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The article discusses the obstacles faced by the frozen food industry in its marketing and distribution, namely transportation, warehousing and dispensing cabinets. It cites resentment against the warehouse industry for its failure to provide new storage space for frozen food. It indicates an experimental refrigerator car for the movement of frozen foods as packers look to steamship companies to export frozen foods. It notes that once cabinets and frozen foods become plenty, the frozen food industry is expected to expand their regional advertising.

The article explains the need for the U.S. frozen food industry to solve their warehousing and marketing problems to achieve mass distribution success. Topics discussed include the growth of the industry in 1946, the marketing of frozen foods to consumers at competitive prices, and the rapid increase in frozen food production since 1942.

The article discusses the surge in sales of frozen foods in the U.S. in 1937 and leading canning company Stokely Brothers acquisition of interest in Honor Brand Frosted Foods. According to the author, the U.S. frozen food industry achieved a gain of 60 percent in 1937, with retail sales reaching 13 million U.S. dollars despite the business recession. The author believes that Stokely's acquisition of Honor Brand exemplifies the movement of canners into the frozen food industry.

The article reports on the food processing industry in India in terms of production and consumption. It states the $258 billion of estimated total food production in the country by 2015 due to the entry of many brands that are offering numerous processed food categories including beverages, frozen foods and curries. It also mentions the increase in the demand of frozen food products for retail chains and grocery stores.

The article offers information on the frozen food industry in the U.S. which is looking at new ways to deliver on taste and quality. Topics discussed include formation of a new Frozen Foods Roundtable in 2013 by the organization American Frozen Food Institute (AFFI) to promote frozen foods, a campaign to be launched by AFFI which will focus on the quality of frozen foods, and packaging, promotional and product innovations in frozen food section.

The aericle discusses the role of package design for brand frozen foods to have the attention of the shoppers and for them to consequently buy the goods. It mentions that the competition among the brands of frozen foods is fierce particularly particularly in terms of space in the retail market. It cites the innovation and the expansion of assortment of manufacturers of frozen food products. It cites several brands of frozen food including Meijer Inc. and Jewel-Osco.

The article discusses the growth of the sales food and beverages category in the U.S. supermarkets during the 52 weeks ending June 16, 2013. It considers the alcoholic beverage innovation as sales-driving trend due to the effort of marketers to cater to experimental millennials with sweeter varietals. It also presents a category guide that features the center store products experiencing growth in dollar sales including carbonated soft drinks, frozen dinner and entrees and bottled water.

The article discusses the consumer panel survey from SupermarketGuru.com which indicates that frozen foods remain a staple to health-conscious consumers, including influential Millennials and Baby Boomers. It mentions the increase of the entrees of frozen products in the market found by SPINS. It also notes the statement from Susan Borra, chief health and wellness officer and executive director of the FMI Foundation at Food Marketing Institute.

The article offers a company profile for Michael Angelo's Gourmet Foods Inc., a frozen Italian meal company founded in Austin, Texas in 1982. Topics discussed include the foray of chief executive officer Michael Angelo Renna's family into the frozen prepared meal market after their unsuccessful attempt of establishing an Italian restaurant, the company's practice of not using food preservatives, its relationships with suppliers, and the retail sampling program it uses to market its products.

The article reports on the ongoing planning of the independent packers of frozen foods in the Pacific Northwest to form cooperative distribution agency. It states that the idea arose during the discussion at the annual convention of the Northwest Frozen Foods Association held in Seattle during 1938. It also states that the idea is an answer to the "controlled marketing" plans of Eastern producers such as Bird's Eye Frosted Foods and Honor Brand.

The article features the Frozen Food Center, located in White Plains, New York.

The article profiles frozen food specialist Yearsley Logistics based in Heywood, Lancanshire which is celebrating the 60th anniversary. Topics mentioned include the start of the firm in 1955 in Rochdale, England as a vegetable and fruit wholesaler and led by managing director (MD) Harry Yearsley, the move to frozen food trade and the birth of the third-party storage and transport, and the expansion plan of logistics director Tim Moran at Belle Eau Park in Newark, Great Britain as super hubs.

Focuses on Fran Lent and on her frozen food business 'Fran's Healthy Helpings.' How she was inspired to create a line of nutritious frozen dinners for children; Background on the business' development; Details regarding stock value, the creation of a national product, and the success of the business.

The article focuses on the marketing strategy of Van de Kamp's Inc.'s Frozen Foods to produce better-quality ethnic food to satisfy the appetite of consumers. It says that through the leadership of its president Steven H. Pokress, the company expanded its business to frozen foods which are sold to southern California markets, while contending to various frozen food companies. Hence, due to its success, the company will introduce a line of Italian Classics and Chinese Classics in Western states.

