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в работе анализируется структура социально-экономического потенциала территории, рассматриваются существующие подходы и точки зрения, описаны содержание и структура потенциала территории, в рамках которой выделяется среда функционирования, описаны ключевые ресурсные элементы потенциала территории, предложен ресурсно-средовый подход к описанию маркетингового потенциала региона., in the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.

Purpose This paper aims to study and compare variables such as location, industry, socio-demographics and business factors of several companies located in Western Macedonia. Design/methodology/approach Research method is based on primary data the authors collected through questionnaires and secondary data obtained from State Statistical Office. Besides, the research sums up data classification of companies in the aspect of geomarketing and how location determinants and geo-information of certain cities can influence their business development and decision-making. Lastly, the results of data and Structural Equation Modeling integration are presented. Findings Since Republic of Macedonia is more than 25 years in transition, experts have often foreseen that companies in their country most of the time make intuitive decisions and do not take into account many elements during decision-making process in the business aspect. But on the other hand, results reveal interesting facts about companies involved in their research. For a majority of companies, the influence of geomarketing on business development is positive as long as during decision-making process its determinants have been taken into consideration and reviewed. Practical implications The paper helps the entrepreneurs to develop their businesses and decision-making process based on geomarketing determinants. Originality/value This is the first paper that investigates and compares variables such as location, industry, socio-demographics and business factors of companies located in Macedonia.

Nowadays, marketing decision-makers have a large amount and various kinds of data related to their customers. Processing this data through various techniques and analyses and making it meaningful and useful for the enterprises will help them make perfect decisions and strength the relation with the customer through personalized service and promotion plans. In this paper, we present the design framework of a geomarketing solution to be used during the store's visit. The system is based on the interaction between three different components: a) smartphone application, b) beacons; and finally, c) the server application. These components interact in order to detect the location of the customer and generate personalized promotions. Moreover, we will use the concept of social vectors to find similar customers and provide customized marketing messages.

Las empresas se pueden dar a conocer en el medio digital y llegar a la población, utilizando diversas estrategias de comunicación. Lamentablemente es algo que de manera planificada y formal lo han conseguido solamente las empresas grandes, por lo que las Pequeñas y Medianas Empresas (PYMES), terminan encontrándose en desventaja por diversos factores. Por lo que, lo antes citado permite contemplar que las empresas comerciales abarcan la mayor parte del mercado, donde se ha observado que durante los últimos años la población ha comenzado a hacer un mayor uso de los aplicativos móviles, por lo que, la nueva era tecnológica, ha obligado a las empresas a tener mayor competitividad comercial, ya que, varias de las mismas han incurrido en el medio digital utilizando diversas herramientas. Lo cual da como resultado, un gran impacto en el uso de aplicativos para publicitar sus empresas. El objetivo de la investigación es proponer un marco conceptual sobre el desarrollo de una aplicación de geomarketing en entorno móvil para la comunicación comercial de PYMES, con ello se pretende brindar la información necesaria para una mejora en la comunicación comercial de las mismas a bajo costo. Companies can be known in the digital media and reach the population, using various communication strategies. Unfortunately, it is something that in a planned and formal way has been achieved only by large companies, so small and medium enterprises (SMEs), end up being disadvantaged by various factors. Therefore, the aforementioned makes it possible to contemplate that the commercial companies cover most of the market, where it has been observed that during the last years the population has begun to make more use of the mobile applications, so, the new technological age, has forced companies to have greater commercial competitiveness, since several of them have incurred in the digital medium using various tools. The objective of the research is to propose a conceptual framework on the development of an application of geomarketing in mobile environment for the commercial communication of SMEs, this is intended to provide the necessary information for an improvement in the commercial communication of the same at low cost.

Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered the engines of global economic growth. In today’s environment of mature economies, stagnant markets and fierce competition, consumers are increasingly informed and demanding personalized treatment and products and services that meet their needs. In this context, SMEs can remain in the market, and maintain a competitive advantage, if they are able to respond to customers’ needs in a timely manner. That is possible if supported by the appropriate information systems and information technologies. Actually, many SMEs are far from accessing all the available data, because they have neither the knowledge nor financial capacity to acquire tools that allow you to extract knowledge from your internal and external databases. However, is possible by combining a database that provides behavioral information from your prospects and combining that data with the spatial information of those customers. This joint allows a comprehensive analysis that is possible through the use of segmentations techniques, which supports marketing campaigns in an effective way, promoting visibility in the market, and allowing acquiring or maintaining a strategic positioning, using inexpensive tools.

