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Sustainability has become the top priority for many businesses in the current era, and green marketing strategies are used to encourage the purchase of environmentally friendly goods. The research aims to analyze green marketing strategies and their impact on consumer behavior toward the environment in China. The study uses a logistic regression approach for data analysis. We found that environmental concerns and beliefs (ECB), Eco Labeling (EL), green packaging and branding (GPB), and green product, premium, and pricing (GPPP) have positive associations with consumers' attitudes and behaviors toward the environment. This study concludes that EL, ECB, EL, GBP, and GPPP are significant tools of green marketing strategies that considerably improve customers' environmental attitudes. The firm managers may adopt these green marketing strategies to achieve revenue and sustainable environmental goals. Furthermore, the government may provide incentives such as lower cooperate tax on green products industries, while private and public banks may provide subsidized loans to the green marking industries in the country. [ABSTRACT FROM AUTHOR]

We examined how young adults processed ecolabels (i.e. environmental warning labels), specifically by investigating how different warning message conditions and issue-relevant factors influenced the effectiveness of environmental warning messages. Findings from a 3 (message context formats: ads vs. positive PSAs vs. negative PSAs) x 3 (product categories: conservation vs. recycling vs. eco-friendly) mixed within- and between-subjects experimental design indicated that the effectiveness of ecolabels, assessed via message recall, message recognition, attitudes, and behavioral changes, was influenced by various issue-relevant determinants, as well as message context formats and context-induced moods. We also found that these predictors exhibited distinct patterns of influences for different types of environment-friendly products. Theoretical implications, as well as empirical suggestions for environmental communication professionals and policymakers to enhance the effectiveness of ecolabels and young adults' awareness of environmental threats, were discussed. [ABSTRACT FROM AUTHOR]

The article discusses the urgent global challenges of climate change and pollution from consumption waste. While there has been a focus on individual responsibility and micro-level changes in consumer behavior, the article argues that addressing these challenges requires a comprehensive approach that includes individual strategies, business strategies, and policy strategies. The article highlights meso-level business strategies as the most promising approach, as they are more feasible and offer environmental, economic, social, and strategic benefits. The article also discusses specific initiatives that companies are taking to reduce carbon emissions and combat consumption waste pollution. Overall, the article emphasizes the need to shift responsibility from individual consumers to businesses and calls for transformative solutions at the meso level to tackle environmental challenges. [Extracted from the article]

The article discusses the requirements for environmental claims in marketing based on third-party certification, focusing on a case involving a company in the cosmetics industry. The court ruled that references to environmentally friendly certifications must be clear and informative to consumers to avoid misleading marketing practices. The decision highlights the importance of transparency in using different labeling schemes and providing consumers with sufficient information to make informed purchasing decisions. The article emphasizes the need for clarity and transparency in environmental claims to ensure consumer understanding and informed decision-making. [Extracted from the article]

Providing consumers with product-specific environmental impact information for food products (ecolabels) may promote more sustainable purchasing, needed to meet global environmental targets. This UK study (N = 1051 participants) investigated the effectiveness of different ecolabels using an experimental online supermarket platform, comparing three labels against control (no label). Significant reductions were found in the environmental impact score (EIS) for all labels compared to control (labels presented: values for four environmental indicators [-3.9 percentiles, 95%CIs: -5.3, -2.6]; a composite score [taking values from A to E; -3.9, 95%CIs: -5.2,-2.5]; or both together [-3.2, 95%CIs: -4.5, -1.9]). Providing ecolabels is a promising intervention to promote the selection of more sustainable products. [ABSTRACT FROM AUTHOR]

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Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Escalating awareness of consumers on environmental issues have not translated into demand for green products in emerging economies, resulting in a rising need for further research on green purchasing behaviour. Considering this gap, the current study investigates the association of eco‐label and environmental knowledge with green purchase behaviour, and explores the mediating impact of environmental attitude and green trust. In addition, this study examines the moderating role of perceived price in influencing such behaviour. The proposed research model is empirically tested with data collected from 600 customers in India. The results indicate that eco‐label, environmental knowledge, green trust, and environmental attitude are significantly associated with green purchase behaviour. Further, environmental attitude does not mediate the association between eco‐label and green purchasing behaviour, while this link is partially mediated by green trust. In comparison, environmental attitude plays a partial mediating role between green trust and green purchasing behaviour. Moreover, perceived price moderates the relationship between environmental attitude and green purchase behaviour positively, while negatively moderates the relationship of green purchase behaviour with green trust. The findings help to draw significant implications for environmental and green marketers, along with a better knowledge of the complicated consumer behaviour associated with the purchase of green products, which will ultimately help them to develop more viable green marketing strategies in India. Overall, this research will enhance the green marketing literature by providing insights into how marketers and businesses can trigger the green purchasing by consumers in emerging market. [ABSTRACT FROM AUTHOR]