The article offers news briefs related to the marketing strategies of several companies in the U.S. It mentions the increase of operating cost for automobile worth 1,900 U.S. dollars in 1976 from 1,429 dollars in 1970. It denotes Hugh E. Cumming's move for marketing frozen foods by suggesting to make changes on their image. Family Film Club's advertising for motion sickness prevention is also reported.

The article reports on the new marketing strategies that are being done by retailers and companies to increase the sales of frozen goods in the U.S. Companies such as Campbell Soup Co. and Stouffer are trying to arouse consumer's interest to increase its sale by giving discounts, coupons and promotions on their products. Retailers resort to lower priced lines. In addition, companies will also focus on improving the quality of their premium meals.

The article reports on the state of the U.S.-based refrigerated and frozen foods sector in 2010. It mentions a 6.1% increase to 4.22 billion dollars in supermarket frozen pizza revenues and a 0.9% increase in sales for refrigerated deli pizzas. It is claimed by analysts that food retailers should be aggressive in merchandising frozen and refrigerated products to sustain sales increases. It also cites a 12.9% increase in frozen fish revenues which is prompted by consumer health concerns.

The article focuses on the sales growth in frozen foods and entrees amidst the post-recession. It states that the market research in April 2009 from Packaged Facts Inc. in Rockville, Maryland shows that retail sales of frozen foods for 2008 raised 6.5% more in 2008.It mentions that frozen foods must have good texture and taste after being cooked. Roger Daniels of Bunge Oils says that shortening, margarine, and oils application must balance functionality, nutrition and from factory to consumer.

The article focuses on the popularity of frozen foods due to its capability to fulfill diverse needs in the U.S. Frozen foods became popular due to its convenience, affordability and nutritional content which are preferred by working parents. Frozen foods have been anticipated to reach the nine percent sales increase by the end of 2014.

This article presents the case of study of how Bertolli Brand North America moved from olive oils and sauces into the convenience foods and took over 38.6 percent of the frozen dinner market. Lori Zoppel, the brand development director of marketing, says the company realized it was not in a growing field and that no company had stepped in with more upscale frozen foods. INSET: ANATOMY OF A PACKAGE.

The article assesses the market share of frozen Asian foods in the U.S. The growing interest of American consumers to Asian cuisine propels the growth in businesses of frozen retailers, as shown by a rise of 6.3% on mass-merchandise sales of Oriental frozen dinners and entrees for the 52 weeks ending July 14, 2007, which reached $516,791,723. According to Gary Barnett, VP of marketing and sales for Amy Food Inc., the growth potential for the Asian category is very high.

This section offers marketing news briefs in August 1972, including the testing of Chinese frozen foods, Chet Huntley's approval of the first television advertisement for Timme fake fur, and consumers' complaint about products that do not function as advertised.

This section offers marketing news briefs like 10-cent price cut-off among dry cleaners in Detroit, Michigan to boost business, the new sales department formed by Procter & Gamble for its processing and finishing products, and the sales forecast for frozen-food for the year 1949 that is expected to top 575 million dollars.

The article previews several articles which includes "Two Financial Roads Leading Out of Depression," by Ditlew M. Frederiksin in the January 1932 issue of "Harvard Business Review," "Reading to Find a Way Out," by Helen E. Haines in the January 9, 1932 issue of "Publisher's Weekly," and "Has Frozen-Food Marketing Failed?" by Ralph G. Coburn in the January 1932 issue of "Food Industries."

The article discusses the food merchandising setup of United Frozen Food Distributors, Inc. of New York, which includes home delivery and sale of storage cabinets by distributors.

The article reports on the move of frozen food distributor Ultima Frozen Foods Corp. to adopt a dramatic mechandising strategy to compete with other companies in the U.S.

The article discusses frozen entrée innovations and market performance in the U.S. Topics explored include the flavor and packaging development efforts of frozen food manufacturers to remain competitive, the consumer interest in organic and healthier frozen food options, and the introduction of organic frozen meals by Artisan Bistro to meet demands of consumers for convenience and organic food quality.

The article discusses the B&G Foods Inc. (B&G) firm's multi-million dollar acquisition of the General Mills Inc. frozen food business in 2015 in relation to B&G's use of the Jolly Green Giant advertising mascot and television commercials and advertising as a means of trying to convince Generation Y consumers (millennials) to buy frozen vegetables. The marketing of the Green Giant brand of frozen food products is examined, along with frozen food-related sodium and preservatives.

The article reports on the collaboration between Canadian frozen food brand Füdi and food bloggers in Toronto, Ontario in a blog competition and market strategy that aimed to lift the consumer value of the brand, as of March 2016. Topics discussed include the mechanics of the blog contest in which the winning entry received month-long supply of Füdi meals, importance of this event according to Füdi founder Maurizio Racco, and the winner whose blogger name is Xiao.