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Public awareness of a healthy lifestyle is increasing which encourages people to make changes in lifestyles by consuming foods that are produced naturally. The increase in demand for organic vegetables is an implication of a switch in consumption patterns from non-organic vegetables to organic vegetables. However, UMKM Siantar Sehat (SiSe) is currently experiencing a decrease in demand because of the consumer satisfaction factor. This study aimed to (1) examine how customer satisfaction is affected by price, service quality, and product quality of organic vegetables UMKM Siantar Sehat (SiSe), (2) analyze the level of consumer satisfaction of organic vegetables UMKM Siantar Sehat (SiSe), (3) analyze indicators that are improvements to increase consumer satisfaction of organic vegetables UMKM Siantar Sehat (SiSe). A descriptive research method was used in this study. The method of taking the research location was chosen intentionally (purposive). The method of taking respondents using accidental sampling of 50 respondents: (1) Multiple linear regression analysis and (2) Importance Performance Analysis were used to analyze the data (IPA). Based on the study's findings, it is possible to conclude: (1) Product quality, and price affect consumer satisfaction of organic vegetables UMKM Siantar Sehat (SiSe), (2) The level of consumer satisfaction of organic vegetables UMKM Siantar Sehat shows that consumers are not satisfied. (3) The indicators that are improved are the physical appearance of organic vegetables, the resistance of organic vegetables, the packaging of organic vegetables, and the conformity of prices to the quality of organic vegetables.

The Theory of Planned Behavior (TPB) by including three additional constructs namely digital marketing, brand image, and consumer satisfaction to predict adolescent purchase intention for fast food products. This study uses an explanatory quantitative approach. The sampling technique used purposive sampling totaling 200 respondents. Data analysis using Partial Least Square (PLS) method. The results of the study show that 1) digital marketing has a positive and significant direct effect on brand image. 2) digital marketing has a positive and significant direct effect on consumer satisfaction. 3) brand image has a positive and significant direct effect on purchase intention. 4) consumer satisfaction has a positive and significant direct effect on purchase intention. 5) digital marketing has a positive and significant direct effect on purchase intention. 6) brand image has a direct effect on consumer satisfaction. 7) digital marketing has a positive and significant direct effect on purchase intention through brand image. 8) digital marketing has a positive and significant direct effect on purchase intention through consumer satisfaction. 9) brand image has a positive and significant direct effect on purchase intention through consumer satisfaction. 10) digital marketing has a positive and significant direct effect on consumer satisfaction through brand image. Based on the results of the study, the researchers gave suggestions, namely adding social media campaigns and providing special product packages for teenagers.

This study attempted to identify the crucial characteristics of Korean consumers' seafood purchasing behavior by using an extended Mehrabian–Russell model. To construct a new analytical framework, the present research proposed a comprehensive research model to incorporate the quality–satisfaction–loyalty model components into the traditional Mehrabian–Russell model. A web-based survey asking consumers about their farmed Atlantic salmon purchasing experiences was conducted, resulting in 255 samples (25.5% response rate). Structural equation modeling was applied to examine hypothesized relationships among major constructs of the extended Mehrabian–Russell model. Results showed that product quality is the most influential factor to affect satisfaction, followed by service quality and facility. However, personal interaction did not affect consumers' satisfaction statistically. [ABSTRACT FROM AUTHOR]

Background: The management of the public water supply in Ilorin by the Kwara State Water Corporation has caused significant concern among the city's citizens. This study used consumer satisfaction as an index to evaluate Ilorin's public water supply. Methods: A stratified random sample procedure was employed to distribute structured questionnaires to 400 inhabitants, who were asked to rate and provide their perceptions of five selected parameters known as satisfaction drivers. Descriptive statistics, including frequency tables, percentages, and charts, were used to analyze and present the data. Additionally, the consumer satisfaction index (CSI) models were utilized. Results: The overall CSI was calculated to be 3.24 points on a 5-point scale. The primary factors contributing to consumer satisfaction were supply quality (3.70 points), while supply frequency and duration had the least impact on satisfaction (2.66 points). These findings suggest that the public water supply services provided to the residents were insufficient. Furthermore, consumers were willing to pay an average of ?4,423.78 per month for enhanced service delivery. Conclusion: The study recommends that the water utility company make the required adjustments to its systems and processes while prioritizing consumer satisfaction. By doing so, the company can increase revenue generation and assure the sustainability of its services. [ABSTRACT FROM AUTHOR]