Purpose: In the era of new technological revolution, seeking to survive and guarantee business sustainability in their digital internationalization, enterprises choose to become environmentally oriented. The need for new green business models has become evident in recent years, and enterprises offer green services in creative and eco-friendly ways. However, does the display of a green label on hotels' websites really promote the eco-conscious tourists' online booking intention? This study aims to examine the impact of the perceived label on the online sustainable hotel booking intention of the eco-conscious tourists, using the foundations of signal theory. Design/methodology/approach: This study adopted a structural equation model to integrate several constructs with a sample of 349 validated responses. Findings: The empirical results highlight, the importance of the green label perception on the eco-conscious tourists' booking intention of online sustainable hotel and the role that green trust and green perceived risk play as a mediating variable between the perception of the exposed label and the booking intention. Indeed, when booking a sustainable hotel online, the tourists may be sensitive to the exposure of a green label. Therefore, this signal decreases the perceived risk of unsustainability and ultimately increases the trust in hotel's sustainability. Research limitations/implications: The first limitation is related to the sample employed in this study. Given that most of the participants were residents of France, the results of this study may not be generalized to the entire population. Secondly, a range of other factors can affect the eco-conscious tourists' intentions to book online a hotel with green label, such as their attitude, social media influence, tourists' satisfaction, etc. Indeed, other variables and/or signals could be adopted to study online booking intention in the pandemic era. Practical implications: In light of these results, theoretical and managerial implications are discussed. The findings make an important contribution to SMEs sustainability and internationalization by exploring new ties. This study considers how SMEs and specifically hotels start following green practices (e.g. adoption of an eco-label) relevant to their international environment where they operate and in response to global pressures. SMEs can survive better in the highly competitive global environment where they need to employ more green practices, however, managers should consider how green trust and green perceived risk can affect customer behavior. It also adds to the existing literature by dealing with customer perceptions about the green label of sustainable hotels and its subsequent effect on booking intention. Originality/value: This study had shown the importance of the display of green label on the eco-conscious tourist's online booking intention. [ABSTRACT FROM AUTHOR]

Purpose: Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes. Design/methodology/approach: A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing. Findings: The examination of findings provides support for the idea that both optimism and pessimism have a direct impact on environmental concerns and perceived consumer effectiveness. Additionally, it reveals that environmental concerns and perceived consumer effectiveness play a positive role in influencing sustainable clothing purchases. Originality/value: This study is one of the first marketing studies to explore the relationship between personality traits, environmental concerns and the intention to purchase sustainable clothing, providing insight into their relationship. Research limitations/implications: Some methodological limitations impact the contributions of this cross-sectional investigation. It only tested a few variables predicting the intention to purchase sustainable clothing. Practical implications: This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing. Results: Environmental concerns and PCE have a positive effect on sustainable clothing purchases, which are influenced by both optimism and pessimism. [ABSTRACT FROM AUTHOR]

Printing as a process itself generates many environmental concerns. The paper addresses ink management in terms of environmental issues in the label printing industry, focusing on its environmental implications. The goal is to demonstrate how a proper ink management system impacts overall printing process efficiency and environmental sustainability for printing companies. The paper introduces an empirical approach to managing components for label and packaging production, utilizing automatic ink dispensing systems. The results demonstrate that the proper management of ink dispensing to minimize waste in packaging printing is crucial for optimizing operating print costs, potentially reducing the amount of ink needed to prepare colors by 52% and achieving energy savings of 37%. This approach fulfills the goal of sustainability by addressing environmental, economic, and social concerns. By optimizing ink usage and energy consumption, companies can significantly reduce operating costs and enhance economic performance. Simultaneously, these practices improve product quality, meet consumer demands for sustainable packaging, and create better working conditions for employees. Future directions and practical implications for supporting operational excellence in production are also discussed. [ABSTRACT FROM AUTHOR]

Microbial interactions in the rhizosphere contribute to soil health, making understanding these interactions crucial for sustainable agriculture and ecosystem management. Yet it is difficult to understand what we cannot see; among the limitations in rhizosphere imaging are challenges associated with rapidly and noninvasively imaging microbial cells over field depths relevant to plant roots. Here, we present a bimodal imaging technique called complex-field and fluorescence microscopy using the aperture scanning technique (CFAST) that addresses these limitations. CFAST integrates quantitative phase imaging using synthetic aperture imaging based on Kramers-Kronig relations, along with three-dimensional (3D) fluorescence imaging using an engineered point spread function. We showcase CFAST's practicality and versatility in two ways. First, by harnessing its depth of field of more than 100 µm, we significantly reduce the number of captures required for 3D imaging of plant roots and bacteria in the rhizoplane. This minimizes potential photobleaching and phototoxicity issues. Second, by leveraging CFAST's phase sensitivity and fluorescence specificity, we track microbial growth, competition, and gene expression at early stages of colony biofilm development. Specifically, we resolve bacterial growth dynamics of mixed populations without the need for genetically labeling environmental isolates. Moreover, we find that gene expression related to phosphorus sensing and antibiotic production varies spatiotemporally within microbial populations that are surface attached and appears distinct from their expression in planktonic cultures. Together, CFAST's attributes overcome commercial imaging platform limitations and enable insights to be gained into microbial behavioral dynamics in experimental systems of relevance to the rhizosphere. [ABSTRACT FROM AUTHOR]

Analyzing the factors that influence maritime manufacturing firms’ environmental behavior is of significant theoretical and practical importance, particularly from a managerial cognition perspective. This study applies the regulatory focus theory to examine the complex relationship between environmental quality, regulation, and firms’ environmental actions. Our findings reveal a U-shaped relationship between regional environmental quality and local firms’ environmental consciousness. In regions with either better or poorer environmental conditions, firms demonstrate higher environmental consciousness. Specifically, firms in regions with better environmental quality exhibit a “promotion focus” on environmental issues, leading to proactive engagement in green innovation. Conversely, firms in regions with poor environmental quality adopt a “prevention focus” by pursuing ISO 14001 certification to maintain legitimacy and mitigate penalties. Moreover, we find that incentive regulations are more effective at stimulating green innovation among firms operating in regions with good environmental quality. In contrast, mandatory regulations drive higher ISO 14001 certification rates among firms located in areas with poor environmental quality. This study offers insights into the internal and external motivators of firms’ environmental behavior, contributing to the literature on corporate environmental responsibility. Additionally, it provides policy recommendations to encourage active participation in environmental initiatives among maritime manufacturing firms. [ABSTRACT FROM AUTHOR]