International audience; La recherche en géomarketing s'est beaucoup axée sur la détection des meilleures opportunités d'implantation d'activités commerciales ou de services publics. Des familles de modèles mathématiques comme les modèles de localisation-allocation ou les modèles gravitaires ont ainsi été créé pour optimiser géographiquement les réseaux de distribution de façon globale sans nécessairement aborder l'aspect de la planification dynamique des ouvertures de services.Le retailing - ou commerce de détail - est un secteur d'activité en développement constant depuis des années sur les marchés français, européen et mondial créant ainsi de la valeur, des opportunités entrepreneuriales et des emplois. Cependant, peu d'auteurs se sont penchés sur les problématiques liées au retailing. En l'honneur du professeur Gérard Cliquet, à l'IGR-IAE Rennes - Université de Rennes 1, plusieurs de ses anciens doctorants, de ses doctorants et de ses collègues ont accepté de contribuer à cet ouvrage.La première partie est dédiée au retailing en général, incluant notamment la distribution, le commerce de détail et les réseaux de points de vente. La seconde partie est dédiée à la localisation au sens large du terme : localisation des points de vente d'un réseau, urbanisme commercial, localisation en lien avec l'émergence de l'Internet, et localisation des produits au sein d'un point de vente. Cet ouvrage multidisciplinaire pourra susciter l'intérêt d'enseignants-chercheurs et d'étudiants de différentes disciplines des sciences de gestion mais aussi, de professionnels du secteur en quête d'un éclairage original pouvant les conduire à de nouvelles pratiques.

El geomarketing es una disciplina que, tradicionalmente, se ha utilizado en el ámbito comercial, no obstante, en el sector turístico, tiene un potencial teóricamente importante, pero es necesario analizar la realidad de las organizaciones en este sector, tanto públicas como privadas, para conocer el uso que se está haciendo de esta técnica en relación con el uso de dispositivos móviles que es una fuente donde se pueden extraer datos como la geolocalización de los usuarios o turistas que las usan, sus características y su movilidad en un espacio geográfico y que mediante el uso de Sistemas de Información Geográfica se pueden analizar grandes bases de datos y, en función de los resultados, tomar decisiones que permitan mejorar la promoción y comercialización de las organizaciones turísticas.

International audience; Retailers need to determine the performance of their individual stores and, beyond the stores, the managers in charge of running them. The aim of this paper is to develop performance standards that can be applied to fairly distribute rewards to managers regarding their performances by taking into account store neighbourhood characteristics. In order to propose a fairer measure of store performance, the authors introduce and explore the concepts of organisational justice and store efficiency. They use real data from a French supermarket chain and a geomarketing approach. The twostep Data Envelopment Analysis (DEA) model results are compared with a retailer’s ranking. The retailer tends to favour points of sale having a more important sales area, with more employees and operating in a more densely populated area with a higher buying power. The ranking stemming from the DEA model links store performance to other geo-demographic variables.

Project Work presented as the partial requirement for obtaining a Master's degree in Geographic Information Systems and Science O sucesso de um negócio assenta em três pontos essenciais: localização, localização e localização (Jones, 1990). A partir desta e de modelos do século XX surgem as ideias base do conceito de geomarketing, a conjugação de instrumentos cartográficos e estatística espacial para valorizar e capacitar a análise socioeconómica dos mercados. Através do projeto Geo10, o qual georreferencia e caracteriza todas as ruas, portas e domicílios de Portugal, e da informação censitária disponibilizada pelo INE, foi lançado o desafio de mapear os Censos ao código postal de 7 dígitos. Para tal foi necessário ultrapassar os constrangimentos inerentes à utilização conjunta de bases de dados de diferentes fontes, bem como informação geográfica com diferentes geometrias. Através da integração da informação geográfica e alfanumérica do INE e códigos postais dos CTT foi possível a caracterização sociodemográfica e habitacional do código postal, permitindo alcançar resultados mais precisos nas áreas de geomarketing e soluções geográficas.

Given the importance tourism has in many economies, this research was designed to study how the social and environmental benefits of Location Based Services (LBS) in the tourism sector influence user behavior and thus contribute to sustainable development. The objective has been to study LBS as a solution that makes the deployment of tourism activities easier, more useful and improves attitudes towards it, but in a context where trust in privacy and benefits-based sustainable social and environmental development are key. To achieve this, this research identifies what could be the influence factors in the adoption of mobile applications with Location Based Services from the point of view of the tourism sector, especially if the social and environmental benefits of LBS can help improve usage behavior. We investigated the technological acceptance of LBS in tourism, using Technology Acceptance Model (TAM) as a solid model to explain its adoption. Nine hypotheses were investigated by carrying out a survey of travelers (n = 277) during their visit to Seville (Spain). To test the conceptual model’s hypotheses, the Partial Least Squares (PLS) technique was applied to estimate variance-based structural equations models (SEM).The results of this study indicated that tourists are willing to accept these LBS services within a particular adoption model, where trust in privacy and social and environmental benefits are paramount.

