Search

AbstractSuccessful businesses use a variety of tactics to accomplish their objectives, one of which is relationship management with investors and shareholders. Their best application in today’s business world is a long-term competitive advantage. One of the ways to create and retain this relationship is to use relationship marketing (RM). Various dimensions shape RM, which can be different in industries and markets. This paper aims to identify the effective RM dimensions in the capital market and examine the impact of these dimensions on the financial indicators of the capital market, which are important from both the perspectives of companies and investors, including stock liquidity, stock return, and capital cost. To identify the key dimensions, ranking based on their importance has been done using the analytic hierarchy process (AHP) method. A multivariable linear regression model has been employed to test the research hypotheses. Stock companies have been selected based on the screening method from the companies admitted to the Tehran Stock Exchange from 2019 to 2022. Based on the findings, it can be concluded that the coordinated management of various aspects of RM has the potential to enhance liquidity and stock returns while simultaneously reducing the cost of capital. Given the significance of these indicators, particularly in developing economies like the Iranian capital market, companies can leverage RM strategies in their interactions with shareholders to improve market conditions. [ABSTRACT FROM AUTHOR]

Short Message Service (SMS) marketing, as one of mobile marketing, has been a prominent marketing approach in the service business, particularly in airlines. However, for member groups with a social identity, how to send SMS to promote repurchase behaviour of members? This question is what current research tries to explore. A large field experiment involving 200,000 active members of an airlines was conducted to validate the message framing proposed in this study. Specifically, based on the message framing, we applied 2 promotional SMS (With identity vs. Without identity) x 2 Purchase intention (High vs. Low) and 2 promotional SMS (Feasibility vs. Desirability) x 2 Purchase intention (High vs. Low) between-subjects experimental design and a control group with general reminder messages in a ‘Member Day’ promotion. By analyzing 188,627 respondent’s actual repurchase data, the result shows that the framing effect between with-identity or feasibility messages and high purchase intention significantly positively impacts members repurchase behaviour. In contrast, the effect between without-identity or desirability messages and low purchase intention has no influence. Furthermore, the moderation effect of members’ features on the framing effect has also been discussed. This study has theoretical and practical guidance for the research on relationship marketing, membership management, and loyalty programmes. [ABSTRACT FROM AUTHOR]

AbstractThe intensifying competition among higher education institutions has prompted the adoption of relationship marketing as a strategy to attract and retain students. In this approach, students are viewed as customers, and their satisfaction and loyalty are key factors in a university’s success and profitability. Therefore, creating value for students is essential in this competitive environment. Relationship marketing emphasizes building long-term relationships and interactions with students through effective communication. To identify the essential factors of creating value for students and their loyalty, a questionnaire was distributed among 230 students of Kharazmi and Shahid Beheshti Universities. Further, the antecedents of loyalty were estimated further by using structural equation modeling and AMOS software. This study offers a novel approach by examining two dimensions of student loyalty-recommended and patronage-to provide a more comprehensive understanding of loyalty toward higher education institutions. According to hypotheses, results indicate that the students’ perception of the reputation of the higher education institution has a positive and meaningful relationship with dimensions of loyalty, and students’ perception of the reputation were only affected by the facility variable, and there is no significant relationship with service quality and social activities. The findings provide insights into effective relationship-marketing strategies that higher education institutions can adopt to enhance their reputation and foster greater student loyalty, encouraging both dimensions of loyalty. Universities can promote positive perceptions of institutional reputation and cultivate loyal attitudinal and behavioral tendencies among students by following this approach. [ABSTRACT FROM AUTHOR]

Research shows that relationship marketing and customer loyalty are significantly correlated without considering the time or intensity dimension of the relationship. So, this study investigates whether relationship duration, strength, and intensity moderate the association between relationship marketing and customer loyalty in an emerging market. We adopt a quantitative research approach and a cross-sectional survey design to collect the data from 500 customers in the fund management industry of Ghana. We analyze the data using descriptive statistics, Pearson correlation and hierarchical regression model. The results reveal that the four relationship marketing dimensions (i.e. trust, commitment, communication, and conflict handling) have a significant positive association with customer loyalty. Furthermore, relationship strength and intensity significantly augment and moderate the association between relationship marketing dimensions and customer loyalty. However, relationship duration could neither augment nor moderate the association between the relationship marketing dimensions and customer loyalty. We have made a significant contribution to literature by establishing the effectiveness of relationship strength and intensity as moderators on the association between relationship marketing dimensions and customer loyalty in the fund management industry of an emerging market. [ABSTRACT FROM AUTHOR]

Many Western jurisdictions take a split approach to protecting the economically vulnerable party in private relationships. In the family sphere, many jurisdictions are reluctant to intervene in intimate partner relationships, particularly outside the marital context. This lack of legal protection often leaves the economically vulnerable partner in a precarious financial position at the end of the relationship. By contrast, legal protections for vulnerable parties are much more common in the economic sphere. This article explores this split approach to protecting the vulnerable partner in private relationships through the lens of the market/home dichotomy. It focuses on the Belgian regulation for unmarried cohabiting partners on the one hand, and for tenants, consumers, and employees on the other hand. The article concludes that the dichotomy has value as an explanatory framework for the divergent norms of cohabiting and economic relationships, but that it is most useful as a heuristic framework for challenging the ideologies that inspire the market and the family. Incorporating the viewpoint of non-traditional families only adds to that conclusion. [ABSTRACT FROM AUTHOR]