Cultural events and festivals play a key role in shaping the world's cultural tourism landscape. This article examines the multifaceted impact of cultural events and festivals on cultural tourism in economic, social, cultural and environmental dimensions. A comprehensive review of existing literature and case studies highlights the important contribution of cultural events and festivals to the tourism industry and local communities. Cultural events and festivals have become important drivers of cultural tourism, offering unique experiences that attract tourists while shaping the identity and vitality of local communities. This article examines the multifaceted impact of cultural events and festivals on both cultural tourism and local communities, focusing on economic, social, cultural and environmental dimensions. Through extensive literature and case studies, this study highlights the various ways in which cultural events and festivals contribute to tourism development and community well-being, addressing the challenges and opportunities of sustainable management. [ABSTRACT FROM AUTHOR]

In today's world, businesses and organizations should behave appropriately for the environment in order to make a contribution to welfare benefits while also gaining business opportunities and economic development. Green practice's adoption could assist businesses to start saving mineral wealth, and power, avoid environmental damage and even result in the long development of businesses. This study examined the correlation between external environmental factors and green product innovation, as well as the impact of green product innovation on the environmental and financial performance of 400 manufacturing SMEs in Vietnam's primary industrial units. Customer pressure, government pressure, government support, and market changes all had a beneficial effect on green product innovation, according to the findings. Furthermore, this study found a strong positive relationship between green product innovation and environmental and financial performance. Based on the research findings of this research, SME administrators can effectively adapt their business strategies to attain greater financial results and a comparative position in the market while utilizing green initiatives to grow their businesses and preserve the natural environment in a sustainable manner. [ABSTRACT FROM AUTHOR]

One of the ways to support green products is standardization and eco-labeling in order to distinguish these products from other products and benefit from state incentives. However, since green products are still unknown in the market, their standardization needs specific criteria for recognition of these products to help the standardization organization to correctly approve a product as a green one. Based on a descriptive-analytical method, this paper tries to find out the necessary criteria for recognition and standardization of the green products. It examines the provided definitions of the green products and then provide four criteria for recognition of which i.e. mitigation of row materials and energy use, reduction in toxic materials in composition of the products, efficient energy intensity and reduction of waste. The paper concludes that in spite of the recent developments in legal recognition and protection of the green products in some countries, the Iranian legal system provides no special criteria and mechanisms for legal recognition and ecolabeling of these products. [ABSTRACT FROM AUTHOR]

This document explores the phenomenon of greenwashing, a deceptive practice where companies project an environmentally responsible image without substantial environmental benefits that involve strategies like misleading labels, vague claims, and irrelevant or false assertions to appeal to eco-conscious consumers. The research aims to unravel the deceptive strategies employed by companies across various industries, understand the implications of these practices on consumers, investors, and the environment, and assess the effectiveness of current regulatory frameworks in mitigating these activities. This qualitative study employs a thematic analysis of the literature to categorize greenwashing strategies and assess their impacts on consumer trust, environmental sustainability, and corporate accountability. The findings reveal that greenwashing undermines consumer trust, genuine sustainability efforts, and informed decision-making. The study seeks to offer actionable insights for policymakers, businesses, and consumers to address and mitigate the effects of greenwashing. It emphasizes the need for stricter regulations and consumer education to counteract greenwashing. The study also highlights the role of technological advancements like blockchain and IoT in enhancing transparency. The study calls for a multifaceted strategy to address greenwashing, focusing on transparency, accountability, and genuine environmental responsibility. [ABSTRACT FROM AUTHOR]

The article focuses on consumers with heterogeneous preferences for product carbon footprints under two carbon labeling systems: carbon reduction labels and carbon footprint labels. Using mathematical models, the study explores the optimal decision‐making behavior of enterprises under the carbon labeling system based on consumer utility theory at the enterprise level. It also investigates consumer surplus, environmental improvement, and social welfare under different production modes of the carbon reduction label and carbon footprint label systems at the societal level. The research findings are as follows: (1) At the level of economic benefits for enterprises, choosing to produce products with carbon reduction labels is more favorable when the investment costs for emission reduction are high, while choosing to produce products with carbon footprint labels is more favorable when the investment costs for emission reduction are low. The optimal prices of products under the two carbon labeling systems show opposite trends compared to the investment costs for emission reduction. (2) At the level of environmental benefits for enterprises, under the carbon reduction labeling system, whether through full production or a mixed production mode, enterprises are only willing to reduce the carbon footprint of products to the standard value. However, under the carbon footprint labeling system, especially in the mixed production mode, enterprises show a stronger willingness to overachieve in emission reduction target. (3) At the level of social benefits, compared to the situation under the carbon reduction labeling system, when the investment costs for emission reduction are low, the carbon footprint labeling system is more favorable in terms of consumer surplus and social welfare. However, this advantage gradually diminishes as the investment costs for emission reduction increase. (4) Excessive investment costs for emission reduction are detrimental to the implementation of both carbon reduction and carbon footprint labeling systems. The research conclusions suggest that companies should develop appropriate production strategies based on actual circumstances. Additionally, it is necessary for both the government and companies to reduce investment costs in emissions reductions by improving the system and optimizing emission reduction methods in order to better implement carbon labeling policies. [ABSTRACT FROM AUTHOR]

The market share of e‐commerce grocery is swiftly rising, but online product listings may present different environmental sustainability and public health information. We analyzed product marketing content available on retailer websites and product images, comparing plant‐based (PBFs) and animal‐sourced foods (ASFs). Over sixteen thousand marketing and labeling content observations were gathered from seven leading U.S. e‐commerce grocery retailers for top‐selling ASFs and closely‐matched PBFs (N = 134; n = 68 PBFs, n = 66 ASFs), including sustainability, mandatory information, health, sourcing, and hedonic/emotional claims. PBFs averaged 47 total claims, ASFs 28. On‐web claims were substantially higher than on‐pack (PBFs 34 on‐web, 12 on‐pack; ASFs 19 and nine, respectively). On‐web information for the same products varied considerably across retailers, especially for sustainability and mandatory information. PBFs presented mostly sustainability claims on‐pack and health claims on‐web. ASFs led emotional claims and made almost no sustainability claims across settings. Across settings, mandatory information compliance was greater among PBFs whereas ASFs notably lacked disclosures for foods with major allergens. Online grocery lacks standardization—businesses should regard differences as opportunities for marketing sustainable foods. [ABSTRACT FROM AUTHOR]

