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Social media are extensively used in today's world, and facilitate quick and easy sharing of information, which makes them a good way to advertise products. Influencers of a social media network, owing to their massive popularity, provide a huge potential customer base. However, it is not straightforward to decide which influencers should be selected for an advertizing campaign that can generate high returns with low investment. In this work, we present an agent-based model (ABM) that can simulate the dynamics of influencer advertizing campaigns in a variety of scenarios and can help to discover the best influencer marketing strategy. Our system is a probabilistic graph-based model that provides the additional advantage to incorporate real-world factors such as customers' interest in a product, customer behavior, the willingness to pay, a brand's investment cap, influencers' engagement with influence diffusion, and the nature of the product being advertized viz. luxury and non-luxury. Using customer acquisition cost and conversion ratio as a unit economic, we evaluate the performance of different kinds of influencers under a variety of circumstances that are simulated by varying the nature of the product and the customers' interest. Our results exemplify the circumstance-dependent nature of influencer marketing and provide insight into which kinds of influencers would be a better strategy under respective circumstances. For instance, we show that as the nature of the product varies from luxury to non-luxury, the performance of celebrities declines whereas the performance of nano-influencers improves. In terms of the customers' interest, we find that the performance of nano-influencers declines with the decrease in customers' interest whereas the performance of celebrities improves., Comment: 14 pages, in IEEE Transactions on Computational Social Systems

It is well-known that GPS is vulnerable to signal spoofing attacks. Although several spoofing detection techniques exist, they are incapable of mitigation and recovery from stealthy attackers. In this work, we present SemperFi, a single antenna GPS receiver capable of tracking legitimate GPS satellite signals and estimating the true location even during a spoofing attack. The main challenge in building SemperFi is, unlike most wireless systems where \emph{the data} contained in the wireless signals is important, GPS relies on the time of arrival (ToA) of satellite signals. SemperFi is capable of distinguishing spoofing signals and recovering legitimate GPS signals that are even completely overshadowed by a strong adversary. We exploit the short-term stability of inertial sensors to identify the spoofing signal and extend the successive interference cancellation algorithm to preserve the legitimate signal's ToA. We implement SemperFi in GNSS-SDR, an open-source software-defined GNSS receiver, and evaluate its performance using UAV simulators, real drones, a variety of real-world GPS datasets, and various embedded platforms. Our evaluation results indicate that in many scenarios, SemperFi can identify adversarial peaks by executing flight patterns that are less than 50 m long and recover the true location within 10 seconds (Jetson Xavier). We show that our receiver is secure against stealthy attackers who exploit inertial sensor errors and execute seamless takeover attacks. We design SemperFi as a pluggable module capable of generating a spoofer-free GPS signal for processing on any commercial-off-the-shelf GPS receiver available today. Finally, we release our implementation to the community for usage and further research.

Analysis of online reviews has attracted great attention with broad applications. Often times, the textual reviews are coupled with the numerical ratings in the data. In this work, we propose a probabilistic model to accommodate both textual reviews and overall ratings with consideration of their intrinsic connection for a joint sentiment-topic prediction. The key of the proposed method is to develop a unified generative model where the topic modeling is constructed based on review texts and the sentiment prediction is obtained by combining review texts and overall ratings. The inference of model parameters are obtained by an efficient Gibbs sampling procedure. The proposed method can enhance the prediction accuracy of review data and achieve an effective detection of interpretable topics and sentiments. The merits of the proposed method are elaborated by the case study from Amazon datasets and simulation studies.

The colonisation of a soft passive material by motile cells such as bacteria is common in biology. The resulting colonies of the invading cells are often observed to exhibit intricate patterns whose morphology and dynamics can depend on a number of factors, particularly the mechanical properties of the substrate and the motility of the individual cells. We use simulations of a minimal 2D model of self-propelled rods moving through with a passive compliant medium consisting of particles that offer elastic resistance before being plastically displaced from their equilibrium positions. It is observed that the motility-induced clustering of active (self-propelled) particles is crucial for understanding the morphodynamics of colonisation. Clustering enables motile colonies to spread faster than they would have as isolated particles. The colonisation rate depends non-monotonically on substrate stiffness with a distinct maximum at a non-zero value of substrate stiffness. This is observed to be due to a change in the morphology of clusters. Furrow networks created by the active particles have a fractal-like structure whose dimension varies systematically with substrate stiffness but is less sensitive to particle activity. The power-law growth exponent of the furrowed area is smaller than unity, suggesting that, to sustain such extensive furrow networks, colonies must regulate their overall growth rate., Comment: 6 pages, 3 figures, Supplementary Material