The purpose of this study is to understand the mechanism through which cross-channel integration (i.e., both physical and digital) influences consumer retention. The study uses the stimulus-organism-response model framework, which conceptualizes how cross-channel integration influences consumers' feelings of empowerment and satisfaction that stimulate their retention behavior. The study also explores the impact of a retailer's unreliability on a consumer's phygital experience in retailing. Data were collected through an online questionnaire survey (n = 427) and analyzed using SPSS AMOS 25 and PROCESS Macros. The findings suggest that cross-channel integration helps in consumer retention. Consumers' relationship with the retailer gets strengthened because consumers feel empowered and satisfied with the product/service being rendered. Importantly, this study is possibly among the first to explore how channel integration in retailing can impact the consumers' phygital experience, and in the process, influence their long-term association with retailers. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi is the property of Beta Basim Yayin Dagitim and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The essence of marketing today for retail consumers is to produce a favorable sensory brand experience to gain competitive visibility. Experiential marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. Purchase decisions are the results of both conscious and semi-conscious consumer experiences. This paper explores the underlying consumer thoughts and emotions influenced by retail store attributes (fragrance, music, store layout, and temperature) which play a significant role in their purchase decision making affecting their mood and behavior. The study introduces Zaltman Metaphor Elicitation Technique (ZMET) as a qualitative tool to elicitate hidden understanding of a consumer's decision-making process by stimulating human senses and interpreting the attributes that ultimately contribute to consumer decision-making. The researcher selects a well-known retail brand to understand and identify the hidden metaphors contributing to consumer satisfaction through retail atmospherics. The study brought out prominent network retail clusters and their supporting elements which ultimately contribute to consumer satisfaction during the purchasing process inside a retail store. The study would enable store managers to identify the relevant core elements hidden in the subconscious consumer minds which would facilitate enhanced customer satisfaction during designing their retail stores. [ABSTRACT FROM AUTHOR]

A main factor motivating consumer choice is the packaging: in many cases, the consumer choices are prevalently based on it. Actually, in planning the packaging of a new product on the market, due to the many variables that can influence the result, it is necessary to conduct a high number of preliminary analyses. It is therefore desirable to develop an automated method that allows obtaining information and reduces the analysis time and cost. In this work, we propose the use of data science/machine learning methods to verify, but also to predict, the effectiveness of the packaging in the Food&Beverage sector. As proof of concept, after doing a public survey about some Food&Beverage packaging, we value the ability of a feedforward Multi-Layer Perceptron (MLP) Artificial Neural Network, in predicting the results, i.e. if and how much the consumer likes the packaging. Trained MLP shows a very high correlations coefficient (> 0.98) and low mean square error (7.97) and error percentage (5.76%) values in determining the consumer response. [ABSTRACT FROM AUTHOR]

Restaurant research has received significant attention globally. This article aims to examine the evolution and the knowledge structure of restaurant research over the past decades. We also investigate the restaurant research hotspots and knowledge diffusion paths based on 1489 articles extracted from the Web of Science database. Furthermore, we conduct a keyword co-occurrence network analysis and four different types of main path analyses to scrutinize the historical formation of the restaurant research. Results revealed that restaurant research mainly focused on five research themes: consumer behavior, consumer satisfaction, social media, green restaurants, and authenticity. While consumer behavior has been the mainstream topic, the focus of this line of research has recently shifted from traditional to luxury and ethnic restaurants. Furthermore, our analysis has detected several recent changes in response to the COVID-19 pandemic. By examining the knowledge structure of restaurant research, we reveal its knowledge diffusion paths and provide avenues for future research in this vast and interdisciplinary research field. [ABSTRACT FROM AUTHOR]