Given the increasing prevalence of climate‐neutral labeled products in the actual marketplace, this study analyzes the impact of climate‐neutral labeling on consumer perceptions and purchase propensity. Only for climate‐harmful products we found that climate‐neutral labeling alters product perceptions and purchase propensity (while not for climate‐friendly products). For climate‐harmful products, a climate‐neutral label leads consumers to value the objective contribution to climate protection associated with the label but also evokes various biased inferences (i.e., the product is perceived to [1] be less resource intensive, [2] use fewer chemicals and pesticides during agricultural production, and [3] be superior regarding ethical product benefits like fair trade and animal welfare). We also found that a more transparent labeling practice, which provides additional information of the label scope, reduces the biased inferences (1–2) or even avoids them (3). [ABSTRACT FROM AUTHOR]

Since the advent of the Industrial Revolution, factories have been spewing out noxious substances at an unmitigated rate, leading to environmental degradation. The need for sustainable consumption has stoked the desire for green products. The study aims to contribute to the existing body of knowledge regarding the use of eco‐labels by firms in order to meet the consumers' green purchasing behaviour. The study employs a mixed‐method approach to investigate the underlying psychological aspects that affect consumers' green purchasing behaviour. The current study used the grounded theory method to identify themes and variables based on the data collected through interviews. These themes and variables were subsequently used to construct the conceptual framework for the qualitative analysis. The conceptual framework was then empirically tested using Partial Least Squares Structural Equation Modelling (PLS‐SEM) statistical analysis (quantitative analysis). The findings unfold potential areas where businesses, through eco‐labels, could transpire information and capitalise on this behavioural shift among consumers for green products. The study eventually offers eco‐labels as a viable green business strategy which clears the haze of ambiguity and make space to safeguard our environment. [ABSTRACT FROM AUTHOR]

Drawing from the persuasion knowledge model, the present research demonstrates how providing comparable sustainability labels (i.e., labels with numeric sustainability level information) can help consumers make more sustainable choices at the point of purchase for consumer packaged goods. We provide empirical evidence from a field experiment and an online experiment to show how the presence and source of sustainability labeling affect consumer perceptions. Notably, we show that highly skeptical consumers are influenced by the source of labeling, whereas less skeptical consumers are less affected by the source but strongly influenced by the presence of labeling. We also demonstrate both the boundary condition and underlying mechanism in the sustainability labeling process. Our findings provide insights for practitioners and policymakers interested in presenting sustainability information at the retail shelf to inform and influence consumer decisions. [ABSTRACT FROM AUTHOR]

Front-of-package labels indicating a product's environmental footprint (i.e., eco-score labels) offer promise to shift consumers towards more sustainable food choices. This study aimed to understand whether eco-score labels impacted consumers' perceptions of environmental sustainability and intentions to purchase sustainable and unsustainable foods. US parents (n = 1,013) completed an online experiment in which they were shown 8 food products (4 sustainable and 4 unsustainable). Participants were randomized to a control (n = 503, barcode on product packaging) or eco-score label group (n = 510, eco-score label on product packaging). The eco-score label was color-coded with a grade of A-F based on the product's environmental footprint, where "A" indicates relative sustainability and "F" indicates relative unsustainability. Participants rated each product's environmental sustainability and their future likelihood of purchase. We used multilevel mixed-effects linear regression models and examined moderation by product category and sociodemographic characteristics. The eco-score label lowered perceived sustainability of unsustainable products by 13% in relative terms or -0.4 in absolute terms (95% CI -0.5, -0.3; p<0.001). The eco-score label increased perceived sustainability of sustainable products by 16% in relative terms or 0.6 in absolute terms (95% CI 0.5, 0.7, p<0.001). Effects on purchase intentions were smaller, with a 6% decrease for unsustainable products (p = 0.001) and an 8% increase for sustainable products (p<0.001). For unsustainable products, the effect of eco-score labels on sustainability perceptions was greater for older adults, men, participants with higher educational attainment, and participants with higher incomes. For sustainable products, the effect of ecolabels on sustainability perceptions was greater for those with higher educational attainment. Eco-score labels have the potential to direct consumers towards more sustainable products. Future studies should investigate eco-score label effectiveness on behavioral outcomes. [ABSTRACT FROM AUTHOR]

This article adopts an institutionalist perspective in order to address the energy transition process and to consider, in particular, the alternative financing mechanisms that would be able to support a structural transformation that is sustainable in the long term. It argues that such a transformation can be regarded in a holistic and broader way as an eco-transition process that involves the whole society and economy and requires a societal public organization. A relevant holistic approach to eco-transition should focus on the institutional conditions that are required for a new sustainable and structural change framework. In this aim, the article points to the features of the transition process that display the characteristics of a public good. The durable provision of such a good calls for the transformation of the financing schemes in force to support green investments beyond the usual opposition between market-friendly and government-guided economic policies. A relevant avenue is to organize the financing of the eco-transition under the supervision of public institutions even though the contribution of private bodies might be valuable according to the rules of long-term non-speculative financial support of markets. [ABSTRACT FROM AUTHOR]