As museums shift their responsibilities and functions towards audience-centered approaches, research on exploring museum cultural communication strategies through visitor experiences has gained increasing attention from both academia and industry. This study focuses on the newly opened Nan Song Deshou Palace Relics Site Museum in Hangzhou, China, completed at the end of 2022, and its visitors. Data were collected through on-site surveys and in-depth interviews. The research findings indicate that the current motivations of museum visitors manifest primarily in three forms: knowledge exploration, social interaction, and psychological restoration. After evaluating the existing museum service quality based on the field of experiential value in marketing management, two main issues and features were identified. The issues include sub-optimal visitor pathways and layout, dissatisfaction with staff services, and shortcomings in promotion and communication. The overall cultural learning and interactive experience for the entire visitor base also require improvement. The features are characterized by differentiated cultural and creative consumption in the museum and the emergence of interrelated consumer demands. Based on these findings, the study provides targeted recommendations for future museum construction and communication strategies. [ABSTRACT FROM AUTHOR]

This article presents the assessment of two educational secondhand clothing markets developed at two high schools in Albacete. One of them involved money and the other was based on barter, and both included an awareness-raising phase to promote responsible consumption. Although all students were involved, only those who organized the experience were surveyed (N = 40, 21 females). Data were gathered after the experience, in student´s regular classrooms. A qualitative methodology was used, combining focus groups and an open-ended questionnaire. Findings were similar in both groups: the experience was positively perceived, although there was an initial stigmatized preconception surrounding secondhand clothing; it also helped students learn and become aware of the environmental impact of clothing, making them reflect on their consumption habits and change them. Students also perceived some barriers to reducing their consumption. Thus, secondhand markets can be powerful educational tools to raise awareness and change behaviors toward more pro-sustainable choices. [ABSTRACT FROM AUTHOR]

In this article, multiple regressions using the stepwise method were utilized to analyze the effect of Big Five personality traits on the work of business-to-business (B2B) salespeople. To achieve this objective, the relationship between the five personality traits and different aspects of B2B salespeople’s work was analyzed. The sample consisted of 274 salespeople from different Spanish organizations and from different business sectors. Specifically, the effects of Big Five personality traits on sales performance, role conflict and ambiguity, ethical behavior, adaptive behavior, and job performance were analyzed. Our results show that Big Five is useful for predicting sales jobs. The traits that most affect the work of B2B salespeople are extraversion and conscientiousness. Neuroticism was the least influential and most negative trait. [ABSTRACT FROM AUTHOR]

Mainstream economics argues that value chains provide farmers better prices and incomes, thus aiding development. However, this study contradicts this consensus, revealing that the value chain generates the status of petty commodity producers for farmers. Furthermore, it demonstrates that the value chain keeps downstream actors, such as merchants, processors, wholesalers, and retailers, in a powerful position against farmers. The study delves into these phenomena by considering the historical relationship between the market, the commodification of agriculture, the state, the interconnection of markets, the value chain, and neoliberalism. This research focuses on the political economy of groundnut input–output markets in Turkey through value chain analysis. Based on thorough primary field research, the paper demonstrates that the functioning of the value chain strengthens the position of downstream actors against farmers. Additionally, it shows that the value chain creates interlinking between farmers and merchants and makes small farmers the most disadvantaged actor. Moreover, the study highlights that groundnut production costs have risen at a higher rate than incomes under neoliberal policies. Finally, the article demonstrates that mechanization in groundnut farming, while increasing productivity by meeting the chain demands, fails to significantly improve farmers' incomes and profits due to the impact of neoliberal policies on other input costs. [ABSTRACT FROM AUTHOR]

Benevolent leadership is one of the leadership styles which provides a positive influence on employees. However, the current leadership literature has yet to investigate how benevolent leadership leads to job performance, the processes involved, the relationship between organizational culture and benevolent leadership, and the role of dark side of leaders in affecting this relationship. Using the leader-culture fit framework within an Eastern context, the current study first investigates the relationship between benevolent leadership and job performance through work engagement. The study then compares two contrasting organizational culture (i.e., market culture and clan culture) on benevolent leadership. Finally, the study investigates how leaders' dark triad affects the relationship between organizational culture and benevolent leadership. 374 full-time white-collar employees (Males = 54.01%; Mean age: 32.7 years) from various private organizations within the service industry participated in this study. The results showed that work engagement mediated benevolent leadership and job performance. Market culture showed a negative relationship with benevolent leadership while clan culture showed a positive relationship with benevolent leadership. Benevolent leadership mediated clan culture (but not market culture) and work engagement. Under a high market culture with a high dark triad leader, benevolent leadership is at its lowest level. Under a high clan culture with a low dark triad leader, benevolent leadership is at its highest level. The findings suggest the importance of benevolent leadership within a clan culture (rather than market culture), in aligning with the leader-culture fit framework in increasing employees' work engagement and job performance. [ABSTRACT FROM AUTHOR]

This study explores the mechanisms that underlie the effect of school marketing strategies on parents' perceived school attractiveness, particularly emphasizing the mediating role of parents' perceptions of being welcomed in urban schools. Additionally, we investigated how schools' marketing strategies work differently among parents with different value orientations toward schooling. Structural Equation Modeling and Cluster Analysis Data were applied to analyze 510 questionnaires collected from parents. Two experiential marketing strategies, namely, one-way disseminating materials and interactive social networking, impacted parents' perceived attractiveness of schools differently with the feeling of being welcomed mediating the relationship between parents and schools. Additionally, parents' value orientations toward schooling could be classified into three profiles. The results suggest that schools should consider parents' needs and preferences concerning their children's schooling and employ appropriate marketing strategies to engage different types of parents. To facilitate this outcome, individualized interaction is necessary to accommodate the diverse needs of parents. The overall structural equation model validates the mechanism of experiential marketing in influencing parental perceptions, and the cluster analysis underscores the need to explore the complex relationship between parents' educational priorities and their interpretation of marketing strategies. [ABSTRACT FROM AUTHOR]

