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Byline: just-auto.com editorial team Toyota will become the official car for big Spanish soccer team F.C. Barcelona during the 2004-2005 match season, a company spokeswoman has told just-auto. Toyota will [...]

AIRLINE INDUSTRY INFORMATION-(C)1997-2004 M2 COMMUNICATIONS LTD Emirates Airlines has signed a GBP100m sponsorship deal with English FA Premier League football club Arsenal which will see the club's new ground named [...]

Premiership football club Southampton has handed its print management contract to Solihull-based Etrinsic. The deal will cover Southampton's marketing and promotional material including direct mail campaigns. The club is currently [...]

NEW YORK -- Following an unexpected U.S. rush on Reebok-branded team jerseys in August, the sports apparel maker today breaks an outdoor campaign featuring the Mexican soccer team that sparked [...]

Carlsberg has ousted rival Carling as official beer of Tottenham Hotspur Football Club in a three-year deal. The six-figure tie-up sees Carlsberg sign up its seventh Premier League club, extending [...]

T-Mobile has secured a two-season shirt sponsorship deal with Premiership football club West Bromwich Albion. The company, which sponsored Euro 2004, would not disclose any financial details of the [...]

Less than two weeks to go until the Marketing Society client/agency football challenge and Johnny Hornby has announced his star signings. Members of the agency squad, sponsored by Campaign, include [...]

Two UK football clubs last week announced deals with US-based Las Vegas Sands, which owns the Venetian casino in Las Vegas, to develop hotels at their stadiums. Glasgow Rangers unveiled [...]

Thomson Holidays has renewed its sponsorship deal with Tottenham Hotspur for an additional two years, with the agreement set to expire at the end of the 2005/6 football [...]

Compass is on course to deliver its target of at least 6% like-for-like turnover growth for the current financial year. In a trading statement, the group said it saw significant [...]

The Premier League will be forced to compromise with European competition regulators over the way it sells television rights, leading to a serious shortfall for clubs, a report from Ernst [...]

Strongbow and Leeds United FC look set to end their association after it emerged the club was in talks with other companies about replacing the HP Bulmer-owned cider brand as [...]

Samsung is in talks with Newcastle United about replacing NTL as the club's shirt sponsor from next [...]

Chauffeur car company Burgundy Global has secured two new deals - one with the Football Association and one with BMI. The FA deal, which is worth more than #1 million [...]

Premier 1 Grand Prix, which recently signed Leeds United FC as its first UK partner, has appointed ex-ISL marketer Christian Scholbrock as marketing and sales [...]

Spanish film and TV conglom Sogecable has pacted with top Spanish soccer club Real Madrid to create a rights brokerage, RM-SGC. The 50-50 joint venture will exploit TV and other […]

Following a prolonged wait, D.C. UNITED has officially found an ownership group. ANSCHUTZ ENTERTAINMENT GROUP (AEG) entered into a multiyear agreement Feb. 15 to operate the club, but the group [...]

It was as if long-lost English cousins had come to town. Last week executives from the richest, most successful sports team in the United Kingdom arrived in Manhattan. They bore [...]

When professional soccer returns to Civic Stadium next spring, the players--not to mention vendors and event staff--won't be wearing hometown adidas or Nike uniforms. Portland Family Entertainment, in announcing that [...]

Umbro, the official kit supplier of the England football team, has appointed Fallon to handle its advertising as Euro 2000 approaches. Umbro has been using Manchester-based agency Cheetham Bell for [...]

Cable MSOs Time Warner Cable, Cox Communications and Comcast Corp. are among those putting up a total of $40 million to launch the Women's United Soccer Association, with eight to [...]

German football club Augsburg has welcomed dairy Alois Muller as a sponsor. The dairy will work with the club on jointly defined actions and content. This will not only benefit [...]

JLL has completed a new, direct transaction for FC USA Inc. with building owner, Lone Star Funds, at 5 Paragon Drive in Montvale, N.J. FC USA Inc, with more than [...]

English Premier League Sunderland will have a new shirt sponsor after they reached an agreement with Invest in Africa, a non-profit group. The new deal will see Sunderland wear the [...]

The expansion soccer teams Philadelphia Union and Philadelphia Independence have concluded sponsorship deals with businesses in the city. The Independence claimed to have attained its goal of reaching $250,000 in sponsorship revenue, while the Union signed a naming rights deal with PPL Energy Plus for their 18,500-seat stadium.

Supporters of Bristol Rovers Football Club have launched a campaign against Sainsbury's, calling on the retailer to honour its contract to redevelop the club's stadium. Sainsbury's secured planning permission to [...]

New soccer team Seattle Sounders FC is attracting sponsors even through the recession, having landed more than 30 sponsors in a few weeks' time before the Major League Soccer season opening in March 2009 and sold about 20,000 season tickets. The Sounders' deals include those with QFC and Virginia Mason and one with Microsoft worth $20 million.