ihnen dieses „Survival-Training“ garantiert weiter. Christian Sickel zeigt aus seiner langjährigen Erfahrung als Verkäufer und Trainer, wie Sie die Hürden bei der direkten Kundenansprache souverän überwinden. Sie erhalten handfeste Tipps für Ihr tägliches Verkäuferleben und erfahren, wie Sie • durch Direktbesuche Vorsprung gegenüber Ihren Mitbewerbern gewinnen, • die telefonische Kaltakquise erfolgreich angehen, • passende Lösungen für den individuellen Bedarf finden, • aus Produktvorteilen Kundennutzen entwickeln und • Ihren Preis überzeugend verkaufen. Die zweite Auflage wurde um wichtige Tipps zum Thema Preisverhandlungen ergänzt. Ein erfrischend anderes Buch direkt aus der Verkaufspraxis – motivierend und unterhaltsam zu lesen.

This easy-to-follow guide for salespeople trying to generate product excitement over the phone provides quick strategies to help you boost your success rate.As more and more organizations scale back on their in-the-field sales operations, sales pros have had to focus their energy and skills on closing deals over the phone--and doing it faster than ever before. Authors Renee P. Walkup and Sandra McKee have included new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries.Selling to Anyone Over the Phone teaches you how to:ensure callbacks,build trust,partner with decision makers,and use personality-matching techniques to build connections with and relate to people they can't see face-to-face.Complete with an invaluable appendix on handling customer complaints and new sample call dialogs, Selling to Anyone Over the Phone simplifies an increasingly important facet of the sales role so you can get back to doing what you do best--providing excellent products and services to your customers and exceeding your sales goals.

In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author's TeleSmart 10 System for Power Selling.Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can't see face-to-face.In Smart Selling on the Phone and Online, you'll learn how to:overcome ten different forms of “paralysis” and reestablish momentum;sell in sound bites, not long-winded speeches;ask the right questions to reveal customer needs;navigate around obstacles to get to the power buyer;and prioritize and manage your time so that more of it is spent actually selling.The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior.

Praise for SMART CALLING'Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!'—LARRY WINGET, television personality and New York Times bestselling author'Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years.'—REX CASWELL, PhD, VP, LexisNexis Telephone Sales'You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless.'—BOB SILVY, VP, Corporate Marketing, American City Business Journals'Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction.'—BILL McALISTER, SVP, Inside Sales, McAfee'A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back.'—MIKE FAITH, CEO & President, Headsets.com, Inc.'If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful.'—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International

Includes index.

42 Rules of Cold Calling Executives (2nd Edition)'is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years. Reading this book will deliver the following benefits: An understanding of the dynamics of a cold call and how you can manage those to get results. A refined vision of the objectives of cold calling and how to get results that realize long term benefits. Identification and practical use of methods and resources that achieve unbounded success in the cold calling process. Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts. If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore: Easy to implement methods to improve performance Real life examples of what works Techniques for immediately making cold calling easier Ways to deliver consistent results How to get out of a production slump

Stewart Rogers has made 100,000 cold calls…and lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success.Compiling his lessons and techniques into an easy-to-useguide, Rogers shows salespeople how to:-Set realistic, yet challenging goals-Build a master database of sales prospects-Write simple yet powerful scripts-Build immediate and intimate trust by phone-Sell concept and credibility in 60 seconds-Sell ethically by phoneFree audio samples available for download online will help readers hone their phone and selling skills. B2B telemarketing is as hot as ever, and Lessons from 100,000 Cold Calls is the one book salespeople need.

Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale.

Follow the advice of Stephan Schiffman—America's #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.This easy-to-follow guide helps you beat today's cold calling obstacles, such as voice mail, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. The anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business.Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.

Telemarketing presents organisations with some great opportunities to win more business. If done professionally it can help to stimulate sales, generate leads and build rapport with customers. If done incorrectly it can lose business, alienate customers and destroy an organisation's reputation. In addition, you could also fall foul of the law. So it pays to get it right. This highly practical and popular guide shows: how to get through to the decision maker; how to promote the benefits of services and products over the telephone; how to plan and structure calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure the appointment or order and how to convert enquiries into sales.

Cold calling – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don't ask me to cold call!!” Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence. 10 reasons you must buy this book and start winning new customers tomorrow! 1. It is written by somebody who does it successfully every week. 2. Cold calling is fun, and much, much easier than you think. 3. Cold calling is 10 times more effective and less costly than “networking parties,” website promotion or advertising. 4. 95% of your competitors are too scared to do it. That means there's a lot of business out there waiting for you. 5. The only people who tell you that cold calling doesn't work are those too scared to do it themselves. 6. You actually overcome your fear by becoming an even bigger “chicken.” 7. “No's” are not bad things. Go for more “no's.” Two is not enough – success usually comes on the sixth attempt. 8. Seven simple questions will usually get you to a “yes.” 9. The 5% of sellers who do it properly are taking 85% of the new business in your market. By using the material in this book you will make sure you join the few. 10. “Build a better mousetrap and the world will beat a path to your door”? The biggest lie in business! Your market is now too crowded with businesses that look just like yours (however much you kid yourself). So if not cold calling, how are you going to find new customers?