Bitcoin futures exchange-traded funds (ETFs) are recent innovations in cryptocurrency investment. This article studies the price-volume relationship in this market from an information perspective. We first propose effective mutual information which has better estimation accuracy to analyze the contemporaneous relationship. Using half-hourly trading data of the world's largest Bitcoin futures ETF, we find that trading volume changes and returns contain information about each other and are contemporaneously dependent. Then, we employ effective transfer entropy to examine the intertemporal relationship. The results show that there exists information transfer from volume changes to returns in most of our sample period, suggesting the presence of return predictability and market inefficiency. However, information transfer in the opposite direction occurs much less frequently, and the amount is typically smaller. [ABSTRACT FROM AUTHOR]

The goal of this study was to address the question: ‘What sport marketing research has been conducted on customer engagement on social media until now, and what could be future avenues for research?’ by conducting a scoping review. The PRISMA-ScR was followed. A total of 37 peer-reviewed journal articles in English were analysed. The findings synthesised the definitions and measurements of consumer engagement on social media as well as the theories and methods utilised. In addition, we proposed an integrative framework to demonstrate the role of consumer engagement on social media in the research model in the sport marketing field. The framework showed seven dimensions of antecedents of consumer engagement on social media, including (1) the content of the post, (2) the feature of the post, (3) the feature of the team/player, (4) the feature of the sponsor, (5) motivation, (6) identification with the team/community, and (7) others. The consequences of consumer engagement on social media mainly include loyalty and consumers’ behavioural intention. Finally, several research directions were provided based on the analysis. [ABSTRACT FROM AUTHOR]

What are the success factors for careers in marketing? This important question is lacking a definite answer so far. This paper presents an empirical study of the drivers of marketing career success. First, we interviewed renowned marketing executives about the characteristics that, in their view, make successful marketers. Next, we analyzed data from a career survey among the alumni of a major business school, with career success as the dependent variable. We identified three distinctive factors that are related with success in marketing: extraversion, independence, and breadth of experience. Furthermore, our findings suggest that a style of learning from concrete experiences (learning from "what happens") serves a marketer better than a learning style of deep reflection. Different from many other professions, we did not find a relationship between conscientiousness and performance in marketing. Interestingly, having followed a major in marketing during business school education is not correlated with later success in a marketing career. Our findings support the notion that work-integrated elements with an emphasis on experiential learning in marketing curricula contribute to marketing career success. We discuss ways of implementing this is in marketing education programs. Specific suggestions for follow-up research are given at the end of the paper. [ABSTRACT FROM AUTHOR]

This article analyses actor relationships in Transit Oriented Development (TOD) planning in order to better understand the preconditions necessary for planning processes to result in TOD in lower density contexts, in suburbs, or small cities. Empirically, the analysis builds on a comparative case study of TOD planning projects. The focus in the analytical work is on understanding how market conditions in lower density contexts influence the conditions for TOD planning projects, and how this feeds through to planning processes. The overall conclusion is that we should not expect that planning processes in small cities with low to medium densities of populations and activities differ much from those in more 'classic' highly urban TOD locations. Market conditions had an impact on planning processes, but once in the planning stage conditions for implementation depended more on the ability to handle competing interests and less on market conditions. In terms of policy recommendations, it is important for actors to develop a joint vision of the built environment of the site in question that channels organizations' individual actions in a joint direction. The ability to achieve such a joint vision for the design of the site in question may be more important in small towns than in more 'typical' TOD contexts in denser urban areas. This is because all enablers need to work together in a positive way in such location – which may be marginal from a market point of view – for the development to be able to go ahead. [ABSTRACT FROM AUTHOR]

As the university student body becomes more diversified and students' lives less linear, student retention carries increased importance for universities, including the conversion of deferrers and the re-enrolment of leave-taking students. This paper is based on a broader research project which explored national patterns of deferral and leave of absence in Australia and the policies and strategies for re-engaging the students who defer or take leave. Through a mixed research design, the study explores the extent to which students are positioned at the centre of deferral and leave of absence policy, informed by relationship marketing concepts. This study suggests that many universities have moved towards greater consideration of student perspectives and individualised approaches to building a trustworthy and supportive relationship with deferral and leave-taking students, based on data analytics of individual students' information and circumstances. Despite such efforts, there remain both limitations and tensions within these approaches. [ABSTRACT FROM AUTHOR]

This research investigates the connectedness and the tail risk spillover between clean energy and oil firms, from January 2011 to October 2021. To this, we use the Tail-Event driven NETworks (TENET) risk model. This approach allows for a measurement of the dynamics of tail-risk spillover for each sector and firm. Hence, we can provide a detailed picture of the existing extreme relationships within these markets. We find that the total connection between the markets varies during the period analysed, showing how the uncertainty in oil price plays a critical role in the risk dynamics for oil companies. Also, we find that relationships between energy firms tend to be intrasectoral; that is, each sector receives (emits) risk from (to) itself. These results can have important practical implications for risk management and policymakers. [ABSTRACT FROM AUTHOR]

