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This research aims to determine the influence of variable flash sale, product knowledge and in home shopping tendency to purchase decision. Samples were taken with purposive random sampling method who came from online store consumers in Indonesia. Analysis done by Moderated Regression Analysis (MRA) is to know the effect of flash sale (independent variables) on purchasing decisions (dependent variables) with product knowledge and in home shopping tendency as moderation variables. The results showed that there were positive influence and significant flash sale on purchasing decision, as well as the positive and significant moderation effect of product knowledge and in home shopping tendency towards flash sale relationship and purchase decision.

There is a continued consumption surge of goods purchased through various online platforms. There exists perceived risk involved despite benefits derivable from digital environment. This study was therefore, carried out to examine the level of risk perception and its effects on online purchasing behavior in Nigeria. The current study examined how different dimensions of consumer perceived risk influence online shopping behaviors in Nigeria. Data for the study were collected using self-constructed structured questionnaire administered to 210 respondents out of which data from 198 respondents were suitable for coding and analysis. Data were collected using valid and reliable questionnaires and analyzed using SPSS version 16.0 and STATA version 12.0. The result of the analysis show that the frequency of online purchase has increased despite perceived risk involved. The study concludes that the highlighted perceived risk factors as well as gender and product type significantly influence decision to use and continued use of online purchasing medium in Nigeria. [ABSTRACT FROM AUTHOR]

Purpose -- The study has three primary purposes, i.e. (1) to examine the determinants influencing customers' online purchase intent for modest wear; (2) to measure the effects of electronic innovativeness, fashion innovativeness, perceived value, and trust on the intent to buy modest wear via the Internet; (3) to inspect how the factor "trust" can affect the "perceived value" of modest wear purchase through e-commerce; and (4) to explore the roles of "attitude" and "religiosity" in influencing customers' intent to purchase modest wear online. Design/methodology/approach -- 561 Muslim consumers were reviewed in the study. According to the conceptual framework established through a literature review on the constructs suggested, measurement items were modified to the study's perspective, and a 31-item questionnaire was applied. A regression examination of potential variables was applied using ADANCO version 2.0.1 software and the PLS-SEM. Findings -- The findings signify that the leading factors affecting online modest wear purchase intent are fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity. Meanwhile, trust is the predictor of perceived value, and religiosity is the predictor of attitude. Originality/value -- There are only two notable studies that focus on modest fashion purchase intention in the online channel with examining only three influential factors. The study is an initial effort to examine new and more complete leading factors affecting online modest wear purchase intent including fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity. [ABSTRACT FROM AUTHOR]

The most pertinent problem post pandemic is about the risk perception in the minds of consumers specially pertaining to online purchase of durables like electronics. This study throws light on this significant issue. Primary data responses were collected online via structured questionnaire from 120 consumers Pan India to understand the consumer; s risk perception regarding their online purchase intentions. Multiple regression was administered to identify the issues. On the basis of analysis, it was found that product risk as well as risk of losing money and other financial details significantly impacts the consumer's perception. The study paves a way for understanding comsumer's intentions and will help marketers design better strategies for increasing online purchase of electronics. [ABSTRACT FROM AUTHOR]

This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September 2022 until November 2022 on 306 participants who were selected purposively. The collected data was analyzed using Partial Least Squares-Structural Equation Analysis (PLS-SEM). The findings indicated that OTSA has a greater influence on OPI in comparison to TR. Specifically, OTSA's level of interactivity and stickiness had a noteworthy impact on OPI, while only the innovativeness of TR had a positive effect on OPI. The results of the moderating role of trust indicated that OPI negatively affects e-loyalty in the presence of trust. The research conducted in this study has yielded valuable insights that hold theoretical and practical significance, particularly for local governments and tourism agencies operating in the realm of online travel sites. A key finding of the study emphasizes the importance of improving technology adoption and user experience to facilitate greater comfort and confidence among tourists in using these platforms. Establishing trust between tourists and online travel sites emerges as a critical factor in shaping the success of the tourism industry. By prioritizing trust and transparency, tourism agencies and online travel sites can forge robust relationships with their customers and promote the growth of the tourism industry toward digitalization., Competing Interests: The authors declare the following financial interests/personal relationships which may be considered as potential competing interests: Nur Shahirah Mior Shariffuddin reports financial support was provided by 10.13039/501100015382Universiti Sultan Zainal Abidin (UniSZA), Malaysia. Nur Shahirah Mior Shariffuddin reports a relationship with Universiti 10.13039/501100015382Sultan Zainal Abidin, Malaysia that includes: employment and funding grants. Co-author is an employee from the organisation that provides the funding - M.A co-author is a graduate research assistant from the organisation that provides the funding - N.E.Y., (© 2023 The Author(s).)