Although it sparked a lot of attention from the media and the public at the beginning of its release in 1998, even today's e-reader devices do not automatically beat the popularity of printed books. It is due to the inability of e-readers to provide responsive features, and there are still many book fans who are happy with their own experience of reading printed books. This study aims to analyze how perception and usability affect e-reader user satisfaction. The population in this study are followers of Autobase Twitter @literarybase. This study uses non-probability sampling with a purposive sampling technique. The sample chosen is people who have had the experience of reading a book using an e-reader device. Conducted The research with quantitative methods using data from 132 respondents through the distribution of questionnaires with a Likert scale as primary data. The test uses a data instrument, correlation coefficient, classical assumption test, and multiple linear regression test. The real test is done with SPSS software. The results showed that each variable, Perception (X1) and Usability (X2), had the same effect, either partially or jointly, on the Consumer Satisfaction variable (Y). The conclusion shows readers do not have problems with old stereotypes and perceptions about reading activities that e-reader devices cannot present. The absence of a distinctive fragrance, attractive cover, page-turning activity, and many other things closely related to printed books did not eliminate the pleasure of respondents when using the e-reader device. Readers also view usability on e-reader devices as good performance, both in terms of features, navigation, and device responsiveness. [ABSTRACT FROM AUTHOR]

The mamaearth believes in mum-power and decided to directly target mothers. The founders were confident that once the customer used mamaearth products, the word-of-mouth publicity would work wonders for the company. The team also leveraged the power of social media through influencer marketing. The primary strategy was to sonate with like-minded parents who wanted nothing but best for their babies. The customer acquisition strategy is purely focused on digital content. Every organization faces problems in its early years and mamaearth was no different. arly in launch, mamaearth was hit with a growth hurdle wherein it was not able to expand as desired. The team realized the problem had to do with not being sharp about the target cohort, which lead to futile marketing expenditure coupled with minimal customer acquisition. [ABSTRACT FROM AUTHOR]

Copyright of Zeitschrift für das Gesamte Genossenschaftswesen is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction. The study follows a quantitative methodology, using the implementation of an online questionnaire distributed to people who bought, during the pandemic, a product that used a CSR action. Subsequently, data were analyzed through Smart PLS, following the Structural Equation Model. It was possible to conclude that the CSR initiatives positively affect consumer satisfaction through the mediating effect of brand image and brand equity. Further, brand image and brand equity improve when companies use CSR initiatives, and, despite what previous research has concluded, consumer satisfaction is not affected directly when CSR initiatives are used. This research has also showed that CSR's impact on brand image is higher for men, and CSR initiatives' impact on brand equity is also higher for regular purchase consumers. [ABSTRACT FROM AUTHOR]

This study aims to identify types of virtual/augmented reality–based brand experiences (VR/AR experiences) to understand their impacts on consumer–brand relationships. For this study, brand experiences were divided into four types: entertainment, aesthetic, educational, and real-escape experiences. Today, consumers can experience virtual/augmented reality–based brand experiences. In this study, a survey of consumers who participated in brand experiences was conducted. A total of 518 consumers participated in the survey. To verify the study hypotheses, structural equation modeling was conducting using the EQS 6 program. The results confirmed that entertainment, aesthetic, educational, and real-escape experiences were the main types of brand experiences that consumers accessed through AR/VR technologies. Additionally, brand experiences utilizing VR/AR technologies were found to affect consumer–brand relationship-building. Moreover, consumer–brand relationships were found to have a positive effect on consumer satisfaction, which, in turn, had a positive effect on purchase intentions. Furthermore, perceived brand authenticity played an important role in moderating the relationship between the brand experience types and consumer–brand relationship-building. It was found that there were interactions between study participants who perceived brand authenticity as high or low with all regulatory variables. These empirical studies of actual consumers' AR and VR have the advantage of being able to present the most reliable analysis method for researchers to access their goals through various statistical data and analysis techniques. One of the most important factors in empirical research is sample size. This is because samples have a significant impact on generalizing the results. This means that the validity of the research results is high. The impact of VR and AR on sustainability examined in this study, the impact of VR and AR, and consumer-brand relationship building tried to deviate from the existing perspective in explaining sustainable behavior. It is judged that it contributed to grasping the causal relationship by establishing the relationship with the variables of brand experience with VR and AR and purchase intention. The fact that this study established the impact of VR and AR experience in predicting sustainable behavior of consumers contributed to the field of sustainable marketing. [ABSTRACT FROM AUTHOR]

