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Baby food and milk manufacturers are seeking other areas of opportunity, as birth rates decline, and the growth in baby foods and milks remains low. Cow & Gate diversified into breast pads in 1995 and has recently entered the folic acid table market. Heinz has diversified into feeding accessories including bowls, spoons, cutlery, tumblers and weaning sets.

CLAVERACK, N.Y.--For the all-natural baby, Traditions introduced organic bedding The 21-year-old company showed a line of bedding made from non-dyed, all-natural cotton grown in Texas. 'It's very soft and a [...]

Food and drink company Cow & Gate has diversified with the launch of breast pads. The product launch is the company's first in the non-food sector. The breast pads are sold in packs of 30, priced at 2.99 pounds sterling (2.69 pounds introductory price). The market for breast pads is valued at 5 million pounds sterling, of which Boots currently boasts a 36% share; Johnson & Johnson has 24%; and Mothercare 20%., Breast pads in might not instantly spring to mind as a source of long-term growth, especially for a food and drink company, but Niall Bowen shows no embarassment. The firm [...]

NEW YORK-Buyers are cooing over Belinda Barton for Baby, a new line of infant bedding which debuted at the JPMA show in Dallas last fall. 'Portico Kids placed huge order, [...]

Innovation still key for Mennen MORRISTOWN, N.J. - Building on its heritage of innovation, Mennen Co. has established a market niche with Teen Spirit antiperspirant/deodorant for girls, upgraded Afta after-shave [...]

Hush Puppies debuts Bounce line for babes NEW YORK - Hush Puppies children's division, part of Wolverine World Wide Inc., Rockford, Mich., has brought its recent Bounce introduction into the [...]

Mamatoto: UK/WORLDWIDE 'Pay attention to the pregnant woman! There is no one more important than she.' It is on this African Chagga maxim that The Body Shop's new mother and [...]

New twist for tots' tableware Sculpted miniature replicas of favorite toys bow Some tabletop resources are adding a new dimension--literally --to their fall juvenile dinnerware introductions. A new dinnerware concept [...]

Eurostyling reaches infants Over the past few years, European styling has influenced merchandise from cars to housewares. But somehow infant feeding accessories have been overlooked . . . till recently. [...]

What's hot and why in the consumables category Packaged goods introductions in 1988 are down 5 percent from 1987's all-time record. A good indicator of a hot product category is [...]