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The purpose of this study was to identify motivational factors for consumers in making a purchase decision for a fast fashion product. The term fast fashion is used to refer to cheaper replicas of luxury fashion trends. Apart from impacting the environment adversely, fast fashion has several other issues as well. Fast fashion has many sustainability issues but its demand is growing at a tremendous pace. The motives for the preference for fast fashion were explored in this study. Both primary and secondary data were used to conduct this research. The primary data was collected for this study via questionnaire. All the factors are rated on the 7-point Likert scale. Furthermore, the laddering technique of interviewing was employed to investigate the underlying values. The study revealed that “creating self-identity” is the most influencing motive for consumers in making a purchase decision for a fast fashion product, while “showing dominance” is the least influencing motive for consumers in making a purchase decision for a fast fashion product. This study offers insight into the factors influencing buying decisions for a fast fashion product. This research can help address the issue of sustainability in the fashion industry. These findings can also be used to promote sustainable fashion.

This paper introduces an intelligent system to assess sustainability in small and medium-sized fashion businesses. The most relevant and common sustainability indicators were identified through literature review. Fuzzy logic was applied to handle uncertainty in evaluation. A web application was developed for use by interested companies and institutions. The usability of the system was evaluated using a questionnaire based on AttrakDiff, which showed that the system is intuitive, easy to use, novel, and attractive. The study results indicate that the system is potentially usable in evaluating and improving the sustainability of small and medium-sized enterprises in the fashion industry.

The fashion industry has a negative impact on the environment and society, leading consumers to seek more responsible alternatives. As a natural and durable material, wool is gaining popularity, but local wool sourcing is often overlooked. This article explores the opportunities for sustainable local wool production in Quebec and the challenges in developing a new local wool supply chain. The study draws on a pilot project by Fibershed Quebec, which collected feedback from 75 participants to better understand the challenges faced by new actors in the fashion industry in this logistics chain. The results show that local companies in the textile and apparel ecosystem need to assess best practices and adopt new perspectives and strategies to support local wool production and strengthen the local supply chain. An additional survey was conducted to capture the real challenges of creating a fashion collection using local fibers for a specific market. The results emphasize the importance of training and support for new actors in the wool and fashion industry to help them overcome obstacles and succeed in a highly competitive market. Finally, the article explores the challenges and opportunities of sustainable local wool production in Quebec. It examines current efforts to diversify wool production and analyzes the challenges and opportunities facing local businesses. This study highlights the importance of wool production in Canada. It highlights the need for scientists and stakeholders in the sheep industry to find new ways to make this activity profitable.

This document is a letter from the editors of Fashion Theory: The Journal of Dress, Body & Culture. It discusses various topics related to fashion, including the rise of celebrity-driven fashion brands, the exploration of fashion cultures in cities like Berlin, Vienna, Montreal, and Copenhagen, the impact of datafication on sustainable fashion, the role of fashion media in promoting sustainability, the effects of the COVID-19 pandemic on work attire and productivity, and the intersection of fashion and politics. The letter also mentions a book review and an exhibition review. [Extracted from the article]

The concept of sustainable fashion is becoming more relevant in today’s society. The purpose of this research is to identify the determinants of the purchase intention of sustainable fashion, and the relationship between price and the purchase of sustainable fashion. A questionnaire was administered, which made it possible to define the concept of sustainable fashion, to use PLS-SEM to identify the determinants, and to apply linear regression models and t-tests of two independent samples (two-tailed test). The concept of sustainable fashion comprises the dimensions of manufacturing with a reduced environmental impact, consuming second-hand fashion products, manufacturing in an environmentally friendly way, reusing fashion products, manufacturing to last longer, manufacturing according to fair trade principles, using recycled materials, and manufacturing from organic materials. The PLS-SEM results show that purchase intention is determined by consumer knowledge, environmental beliefs, and willingness to pay more. The research also revealed that there is a non-linear (quadratic or exponential) relationship between the price of the product and the price increase that consumers are willing to pay and that they value the dimensions of sustainable fashion differently. The purchase intention determinants of consumers and non-consumers of sustainable fashion are identical, yet the dimensions of sustainable fashion are valued differently by each group.

