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NEW YORK -- Google has potentially increased its sizable influence over online ad spending by throwing its hat into the increasingly log-jammed world of Internet audience measurement. The company has [...]

NEW YORK -- Growth in the overall audience for online video has flattened over the past year, though consumption rose dramatically, according to the latest figures issued by comScore.During this [...]

NEW YORK -- As Apple unveiled its souped-up 3G iPhone last week with a far more palatable price of $199, buyers and publishers wondered whether CEO Steve Jobs had inadvertently [...]

NEW YORK -- Yahoo! has declared that any chance of a Microsoft acquisition or search partnership is now officially off the table, just as rumors began to swirl that the [...]

NEW YORK -- The Warner Bros. Television Group has announced a string of distribution deals for the company's recently launched Web video reincarnations of The WB brand.New sites TheWB.com and [...]

NEW YORK -- Viacom has struck its first deal with Hulu to distribute content from its family of cable networks, specifically Comedy Central's The Daily Show With Jon Stewart and [...]

NEW YORK -- The number of high-quality original video projects created for the Web has accelerated exponentially this year, particularly since the TV season was disrupted by the three-month Writer's [...]

NEW YORK -- Turner is pasting together its vast collection of Web properties to form a sizable, brand-friendly ad network, just as the company officially swears off selling its remnant [...]

NEW YORK -- ComScore has snatched up M:Metrics -- one of the leading companies in the nascent market for third-party mobile media metrics -- for a mix of cash and [...]

REDMOND, WASH. -- During last week's advance08, Microsoft's annual gathering of advertisers and agency executives, officials ignored the headlines and the chatter, barely even uttering the word Yahoo!. Instead, they [...]

REDMOND, WASH. -- Microsoft is taking its fervent quest to catch search advertising champ Google to another level. The software company has introduced a program that will essentially pay people [...]

The Interactive Advertising Bureau introduced a set of guidelines on Monday aimed at bringing more standards to online video advertising -- and ultimately to make the still burgeoning medium easier [...]

NEW YORK -- NBC Universal is developing a pair of new Web series within its recently revamped digital studio, including a sci-fi series starring actress Rosario Dawson, as well as [...]

NEW YORK -- Next New Networks, a start-up digital media venture that has launched more than a dozen niche Web networks in the last year-plus, has installed former Magna Global [...]

NEW YORK -- Hearst Magazines Digital Media has inked a partnership with Spleak Media Network, a company that builds applications for instant messaging platforms and social networking sites, to distribute [...]

NEW YORK -- If Rick Song, director of Eastern U.S. sales, Microsoft Digital Advertising Solutions, has his way, buyers will see the software giant as a content powerhouse.Microsoft unveiled an [...]

NEW YORK -- Michael Barrett, who has served as Fox Interactive Media's chief revenue officer since 2006, is leaving the company, which has announced a major sales reorganization and the [...]

NEW YORK -- Microsoft sent a direct message to the ad buying community on Thursday: The software titan is also a hit-making digital media leader.The company unveiled an ambitious slate [...]

NEW YORK -- Google has introduced a free YouTube tool that will provide those who post clips -- whether they are semiprofessionals or media conglomerates -- with deeper insights into [...]

NEW YORK -- Under pressure from unhappy investors, CNET has slashed 10 percent of its workforce -- or roughly 120 people. Yet Jana Partners, the investment firm that has made [...]

NEW YORK -- Yahoo! has joined with rival Google, along with MySpace and several other major Web players to support the OpenSocial initiative -- which is aimed at encouraging technology [...]

NEW YORK -- Parents have a new option for short-term babysitting. Nickelodeon has launched its first mobile Web site -- wap.Nick.com -- one of three sites being rolled out by [...]

NEW YORK -- In-game advertising vendor Massive Inc. extended its partnership with Electronic Arts to deliver ads within several of its more popular sports games through 2010.The multi-year deal features [...]

NEW YORK -- Motorola's venture capital division has made an undisclosed strategic investment in Invidi, a start-up technology firm that promises to improve TV ad targeting.In December, Invidi received a [...]

NEW YORK -- After receiving approval on Tuesday from the European Commission -- clearing the final hurdle in its acquisition of DoubleClick -- Google executives said that the company is [...]