Due to the impact of COVID-19, the nation implemented stringent measures that limited the populace's capacity to participate in physical activities. As a result of these regulations, consumers, particularly those residing in Metro Manila, have predominantly resorted to online shopping as their primary means of procuring goods. The capacity of diverse logistics enterprises to furnish door-to-door courier amenities is a key element that contributes to the triumph of door-to-door e-commerce. This service provides affordable accessibility options; however, it is accompanied by several drawbacks that significantly influence the purchasing decisions of consumers. This research study titled "Affecting Factors of E-Commerce Courier Services on Consumers' Purchasing Behavior and Satisfaction Level" aims to thoroughly examine the impact of e-commerce courier services on consumer behavior and satisfaction. The researchers aim to ascertain the demographic profile of the respondents and its impact on their purchasing behavior and satisfaction. The study aims to analyze the respondents' perceptions of courier services, consumer satisfaction, and purchasing behavior. It also seeks to identify any significant relationship between purchasing behavior and consumer satisfaction, as well as any significant differences and predictions between the two. The researchers employed distinct methodologies and approaches to conduct an in-depth investigation of this research study. The descriptive method was the research design that the researcher used. The study was conducted in Metro Manila, with a total of 385 respondents. The instrumentation and statistical treatment utilized in the study included descriptive analysis, mean and standard deviation, test of significance difference, correlation measures, and predictive analysis. The study revealed that the demographic characteristics of the participants exert a considerable influence on the determinants of e-commerce courier services that impact consumer buying behavior and satisfaction levels. The findings of the study revealed that the dimensions of tangibility, reliability, responsiveness, and assurance of delivery services have a significant effect on both consumer satisfaction and purchasing behavior. Nonetheless, the research revealed that there was no statistically significant disparity in the way consumers perceived delivery service, consumer satisfaction, or purchasing behavior. This implies that there may be divergent preferences and priorities among distinct demographic cohorts regarding e-commerce courier services. The study provides recommendations for consumers, e-commerce businesses, future researchers, and national and local governments to enhance online shopping experiences and minimize risks. [ABSTRACT FROM AUTHOR]

Online product reviews are valuable resources to collect customer preferences for product improvement. To retrieve consumer preferences, it is important to automatically extract product features from online reviews. However, product feature extraction from Chinese online reviews is challenging due to the particularity of the Chinese language. This research focuses on how to accurately extract and prioritize product features and how to establish product improvement strategies based on the extracted product features. First, an ensemble deep learning based model (EDLM) is proposed to extract and classify product features from Chinese online reviews. Second, conjoint analysis is conducted to calculate the corresponding weight of each product feature and a weight-based Kano model (WKM) is proposed to classify and prioritize product features. Various comparative experiments show that the EDLM model achieves impressive results in product feature extraction and outperforms existing state-of-the-art models used for Chinese online reviews. Moreover, this study can help product managers select the product features that have significant impact on enhancing customer satisfaction and improve products accordingly. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Humanities & Tourism Research (JoHUT) is the property of Journal of Humanities & Tourism Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper aims to investigate the role of a consumer satisfaction index (CSI) for financial investments in the Hong Kong market. Using yearly data for Hong Kong consumer satisfaction index (HKCSI) to compile a CSI at company level, the effect of consumer satisfaction on company market value is identified. A hypothesized investment portfolio based only on CSI at company level is created, and its return compares with a widely used index measuring stock market performance in Hong Kong. A formal statistical test on the outperformance of portfolios that load on consumer satisfaction is conducted. Using the Capital Asset Pricing Model (CAPM), the beta risk of the entire time period is evaluated, and shows that the portfolio risk based on company level CSI is not significantly different than the market risk. This paper concludes therefore that consumer satisfaction can be incorporated into financial models and applied for formulating investment portfolios with better performance than the market rate in Hong Kong. [ABSTRACT FROM AUTHOR]

Copyright of Arab Journal for Humanities & Social Sciences is the property of AL-Sunbula Center for Research and Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

