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911 results on '"BREM, ALEXANDER"'

277. LEAD USER IDENTIFICATION THROUGH TWITTER USING MICRO-BLOG DATA—A CASE STUDY IN THE AVIATION INDUSTRY.

Author

SCHULZ, STEFANIE, BREM, ALEXANDER, and GLADYSZ, BARTOSZ

Subjects
MICROBLOGS, SOCIAL media, TECHNOLOGICAL innovations
Abstract

To date, one of the most prominent methods to integrate users into the innovation process is the lead user method. However, due to its high resource intensity, it is less used than its potential would allow. In times of the internet and especially social media, this is changing since methods like netnography allow to efficiently identify potential lead users. Hence, based on a case study in the aviation industry, targeted screening and pyramiding are combined to identify lead users. Three users with sufficient characteristics to be lead users were included based on their degree-centrality and relevant contribution on Twitter. This study proposes the combination of these methods and Twitter as a suitable approach for lead user identification. [ABSTRACT FROM AUTHOR]

Published
2022
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278. Editorial Engineering Management in Times of Bad News – Stay Positive!

Author

Brem, Alexander

Abstract

News these days have been mostly negative. Considering the current crisis, wars and economic challenges worldwide, this is not surprising. Burying our heads in the sand is not an option. Hence, we must find ways to stay positive, to change the world for the good and for the better. Here a balanced view acknowledging positive and negative aspects helps. All of us can have an impact here: as supervisors, neighbors or dads.

Published
2024
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279. Entrepreneurship in a new digital industry: The emergence and growth of mobile health

Author

Denoo, Lien, Yli-Renko, Helena, Baierl, Ronny, Behrens, Judith, Brem, Alexander, Department of Management, and Research Group: Strategy and Organization

Subjects
Entrepreneurship, New Ventures, Data security, Business, Business model, Industrial organization
Abstract

Digital technologies have changed the nature of entrepreneurship, leading to new types of opportunities, processes, and challenges, as well as to the emergence of new digital industries. In this chapter, we examine the origins, evolution, and structure of the mobile health industry since its emergence around 2005. Using data of 193 young mobile health ventures, we discuss the rapid growth and maturing of the industry, as well as the importance of interorganizational relationships and ecosystem partners. We present an interdisciplinary future research agenda focused on entrepreneurship in emerging digital industries, structured around research themes of business model evolution, ecosystem and alliances, and innovation and data security. This chapter contributes to the understanding of industry emergence, in particular the co-evolution of new ventures and a novel digital industry.

Published
2019

281. Managing dilemmas of resource mobilization through Jugaad:A multi-method study of social enterprises in Indian healthcare

Author

Agarwal, Nivedita, Chakrabarti, Ronika, Prabhu, Jaideep, Brem, Alexander, Agarwal, Nivedita, Chakrabarti, Ronika, Prabhu, Jaideep, and Brem, Alexander

Abstract

Research Summary This study focuses on the dilemmas that social entrepreneurs encounter and the practices used to manage dilemmas over time. Using a multi‐method approach involving event structure analysis and an inductive multiple case study, we find that four key organizational practices—asset multiplication, leveraging human capital, building social embeddedness, and affordable quality—embody the jugaad elements of frugality and inclusivity. Adding to the social entrepreneurship literature, this study demonstrates that the jugaad approach is conceptually distinct from bricolage and relevant to the study of social enterprises' resource mobilization processes. Managerial Summary How do social enterprises encounter and manage dilemmas over time in emerging markets? The present study responds to this question, finding that social entrepreneurs mobilize resources and overcome dilemmas using the practices of jugaad, the “Indian method” of problem‐solving. These jugaad practices can be used to build and allocate resources and create trade‐offs among the jugaad elements of frugality and inclusivity. Based on our results, we recommend that social entrepreneurs pay close attention to how to proceduralize human assets, which would allow these entrepreneurs to build training systems that are highly task‐focused and replicated across functions. We also encourage social entrepreneurs to work in rural markets and seek wider resource pools within these markets by building social embeddedness in rural communities.

Published
2020

282. Idea selection and adoption by users – a process model in an online innovation community.

Author

Wang, Nan, Tiberius, Victor, Chen, Xiangxiang, Brem, Alexander, and Yu, Fei

Subjects
ADOPTION of ideas, VIRTUAL communities, ELABORATION likelihood model, PROBLEM solving, INFORMATION overload, SOCIAL problems, TECHNOLOGICAL innovations
Abstract

Firms increasingly use ideas from online innovation communities to solve problems or to better address customer needs. However, in many cases the number of submitted ideas has exploded, it leads to an information overload that firms hardly can handle considering their limited cognitive resources. Therefore, we use the Elaboration Likelihood Model to distinguish between the quick and lean idea preselection process as a peripheral route of information processing and the subsequent idea review process as a central route of information processing. In our empirical study with a sample of more than 163,000 ideas collected from the Xiaomi MIUI community, we analyse influencing factors that increase the likelihood of ideas being preselected or reviewed. Results show that user status, user initiative contribution, and community recognition have a significantly positive influence on idea preselction, whereas user response contribution has no influence. Idea presentation characteristics have an inverted U-curve relationship with idea adoption. Community absorptive capacity has a moderate effect on the curvilinear relationship between idea description length and idea adoption. [ABSTRACT FROM AUTHOR]

Published
2021
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