351. Relationships between perceived ability and attitude extremity
- Author
-
Deborah Davis and Jerald M. Jelijson
- Subjects
Social comparison theory ,Sociology and Political Science ,Social Psychology ,Credibility ,Extreme position ,Psychology ,Social psychology ,Competence (human resources) - Abstract
In two experiments, subjects judged the competence of another who was either high or low in ability and who took an extreme or moderate attitude position on one side of an issue. The results confirmed the prediction that individuals with a moderate attitude position attribute greater competence to another with an extreme rather than moderate position if the other is initially perceived as high in ability; but if the other is initially perceived as low in ability, then greater competence is attributed to a moderate rather than extreme position. The results are discussed in relation to social comparison theory, polarization of attitudes in groups, and communicator credibility and amount of change advocated.
- Published
- 1973
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