Nowadays, it is no longer a challenge to buy from companies that offer their products and services through the Internet. More and more companies have adapted to the new economy and integrated digital technologies in the production and marketing processes, being aware of the competitive advantage offered by them. Digital business transformation is an ongoing complex process that provides a business environment characterized by flexibility and greater customer involvement. The study of consumer behavior in the process of online purchases contributes to the development of online marketing strategies and understanding the factors that determine the purchase decision. The article aims to study the behaviors of individuals in 35 European countries in the process of online shopping in 2020 starting from the main categories of products sold online and the origin of sellers. The methodology of hierarchical clusters was used, and the results obtained highlight significant differences between the behaviors of individuals in the analyzed states regarding the category of purchased products and the origin of sellers. [ABSTRACT FROM AUTHOR]

This study determined which of the factors—company, personal, and technical—could influence online purchase intention of smartphones. Toward this goal, data gathered from 230 students were analyzed using hierarchical regression analysis. Three steps of hierarchical regression analysis disclosed that security and trust were the consistent predictors of online purchase intention of smartphones. Trust was the strongest predictor of online purchase intention of smartphones. It was disclosed that price was initially considered when buying the device. However, subsequent analyses revealed that this variable was no longer considered when personal-related factors were included in the analysis. Quality was not a significant predictor all throughout the analysis. The results of the study offered explanations on the conflicting results of previous studies in terms of price and quality. It was concluded that the study was able to determine the factors that could influence purchase of smartphones in an online environment. Recommendations and implications to theory and practice were also discussed.

The present study has concentrated on online crisis response strategies that stimulate online purchase and the acceptance of online purchase intention (OPI) in the marketplace. However, few studies have examined the online crisis response strategies undertaken to alleviate the online crisis. Therefore, on the basis of the Stimulus Organism Response framework and online crisis response strategies, this study offered and tested a model that inspected the effect of online crisis response strategies on OPI through online brand attitude (OBA). Brand perceived usefulness (BPU) was observed as a borderline condition between OBA and OPI. We recruited 392 working professionals undertaking the Master of Business Administration program at a large public university in China. The results suggest that OBA mediates the association between online crisis response strategies and OPI. Similarly, BPU moderates the association between OBA and OPI. The responses with high BPU maximize the effect of online crisis response strategies on OBA. On the basis of the study outcomes, contributions to theory and practice, limitations, and future guidelines are well discussed.

Even though all places have implemented health protocols, the risk of Covid-19 transmission is always there when outside the home. The Covid-19 pandemic continues to haunt us all out there. Whereas the fashion industry relies heavily on sales from physical outlets. So that the implementation of social distancing during the pandemic, makes consumers switch to online purchases. This study aims to determine the factors that influence consumer behavior towards purchasing decisions of fashion products online. This type of research is quantitative research. While the method used is descriptive and verification methods. The number of samples for this study was 100 consumers in the city of Bandung. Research data was obtained by distributing questionnaires to consumers. Then the research data obtained were processed using SPSS 24.0. The results of data processing and research analysis showed that partially psychological factors were more influential than other factors. While the test results together with cultural factors (X1), social factors (X2), personal factors (X3) and psychological factors (X4) significantly influence purchasing decisions (Y). [ABSTRACT FROM AUTHOR]

Customer purchase intention in online shopping stores can be influenced by electronic word of mouth (eWom) communication generated by the comments of consumers on social networking sites. However, the adoption of eWom information by consumers is influenced by various factors. This study investigates the mechanism through eWom antecedents influence eWom adoption and consumer purchase intention. The study also examines how eWom adoption mediates the impact of antecedents of eWom adoption (Quality, Consumer Attitude, Credibility, Usefulness, Needs, and Adoption) on customer’s purchase intention. Using the hypothetic-deductive approach, the current study used a cross-sectional self-administered survey to collect data from a convenience sample of university students residing in Karachi. The SmartPLS software was used to analyze the collected data. Study findings reveal that all predictors of eWom adoption are significant. It was also found that eWOM adoption mediates the impact of eWom antecedents on consumer purchase intention. The results provide significant implications for website designers and digital marketers. For marketers working with social media, the findings of this study are encouraging. Marketers can use these findings to develop viral marketing campaigns and encourage customers to contribute useful and credible eWom that could improve the customers’ purchase intention.

The point of online purchase includes the location and conditions in which an online transaction takes place. The term usually comprises the presentation of the products available for purchase by consumers as well as the means of completing the transaction. Knowledge about how the online setting and the specific situation influence consumers at the point of online purchase setting may increase the success of online marketing activities. An online experiment was arranged for the analysis of motivating events at the point of the online purchase situation. A total of 1992 business-to-business customers from an online retailer were randomly assigned to two groups. The treatment group (n=999) received an up-sell offer related to either a product improvement and/or to a lower price offer within two months. The control group (n=993) did not receive any form of up-sell offers in the same two-month period. The results show that the treatment group had a conversion rate of approximately 39% for up-sell offers. Also, results show an increased revenue of 87.94% for the treatment group compared to the control group. Results of the experiment are discussed in relation to the concepts of rule and rule-governed behavior at the point of online purchase. [ABSTRACT FROM AUTHOR]