Dans le contexte actuel de la mondialisation des marchés, l'évaluation des facteurs marchands peut signifier l’échec ou le succès dans le monde des affaires. En raison de la libre circulation des biens et des services à travers le monde, les effets de la concurrence et des tendances de saturation de marché deviennent de plus en plus perceptibles de nos jours. Synthèse de la cartographie, de la géographie et de la mercatique (en anglais marketing), un important allié apparait dans le scénario de l’analyse de marché pour mieux guider les entreprises. Le géomarketing rassemble des techniques d’analyse spatiale des données marketing à l’aide entre autres, d’un système d’information géographique (SIG). En définition, le géomarketing il s’agit d’une démarche marketing reposant sur l'analyse du comportement du consommateur en tenant compte des notions d'espaces et des nuances de marché qu'une action commerciale ou une campagne marketing peut dégager sur une zone géographique. Cette nouvelle discipline permet de segmenter et qualifier géographiquement la potentialité d’un marché et de déterminer la localisation optimale selon les caractéristiques sociodémographiques, comportementales ou économiques du marché-étude. Parmi les applications du géomarketing, on peut citer l’identification de la compétition, des marchés potentiels, des emplacements optimaux et le développement d’un réseau de distribution d’un produit ou services. Toutes ces activités sont reliées à la compétitivité, que désigne la capacité à occuper une position forte sur un marché. Cette recherche utilisera des techniques d’analyse spatiale géomarketing pour cibler des marchés potentiels à un produit d’isolation innovant produit à partir de résidus forestiers. L’étude propose une méthode basée sur l’analyse géographique et spatiale pour déterminer l’emplacement et la distribution afin de maximiser l’efficacité et la pénétration du marché par le produit., In the current context of globalization of markets, assessment of market factors may represent the failure or success in today's business world. Due to the free movement of goods and services around the world, the effects of competition and market saturation tendencies become increasingly noticeable nowadays. Synthesis of cartography, geography and marketing, an important ally appears in the scenario of market analyses to guide enterprises. The geomarketing brings a set of spatial analysis techniques on marketing data using, among others, a geographic information system (GIS). This new discipline allows segmenting and qualifying the potential of a market and determine the optimal location according to sociodemographic, behavioral or economic characteristics of the market-study. In definition, geomarketing is a marketing approach based on the analysis of consumer behavior taking into account the notions of spaces and the nuances of market that a commercial action or a marketing campaign can generate on a zone geographical. Among the applications of the geomarketing, the identification of competition, potential markets, optimal locations and development of a distribution network of products or services. All these activities are related to competitiveness, which refers to the ability to occupy a strong position in a market. This research will use geomarketing spatial analysis techniques to target potential markets to an innovative insulation product produced from forest residues. The study proposes a method based on geographic and spatial analysis to determine location and distribution in order to maximize efficiency and market penetration by the product.

O presente artigo, desenvolvido a partir da avaliação teórica deAnalytic Hierarchy Process e Geomarketing, teve como objetivoavaliar como o emprego da primeira técnica pode agir de formasinérgica com a segunda na determinação da localização de novasestações ferroviárias no serviço de transporte urbano na regiãometropolitana de São Paulo e elencar os possí­veis empreendimentosassociados. O método de pesquisa foi o Estudo de Caso tendo por objetode estudo a Companhia Paulista de Trens Metropolitanos. Os dadosforam coletados por meio de pesquisa bibliográfica, documental equestionário com servidores do setor de planejamento da empresa. Osresultados permitiram inferir a melhor localização para uma novaestação bem como os melhores empreendimentos associados levandoem consideração aspectos de geomarketing. É possí­vel concluir que astécnicas empregadas reduzem a subjetividade na tomada de decisão,evitam vieses polí­ticos e melhoram a acessibilidade à população.

The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be applied to estimate consumer spending in total or for example only in one specific consumption expenditure group. Thus obtained findings, that can be visualized on a map with the use of GIS software, can be considered as a basis for more effective SMEs‘ marketing and management decision-making process concerning Czech Republic local consumer goods markets‘ size and characteristics as well as for forecasting future growth rate.

This paper presents a case study of a marketing agency that used geomarketing to perform a new campaign for a food company. Initially the food company started a ad-hoc initiative of advertisement renting five outdoors in the most crowded avenues of Recife. This research was conducted based on a action research, in a real environment, where the marketing agency evaluated the former marketing campaign and based on its results, proposed a new one reaching more people and places where the product is sold. The result was the increment of target people reached and also in the sales. The knowledge about where were the best places to put the advertisements was acquired using geomarketing only. Index Terms—Geomarketing, knowledge acquisition, decision taking. 