Being one of the most exploitative and environmentally unfriendly industries in the world, modern fashion industry is gradually transforming from fast to slow, showing an urgent need for sustainability. Hence, conscious or sustainable fashion as a multidimensional and multifaceted phenomenon can be defined as an awareness about all the inputs and processes in garment making industry, including natural and human resources. Despite all increased media attention to sustainability and related issues, there is still a big gap between theoretical and practical research in the sphere of arts and humanities and other branches of science, such as economy, politics, engineering, building, education etc. Thus, the article analyzes media coverage of sustainability development, namely sustainable fashion, through the prism of modern linguistics. The main purpose, objectives and language data have predetermined the use of general scientific methods (namely, deduction, data collection, interpretation and verification) as well as methods of linguistic research (namely, lexico-semantic and content analyses). The study involves 30 textual fragments selected via continuous sampling method from world-renowned fashion and style magazines, such as Cosmopolitan, Elle, Harper’s Bazaar, Marie Claire, Vanity Fair, Vogue. Moreover, 20 visual images have been chosen with the same intent. Textual and visual content has been studied within the framework of Multimodal Discourse Analysis (MDA), aiming at synergy of two modes of communication, inter alia, verbal and non-verbal means of presenting information in media. As a result of the analysis it has been confirmed that journalists and columnists of high-end mass media on fashion are using their popularity, reputation and persuasive potential in order to establish a long-term pivot to sustainability in their readers’ minds.

With the development of virtual reality, computer-aided design has shown its strength in the garment product development process. Wrist position corresponds to the styloid process of the ulna (SPU). Due the problem that the SPU position is usually not the finest position of the forearm, the wrist position identification in the 3D clothing design is quite important. This paper proposes a method that uses a fixed-step search algorithm based on existing proportion methods to determine the position of the SPU. The accuracy and efficiency of the proposed method has been validated using 100 samples by comparison with the existing methods. It can be fully applied to a virtual 3D-to-2D garment prototyping process and ensure the automation of this process.

Theoretical background: The worldwide fashion business has confronted the demand to transit from a linear to a circular business model that involves a series of fundamental alterations to the hitherto highly efficient strategies. As a consequence, a conceptual issue concerning fashion brand value creation has emerged. This applies notably to luxury, premium and fast fashion brands. Satisfying the expectations of customers and stakeholders should cease to be simply a matter of manufacturing a varied and impressive product line, since it has to be both sustainable and sensitive to the emergent requirements of the natural and social environment. Along with the aforementioned challenges, the key messages conveyed by brands through the marketing communication are also undergoing a transformation. Purpose of the article: To present the perspectives on building fashion brand equity in a circular economy, including risks and opportunities. Research methods: A review of scientific and specialised studies, selected using specific keywords, was undertaken. Data sources included academic resources: books, articles, market data (e.g. McKinsey & Company) and statistics published on the Statista platform, as well as specialised resources: expert articles, reports from organisations approaching the issue under research (e.g. EU, UN, Fashion Revolution, the Ellen MacArthur Foundation, etc.). The search area was composed of electronic resources: licensed, open access websites and topic-related websites. The aim of the data analysis was to systematise background knowledge through an inductive method. Main findings: 1. The fashion business needs a change of mission, vision and strategy along with cooperation and coopetition among brands of the luxury goods, mass goods and organic MSMEs markets within its ecosystems in order to achieve the expected brand value. 2. The implementation of circular economy model in the fashion business implies the necessity to restrict overproduction and overconsumption of clothes and accessories at the same time as utilising sustainable raw materials and production technologies. Furthermore, it requires the dissemination of the slow fashion model, which incorporates the reuse of clothes by other users (rental of clothes, second hand, upcycling). 3. Change of consumer behaviour, popularisation of research findings and expertise from independent organizations is a factor stimulating fashion brands to act towards a circular economy in order to maintain high brand value.

