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The article reports on the certification given to Perfect Optics and Expert Optics to produce Carl Zeiss Vision's line of customized progressive additional lenses (PALs) in the U.S. in 2009. It states that the manufacturer's line employ proprietary real-time calculation engines and a patented back surface production process. It adds that this technology requires a unique certification process to ensure the highest level of quality.

The article reports on the partnership of Intercast Europe SpA and Serengeti Eyewear Inc. to launch Serengeti PHD lenses in the U.S. in 2009. It mentions that the polarizing layer of the lenses is engineered directly to the lens' back surface utilizing the first company's Advanced Polarized Surface Technology. It adds that the lens combines the latter company's state-of-the-art Spectral Control and the attributes of Trivex material.

The article reports on the plan of PixelOptics Inc. to offer the first public presentation of the company's electronic lens at International Vision Expo East. The company's chief technology officer Bill Kokonaski comments that it is hard to distinguish Pixel's electronic eyewear from other conventional fashion eyeglasses once the product is launched. Moreover, it notes that the company plans to spend the 2009 to optimize the technology based from the several trials.

The author provides information on several reasons of patient dissatisfaction with soft or GP contact lenses for presbyopia. The reasons include patients with unrealistic expectations, previously unsuccessful with numerous other lens designs, as well as the impatient patients. The author notes that diagnostic lens fittings are helpful but they cannot simulate the whole-day wearing experience.

The article offers information related to optical trade. ProFit Optix, distributor of Excelite lens line in the U.S., features the new Excelite Proprious PAL lenses designed for easy adaptation and less distortion. The availability of HiVision AR on polycarbonate products has been expanded by Hoya Vision Care North America.

The article offers information on gas permeable (GP) multifocal lenses. It is said that presbyopic patients causes the growth of contact lens industry since there are many advances in lens designs. It is cited that multifocal resources are available through www.gpli.info, a Web site developed by the GP Lens Institute (GPLI).

The article presents tips for fitting gas permeable (GP) multifocals lens designs. It mentions that a simultaneous vision design is usually the right option since this kind of lens is better over lined multifocals. Another tip states that the lens' bottom lid position may be used as a guide in choosing a design. Lastly, it also mentions the importance for patients to develop a good relationship with the lens consultant at the GP laboratory.

The article presents questions and answers related to PAL designs including what tips would senior have to get PALs and what work best for PALs in large frames.

The article reports on the effects of plasma treatment as a classifiable treatment for non-wetting surfaces of contact lens. According to the author, plasma treatment increases biocompatibility or the ability of a material to perform with an appropriate host response in a specific application, decreases the coefficient of friction and cleans deposits from the lens. Furthermore, investigations are in progress to determine the factors of the improved wettability of plasma-treated surface.

The article announces on the new corporate logo and purpose statement of CIBA Vision titled "Shared passion for healthy vision and better life." Richard E. Weisbarth says that they are proud of its history and the progress they have made and ensure that they truly partner with eye-care professionals (ECPs) to enchant consumers with modern products. Furthermore, the company has focused and invested in research and product development particularly in the disposable contact lens segments.

The article announces the launch of the Free-Form Solutions from Indo Lens U.S. The Free-Forms Solutions is a program that provides independent laboratories a wide selection of direct surface progressive lens designs. The program is also composed of Global Designs and Action Designs which are both availabale for hard resin, polycarbonate, and Trivex.

The article reports on the development in lens materials and treatment in the optical industry. It states that high-index lenses and lighter ones have set new standards for comfort and cosmetics. The most notable and successfully released product is the transformation of polycarbonate from a safety lens to a high-performance lens. It also reports that photochromic and polarized lenses have developed, and these have expanded the range of options for patients with active lifestyles.

Presents several products in the electronic industry of the United States. Features of the electrical safety testers from Associated Research Inc.; Kinds of double concave lenses from Edmund Industrial Optics; Designs of compression fitting materials from MicroGroup Inc.

Features Titmus safety frames of lenses, accessories, and vision screeners. Selections of the frames; Range of sizes; Availability of the chart.

Presents the availability of Duralux AR anti-refractive coating on Rodenstock lenses. Description of the lenses; Score on the COLTS Laboratories Real Life Simulation test; Provision of a grass-like scratch resistance.