11,144 results on '"*DIRECT marketing"'
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2. Cutting-edge research in social media and interactive marketing: a review and research agenda
3. The antecedents and outcomes of electronic customer-to-customer interaction: a PLS-SEM and fsQCA approach
4. Explaining the gift-giving intentions of live-streaming audiences through social presence: the perspective of interactive marketing
5. Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention
6. Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing
7. Negative online brand engagement: conceptualisation, scale development and validation
8. AI-driven technology and privacy: the value of social media responsibility
9. Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness
10. Guest editorial: Cutting-edge research in social media and interactive marketing
11. Meme marketing on social media: the role of informational cues of brand memes in shaping consumers' brand relationship
12. From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
13. “I can't look at you while talking!” – fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior
14. Voice-activated personal assistants and privacy concerns: a Twitter analysis
15. The influence of service provider's role overload on value co-creation behavior in the sharing economy: a mediated moderation model
16. Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory
17. CEO vs. celebrity: the effect of streamer types on consumer engagement in brands' self-built live-streaming
18. Can the humanisation of smart home speakers improve user's attitude towards covert information collection?
19. Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity
20. Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies
21. Effective Strategy for High‐Performance Organic Photodetectors with Significantly Suppressed Dark Current and Improved Responsivity.
22. Does the Interest Parity Puzzle Hold for Central and Eastern European Economies?
23. Spraying for the beauty: Pesticide use for visual appearance in apple production.
24. Physical or digital media: the mediating role of psychological ownership
25. How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment
26. Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
27. From tech to touch: self-concept and testimonials in AR try-on versus website
28. Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing
29. The effects of live comments and advertisements on social media engagement: application to short-form online video
30. Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
31. Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature
32. How do consumers interact with social media influencers in extraordinary times?
33. Money matters? Effect of reward types on customers' review behaviors
34. Ethical Issues
35. Europe's PAPER SURPLUS.
36. Enhancing Transportation Efficiency with Interval-Valued Fermatean Neutrosophic Numbers: A Multi-Item Optimization Approach.
37. Personality, mood, or emotion? Influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention: A Bayesian approach.
38. Ranking the Importance of Marketing Strategies in Building Client Loyalty.
39. Imperfect Competition Yields Profits Beyond the Farm Gate
40. The impact of brand transparency of food delivery apps in interactive brand communication
41. It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
42. Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
43. Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
44. Display advertising: the role of context and advertising appeals from a resistance perspective
45. How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective
46. Converting idol worship into destination loyalty: A study of “idol pilgrimage tour” in China
47. Imagery evoking visual and verbal information presentations in mobile commerce: the roles of augmented reality and product review
48. The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type
49. Editorial – What is an interactive marketing perspective and what are emerging research areas?
50. Yashram Lifestyle Brands Pvt Ltd: strategizing for omnichannel approach
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