Implementing sustainable development goals defined by UNESCO encompasses diverse activities and spheres of contemporary life, including the issues of responsible production and consumption (goal 12). The fashion sector is often mentioned in this context and considered both ethically and environmen[1]tally problematic, especially taking into account clothing overproduction coupled with decreasing of its quality and offshoring to non -European countries. Fashion designers – owners of independent fashion brands based in specific local contexts – seem to be especially well prepared to implement in practice the idea of sustainable fashion often also referred to as responsible, ethical or slow fashion. The paper presents results of a qualitative exploratory research among Polish small, independent fashion firms. Analysing in -depth interviews with creative entrepreneurs based in different parts of Poland (Kraków, Łódź, Bytom, Warsaw, other cities and towns), the investigation considers issues such as: how do they understand the concept of sustainable fashion, how do they implement it in their entrepreneurial activities, what challenges and opportunities do they see in this respect, especially taking into account that their entrepreneurial activities situate them between the more symbolic -economy oriented creative sector and the more practically -oriented traditional garment and apparel sector?

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This study investigated the current practices and challenges for the sustainable fashion of luxury boutique fashion brands (LBFBs) in Vietnam. A series of in-depth interviews with 20 founders and managers of LBFBs in Vietnam was conducted. Findings show that sustainable practices improve ethnic cultures, strengthen the usage of local resources, promote sustainable lifestyle, and thereby contributing to sustainable development of the boutique fashion brands. However, the brands face some challenges while dealing with their stakeholders such as shortage of available internal resources, bias in consumer perception and purchase behaviors, and legal barriers to achieve accredited environment certification that, in turn, weaken the sustainable practices in the local context. Results also provide some insightful information for small & medium sized enterprises (SMEs) to adjust their sustainability practices in order to improve their competitive advantages in the marketplace. [ABSTRACT FROM AUTHOR]

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The lack of regulation of supply chains and the rise of fast fashion have created a feedback cycle of consumer culture predicated on cheap products made largely from synthetic materials. Due to a lack of oversight and regulation, the microplastics from the fashion industry have flowed into the environment unchecked, resulting in an environmental crisis that is difficult to combat. This Note examines the simultaneous rise of the fast fashion industry and complex supply chains, and the devastating impact of plastic microfibers on the environment. It will also review the limitations of the current legal framework in addressing retailer responsibility for their supply chains and the plastic they produce, and how to rectify this through extended producer responsibility and closed-loop supply chains. [ABSTRACT FROM AUTHOR]

Copyright of Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi is the property of Itobiad: Journal of the Human & Social Science Researches and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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In this paper, each of the 17 Sustainable Development Goals (SDGs) is discussed in the context of textiles and fashion. The necessity of collaborative efforts is accentuated to overcome the climate crisis and human health concerns encountered by the textiles and fashion industry. The concerns over poverty faced by cotton farmers, soil depletion, and toxicity to aquatic life due to microfibres and heavy metals are presented. The paper underlines numerous corrective practises such as the utilisation of African Organic Cotton, Better Initiative Cotton, and others that could enable curtailing poverty and hunger. The requirement for a more corporate and socially responsible textiles and fashion business that would propel SDGs is described with inspiring examples of Inditex, Culthread, Saint Basics, Flamingo's Life, etcetera. More, the greenwashing and ardent necessity of transparency across the fashion value chain is emphasised herein. The importance of reducing inequalities and working in partnership for innovation and justice is highlighted such as apple leather, algal foam, and others. Even more, the production waste and landfill disputes are reviewed. Eventually, the paper concludes with an appeal for mindful and diligent efforts from textiles and fashion consumers, designers, manufacturers, and traders to continually adapt to SDGs even after 2030 as there is no planet B. Also, abiding by the laws of nature as listed herein is found to be the key to reaching SDGs. [ABSTRACT FROM AUTHOR]