With the rapid development of the times, people have entered the era of intelligence, and the application of big data algorithms is becoming increasingly widespread. The satisfaction of consumers in online shopping is closely related to communication and interaction during shopping. Based on this, this article studies the impact of online e-commerce interaction on consumer satisfaction based on big data algorithms. This article introduces the mediating variable of consumer satisfaction from the perspective of interaction, constructs a model between interaction and trust, and studies the internal impact mechanism of online interaction on consumer satisfaction in online shopping. This article takes the JD interactive shopping platform as the research object, and analyzes and explores the target consumer satisfaction of the women's clothing interactive shopping platform. Analyzed the impact of interaction on merchant qualifications and service satisfaction evaluations, store size, and logistics of purchased goods. The research results indicate that the normalization coefficients of the H1a and H1b pathways are 0.131 and 0.118, respectively, which are slightly smaller, indicating that the impact of perceived risk on consumer satisfaction is not significant. Meanwhile, the CR in H1 is a positive number and the direction of influence is positive, which is contrary to the assumption. Therefore, it is necessary to calibrate the initial model. After correction, the GFI value is 0.816, AGFI value is 0.825, RMSEA value is 0.042, TFI value is 0.930, CFI value is 0.955, PGFI value is 0.718, and PNFI value is 0.810. The degree is within an acceptable range. Therefore, when implementing interactive shopping, e-commerce companies need to create a good shopping environment for the implementation of interactive activities between sellers and customers. The impact of online e-commerce interaction based on big data algorithms on consumer satisfaction is a hot topic. Personalized recommendations can improve consumer satisfaction and loyalty, but data privacy and security issues are also receiving increasing attention. In addition, it is also necessary to consider the fairness and bias issues of the algorithm, as well as the transparency issues of data analysis and decision-making. On the premise of ensuring data privacy and security, it is necessary to improve the fairness and transparency of algorithms to improve consumer satisfaction and trust, and achieve sustainable development.

Over the past years, online payments or cloud-based payments have significantly increased around the globe. Cloud-based payment systems (CBPS) are more involved in the payment process due to their convenience and flexibility. Although CBPS offers obvious benefits, their adoption rates among Australian users are comparatively lower compared to those in other countries. People are dissatisfied with current payment methods or are unaware of the advantages of CBPS. Using the technology acceptance model (TAM) with perceived ease of use and perceived usefulness, a qualitative research method was applied through semi-structured interviews to collect data from 20 consumers in Australia. The findings pointed out an appreciation for security features such as two-factor authentication and cutting-edge technologies. The banks were trusted by Australians, but a lack of education and additional fees on digital payment platforms were sources of concern. In the context of CBPS, it was observed that electronic devices were easy to use and proved to be useful. Service providers need to improve security measures and implement innovative technologies to enhance user privacy and prevent fraudulent activities. Overall, Australians expressed satisfaction with their banks; however, there are opportunities for enhancement, particularly in bolstering security measures and providing education on emerging payments options.

Promoting green transportation development in the context of electric–carbon market synergy can help promote sustainable transport and tackle climate change. The sharing economy has given rise to innovative and successful business models in recent years. To occupy current and potential markets, many enterprises that participate in sharing economy activities have engaged in a fiercely competitive environment. It is an important way for enterprises to generate profits and improve competitiveness by encouraging consumers’ continuous consumption or stimulating repurchase intentions. This study investigates the effects of consumer satisfaction on consumer repurchase intention (CRI) and how such effects are moderated by the consumer’s risk perception and sustainability awareness in the case of ride-sharing services, which are viewed as a mode of green transportation service. The results of a survey of 358 Chinese consumers who have used ride-sharing services suggest that transaction-based and experience-based satisfaction have positive and significant effects on the CRI of ride-sharing services. Moreover, the results indicate that consumer risk perception negatively moderates the relationships between satisfaction and CRI, while consumer sustainability awareness plays different roles depending on the type of satisfaction (transaction-based versus experience-based). Finally, implications and suggestions for future studies are discussed.

An analysis of automakers' engineering tools for analyzing consumer satisfaction with the quality of new vehicles permits identification of the basic trends. A conceptual approach for a new engineering tool is proposed. [ABSTRACT FROM AUTHOR]

The basic questionnaires used by automakers in analyzing consumer satisfaction with the quality of new vehicles are studied. Their strengths and weaknesses are identified. Proposals are made for the improvement of such questionnaires. [ABSTRACT FROM AUTHOR]

Legal protection of consumer rights in essence is the role of the government to protect the interests of consumers in the framework of trade. Violation of consumer protection norms can only be enforced if business actors are willing to voluntarily fulfill consumer demands for the fulfillment of consumer rights that have been violated by business actors. However, if the business actor is not willing to carry it out voluntarily, while the consumer assumes that the business actor concerned has violated the consumer protection norms stipulated by the UUPK and is detrimental to the consumer, then the enforcement of the consumer protection norms can only be prosecuted through a dispute specified resolution process in the UUPK. The purpose of establishing the Consumer Dispute Settlement Agency (BPSK) is to protect consumers and business actors by creating a consumer protection system that contains elements of legal certainty and information disclosure. This study is to analyze the implementation of consumer rights enforcement through the Consumer Dispute Resolution Board in order to increase the consumer satisfaction index, as well as to analyze the obstacles and barriers to consumer rights enforcement through the Consumer Dispute Resolution Board.