In the current context of globalization, setting up and maintaining an efficient distribution network is essential for companies. Several criteria are used to judge the quality of a network. Among these, the adequacy between the location of the points of sale and the position of the customers, namely, the coverage of the market, is preponderant. Data mining techniques make it possible to segment a market based on the socioeconomic characteristics of customers in different geographic areas. In this article, we propose to set up spatial analysis measures and to use a geographic information system (GIS) to qualify the coverage intensity of a company's distribution network. As part of our study, we study the distribution network of a high-end furniture company with outlets in the United States. Ultimately, this involves comparing, geographic area by geographic area, the results of customer segmentation reflecting the commercial potential with recovery indicators. This model integrating the two series of results becomes a decision support tool for the company in the deployment of its network.

An optional course, "Geographical Aspects of Business" in the framework of the Bachelor of management program in the Lomonosov Moscow State University Business School is setting the goal to introduce future discipline specialists with geographical topics of current interest for management and provide knowledge, skills and expertise of geospatial analysis and the use of geoinformation technologies in finding solutions to economic and managerial tasks. The students' feedback shows interest and demand for such a course for management students. The course has an interdisciplinary links with the main subjects such as marketing, public administration, visual communication, etc., and is based on the set of business cases dealing with Web-GIS Services, LBS, Geomarketing, Spatial analysis, etc. Open Data and corporate geodata sets are used. The pragmatist approach is selected for successful accomplishment of the course's goal, which is based on using Web-GIS tools. The Geomixer – a free web- GIS product by the company SCANEX – is chosen to be one of them. The principle "I do – I analyze" helps to minimize the theoretic constituent of the course improving the outcome of the classes. Owing to innovative methods of teaching, the educational goal of the course is achieved to the full scope despite the small number of allocated hours. The classes surely improve both the general level of geographic competence of students and provide them with the skills to work with GIS. Such optional courses will undoubtedly contribute to the development of GIS-education in management administration.

info:eu-repo/semantics/published

info:eu-repo/semantics/published

submitted by Claudia Kaar Arbeit gesperrt bis Universität Linz, Masterarbeit, 2017

Actualmente las herramientas tecnológicas permiten un mayor conocimiento de los consumidores en las organizaciones deportivas. En concreto la geolocalización podría ayudar a los gestores a identificar cuál es el domicilio o lugar de trabajo de sus clientes. Por ello, el objetivo de este estudio fue conocer a qué distancia se encontraban los clientes de un centro de fitness y, analizar si existían o no diferencias significativas según género, edad y permanencia en relación a dicha distancia. La muestra la componen 1080 clientes (573 mujeres y 507 hombres) registrando datos de domicilio, género, edad, fecha de alta, y permanencia. Se utilizó el programa estadístico SPSS para realizar análisis descriptivo y de diferencias significativas. Entre los principales resultados, destaca que el género no es un factor relevante con respecto a la distancia. En relación a la edad, las personas mayores buscan la cercanía como principal requisito mientras los más jóvenes prefieren centrarse en otros aspectos. Finalmente en relación a la permanencia, no resultó un factor relevante sobre la distancia en ninguno de los tres grupos. Estos hallazgos indican la necesidad de que los gestores analicen la geolocalización de sus clientes con objeto de saber dónde están situados y poder establecer acciones concretas de marketing. Currently, technological tools allow a greater knowledge of consumers in sports organizations. Specifically geolocation could help managers to identify the home or workplace of their customers. Therefore, the objective of this study was to know how far the customers were from a fitness center and to analyze whether or not there were significant differences according to gender, age and permanence in relation to distance from the fitness center. The sample is made up of 1080 clients (573 women and 507 men), from whom data of address, gender, age, date of discharge, and permanence are recorded. The SPSS statistical program was used to perform descriptive analysis and significant differences. Among the main results, it emphasizes that gender is not a relevant factor with respect to distance. In relation to age, elderly people look for proximity as the main requirement while younger people prefer to focus on other aspects. Finally in relation to permanence, it was not a relevant factor on distance in any of the three groups. These findings indicate the need for managers to analyze the geolocation of their customers in order to know where they are located and to be able to establish concrete marketing actions.

This document aims to show how teachers can make their mark in the territory through the appropriate use of their personal brand and geomarketing techniques, with the example of the author, and how this methodology can be transferred to students in their connection with the professional world. It is a process of structuring and decentralization of personal branding in the territory, linking physical space with online space and where geography acquires a new integral dimension through SoLoMo methodology (Social, Local, and Mobile).

Purpose The purpose of this paper is to demonstrate how geomarketing statical tools (notably, gravitational models) can support healthcare organisations to improve the quality of their services. Design/methodology/approach Geomarketing tools were applied to the analysis of data (91,478 observations) concerning the performance of nuclear magnetic resonance. Findings Geomarketing models can support and enhance the planning of service provisions of healthcare organisations. Drawing the planning actions on the patient needs and actual behaviours allow the healthcare organisations to obtain better market performance. Practical implications The results support the health service planning activities related to covering the so-called “offer gaps”. Originality/value This is the first study to apply geomarketing to improve the quality of healthcare services.