NEW YORK -- Facebook has landed a top executive from Google to help establish the young company's business model and operations during its ongoing meteoric growth phase.Sheryl Sandberg has been [...]

NEW YORK -- As crunch time approaches in the Texas and Ohio primaries, ascendant Democratic presidential contender Barack Obama has launched an aggressive local Web campaign.The effort represents the first [...]

NEW YORK -- The online advertising business enjoyed another record quarter as 2007 came to a close, as spending approached $6 billion during the fourth quarter of last year, according [...]

NEW YORK -- Microsoft's Advertiser and Publisher Solutions Group plans to unveil a tool that promises to give advertisers a way to more accurately attribute success to ad placements in [...]

NEW YORK -- Sports Illustrated's Web site is once again enjoying a record-setting traffic boost from real and painted-on bikinis.Since going live on Feb. 12, SI.com's Swimsuit-issue dedicated section has [...]

NEW YORK -- CBS has begun syndicating several classic series, including Star Trek and Melrose Place, across the CBS Audience Network.The distribution network, launched last year with big-name partners such [...]

NEW YORK -- If you were to google the phrase 'Google dominates,' you would be greeted by at least 24,000 different links, while 'Google dominates search' would yield some 1,400 [...]

Since CNN embraced the citizen journalist movement back in August 2006 with the launch of its iReport initiative, the news organization has received nearly 100,000 news-related photos and videos from [...]

NEW YORK -- The Wall Street Journal is launching SeenThis?, an application that lets social-network users view and share stories from WSJ.com. Using SeenThis?, members of Facebook and eventually various [...]

NEW YORK -- The revenue impact of Project Panama, Yahoo!'s nearly year-old search advertising product enhancement, is waning, based on a new report by search ad technology provider SearchIgnite and [...]

NEW YORK -- Start-up ratings service Quantcast is gaining momentum with clients seeking an alternative way to measure Web traffic. Last week, the firm announced $20 million in financing. Recently, [...]

NEW YORK -- NBC Universal has tapped upstart broadband video ad network YuMe to handle all the technical ad delivery aspects of its new NBC Direct service, which promises to [...]

NEW YORK -- Gaia Online, a virtual world aimed at teens, said it has received an investment from Time Warner as part of a $12 million round of financing completed [...]

NEW YORK -- As MySpace goes, so goes the nation? Perhaps not, but the Web's biggest social networking site has released the results of the inaugural MySpace Presidential Primary just [...]

NEW YORK -- TVGuide.com is looking to help impassioned TV junkies endure the ongoing Writers Guild of America strike by packaging full-length episodes of current and upcoming TV series within [...]

NEW YORK -- The hottest digital media segments going into 2008 continue to be online video, social networking, search and--remnant inventory? That appears to be the case, based on recent [...]

NEW YORK -- Google is nudging toward claiming 60 percent of all Web searches conducted in the U.S., according to the latest figures from Nielsen Online. In November, the Mountain [...]

NEW YORK -- Lifetime plans to roll out a slew of original digital content on the recently relaunched myLifetime.com. The material is tied to three soon-to-debut reality series. Carson Kressley, [...]

NEW YORK -- Two years ago, MSN's sales team started talking with retailers in the spring about locking up key ad avails for the holiday shopping season. Last year, those [...]

NEW YORK -- MySpace has created a new channel to showcase its growing collection of long-form, professionally produced video content. The new MySpace PrimeTime channel houses a wide variety of [...]

NEW YORK -- WPP Group's GroupM has made a strategic investment in Invidi, a company that provides a proprietary advertising targeting technology to cable and satellite TV providers. The exact [...]

NEW YORK -- MTV Networks has once again tinkered with its ad sales structure as it addresses its expanding collection of digital assets. The Viacom company has formed Digital Fusion, [...]

NEW YORK -- Hearst Magazines is the latest media company to sign on to distribute content via Next.TV, the new Internet television service being built into all new Hewlett-Packard notebook [...]

NEW YORK -- Perhaps they are caught up in the holiday spirit, or maybe everybody loves a good mea culpa, but most digital media buyers are in a forgiving mood [...]

NEW YORK -- Facebook said it would now let members completely opt out of Beacon, its controversial advertising product that shares information about its users' purchases with their friends. The [...]