Service quality and customer satisfaction play a vital role in any business. But it is particularly important in emerging markets such as Vietnam which still needs to catch up with western service standards. It is even more important in service industry as it deals with people. Further, local businesses need to compete with foreign businesses due to the Foreign Direct Investments in Vietnam. In this context, the purpose of the article is to test the impact of the five dimensions—tangibility, responsiveness, reliability, assurance and empathy—of the SERVQUAL on customer satisfaction in Vietnamese banking industry. Results of the study indicate that all the five dimensions of service quality significantly impact customer satisfaction. More specifically, Reliability and Empathy most influence the customer satisfaction.

ÖZ Müşteri beklentilerini karşılayacak en iyi ürünlerin sunulması; müşterilerin istek ve ihtiyaçlarının en doğru şekilde belirlenebilmesi ve en hızlı şekilde cevap verilebilmesi ile mümkün olacaktır. Müşteri değeri firmalar için çok önemli bir rekabet aracıdır. İşletmelerin rekabet avantajı sağlayacak müşteri değerini geliştirip sunarken kendi dinamiklerinin farkında olması, güçlü ve zayıf yönlerini çok iyi analiz edebilmesi, rekabet avantajı sağlayacak özelliklerini bir an önce pazara uygulayabilmesine bağlıdır. Bu çalışma ile bir tekstil firmasında bu özelliklerin önem performans analizi (ÖPA) tekniği ile ortaya çıkarılması amaçlanmış olup, firmanın performansını arttıracak özelliklerin farkına varması sağlanmak istenmektedir. 1977 yılından beri uygulanan bir yöntem olmasına rağmen Türkçe literatürde bu yöntemin uygulandığı az sayıda çalışma mevcuttur. Genellikle hizmet sektöründe uygulanmış olan ÖPA analizinin tekstil sektöründe uygulanması yönüyle bu çalışma farklı bir uygulama alanı ve imalat sektörü olması nedeniyle literatüre katkı sağlamayı amaçlamaktadır. Bu çalışmada, tekstil sektöründe hizmet veren ağırlıklı olarak bebek tekstili üretimi yapan tekstil fabrikasının ürün kalitesi ölçümüne yönelik ÖPA’dan faydalanılmıştır. Yapılan çalışmada ÖPA yönteminden ve işletmenin kendine özgün niteliklerinden kaynaklanan özgün sonuçlara ulaşılmıştır. Elde edilen sonuçlara göre firmanın düşük performans sergilenen ve dikkat etmesi gereken en önemli iki boyut olarak üretim ve lojistik boyutları tespit edilmiştir. Firma bu iki boyut performansını iyileştirici önlemleri almalı ve uygulamaya başlamalıdır. Firma kalite ve üretim boyutlarında performans düzeyini korumaya devam etmelidir. Çevre boyutu ile ilgili firmanın göstermiş olduğu performans müşteriler tarafından yüksek ve yeterli bulunmuştur.

This study aims to find out about consumer satisfaction directly and indirectly in terms of the brand ambassador and e-word of mouth variables as well as purchasing decisions as a moderating variable. Using path analysis techniques and 125 people as respondents who have used online media (marketplace) to make transactions. The results obtained in this study are that there is no significant effect indirectly, but it has a significantly positive effect when viewed from the direct influence of each variable. Indicates that consumers who are respondents are not too concerned with many considerations in choosing and deciding and getting satisfaction. Readers can make references and evaluate this research on consumer characteristics and can apply the right application in choosing a strategy that is especially related to marketing, which can later become an effective and efficient means of business development. Penelitian ini bertujuan untuk mengetahui tentang kepuasan konsumen secara langsung dan tidak langsung ditinjau dari variabel brand ambassador dan e-word of mouth serta keputusan pembelian sebagai variabel penghubung. Menggunakan teknik analisis jaliur (path) dan 125 orang sebagai reponden yang pernah menggunakan media secara online (marketplace) untuk melakukan transaksi. Hasil yang didapat penelitian ini adalah secara tidak langsung tidak ada pengaruh yang signifikan, tetapi berpengaruh secara signifikan positif jika dilihat dari pengaruh langsung masing-masing variabel. Menandakan bahwa konsumen yang menjadi reponden tidak terlalu mementingkan banyak pertimbangan dalam memilih dan memutuskan serta mendapatkan kepuasan. Pembaca dapat menjadikan refrensi dan menilai penelitian ini bagaimana karakteristik konsumen dan dapat menerapkan pengaplikasian yang tepat dalam pemilihan strategi yang khususnya berhubungan denga pemasaran, yang nantinya dapat menjadi sarana yang efektif dan efeisien dalam pengembangan usaha