In this study we use geographic information systems (GIS) and computational intelligence for geomarketing analysis. GIS technology offers a powerful set of tools for the input, management, and output of data, whereas computational intelligence is used for the analysis and the clustering of data by the use of unsupervised fuzzy clustering and the Gustafson–Kessel algorithm. The advantage of fuzzy geomarketing segmentation is that a customer is not assigned exclusively to one segment only, but rather with a membership value to each cluster. The proposed methodology is applied to the metropolitan area of Athens, Greece. A dataset describes 130 demographic, lifestyle, and economy variables, and the results are analysed and discussed. Keywords: geomarketing analysis, fuzzy clustering, Gustafson–Kessel algorithm, geographical information systems

This article aims to demonstrate how the different media influence the perception of places, applied to the particular case of mountain areas. The contact of the individual with the territories has long since ceased to be a mere result of on-site knowledge. Today, more than its true characteristics and essences, the places are what they communicate and the image they disclose. This communication may be the direct result of the territorial marketing process, where there is a clear promotion of the territory based on its features and potentialities.On the other hand, it can be the result of and indirect promotion through geomarketing, using the image of the place to sell a product. Thus, certain campaigns, brands or products have obtained such a significant impact that it has made many places renowned and it is from this image that they are currently still recognized.https://doi.org/10.14195/0871-1623_35_11, O presente artigo pretende demonstrar a forma como diferentes meios têm influência na perceção dos lugares, aplicado ao caso particular dos espaços de montanha. O contato do indivíduo com os territórios há muito que deixou de ser apenas resultado de um conhecimento in loco. Hoje, mais do que as suas verdadeiras características e essências, os lugares são aquilo que comunicam e as imagens que divulgam. Essa comunicação poder ser o resultado direto do processo de marketing territorial, onde existe uma promoção clara do território com base nas suas características e potencialidades.Por outro lado, pode ser resultado de uma promoção indireta através do geomarketing, ao usar a imagem do lugar para vender um produto. Assim, determinadas campanhas, marcas ou produtos obtiveram um impacto tão significativo que tornou célebres muitos lugares e é a partir dessa imagem que atualmente ainda são reconhecidos.https://doi.org/10.14195/0871-1623_35_11

With the huge advances in the field of wireless communication technologies and the availability of large volume of data on customers, it becomes imperative to develop a system that can be used in shopping center to make shopping more enjoyable and efficient for the customer and the monitoring real-time easier for the store's management. A Geomarketing system based on Bluetooth Low Energy (BLE) is developed. This BLE-based system consists of three key components (i) Server component (ii) smartphone component, and (iii) beacons (BLE). The smartphone application detects the location of customers by using BLE technology, this data will be transferred to server component by WIFI, and the server application sends personalized promotions such as mobile advertisements or e-coupons to customers' smartphones. In this paper, a highly scalable marketing system using Beacon and the smartphone applicationwas built to send push notifications to users based on the current location of customer inside the mall. Content was provided to people in order to increase sales. This work aims to demonstrate that the geomarketing system is able to detect the location of the customer, transmit the location's data via WIFI, display personalized promotions in a smartphone. The results show that implementation of Bluetooth Low Energy (BLE) technology in this system highly reduces the power consumption of the long-term monitoring system.

A significant part of training area of students specializing in Advertising and Public Relations is investigation of branding techniques. Students do not only study theoretical materials, but mainly get the skills of field research, participate in communication practices. Since 2014 Stolypin’s Volga Region Institute of Management of the RANEPA participates in projects developing the brand of Saratov, the city on the Volga River.

This paper presents rational polynomial coefficients (RPC) block adjustment model and its application as a new concept for the accuracy of environmental research, cartography and geomarketing. With the influence of information technology (IT) rapid development, Geographic Information Systems and remote sensing, the application of cartography, has gradually evolved from the form of paper into digitized and computerized data, from traditional formats such as vector maps into Satellite Image Maps (SIM). Particularly, remotely sensed images are a major data source to observe the earth and; have been extensively integrated into spatial–temporal analysis in environmental research. To effectively use high resolution satellite images for use in environmental monitor research, cartography and geomarketing, the accuracy of the satellite image photogrammetric process is an important issue. The aim of this paper is to apply the block adjustment of RPC models to evaluate the precision of satellite image for the use of environmental research, cartography and geomarketing, which is not found in previous literature. To verify the effectiveness of RPC Block Adjustment, this study also adapted Technology Acceptance Model (TAM) to develop a questionnaire for conducting the implementation investigation. The results showed the method is useful and powerful for the various applications and research.

