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DonQ rum is a household name, but only in Puerto Rico. In the continental United States, the brand is trying to make a splash with young men by taking a [...]

AKQA has become the second digital agency in as many weeks to win through-the-line responsibilities for a brand.Autodesk, a Silicon Valley-based maker of design software, chose AKQA as its global [...]

Clients generally distrust their traditional agencies when it comes to digital, but they're still wary of handing over the keys to overall brand strategy to the Web specialists, according to [...]

At first glance, the Facebook fan page for Epilepsy Advocate is like many others, with regular updates, shared links and a small base of supporters.But the page, launched in October, [...]

Razorfish lost another top manager this week with the departure of Marc Lucas, executive creative director in the shop's New York office.The Publicis Groupe shop confirmed that Lucas resigned this [...]

The Web ad industry's leading trade group is breaking a major campaign it hopes will make users less scared of the tactics used to target advertising messages.The 'Privacy Matters' campaign, [...]

Korean ad company Cheil Worldwide has signed a deal to buy a majority stake in digital shop The Barbarian Group.Cheil is a major player in South Korea, but has a [...]

Rishad Tobaccowala is shifting from running Publicis Groupe's innovations unit Denuo to a broader role across VivaKi.Tobaccowala founded Denuo as a futures consultancy within Publicis in February 2006. The 25-person [...]

Matt Freeman is leaving Betawave, the mom- and kid-focused ad network he joined 18 months ago and where he serves as chief executive.Freeman, a former CEO at Tribal DDB, is [...]

Tribal DDB is bringing former top executive Mike Parker back into the fold to serve as co-president of its U.S. operations.Parker and Richard Guest will serve as co-presidents at Tribal. [...]

The run-of-the-mill holiday sweepstakes is getting a social twist with the addition of sharing features brands hope will extend their reach. Brands like Microsoft, Sephora, Nascar and Comcast have kicked [...]

Spot Runner is unveiling its bid to bring greater efficiency to the TV ad buying process.The Malibu Media Platform, under development for two years, promises to automate many of the [...]

The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds 'the year of mobile.' Of course, the year [...]

While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted.The fast-food chain aims to change that with a [...]

Cisco is rolling out the largest ad campaign to date for its recently acquired Flip Video camcorder.The eight-week 'Do you flip?' holiday push features videos consumers shot using Flip Video [...]

Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product.The funding is an 'up-round' investment, added to an $8 [...]

Google has reached an agreement to buy mobile advertising network AdMob for $750 million.The all-stock deal would bring Google one of the leading companies for selling mobile advertising on the [...]

The conventional wisdom is that brands should mostly concentrate on listening rather than talking in social media. This may not be totally accurate. Publicis Groupe digital shop Performics has found [...]

Brands are busily trying to figure out how to build their followings on social networks like Twitter and Facebook. The secret to success may lie in the most old school [...]

Target is hoping to make the holiday season merrier and more lucrative by integrating a series of brief Web videos into its online shopping experience.The retailer is rolling out a [...]

Comedy Central is providing a new option for those who missed the previous night's Daily Show program: catch up on Facebook.The MTV Networks channel has rolled out a Daily Show [...]

As an agency name, GSI Interactive wasn't exactly catchy, by its own top executives' admission. The e-commerce-focused shop is hoping to change that -- and clarify its position in the [...]

In a Times Square studio last Thursday, actor Ed Norton was interviewed as part of a Diet Coke promotion. The interview was beamed live to billboards in Times Square, as [...]

After years of operating mostly in New York, R/GA is planning to branch out.The Interpublic Group digital agency has plans to open offices in Singapore and Sao Paolo, Brazil, in [...]

Publicis Groupe has begun sorting out management chores at its digital agencies Razorfish and Digitas, with Razorfish chief innovation officer Colin Kinsella moving to Digitas as president of North American [...]

Much of The Wall Street Journal's online content is subscription only, but the dogged could find ways around that, notably via its free mobile applications.The Journal has moved to close [...]

Outlandish boasts aside, Mark Zuckerberg is a pretty smart guy. Though the founder and CEO of Facebook lost a bit of credibility in 2008 when he foolishly declared his Beacon [...]

Readers of Gawker Media's rollicking sports site Deadspin found a different kind of post last week. Scrolling through the foibles of sports stars, they came across one detailing a new [...]

Longtime Razorfish executive Jeff Lanctot is leaving the agency to join Microsoft.Lanctot (pictured) is currently chief strategy officer at Razorfish, a role he's filled since last September. Prior to that, [...]

NEW YORK -- After enduring a week of criticism that an iPhone application for its AMP Energy brand is sexist, Pepsi is pulling the plug on the effort.'We have decided [...]

Hulu has shot down reports that it planned to start charging users, at least for the majority of its content.News Corp. deputy chairman Chase Carey (shown) was quoted at a [...]

NEW YORK -- The ad industry expressed concerns when Yahoo inked a search deal with Google back in 2008. There are no such concerns when Yahoo's partner is Microsoft.The American [...]

NEW YORK -- When Google reported surprisingly strong revenue growth last week, executives said it was thanks to the resilience of search marketing. The company hopes to have the same [...]

NEW YORK -- So you think you can dance? Search engine Ask seeks to pair bargain-hungry consumers and Internet self-expression in a campaign introducing its discount-hunting service.The six-week push is [...]

NEW YORK --The Interactive Advertising Bureau lashed out at the newly issued Federal Trade Commission blogger ethics guidelines, painting them as an affront to the Constitutional right to free speech.IAB [...]

NEW YORK -- Publicis Groupe said it has finalized the acquisition of Razorfish from Microsoft.The deal's final price came to $531 million: 6.5 million of Publicis shares worth about $263 [...]

NEW YORK Digg is planning to launch a network to place its ads on other Web sites.The goal is to expand Digg's three-month-old cost-per-click ad program that allows users to [...]

NEW YORK R/GA has won digital marketing duties for MasterCard, according to sources.MasterCard has selected the Interpublic Group shop to replace sibling MRM Worldwide, part of McCann WorldGroup, for much [...]

Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered.We looked at eight [...]

Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- 'Turn up your man smell' -- from a hopeful new friend: Old Spice. [...]

NEW YORK -- PepsiCo's Amp Energy drink is looking to connect with young men by providing what might be the ultimate utility for the target audience: ways to score with [...]

NEW YORK Former Google executive Tom Phillips is taking over as CEO of social targeting company Media6, replacing ex-Microsoft exec Joe Doran.Phillips (shown) was named chief executive of the New [...]

NEW YORK -- A new study found that consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show significantly higher propensity to search for and [...]

NEW YORK -- Levi's wants to link its past with the future through a new digital scavenger hunt that blends the real and virtual worlds.Levi's agency Wieden + Kennedy created [...]

NEW YORK -- Hulu is drawing nearer to its goal of getting a big chunk of broadcast TV dollars thanks to an upfront commitment from MediaVest.The Publicis Groupe agency is [...]