This study aims to determine the effect of service quality, brand identification, convenience, trustworthiness, and product quality on brand loyalty by mediating consumer satisfaction on cosmetic products in Batam City. The technique of collecting data is by means of a survey using a questionnaire. The data collected were 330 respondents consisting of women who use cosmetics and live in Batam. The research methodology used is quantitative research methodology and Structural Equation Model analysis method using Smart Partial Least System 3. The results of this study find that service quality and brand identification have a significant positive effect on consumer satisfaction. Convenience, trust, and product quality have no effect on consumer satisfaction. The consumer satisfaction variable has a significant negative effect on brand loyalty.

Introduction: Universities and other educational institutions across the United States collaborate with service providers to afford their students, faculty, and staff transit services, such as dedicated buses, on-demand ridesharing, and public transportation. The university community relies on these services, especially in rural and low-density areas without fixed-route transit services. The literature on this topic has a wealth of detailed material about the travel and usage patterns of public transit systems, but it has little information about users’ satisfaction with the transit services provided by universities.Method: This study focuses on filling this gap by using descriptive statistics and ordered logistic regression to determine how satisfied users are with university transit services and what factors are associated with their level of satisfaction. Four public transit services available to the University of Texas at Arlington community served as our case studies.Results and Discussion: The results revealed that most users are satisfied with the services overall. Riders were highly satisfied with service attributes like ease of boarding, cleanliness, customer service, and vehicle speed of the four services. On the other hand, they were least satisfied with service availability and wait times of these services. The findings from this study may be used to provide the UTA community with better mobility and accessibility options and to evaluate the levels of satisfaction with similar services offered to other university communities.

This article is the result of field research in three schools in Aceh Besar. This research consists of two related studies. The first focuses on answering the hypothesis about the effect of implementing a teaching factory on student work using the one-group pretest-posttest design method. Students will be given a pretest first to assess the results of their initial work. After that, they are given the teaching factory treatment and then a post-test for the results to be compared to assess whether the treatment has an effect. The second research the author wants to examine in this article is consumer satisfaction with the work. Using the survey method, the data obtained is calculated based on the satisfaction references percentage. The sample in this study consisted of 30 students to evaluate work results using the one-group pretest-posttest design method and 30 consumers to assess the level of consumer satisfaction with student work. Based on the data obtained, the researchers concluded that there was a significant influence on student work results after treatment. The average post-test result increased to a pretest value of 18.66667 with sig. 0.000, which means significant. The result value of the t count is 37.405, greater than the t table of 2.045, which means that the application of teaching factory learning is very effective in improving student work results. Then for the consumer satisfaction results, it was obtained that 30% were very satisfied with the student work, and 70% were satisfied with the student work. With nine people feeling very satisfied and 21 people feeling satisfied, the average result is that consumers are satisfied with students’ work.

Consumer satisfaction has an important role as a determinant for the success and development of a culinary company. So, the company must be able to make consumers feel satisfied and become loyal customers. There are several influencing factors, namely regarding the quality of service, promotion, and facilities that must be provided. This study aims to analyze the influence of the variables of service quality, promotion, and facilities on customer satisfaction. This study uses a quantitative research method, in which this method uses measurement tools or applications to obtain statistical values. The research population is customers who have visited the Ayam Penyet Cindelaras Rantauperapat Restaurant. The data that has been collected and obtained from the results of this study is then calculated using the smart plus 4 applications. From the results of the calculations that have been obtained, it is concluded that all outer loading values for each indicator are declared valid because they meet the standard or have an AVE value greater than 0.5 (> 0.5). latent variable consumer satisfaction has a good R Square value because it has a value greater than 0.75. Therefore, it can be concluded that the diversity of service quality variables, promotions, and facilities can affect the consumer satisfaction variable by 93%.