Sustainable Development Goal 12 (SDG‐12), that is the responsible consumption and production, is aimed to encourage producers and consumers to consider sustainable development while producing and consuming products. However, it is imperative to estimate the social achievement of SDG‐12 objective at the consumption end. Eco‐labeling and green advertising are the common business marketing strategies employed to inform and influence consumers to make environmentally conscious choices. This study explores the integrated factors of these strategies to influence consumer perceptions, attitudes, and purchase intentions toward environmentally friendly products in a developing country. The data from 327 respondents using a survey questionnaire are analyzed using structural model equation to measure the hypothetical relationship of eco‐labeling and green advertising in achieving SDG‐12. The results indicate that perceived effectiveness, environmental awareness, green trust, and perceived information quality as instrumental factors directly contributing to consumers' intentions to engage in green purchases eventually ensuring SDG‐12 targets, while price sensitivity is the major challenge that is required to be addressed. [ABSTRACT FROM AUTHOR]

As the food industry accounts for more than one-third of global anthropogenic greenhouse gas emissions, it is one of the largest contributors to climate change. Strategies for reducing CO2e (equivalent) emissions must be implemented to regulate the impact the food systems have on the climate. Environmental communication using climate labels and sharing information on carbon footprints can help reduce GHGs emissions from restaurant purchases on a systemic scale. The aim is to gain insights and study how a carbon label influences the concept of a climate-friendly restaurant and its capacity to bridge the gap between knowledge, awareness, and action. What are the motivations for restaurant employees to adopt climate-friendly behavior? How does the label's use influence restaurants' decision to track their carbon footprint over time, communicate the carbon footprint of dishes, and adapt menus to be more climate-friendly? The data were collected with semi-structured interviews with video communication with three restaurant chains, all using labels. The data collected via the interviews were examined using an inductive thematic analysis to identify key themes. The transcending transmission approach to communication was used to gain insights into instrumental and constitutive communication dynamics. As the theoretical framework, 'symbolic interactionism' helps untangle constitutive aspects of environmental communication surrounding climate labels to analyze the process of conceptualization through usage, co-creation, and interpretation. The analysis brought forward three main themes: the interactions between the scientific data accessible in the tool and the restaurants. Second, the diverse implications of sustainability marketing for motivating climate actions and what they look like. And finally, climate actions and how they are being apprehended and implemented by the restaurants. The promise of climate labels was discussed by elaborating on socio-cultural dynamics, sustainability marketing, and activism forces and impulses influencing the motivations for restaurants. We then discussed the capacity to transcend information into action through collaboration and inclusiveness to avoid greenwashing. Restaurants have a commercial interest in implementing climate labels in their business and an intrinsic desire to be a company that takes action for the planet because of the restaurants 'employees' convictions. However, restaurants find themselves in a tricky situation where they can be criticized if they take 'wrong' actions that can be considered greenwashing and criticized if they do nothing. The software enables restaurants to legitimize their actions and communicate them, making them resilient and evolving. [ABSTRACT FROM AUTHOR]

This study aimed to investigate the influence of having a green certification logo (versus no logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus group interviews (Study 1) found that hotel guests are aware of common green practices in hotels. A quasi-experimental survey (Study 2) indicated the interaction effect of a green certification logo and text on hotel guests' environmental awareness and water-saving behavioural intention. Another quasi-experimental survey (Study 3) indicated that an explicit green message is more effective than an implicit green message in reducing hotel shower time. [ABSTRACT FROM AUTHOR]

This study explores the impact of green marketing tools (green advertising and eco-labelling) and green motives on green purchase intention, subsequently enhancing green satisfaction and WOM, with brand experience as a moderator. Data from 391 participants in China and 337 in India were analyzed. Findings reveal (a) green marketing tools positively affect green brand image and trust, (b) green brand image and trust mediate the relationship between green marketing tools, motives, and green purchase intention, (c) green purchase intention brings greater satisfaction and WOM, and (d) brand experience moderates the relationship between green brand image, trust, and green purchase intention. [ABSTRACT FROM AUTHOR]

The editorial in the Journal of Management Inquiry discusses the use of the terms "woke" and "woke-washing" in academic and popular contexts, particularly in relation to diversity, equity, and inclusion practices in organizations. The author, Danielle Warren, critiques the use of these labels as oversimplifying and divisive, calling for a more substantive inquiry into inconsistencies in firm practices. The article highlights the dangers of moral judgments embedded in labeling practices and emphasizes the need for evidence-based research to inform discussions on workplace practices. Ultimately, the editorial urges scholars to move beyond polarizing labels and engage in critical thinking about the complexities of organizational life. [Extracted from the article]

Purpose: The purpose of this article is to assess the relationship between the CSR (Corporate Social Responsibility) instruments used and the implemented pillars of Industry 4.0 in manufacturing companies in Poland. Design/methodology/approach: Literature review, survey questionnaire research, correlation analysis. Findings: The article describes the correlations between the CSR instruments used and the implemented Pillars of Industry 4.0 in manufacturing companies in Poland, based on the research conducted using a survey questionnaire. Subjecting the results of the questionnaires, to correlation analysis, made it possible to isolate the most strongly correlated pairs of variables, juxtaposing CSR Instruments and Industry 4.0 Pillars. The overall level of correlation is not at a very high level, which may indicate a moderate or differentiated relationship between CSR and Industry 4.0 Pillars. Despite such results, it was possible to observe distinctive pairs of variables that significantly stand out from the others. These include pairs such as Socially Engaged - Incremental Manufacturing, Investment in Ecology - Cybersecurity and Eco-labeling - Big Data. Despite the existing limitations, the area of research presented in the paper can inspire further research to identify the relationship between CSR and Industry 4.0. Originality/value: An assessment of the relationship between the CSR (Corporate Social Responsibility) instruments used and the implemented pillars of Industry 4.0 in manufacturing companies in Poland, which may inspire further research in this area. [ABSTRACT FROM AUTHOR]