Для принятия решения о девелопменте объектов жилой недвижимости одним из первоочередных задач девелопера является оценка градостроительной ценности территории. Для принятия решения о покупке жилого помещения одним из важнейших факторов является развитая инфраструктура. Для развития сельских территорий требуется отразить весь ее потенциал. Другими словами для всех сторон инвестиционного процесса крайне актуальным является доступ к информации об уровне развития территории, так как цена ошибка – это появление неликвидного объекта или невостребованного бизнеса. В связи с этим нами была поставлена цель по исследованию информационных систем и источников данных для проектов жилищного строительства, которые способствовали бы принятию наиболее объективного решения. По результатам исследования существующих инструментов информационного сопровождения участников рынка недвижимости нами получены результаты о существенной недостаточности информационного поля объективными данными, особенно для сельских территорий. Для развития сельских и субурбанизированных территорий предложена концепция интегрированной геоинформационной системы, направленная на развитие жилищного строительства и деловой активности.

Determination of market size is a critical factor for the success of any company or business activity. This paper presents a study to provide a clear vision using remote sensing for Geomarketing and industry purposes. In order to estimate market size in the study area based on spatial data, Satellite images, Spot 6, with a 1.5 m resolution, will be used with two different dates during the year 2016. It is used to determine the growth in the housing sector with building types and construction levels in the micro-geographic area of Northern Riyadh. It is also used to identify the expected need for products of each district and the approximate time required for installation. By using remote sensing data for Geomarketing, strategies for marketing, planning and housing development could be setup.

Este trabajo se propone examinar la distribución espacial de la oferta de carne porcina y su demanda potencial en Resistencia (Argentina), a fin de identificar áreas desatendidas para la localización de nuevos emplazamientos comerciales. Con esta finalidad se emplean los Sistemas de Información Geográfica (SIG), concretamente el método kernel, para representar las variables de interés (oferta y demanda) como densidades. En la oferta, se analizan carnicerías diferenciadas en tres categorías según su capacidad de atención a los clientes. En la demanda se analizan hogares, diferenciados en tres estratos de acuerdo a su nivel socioeconómico. La aplicación de estas técnicas permitió identificar "áreas calientes" con mayor atractivo comercial para nuevas carnicerías. Esta pesquisa tem como objetivo examinar a distribuição espacial da oferta e da potencial demanda de carne suína na cidade de Resistencia (Argentina), a fim de identificar as áreas não atendidas e com possibilidades de gerar novos locais. Dessa forma, são utilizados os Sistemas de Informação Geográfica (SIG), especificamente o método kernel, para representar as variáveis de oferta e demanda como densidades. No campo da oferta, foram examinados açougues diferenciados em três categorias segundo a capacidad de atenção ao público. Na área da demanda, foram analisadas residências, levando em conta três níveis sócio-econômicos diferentes. A aplicação destas técnicas permitiu identificar as "áreas quentes", que são as que possuem maior atrativo comercial para novos locais de venda de carne suína. This paper aims to examine the spatial distribution of pork supply and its potential demand in Resistencia (Argentina), to identify underserved areas for the location of new commercial sites. Geographic Information Systems (GIS) are used for this purpose, specifically the kernel method, to represent the variables of interest (supply and demand) as density values. Regarding the supply, butcheries are analyzed in three distinct categories according to their customer service capacity. Regarding the demand, homes are analyzed and differentiated in three strata according to their socioeconomic status. The application of these techniques allowed identifying "hot spots" with greater commercial appeal for new butcheries.

One of the objectives of geomarketing is to determine the optimal sitting of points of sale for a brand in a given territory. The aim of the optimisation is to develop sales, the flow of potential clients to the site, and to improve all the marketing indicators, which are used to describe the success of a brand within its market. Whatever the marketing objective adopted, there are many variables within the geolocal success criteria mentioned above. These can be socio-demographic or socio-professional variables, characteristic of structural changes in the population from one catchment area to another. However, when considering this wemust include the impact of other players in a given market, whose competitive influence is crucial to understanding each one’s activity. At the end of the 19th century, several specialists in population migration developed mathematical models in order to quantify the influence of attractive geographic points – urban centres in geography and points of sale in geomarket...

Project Work presented as the partial requirement for obtaining a Master's degree in Geographic Information Systems and Science O Turismo no Rio de Janeiro é um dos grandes impulsionadores da economia do país, e um dos principais polos de atração para a entrada de pessoas no seu território. A maior parte do fluxo turístico na Cidade do Rio de Janeiro está associada às regiões da Zona Sul, onde se localizam as praias e as atrações turísticas mais emblemáticas, em detrimento da região do Centro. Este estudo tem assim como alvo essa região, considerada como o Berço da Cidade, onde se acredita existir bastante potencial turístico subexplorado. Desta forma o objetivo principal passa pela análise do potencial turístico da zona do centro da cidade do Rio de Janeiro com o apoio de técnicas de Geoprocessamento e Geomarketing em ambiente SIG, perspetivando uma melhoria na gestão e o planeamento desta atividade ao longo da área de estudo. Com recurso às ferramentas de processamento de informação e às técnicas de Geomarketing e da Ciência da Informação Geográfica foi possível perceber as condições atuais de exploração do potencial turístico dessa região, identificando-se as áreas consideradas turisticamente subexploradas, e com isso, propuseram-se algumas soluções para um melhor aproveitamento dos recursos disponíveis. Através de uma plataforma online de dados espaciais foi possível disponibilizar, para consulta pública, a informação gerada durante este projeto e também uma ferramenta de apoio aos turistas durante as suas visitas ao Centro da cidade. Como balanço final, percebeu-se que o Centro do Rio de Janeiro é também um local potencialmente turístico para os visitantes, que normalmente se interessam apenas por outras zonas da cidade. Além disso constatou-se também que, a metodologia utilizada no seu desenvolvimento poderá não só servir de referência para o planeamento e gestão turística desta região, bem como de base de apoio para a promoção turística desta região.

