1. Identifying Factors That Influence Medical Tourists’ Perceptions of Satisfaction and Their Intention to Revisit Malaysia’s Hospitals.
- Author
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Abubakar, Ayodele, Salleh, Zafir Mohammad, Mastor, Norhamimah Binte, Ting, Cui Jue, and Oluyinka, Solomon
- Subjects
MEDICAL tourism ,TOURIST attitudes ,DESTINATION image (Tourism) ,MEDICAL hospitals - Abstract
Cognitive model of the antecedents and consequences of satisfaction decisions in Malaysia medical tourism context cannot be ignored by applying the concept to become a new scope of a marketing strategy to increase and integrate medical tourist revisit interest to Malaysia. Objectives include (a) investigating the factors that influence medical tourists’ perception on satisfaction in their intention to revisit Malaysia’s hospitals; (b) determining the relationship between perceived value, perceived authenticity, and destination image in relation to the perception of satisfaction; (c) investigating if employee attitude has an indirect effect on perceived satisfaction towards revisit intention; (d) proposing the moderation role of perceived satisfaction in the relationship between the extended factors (perceived authenticity, perceived value, and destination image) of continuity and medical tourist revisit intention; and (e) to validate the extended determinants of the medical tourists' revisit intention model in the context of Malaysia. All suggested paths based on previous related studies This study adopted a quantitative research method, data will be collected through a survey questionnaire. SEM – PLS will be used to analyze the collected data. The study sample will be selected based on a probability sampling that focuses on medical tourist’s that have visited Malaysia medical hospitals. The study is expected to pave opportunity to expand previous studies by exploring the moderating role of satisfaction in the relationship between employees' attitude, perceived authenticity, perceived value, and destination image towards medical tourist intention to revisit. [ABSTRACT FROM AUTHOR]
- Published
- 2023