Understanding how green hotels can gain marketing advantages could motivate hoteliers to adopt green practices during construction and operation. This study investigates the mediation role of perceived psychological benefits on consumers' environmental concerns and their willingness to pay a measurable premium for green-label hotels. Data gathered from 540 Chinese consumers revealed that a mismatch between the involvement of hotels and online travel agencies (OTAs) hampers the relationship between environmental concerns and perceived psychological benefits of booking green-label hotels on OTAs, further influencing consumers' willingness to pay a premium. This research uncovers an overlooked but crucial factor that reduces consumer satisfaction with the hotel-choice process and why it makes consumers willing to pay a premium for green-label hotels. Drawing from the findings, recommendations are also proffered for hoteliers to conceive and execute green marketing tactics. [ABSTRACT FROM AUTHOR]

(1)Background-Carbon labeling, as an effective means for countries to achieve low-carbon goals, has become a passport for international trade. With the spread of green low-carbon concept and the development of forest economy, forest foods have become an important part of people' s diet consumption, and play an increasingly important role in sustainable food consumption and forestry economy. In the globalization of green development, consumers' ecological behaviors and forward-looking ecological education are of great significance to promote the sustainable development of China's ecological culture and ecological technology. Understanding the impact of environmental awareness on consumers' behaviors and its realization paths is helpful to cultivate consumers' ecological environmental awareness and promote the construction of ecological civilization. (2)Methods-Based on theoretical analysis, this paper proposed research hypotheses, and selected consumers ' purchase intention of low-carbon forest foods as the explained variable, consumers ' environmental awareness as the core explanatory variable, cognition of carbon label products as the mediating variable, trust in low-carbon products as the moderating variable, and individual characteristics as the control variables. The research data was collected from 559 valid questionnaires obtained from December 2023 to February 2024. This paper first studied the collinearity and correlation among the variables, then analyzed the impact mechanism of environmental awareness on consumers' purchase intention of forest food using the Ologit model, and tested the mediating effect of cognition of carbon label products and the moderating effect of trust in low-carbon products using the Bootstrap sampling method. Finally, the regression model was replaced by the Ologit model for robustness analysis, which provided data support for the conclusions. (3) Results-Environmental awareness has a positive impact on consumers' purchase intention of low- carbon forest foods. The more consumers pay attention to ecological issues, the more willing they are to buy low-carbon forest foods and pay extra for environmental protection. Consumers ' cognition of carbon label products plays an intermediary role between environmental awareness and consumers ' purchase intention of low-carbon forest foods. Trust in low-carbon products positively regulates the environmental awareness of consumers' purchase intention of low-carbon forest foods. In addition, gender, age, income and residential area also have a significant impact on consumers ' purchase intention of low-carbon forest foods. After considering the endogenous factors, there is still a significant positive correlation between environmental awareness and consumers' purchase intention of low-carbon forest foods. Therefore, there is reason to think that the results are robust. (4) Conclusions and Discussions-Based on the above research conclusions, the following policy suggestions are put forward. First, vigorously advocate the concept of low-carbon consumption, gradually cultivate consumers' awareness of ecological environment and enhance the public' s sense of social responsibility in green consumption. Second, widely popularize the relevant knowledge of carbon labeling, so that more consumers can understand the meaning, necessity and benefits of carbon labeling, and closely link carbon emission reduction with people' s daily life, so as to improve the public' s attention, understanding and awareness of carbon label foods. Third, implement safety responsibilities of low-carbon products and enhance the level of trust in low-carbon products. The government should standardize the market order of carbon label products, strengthen market supervision, and improve the transparency of carbon labeling, so as to enhance consumers' trust and recognition of carbon label products, and help residents realize the transformation of green life. [ABSTRACT FROM AUTHOR]

Sweden has recently adopted new legislation on mandatory climate declarations of buildings. This occurred before the EU policy requests. The implementation of climate calculations and the visibility of the results of these calculations in a declaration is intended to increase building developers' knowledge of the climate impact from construction and improves the opportunities for the developer to make conscious choices that reduce their climate impact. Using the Multiple Stream Framework as a theoretical lens, we analyse by qualitative and quantitative text analysis, the formulation and decision-making on the new law. A majority of stakeholders approved the proposal for the new law, but it was not undisputed. Some stakeholders advocated a voluntary scheme instead of a mandatory scheme. Some key stakeholders advocated a focus on life cycle emissions rather than embedded construction emissions only. The final line of conflict was that the climate declarations are not linked to the most important phase for reducing the climate impact of buildings, which is planning and design, rather than construction. We show how frame disconnection and frame polarization was used by the Government Offices of Sweden and the Swedish government to downplay critique from key stakeholders. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to determine if blockchain-supported carbon offset information provision and shipping options with different cost and environmental footprint implications impact consumer perceptions toward retailers and logistics service providers. Blockchain and carbon neutrality, each can be expensive to adopt and complex to manage, thus getting the "truth" on decarbonization may require additional costs for consumers. Design/methodology/approach: Experimental modeling is used to address these critical and emergent issues that influence practices across a set of supply chain actors. Three hypotheses relating to the relationship between blockchain-supported carbon offset information and consumer perceptions and intentions associated with the product and supply chain actors are investigated. Findings: The results show that consumer confidence increases when supply chain carbon offset information has greater reliability, transparency and traceability as supported by blockchain technology. The authors also find that consumers who are provided visibility into various shipping options and the product's journey carbon emissions and offset – from a blockchain-supported system – they are more willing to pay a premium for both the product and shipping options. Blockchain-supported decarbonization information disclosure in the supply chain can lead to organizational legitimacy and financial gains in return. Originality/value: Understanding consumer action and sustainable consumption is critical for organizations seeking carbon neutrality. Currently, the literature on this understanding from a consumer information provision is not well understood, especially with respect to blockchain-supported information transparency, visibility and reliability. Much of the blockchain literature focuses on the upstream. This study focuses more on consumer-level and downstream supply chain blockchain implications for organizations. The study provides a practical roadmap for considering levels of blockchain information activity and consumer interaction. [ABSTRACT FROM AUTHOR]