The global manufacturing landscape is undergoing a profound shift, and the paradigm of service-led industrial evolution has taken on paramount importance. Service-oriented manufacturing has emerged as a pivotal conduit for the transformation and elevation of China's sporting goods manufacturing sector. However, we acknowledge that the current state of service-oriented transformation in this sector is still in an embryonic phase. The nuanced interplay between the level of servitization and its consequent impact on corporate performance, along with the intricate forms of interference exerted by various factors in the process of servitization, are shrouded in ambiguity. This article, which is predicated upon the financial disclosures of China's sporting goods manufacturing enterprises listed on the A-share and New Third Board markets, presents a rigorous investigation. Through the construction of an imbalanced panel dataset covering the period of 2007 to 2022, we embark on an empirical journey examining the intricacies of a moderated mediation model to ascertain the mechanisms underlying the influence of servitization on the performance of sporting goods manufacturing entities. Through this research, we unearth a compelling revelation: (1) Within the cohort of sampled enterprises, an elevation of servitization evokes a modest suppressive effect on corporate performance, thus resulting in the enigmatic "servitization paradox." (2) A total of 29.1% of the servitization impact on enterprise performance is achieved through marketing intensity; that is, there is a partial mediating effect of marketing intensity on the relationship between servitization and enterprise performance. (3) Market power play a negative regulatory role in this relationship, which drives the servitization paradox in sporting goods manufacturing but can also promote the positive impact of servitization on marketing intensity. In addition, with the expansion of market power, corporate servitization does not need to impact corporate performance through marketing activities. (4) R&D intensity negatively affects the relationship between marketing intensity and corporate performance, promotes the inhibitory effect of marketing intensity on corporate performance, and aggravates the inhibitory effect of servitization on corporate performance through marketing intensity. [ABSTRACT FROM AUTHOR]

Although there is much discussion of what makes travel experiences memorable there is less on how remembering those experiences together then makes us feel and act. This empirical paper builds upon recent conceptual work in shared emotional memory, and explores the processes through which memories are negotiated and how these then affect our attitudes and behavioral intentions. Using an innovative qualitative methodology, we analyze individual and shared memories from six pairs of festival tourists. The findings highlight how wellbeing increases, through a shared reality and sense of belonging, as we negotiate an agreed memory of a past experience. The agreed memory is formed through negotiation, attunement, and emotional synchrony. This desire to agree and the wellbeing benefits that accrue strongly influence attitudes, behavioral intentions, and word-of-mouth. There are important implications for tourism practitioners in the design of experiences and in post-trip marketing activities informed by and influencing consumer memory sharing. [ABSTRACT FROM AUTHOR]

This study adopts a cross-cultural perspective and investigates the ways in and the extent to which the pragmatic choices made by the authors of COVID-19 signs announcing business closures in the UK and in Greece could reflect the Relationship Marketing approach. The data for the study comes from a large corpus of COVID-19 related public signs that appeared in London and Athens between 2020 and 2022. The analysis of the data focuses on the extent to which the relationship between the businesses and the customers is treated as personal and intimate. To this end three types of pragmatic choices are examined in detail: (i) (in)directness and (in)formality of directives used on the signs, (ii) conveyance of emotions, and (iii) the extent to which future encounters and transactions with the customers are thematised. The analysis shows that the pragmatic choices of UK sign authors reflect the Relationship Marketing approach to a far greater extent than those of their Greek counterparts. This finding is discussed in the light of observed cultural differences and the possible impact of Relationship Marketing on language use. • Cross-cultural investigation of the influence of Relationship Marketing on COVID-19 signs in Greece and the UK. • Data drawn from a large corpus of business closure signs that appeared in the two countries during the first two lockdowns. • Both UK and Greek messages seek to establish and maintain a relationship with their customers. • UK authors tend to be more direct, informal and emotional than their Greek counterparts. • The influence of the Relationship Marketing approach is found to be much bigger in the UK than in the Greek signs. [ABSTRACT FROM AUTHOR]

Purpose: This paper sheds light on the impact of market risk measures on systemic risk. Market risk, which is captured by the volatility of stock market returns, is also decomposed into systematic and idiosyncratic risks. Design/methodology/approach: The author uses the five-factor asset pricing model and systemic risk methodologies to derive market and systemic risk measures, respectively. Using a sample of 2,667 US banks for over 30 years and employing panel data estimation techniques, the author tests the said relationship. Findings: It is shown that idiosyncratic risk can surge systemic risk, while systematic risk plays a less important role. Results survive a battery of tests, including different systemic risk measures, controlling causality and interacting with bank size, market fear and crisis periods. Practical implications: These findings call for regulatory intervention, especially for large banks with high idiosyncratic risk. Originality/value: This is the first paper that provides a more granular picture of the relationship between market and systemic risk from the US banking industry for more than 30 years. [ABSTRACT FROM AUTHOR]

The higher education sector faces challenges in attracting students due to increasing competition, disruptive forces of online education, social media and employment orientation of education. A differentiating factor can be created by focusing on student-teacher relationships by creating positive learning experiences inside the classroom. The present study indicates that caring behaviors displayed by teachers impact students positive learning experiences. A multi-dimensional construct incorporating relevant dimensions from Watson's caring behavior model was used for this exploratory study with a sample size of 267 millennial students belonging to higher education. Nurturing, direction setting, and supportive environment were significant dimensions of caring behavior that impacted students' positive learning experiences. While most institutes differentiate themselves based on cost, career opportunities, campus amenities, showcasing teachers' caring behaviors can give institutes the edge to market themselves since educational journeys experienced by students are at the crossroads of technology and human connection. [ABSTRACT FROM AUTHOR]