We study the problem of computing isochrones in static and dynamic road networks, where the objective is to identify the boundary of the region in range from a given source within a certain amount of time. While there is a wide range of practical applications for this problemi¾źe.i¾źg., urban planning, geomarketing, visualizing the cruising range of a vehicle, there has been little research on fast algorithms for large, realistic inputs, and existing approaches tend to compute more information than necessary. Our contribution is twofold: 1 We propose a more compact but sufficient definition of isochrones, based on which, 2 we provide several easy-to-parallelize, scalable algorithmic approaches for faster computation. By extensive experimental analysis, we demonstrate that our techniques enable fast isochrone computation within milliseconds even on continental networks, significantly faster than the state-of-the-art.

Cette contribution vise à mettre en évidence, sous l’angle de la géographie urbaine, les différentes fonctions socio-économiques remplies par le centre-ville. Elle souligne d’abord les grands traits de ce qui, en Europe, singularise le centre-ville du reste du tissu urbain. Cela permet de comprendre le poids de l’héritage initial d’une centralité, antérieure à la révolution urbaine, qui fait que les centres-villes sont restés jusqu’à nos jours, des lieux de concentration des principales fonctions urbaines, malgré la délocalisation en périphérie d’une partie de la population, des commerces et des services. Ensuite, un bref inventaire des fonctions socio-économiques du centre-ville souligne sa grande diversité puisque fonction résidentielle, activités administratives, commerciales ou de service public et offre touristique et de loisir y coexistent. Cette diversité engendre une co-présence de différents utilisateurs, selon des temporalités variables. La stratification spatiale, souvent plus verticale qu’horizontale, est dès lors complexe et nuancée :ces coexistences de fonctions induisent certes des rétroactions positives, mais aussi des conflits d’usage et des concurrences, traduites notamment par le marché foncier., info:eu-repo/semantics/published

From the 1960s, actors of retailing have diversified. Besides independent traders, who until then had little competition, large distribution groups have emerged and developed. Commercial real estate operations, increasingly important in size, become more complex and require new operators such as commercial developers. Francophone geographers, especially in Belgium, have followed these evolutions, which was not without upheaval in the investigation methods., SCOPUS: ar.j, info:eu-repo/semantics/published

For retail geography, most significant reports of studies conducted at national scale are the empirical determination of catchment areas and urban hierarchies, the highlighting of the diversification of trade polarities, the monitoring of spatial dynamics of trade integration process and diffusion of new commercial forms and the demonstration of the effect of consumer profile on commercial equipment. Due to (equipment, methodological or epistemological) investment required for the mobilization of data, studies at national or regional scale are quite rare, making them more valuable because they allow to contextualize a rich scientific production carried out at a larger scale (street, neighborhood, city)., SCOPUS: ar.j, info:eu-repo/semantics/published

© 2016, International Journal of Pharmacy and Technology. All rights reserved.Geographical marketing gradually takes root into the business industry of Russia. At the moment methods of geo marketing are used generally in the solution of placement tasks for the entities of the network companies of “step availability”. At the same time, possibilities of a method are much wider and can be applied with success in the sphere of small and medium business as well. Development of a matching technique of catering establishment optimum location in the territory of the small city by geo marketing methods is result of work. Specifics of geo marketing methods application in the Russian Federation and foreign countries are considered. The technique is tested on the example of Neftekamsk of the Republic of Bashkortostan, the Russian Federation. On the basis of the analysis of space pictures of city territory the layers system of the geo information map Neftekamsk, necessary for the solution of an objective on the basis of which the analysis of city territorial structure is carried out is developed. Primary matching of the places suitable for placement of public objects catering on the basis of expeditionary researches is made. On the second stage is chosen the most optimal variant of placement from point of view of conducting successful business.