The ASEAN Economic Community (AEC) seeks to align ASEAN with global "green growth" trends by developing an integrated eco-labelling standard for products traded among its member countries. This article presents a comparative study using a normative legal research method that draws lessons from other regional trade organizations, such as the European Union. The objective of this research is to determine the feasibility of designing an ASEAN Eco-labelling standard that is tailored to the characteristics of each ASEAN country's eco-labelling policy. The labelling will be managed by an independent certification body headquartered at the ASEAN Secretariat, with representative offices in each ASEAN country. [ABSTRACT FROM AUTHOR]

BACKGROUND AND OBJECTIVES: The coffee agroindustry in Indonesia plays a significant economic role as the third largest coffee producer worldwide. Despite the high economic contribution, the coffee agroindustry also raises environmental issues along its supply chain. Coffee solid waste constitutes biomass containing useful compounds promising as raw materials for added-value products through the implementation of industrial symbiosis. Eco-industrial parks create value through industrial symbiosis, emphasizing the principle of a closed-loop production system, simultaneously decreasing the use of raw materials and waste. This study aimed to analyze and develop a coffee-based eco-industrial park design via a systems engineering approach and optimization of industrial symbiosis in closed-loop coffee production. METHODS: This study employed a case study in the Ketakasi coffee-producing center in Jember, Indonesia. Data collection was conducted through field observation and a series of in-depth interviews. The development of eco-industrial park design followed a systems engineering methodology, as demonstrated through the utilization of Business Process Model and Notation. Subsequently, the optimization of industrial symbiosis within eco-industrial parks was realized using a mixed-integer linear programming mathematical model. FINDINGS: The eco-industrial park design presents the actors, internal business processes, material and data exchanges, various actors' interdependence and critical roles in material exchanges, and value creation processes using valorization within the eco-industrial park. The role of the Ketakasi cooperative as a facilitator of material exchange and manager of the eco-industrial park is pivotal. The utilization of data integration enhances the transparency and efficiency of information exchange among eco-industrial park participants, promoting predictability and reliability in material exchange. The application of the mixed-integer linear programming optimization model has provided a structured approach to maximizing the value creation within the eco-industrial park through the valorization of 72.3 percent of coffee pulp and 68.5 percent of spent coffee grounds into cellulase enzymes and ultraviolet shields. CONCLUSION: This paper presents a structured framework for efficiently managing material exchange processes within an eco-industrial park, contributing to environmental sustainability and economic value creation. This study contributes to the knowledge gap in the literature by developing an inclusive eco-industrial park design that facilitates the optimization of the value creation process through valorization technology. This study also adds to sustainable agriculture management literature through a coffee-based eco-industrial park design. [ABSTRACT FROM AUTHOR]

As more people express their thoughts on products on various online shopping platforms, the feelings expressed in these opinions are becoming a significant source of information for marketers and buyers. These opinions have a big impact on consumers' decision to buy the best quality product. When there are too many features or a small number of records to analyze, the decision-making process gets difficult. A recent stream of study has used the conventional quantitative star score ratings and textual content reviews in this context. In this research, a decision-making framework is proposed that relies on feature-based opinions to analyze the textual content of reviews and classify buyer's opinions, thereby assisting consumers in making long-term purchases. The framework is proposed in this paper for product purchase decision making based on feature-based opinions and deep learning. Framework consists of four components: i) Pre-processing, ii) Feature extraction, iii) Feature-based opinion classification, and iv) Decision-making. Web scraping is used to obtain the dataset of Smartphone reviews, which is subsequently clean and pre-processed using tokenization and POS tagging. From the tagged dataset, noun labeled words are retrieved, and then the probable product's features are extracted. These feature-based sentences or reviews are processed using a word embedding to generate review vectors that identify contextual information. These word vectors are used to construct hidden vectors at the word and sentence levels using a hierarchical attention method. With respect to each feature, reviews are divided into five classes: extremely positive, positive, extremely negative, negative, and neutral. The proposed method may readily detect a customer's opinion on the quality of a product based on a certain attribute, which is beneficial in making a purchase choice. [ABSTRACT FROM AUTHOR]

The article explores the rise of green advertising and sustainability marketing in response to global environmental concerns. It discusses the organizations and regulations involved in sustainability, such as the United Nations, the Federal Trade Commission, and the Environmental Protection Agency. The article also examines recent lawsuits and proposes a framework for evaluating sustainability claims in marketing. It emphasizes the importance of crafting honest and fair sustainability advertising and considers the perspectives of consumers, businesses, and regulators. The text provides insights into the complexities and challenges of sustainability marketing and highlights the need for clear and objective frameworks to evaluate sustainability claims. It discusses the role of government agencies in addressing sustainability marketing and greenwashing, as well as the need for accurate information and objective analysis. The article also discusses the use of the terms "sustainable" and "sustainability" in various contexts and highlights the need for transparency and legal compliance. It discusses two lawsuits involving Coca-Cola and BlueTriton Brands, focusing on issues such as plastic pollution, fossil fuel usage, and water resource depletion. The article proposes a framework for evaluating sustainability claims and emphasizes the importance of reasonableness and transparency. It also highlights the need for ongoing sustainability conversations and engagement with consumer expectations. The text suggests that the Federal Trade Commission should include sustainability in its Green Guides and emphasizes the distinction between the Green Guides and the Securities and Exchange Commission's climate risk disclosure rules. The article proposes language for sustainable guidance and calls for a balanced approach that encourages positive environmental efforts while providing guidance for stakeholders. The proposed sustainability analysis and guidance [Extracted from the article]