This study explores the positive relationships between the three dimensions of relationship benefits (confidence benefits, social benefits, and special treatment benefits), attitudinal loyalty (consumer emotion and customer commitment), and behavioral intention in the Kids' café segment. To test the proposed hypotheses, structural equation modeling was utilized based on data from a total of 263 customers visiting Kids cafés in South Korea. The current study demonstrated the role of relationship benefits as a key determinant of attitudinal loyalty (customer emotion, customer commitment) and behavioral loyalty in an emerging business paradigm of Kids' café services. The results offer insight not only into how the salient constructs might impact behavioral loyalty but also provide practical guidelines for enhancing the effectiveness of relationship benefits thus helping facilitate behavioral loyalty in the strategic relationship marketing practices of Kids cafés. [ABSTRACT FROM AUTHOR]

The agri-food sector has been stressed as an essential determinant for an economy, as its impacts contribute directly and indirectly to its growth in various ways; with its products, with its trade, both in outputs and inputs, and when the sector grows. The current work aims to capture the relationships and impacts of the agri-food sector in a regional economy through linkage analysis. Building upon the relationship marketing theory, this is achieved by utilizing an I/O model constructed through modifying the Generation of Regional Input-Output Tables (GRIT) regionalization technique and using the Flegg Location Quotient (FLQ). The relationships of the economic sectors resulting from the purchases and sales between them provide helpful information for the region's economy. The results demonstrate that the agri-food-related sectors are closely linked in the regional economy, as the primary activities supply processing with raw inputs. Moreover, agri-food-related sectors have strong interconnections with the rest of the local economy and can induce economy-wide impacts. Accordingly, the interdependence between different economic sectors determines the agri-food sector's economic impact. [ABSTRACT FROM AUTHOR]

This paper examines relationship marketing through the views of agri-food enterprises during COVID-19 using the commitment-trust theory as a framework. For this purpose, a primary research was conducted in 266 Greek agri-food enterprises at all stages of the agri-food sector and its activities to investigate relationship marketing in times of crisis. Through a confirmatory structural equation model (SEM), compatible with the commitment-trust theory, the results show that relationship termination costs explain the relationship commitment while communication explains trust. Moreover, there is an indirect effect of shared values on cooperation through trust. It is important to note that despite the COVID-19 crisis, there is no effect of uncertainty on trust. The above outcomes shed light on agri-food enterprises and relationship marketing in periods of crisis. With this knowledge, this paper provides recommendations to agri-food enterprises to focus on cooperation and shared values rather than being dominated by uncertainty. [ABSTRACT FROM AUTHOR]

Jointly formulated by the Steering Committee for Academic Libraries of China (SCAL) and Peking University Library, the Compass of Academic Library Modernization (CALM) Report on User Relationship Management establishes a theoretical framework for managing user relationships in academic libraries. Based on questionnaires distributed to medium and large-scale academic libraries nationwide, the report systematically analyzes the current state of library-user relationship management. It delves into various dimensions such as user benefit, user trust, user participation and overall progress and the development trends of user relationship management in university library. The report further encapsulates the evolving trends in library-user relationship management, focusing on aspects such as strategic planning, service expansion, trust building and user engagement. It serves as a valuable guide for fostering and evolving the relationships between academic libraries and their users. [ABSTRACT FROM AUTHOR]

Increased diversity, demographics, and population shifts in higher education have led many academic libraries to reexamine their marketing efforts and adopt strategies that promote relationships and inclusivity. This requirement has become more prominent among libraries serving a highly diverse user community, particularly in a more racially and ethnically diverse campus. Adopting a marketing model that cultivates more meaningful long-term relationships with customers ensures long-term satisfaction and loyalty to the library brand. Using marketing and promotional examples from the James White Library, this article addresses the academic library's relationship marketing strategy in an increasingly multicultural higher education environment. [ABSTRACT FROM AUTHOR]

In Canada, newcomers are often faced with many challenges when integrating into the labour market. This study examined the labour market integration experiences of newcomers in Regina, Saskatchewan. Data were collected using a structured survey which was made available in several languages. A total of 305 (n = 305) newcomers participated in this study. It was found that length of stay in Regina, level of education, having children and lack of access to transportation had a strong relationship with newcomers' labour market integration (p < 0.01). Specific barriers that were found to affect newcomers included language, access to a vehicle, lack of Canadian work experience and Canadian credentials. These challenges have substantial implications for the well‐being of newcomers and their contribution to the Canadian economy. It is recommended that resettlement agencies develop informed strategies and programmes that target these barriers to enhance the economic integration of newcomers in smaller cities in Canada. [ABSTRACT FROM AUTHOR]

In the context of the Poisson censored δ-shock model, this paper derives the system reliability by directly calculating probabilities, which is different from the existing literature. When the time is equal to δ, an explicit result that the reliability has a jump is verified. Based on the system reliability, we obtain the expectation of the lifetime of the system. Finally, one application of the model is shown in relationship marketing. The conclusions imply that managers should make a tradeoff between the expected return and variance of return before making decisions. [ABSTRACT FROM AUTHOR]