U radu je prikazan jedan od načina primjene GIS-a u geomarketingu na primjeru istraživanja tržišta za otvaranje novog multipleks kina u Gradu Zagrebu. U sklopu istraživanja tržišta provedeno je anketno istraživanje, kako bi se utvrdilo postoji li potreba na tržištu za novim multipleks kinom. Također je napravljena demografska analiza odabranog prostora kako bi se identificirale gradske četvrti sa ciljanom skupinom stanovništva: mladog i visokoobrazovanog stanovništva. Napravljena je analiza konkurencije na tržištu, kako bi se utvrdilo njihovo gravitacijsko područje, njihove prednosti i slabosti. Prostorna analiza napravljena je kako bi se odredile lokacije koje imaju veliku prometnu dostupnost. Kao rezultat istraživanja tržišta dobivene su lokacije na kojima postoji potencijal za otvaranje novog multipleks kina te su one prikazane na tematskoj karti. This thesis presents an example how GIS can be applicated in geomarketing; it is based on market research to determin the best new location for multiplex cinema in the City of Zagreb. In order to recognize if there is a need for a new multiplex cinema, the survey has been conducted. The demographic analysis was made for selected areas to identify city districts which have a targeted group of population: young and highly educated population. The analysis of market competition was made to determine their catchment area, strenghts and weaknesses. The spatial analysis was made to determine locations that have great traffic accessability. The results of the survey and spatial analysis of potential multiplex cinema location were presented on thematic maps.

[ES] El trabajo consistirá en el desarrollo de una aplicación web orientada al geomárketing para la gestión de datos relacionados con las elecciones en el municipio de Valencia. El objetivo de la aplicación será encontrar las secciones censales del municipio con mayor cantidad de votantes potenciales mediante el GIS y la estadística. Se utilizará: HTML5, CSS3, JavaScript (Librerías como Jquery, JqueryUI, GeoExt, OpenLayers, HighCharts), NodeJS (Framework ExpressJS), Geoserver, PostgreSQL y PostGIS., [EN] The work involves the development of a web application oriented geomarketing for managing data related to the elections in the municipality of Valencia. The purpose of the application will be finding the census sections in the municipality with the largest number of potential voters through GIS and statistics. It will be used: HTML5, CSS3, JavaScript (libraries like Jquery, jQueryUI, GeoExt, OpenLayers, Highcharts ...), NodeJS (Framework ExpressJS), Geoserver, PostgreSQL and PostGIS.

El sector agrícola colombiano desconoce la demanda de la papa criolla en los mercados internacionales, como consecuencia de la insuficiente investigación de mercados. En la última década, el gobierno de Colombia ha generado interés en la apertura de mercados internacionales y en la consecución de oportunidades de negocio, para productos agrícolas. Mediante la utilización de los sistemas de información geográfica (SIG), en el estado de la Florida, se evaluó la ubicación geográfica óptima, rentable y sostenible, para analizar la factibilidad comercial de la papa criolla. Mediante esta herramienta, la investigación generó un panorama metodológico de evaluación en la toma de decisión gerencial, con relación a obtener un beneficio en la cadena productiva. El geomarketing ayuda a las empresas en la planeación de políticas de mercadeo, la toma de decisiones y la ejecución de planes exportadores más competitivos en el mercado externo. Mediante un trabajo de campo de la cadena productiva de la papa criolla, en el municipio de Usme, Cundinamarca, integrada por los productores y comercializadores, se diagnosticó el sector, identificando debilidades comerciales. La información obtenida por instituciones gubernamentales americanas, como la Oficina del Censo, agrupó una serie de datos basados en la auto-identificación de la población y puntos focales de distribución y de comercialización del producto, evaluando la probabilidad de implementar planes exportadores en mercados nostálgicos geo-referenciados. Los resultados encontrados permiten analizar información relacionada con la planificación y la ejecución de las actividades de marketing, para fortalecer la toma de decisiones empresariales, a un nivel competitivo en los micromercados. The Colombian agricultural sector ignores the creole potato demand in the international markets due to the insufficient market research. In the last decade the government of Colombia has generated interest in the opening of international markets and achieving business opportunities for agricultural products. Using geographic information systems (GIS) in the state of Florida the optimal, profitable and sustainable geographical location to analyze the commercial feasibility the creole potato was evaluated. Through this tool, the research produced a methodological overview of evaluation in managerial decision making related to obtain a profit in the supply chain. Geomarketing helps companies in planning marketing policy, decision making and implementation of export plans to be more competitive in foreign markets. Through a field study of the production chain of creole potato at the municipality of Usme, Cundinamarca, composed of producers and traders, the sector was diagnosed by identifying commercial weaknesses. The Information obtained by American governmental institutions such as the Census Bureau and the Office of Management and Budget, grouped a series of self-identification based on the population and focal point distribution and marketing of the product, evaluating the possibility to implement export plans on nostalgic markets geo-referenced. The final results allow to analyze information related to the planning and execution of marketing activities, to strengthen business decisions at a competitive level into micromarkets.