Meat consumption worldwide is increasing, for meat has become a fetishized commodity, a status symbol. What Karl Marx has called the fetishism of commodities denotes the separation of the production and consumption process of commodities. Positively connotated values have been attributed to the commodity meat with the help of advertising and the media and manifest themselves in language and cultural activities. Health, power, and virility are prominent properties ascribed to the product meat which are desired male attributes, too. The consumption of meat, particularly red meat, is thus linked to the social construction of masculinity which in turn manifests and perpetuates the system of patriarchy. Meanings inherent in the production and consumption of red meat in the U.S. can be traced back to the times of the frontier, the times of the mythological Wild West. Today, in late capitalism, these meanings are adapted as well as expanded by tailored advertising. The way meat is produced in late capitalism differs greatly from former times, too: factory farming and disassembly lines in the slaughtering process have notable effects on animals and workers alike. Fredric Jameson, a Marxist critic, has revealed distinctive characteristics of this present age of late capitalism which are identified and discussed in the two cultural texts addressed in this thesis. Meat is the name of the flesh of dead animals. For the pleasurable consumption of meat in postmodernity, the reminiscence of living animals and their dreadful lives and slaughter are repressed, furthered and excused through the construction of speciesism, the process of othering. Not only non-human animals are othered, though: women are seen as a different kind of species, too, and so are migrant workers and foreign peoples altogether. In late capitalism, the production of meat has severe ramifications. These encompass environmental threats like greenhouse gas emissions, freshwater usage, biodiversity loss, land degradation, and deforestation, health hazards, and social changes. Government’s assistance and acquiescence have led to the development of oligopolistic multinational corporations which can no longer be governed by national polity. Moreover, the U.S. government has become complicit with meatpackers who employ rent-seeking rather than improve conditions in their businesses: they invest in lobbying activities and donations to political parties. As almost everything in late capitalism is commodified, postmodernism its supposed cultural counterpart has become its duplicate: late capitalism and postmodernism have become one inextricably entangled unity. Mass media and in particular television are the means in postmodernism to manipulate und shape the beliefs of a society by disseminating ideologies. They influence, manipulate, and control not only consumer behaviour but attitudes towards other humans and non-human animals. To allow for a pleasurable consumption process of meat, its origins are suppressed by willed, collective forgetting. Just as in late capitalism workers have become an indistinguishable mass of replaceable, precarious subjects, people in postmodernism have become an indistinguishable mass of consumers, too. They are decentralized by the system of late capitalism alias postmodernism and struggle to orient and position themselves within the scheme. In order to achieve that, they employ language and fetishized of commodities. They relate to each other through the acquisition of commodities what Marx has famously called that the language of commodities. Jameson has identified the current stage of capitalism as the purest capitalism ever to exist. Thus, a Marxist approach congenially serves for the analysis of the two cultural texts in this thesis wherein features of late capitalism alias postmodernism are revealed and discussed., Ingrid Mathilde Kohlbach, Masterarbeit Universität Klagenfurt 2022