The internal connection and rule diversification of experience marketing data make it difficult to predict the future trend of data. Therefore, it is necessary to mine sports marketing data to guide future marketing strategies. In order to improve the effect of sports marketing data mining, this paper puts forward the algorithm research of experience sports marketing data mining in the cloud computing environment. In the cloud computing environment, based on the idea of data mining, a sports marketing monitoring system is designed and implemented to obtain a large number of evaluation data. The related data is extracted from the database of sports marketing evaluation system, and the data warehouse is constructed by data preprocessing. Using association rule algorithm to realize the data mining module of sports marketing evaluation system, mining the data in the data warehouse, dividing the data set into various data blocks, and then scanning each data block for association rule mining. The experimental results show that the mining algorithm can effectively mine different factors that affect the marketing status. The customer satisfaction obtained after the practical application of this method reaches more than 90%. Sports marketing enterprises can establish benign interaction between users and enterprises according to the mining results of this method, further meet the personalized and differentiated needs of consumers, thereby expanding the influence of enterprises and promoting the realization of marketing. [ABSTRACT FROM AUTHOR]

This article examines early modern convicts' experiences of extramural penal labour institutions – known in their time as slaveries. It centres on Denmark's main slaveries in Copenhagen and analyses data collected from the books keeping track of the inmates. On this basis, the article examines their experiences at connected moments: before entry, at entry, in the extraction of labour, and at exit. The article describes how these moments linked together to form patterns. Crucially, experiences during and at the termination of stays in these prisons were often predicated on former experiences in the labour market, how punitive labour was linked to forms of corporal violence, and the question of honour. [ABSTRACT FROM AUTHOR]

The study examines seven key dimensions of online customer engagement behaviour and uses these to build ideal and baseline profiles. This ensures verbal and statistical correspondence. This approach allows identification of critical customer engagement behaviour to invest in and which one to invest in for maintenance. The study finds that deviating from the critical behaviours has negative implications for the spreading of positive word of mouth and brand loyalty. The findings and the methodological procedures are of interest to hospitality managers and academics. Data for the study was obtained from 326 customers at various hotels in Mauritius. The configural conceptual framework was tested using profile deviation to assure verbal and statistical correspondence leading to clear actionable recommendations for managers. The analysis goes beyond the approach in extant research by examining both the global and disaggregated impacts on PWOM and brand loyalty. The theoretical and managerial implications of the study are further discussed. [ABSTRACT FROM AUTHOR]

This study focuses on the value that employers assign to immigrants' labour market experience, from both before and after immigration, using a surveyed representative sample of the Swedish immigrant and native populations. A novel feature of the survey is that it contains a measure of immigrants' actual years of labour market experience, including about work before immigration. Previous research has, in contrast, relied on so-called potential measures, risking bias in the analyses. For immigrants, results show that only pre-immigration labour market experience from the Nordic countries has a positive return. Results also show that return to labour market experience after immigration does not depend on whether the individual acquired Sweden-specific human capital before or with the entry into the labour market. Natives and immigrants, as well as immigrants with and without schooling or upbringing in Sweden, have parallel wage trajectories across labour market experience years, with immigrants being at a stable disadvantage. This is interpreted to be caused by immigrants being sorted into jobs with worse opportunities to acquire new human capital compared with natives. [ABSTRACT FROM AUTHOR]

Rare earth is an important strategic mineral resource, and the study of the causes of stock price fluctuations of rare earth listed companies and their transmission can enable all parties in the market to have a clearer understanding of current market relationships. In this study, the quantitative causality analysis model and complex network method are used to analyze each link within the rare earth industry chain and the relationship between regions from the quantitative causality of stock price fluctuations among listed companies in the rare earth industry. The main transmission paths of fluctuations in each link between companies are also given. It is found that the quantitative causal relationship between the price fluctuations of rare earth industry stocks has positive causation, negative causation, and unclear causation, and the dominant causal relationship is mostly positive causation. The positive causal relationship between enterprises in the same region is significantly greater than that between enterprises in different regions. The negative causal relationship and unclear causal relationship between enterprises in different regions are significantly greater than the negative causal relationship and unclear causal relationship between enterprises in the same region. [ABSTRACT FROM AUTHOR]

Building upon Gasiorowska and Zaleskiewicz's (2021, 2023), we explored how a control threat and attachment style influence social relationship preferences. This experiment aimed to investigate how experiencing a control threat affects individuals with secure, anxious, and avoidant attachment patterns when they can choose between seeking assistance from the market, asking a close person for help, or coping with the situation alone. Participants with different attachment styles were randomly assigned to either the lack of control condition (n = 290) or the having control condition (n = 277). Individuals with an anxious attachment were more inclined to choose the market-exchange option and less likely to select the agentic and communal options when faced with a control threat. Meanwhile, those with an avoidant attachment exhibited a higher tendency to choose the agentic option, while their preference for noncontingent help decreased after exposure to the control threat. Surprisingly, secure attachment individuals showed an increased preference for noncontingent help and decreased preferences for market exchange and self-reliance when exposed to the control threat compared to when they had control. These findings suggest that participation in market relationships may meet vital psychological needs and serve as a safeguard against attachment insecurities. [ABSTRACT FROM AUTHOR]