Analyzing the influence of tourism on carbon emission has significant implications for promoting the sustainable development of tourism. Based on the panel data of 31 tourist cities in China from 2005 to 2022, this study utilizes a structural equation model to explore the carbon reduction effect of tourism development and its influencing mechanism. The results show that: (1) The overall carbon emission efficiency of tourism cities first decreased and then increased, rised to a peak of 0.923 in 2022. (2) Tourism development has a significant positive impact on carbon emission efficiency, and there are three influence paths: tourism → environmental regulation → carbon emission efficiency, tourism → environmental regulation → industrial structure → carbon emission efficiency, and tourism → industrial structure → carbon emission efficiency. (3) The influence of tourism development on carbon emission efficiency mainly depends on the direct effect, and the development of tourism also indirectly affect the industrial structure. Environmental regulation also mainly depends on the direct effect on carbon emission efficiency. (4) Foreign direct investment lead to the reduction of carbon emission efficiency in both direct and indirect aspects. [ABSTRACT FROM AUTHOR]

Previous studies on environmental restorative effects have mainly focused on visual landscapes, and less on the influence of soundscapes on restorative, but soundscapes play a crucial role in restorative environments, especially rural soundscapes, but there is insufficient existing theoretical evidence on the subject. Therefore, this study aims to investigate the influence of Rural Soundscape Perception on Environmental Restoration Perception, and introduces two affective variables, tourism nostalgia and place attachment, to explore the mechanism of Rural Soundscape Perception on Environmental Restoration Perception, as well as the moderating role of the number of trips is also discussed. Based on the theory of restorative environment, this study took the Taohuayuan Scenic Spot in Changde, Hunan Province, China, as the case site, and selected the rural soundscape in the area as the research object; a total of 506 valid data were collected through questionnaire surveys, and structural equation modeling was used to validate the collected data. It was found that rural soundscape perception had a significant positive effect on tourism nostalgia, place attachment, and environmental restoration perception. The results also showed that tourism nostalgia and place attachment mediated the relationship between rural soundscape perception and environmental restoration perception. Additionally, the results revealed that the number of trips did not play a moderating role in the structural relationship between rural soundscape perception and environmental restoration perception. Last, the results of the study shed light on the complex influence path of "rural soundscape perception→tourism nostalgia→place attachment→environmental restoration perception", which provides a new perspective for understanding the mechanism of the rural environment to people's health, and also has a certain guiding significance for the landscape planning of rural tourism sites. [ABSTRACT FROM AUTHOR]

Consumers' growing interest in the environmental and social impacts of products has increased demand for sustainable fashion items, particularly denim. Emerging technologies such as blockchain technology and labeling certifications have been developed to address sustainability issues by improving supply chain transparency and efficiency. This research investigates the trade-offs consumers make when purchasing sustainable denim jeans and the impact of sociodemographic factors on their decision-making process. Employing a conjoint analysis approach, four attributes were examined: price, brand name, types of materials, and eco-labeling. The results indicated that price is still the most influential factor, followed by material, brand name, and eco-label. Although eco-labeling is of little importance to consumers, it offers valuable insights for effective communication of sustainable practices. Consumers prefer denim with a blockchain eco-label, followed by a fair-trade certificate. This research enhances the understanding of consumer behavior toward sustainable consumption and offers strategic insights for denim producers and marketers. [ABSTRACT FROM AUTHOR]

Environmental labeling has emerged as a crucial method for consumers to gain information related to the eco‐friendly attributes of a product. This paper examines environmental labeling strategies in a green supply chain. The manufacturer has the option to use either self‐labeling or external certified labeling, and consumers have different levels of trust in the two types of environmental labels. We find that under both strategies, supply chain decision makers should fully consider the impacts of consumer trust in environmental labeling, green research and development (R&D) cost, and the demand share of the direct channel on the supply chain. Besides, the retailer realizes higher profit under external certified labeling. A higher green R&D cost or smaller market proportion of the direct channel would dampen the motivation of the manufacturer to choose external certified labeling. Lastly, we explore the case of a risk‐averse retailer and find that the external certified environmental labeling is optimal when the risk aversion is high. Moreover, under both strategies, the risk‐averse attitude of the retailer leads to a more significant channel utility. [ABSTRACT FROM AUTHOR]

Sustainability labelling is an extremely complex, multifaceted, and debated topic. Through a systematic and meta‐analytical approach, we disentangled the informative contents of environmental and social labels and investigated their effect on the consumer willingness to pay for food products. The premium prices for sustainability labels are largely heterogeneous depending on the information disclosed. Generic and specific messages seem not to differ in terms of consumer acceptance. Not all facets are equally important as social issues tend to be less considered. Policy interventions should combine hard and soft measures to holistically achieve sustainability in the food system. [ABSTRACT FROM AUTHOR]

It has been shown that consumers often underinvest in energy efficiency despite net benefits over the longer term. One possible explanation is that they do not properly understand energy information when provided in physical units, as in most energy labels. Prior studies have investigated the effect of reframing energy information into monetary units. Outcomes are mixed, and it is unclear whether this is due to the use of different products, methodologies or to studies being conducted in countries with different energy prices and labelling standards. This paper overcomes this ambiguity by testing the effect of providing monetary energy information using the same experiment in a multi-country setting. Results show that the intervention's effectiveness varies considerably across countries. Moreover, they highlight the presence of within-country heterogeneities based on demographic characteristics, with monetary information being more effective for high-usage households but seemingly crowding out the motivation of those whose purchasing decisions depend on environmental considerations. [ABSTRACT FROM AUTHOR]