This study examines the moderating role of consumers' attachment anxiety and attachment avoidance, on the relationship between recovery satisfaction and their behavior after service recovery. This study analyzes the moderating effect of consumers' attachment styles to explain the differences in their behavior after service recovery efforts, which has not been explored previously. Primary data was collected from hand-phone users, and the effect of consumers' attachment styles was examined in the context of the telecommunication sector. Findings indicate that consumers high in attachment anxiety were more likely to repurchase but not to engage in positive word-of-mouth after recovery satisfaction. Attachment avoidance did not impact consumers' behavioral intentions. In addition, the interaction of anxiety and avoidance positively influenced word-of-mouth intentions upon satisfaction with recovery efforts. However, the interaction did not affect repurchase intentions. This study provides insight into how consumer's attachment style influences their positive behavioral intentions after recovery satisfaction. We present segment-specific relationship marketing strategies that can aid service providers in managing service recoveries and minimizing the adverse effects of service failures on customer retention. [ABSTRACT FROM AUTHOR]

In this study, we seek to understand the role of relationship marketing in achieving customer loyalty in Ghana's informal economy. The study further investigated the role of customer perceived value as a pass-through mechanism for the relationship between relationship marketing and customer loyalty. We collected primary data from 229 customers of informal economy operators in Accra. The data was then analyzed using structural equation modeling utilizing the STATA 15 Package. Our findings indicate that commitment is the only fundamental relationship marketing factor investigated that has a direct influence on customer loyalty in the informal business context. Trust and conflict handling on the other hand benefit significantly from the presence of customer perceived value whereas communication seems to have negligible effects. Consequently, scholars and marketing practitioners seeking to deploy the relationship marketing concept in the informal economy need to be aware of these contextual interplays and how they shape further discussions of the relationship marketing theory. [ABSTRACT FROM AUTHOR]

Extractivism has marked the history of Latin America whose operations are in rural territories inhabited mainly by indigenous populations. Mining has had a remarkable expansion in rural territories of the Andes. Critical studies of these processes have focused on the disruptive aspects and conflict between companies, local populations, and States. However, mining has also been intertwined with the territories based on contradictory relationships at different timescales. To examine this issue, we carried out a historical reconstruction of the productive practices of the Caspana community indigenous (northern Chile) and their different forms of connection with mining development. We combine diverse data sources and methodological approaches: oral histories obtained from ethnography, censuses, explorers' records, and academic literature. We identify different types of relationships over time, according to the different forms of indigenous participation in the extractive markets and the deployment and rearrangement of diverse economic strategies by the indigenous population. [ABSTRACT FROM AUTHOR]

The purpose of this study is to investigate the mediating role of marketing capabilities in the relationship between intangible firm capital and market-focused learning. The study was conducted by structured survey method. The research scale was adapted from the scales commonly used in the literature. According to the research results, it has been determined that intangible firm capital affects market-focusing learning and marketing skills. In addition to this, it has also determined that marketing skills affects market-focusing learning and it has partially mediated the relationship between intangible firm capital and market-focused learning. Especially, in the dimensional analysis, it is seen that human capital has a partial mediation effect in this relation. In this context, it can be stated that in the context of the literature contribution, the intangible firm capital will contribute to the improvement of marketing capabilities and market-focused learning. Based on this result, human capital can be considered as an important element for marketing capabilities and market-focused learning. [ABSTRACT FROM AUTHOR]

The research aims to understand new marketing practices by studying the evolution of Heineken's marketing communications. It was based on studies by Kotler (1998, 2004, 2016) for marketing mix, Shimp (2002) for promotion and sponsorship and Schmitt (1999) for experience marketing, among others. This is a bibliographical and exploratory research, of a qualitative nature. To study sponsorship and experiential marketing, the sample was defined over the last five years at the 2019 Rock in Rio event. The data reveals that Heineken's promotion (communication) has the following characteristics: use of celebrities and common audiences; humorous stories; changing social themes to reach the public; restructuring of the promotion or cancellation when the effect caused a negative impact; the meaning given by the public is more important than the creation itself; social and cultural themes contextualized with the societal debate; implementation, monitoring and control of the promotion P. It is concluded that experiential marketing is widely used in terms of convincing consumers, as it highlights Heineken's brand and product, making television media and social networks a channel for persuading and gaining loyalty from its target audience. [ABSTRACT FROM AUTHOR]

The major contribution of present study is to revisit how consumer obtain high adoption intention of artificial intelligence (AI)'s production/service based on symmetric and asymmetric thinking in data analysis. In recent years, technology involving AI has become key technology for success worldwide and has received prominence among academics and practitioners. Accordingly, it is necessary to identify the relationships among relationship marketing, AI perceived usefulness, perceived ease of use, perceived risk, and adoption intention. The main contribution of the symmetric approach (i.e., SEM, structure equation modeling) is to test the research hypothesis to determine the net effect between the variables, and asymmetric approach (i.e., fsQCA, fuzzy set qualitative comparative analysis) contributes to the identification of sufficient conditions leading to high level adoption intention in the concept of fuzzy sets. With symmetric approach, results of path analysis of SEM indicate that impacts of trust are greater than that of commitment. Similarly, perceived usefulness of AI has a greater impact on the adoption intention. Furthermore, AI perceived risk is negative associate with adoption intention. With asymmetric approach, intermediate solutions from fsQCA show that there are three sufficient conditions for high adoption intention of AI. For instance, one of configurations or sufficient conditions is trust, commitment, and AI perceived usefulness present but perceived ease of use absent. Plain Language Summary: Revisiting AI adopt intention The major contribution of present study is to revisit how consumer obtain high adoption intention of artificial intelligence (AI)'s production/service based on symmetric and asymmetric thinking in data analysis. The main contribution of the symmetric approach (i.e., SEM, structure equation modeling) is to test the research hypothesis to determine the net effect between the variables, and asymmetric approach (i.e., fsQCA, fuzzy set qualitative comparative analysis) contributes to the identification of sufficient conditions leading to high level adoption intention in the concept of fuzzy sets. With symmetric approach, results of path analysis of SEM indicate that impacts of trust are greater than that of commitment. Similarly, perceived usefulness of AI has a greater impact on the adoption intention. Furthermore, AI perceived risk is negative associate with adoption intention. With asymmetric approach, intermediate solutions from fsQCA show that there are three sufficient conditions for high adoption intention of AI. For instance, one of configurations or sufficient conditions is trust, commitment, and AI perceived usefulness present but perceived ease of use absent. [ABSTRACT FROM AUTHOR]

Since 1980, 25% of US students repeated a grade during their academic career. Despite this, few economists account for retention when measuring education and experience, causing bias when retention is correlated with other regressors of interest. Rising minimum dropout ages since 1960 have increased retention, causing positive bias in 2SLS estimates of the returns to education. Retention also causes endogenous measurement error in potential experience. In addition to distorting experience-wage profiles across countries, this endogenous measurement error causes the residual Black-White wage gap and the returns to a high school diploma to be overstated. Proxying for age instead of potential experience reduces this bias, suggesting age, not potential experience, should be a standard control variable. [ABSTRACT FROM AUTHOR]

Abstract Relationship marketing together with perceived switching costs are seen as a distinguished strategic approach to customer loyalty. Relationship marketing practices enable the firms to comprehend and satisfy the customer needs, while the perceived switching costs raise the bar for rivals to grab the gullible customers and helps the firms to ensure the loyalty of low satisfied customers. In view of this, present study aims to investigate the impact of relationship marketing practices on customer loyalty with a mediating role of perceived switching costs. The study utilized 736 complete questionnaires collected from the bank customers, by using one-stage cluster sampling, to validate the measurement and structural models through partial least-square structural equation modeling (PLS-SEM). Results revealed that there is significant positive effect of relationship marketing practices on customer loyalty. Furthermore, perceived switching costs have significant positive effect on customer loyalty. Bootstrapping approach to mediation analysis revealed that perceived switching costs, in unison, partially mediate the relationship between relationship marketing practices and customer loyalty. The study suggests that banks should invest more in relationship marketing practices to strengthen the perceived switching costs to keep the customers loyal to the organization. [ABSTRACT FROM AUTHOR]

It is a fact that is accepted by everyone that the most valuable resource of a human is health and that there is no substitute or compensation. For this reason, one of the welfare indicators of countries is the efficiency and productivity of health services. In this context, the aim of this study is to reveal whether service compensation has a mediating role in determining the effect of relationship marketing practices on patients' behavioral intentions. In the study, it is compiled from previous studies and the final form is given by the researcher; four scales are used: service compensation, relationship marketing, patient satisfaction, and patients' behavioral intention. The research data are evaluated with statistical analysis programs, validity and reliability are determined, and hypotheses are tested using the structural equation model. In the exploratory and descriptive study, in which 1000 people who received health services from training and research hospitals, state (sample) hospitals, private hospitals, city hospitals and family medicine in Turkey, service compensation, relational marketing perception and patient satisfaction averages were moderate. possible. The positive behavioral intentions of the patients are also determined at a moderate level. As a result of the research, which is developed with the StimulusStructure-Response model and whose model is confirmed with the structural equation method, it is seen that relational marketing applications have a high effect on the satisfaction levels and behavioral intentions of the patients, and service compensation and patient satisfaction have a mediating role in this effect. In the light of research results, it is recommended that employees receive awarenessraising training to activate their organized activities for service compensation practices. [ABSTRACT FROM AUTHOR]

This article explores the everyday political economy of the Catholic World Youth Day in Panama, which was organized in January 2019. The aim is to shed more light on the relationship between the market and the religious sphere and, in particular, on the everyday experience of the WYD participants, and their encounters with the market and market practices. In doing so, the article challenges several commonly held assumptions, such as the priority of religious doctrine over everyday practices and the belief that the religious sphere is one-sidedly colonized by the market. Instead, the article shows that in this case, the interactions between the church and the market played out differently in three different areas – the discursive critique of the market by the Church leaders, the Church's incorporation of market practices in its activities and the alliance between the local Catholic organizers and businesses. In the end, the complex interactions between the participants, businesses, discourses, spaces and technologies gave rise to a unique sacred-market network which blurred and at times entirely erased the difference between the religious sphere and the market. [ABSTRACT FROM AUTHOR]

Canada's national narratives gesture to cosmopolitan ideals by celebrating the country as open and inclusive through the working of its immigration policy. Indeed, it has been suggested that Canada may be oriented toward a form of 'rooted cosmopolitanism'. This vision stands at odds with the experiences of skilled migrants who often encounter hurdles in the labour market. In this paper, we probe the 'cosmopolitan paradox' and its implications. Through a qualitative case study of 36 skilled newcomers, we document their experiences as they attempt to enter the labour market encountering barriers that reassert national frames and 'Canadian standards'. We argue that if Canada is to live up to the promise of a cosmopolitan ideal, the stratifications and exclusions that mark the lives of newcomers need to be addressed. It is not enough to attract increasing numbers of immigrants if they cannot become full members of the Canadian national community. [ABSTRACT FROM AUTHOR]