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This study investigates the recycling of polyamide 6 (PA 6) wastes to produce nonwoven fabrics based on nanofibers (PA‐NWNF) to promote sustainable textile solid waste management and generate a novel material with exceptional properties. PA‐NWNF characteristics can be controlled by adjusting the electrospinning parameters. A comprehensive characterization will be performed using various analytical techniques, such as scanning electron microscopy (SEM), Fourier‐transform infrared spectroscopy (FTIR), X‐ray diffraction (XRD), Brunauer–Emmett–Teller (BET), and dynamic mechanical analysis (DMA), to evaluate the unique properties as a function of the electrospinning parameters. According to the SEM results, concentrations of 21% are suitable to produce nanofiber with a well‐defined morphology, provided that the applied voltage is maintained at 20 kV and the collecting distance is above 10 cm, irrespective of the flow rate in the established protocol. XRD and FTIR analysis indicate a gradual decrease in the α‐phase and a simultaneous increase in the γ‐phase as the solution concentration increases. Moreover, low applied voltage favored β‐form crystallization over γ and α‐forms predominant at the higher voltage. DMA and BET data reveal that the elongated droplets formed at lower concentration exhibit a low storage modulus, high damping factor, highest surface area, and smallest pore diameters. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In a context dominated by the worsening effects of climate change, as professors of a degree in Advertising and Public Relations, our students are made up of people who are not only members of generation Z -the main target audience for fast fashion- but also future creators of narratives capable of creating ecological awareness among citizens. This article presents the results of an exploratory research that responds to two objectives: to know the profile of said students as fashion consumers; and to know if the university can contribute to create an ecological conscience about the production and consumption of fashion in future advertising professionals. The research is organized into two studies, each designed to respond to each objective. A quantitative methodology is used, through the application of a questionnaire prepared ad hoc, together with a quasi-experimental methodology, with a training intervention developed within the framework of the "ConSuma Conciencia" initiative. The analysis reveals a profile of the student body that is hardly concerned by the problems represented by the fashion industry, largely unaware of its environmental impact and with few sustainable fashion consumption habits. However, the changes shown because of their participation in the training intervention allow us to be moderately optimistic since the data reflect that knowledge, attitudes and even previous behaviors of the student body in relation to sustainable fashion are modified. [ABSTRACT FROM AUTHOR]

Industrial sectors' innovative and sustainable development relies not only on solid government, society, academia, and industry but also on how they interact to set and implement strategic goals. In the fashion industry context, the new sociocultural scenario is increasingly driven by pressures from stakeholders to limit the impacts of industrial practices and to move toward new open ecosystems to create and maintain sustainable innovation. This article explores how such innovation can be enabled by design-driven actions in the context of the quadruple helix. Such a model aims to revitalize the areas of technological innovation and gradually advance the construction of the infrastructure needed for sustainable fashion growth, combining and integrating different knowledge. An initial literature review, complemented by case studies analysis, identifies the European fashion industry dynamics of innovation and the roles of industry, government, university, and society. In particular, the government is transforming from a mere controller to a facilitator of innovation synergies. Society relies on citizens revising their consumption habits by shifting toward a performative economy. Industry understands the need for collaboration and adopts new closed-loop supply chains to create and maintain its sustainable development. Universities enable new open system flows to make innovations concerning knowledge, technologies, and systems thrive, from technology transfer to knowledge co-creation. Based on the analysis, we propose a conceptual framework to understand the micro- and macro-dynamics of open innovation with a quadruple helix model to implement sustainability practices in the fashion sector through design-driven actions—reuse, repair, recycle, and refashion—that aim to eliminate the concept of waste to support local ecosystems toward establishing a closed-loop chain. [ABSTRACT FROM AUTHOR]

The case describes the efforts of Swedish denim brand Nudie Jeans Co. to make "owning a pair of jeans a sustainable practice". The case provides detailed information on the negative impact of cotton and jeans manufacturing on the environment. It then describes the various sustainable business practices of Nudie that made jeans, shirts, and sweaters with 100% ethically sourced organic cotton or recycled cotton. Nudie also ensured that the workers involved in the production of its clothing were assured basic human rights and given living wages. The case also provides a glimpse into other key initiatives that Nudie implemented to enable its customers to make sustainability a part of their life. Nudie was lauded as an Impact First Brand, wherein the brand was created to fight for a cause. Can Nudie sustain itself and keep inspiring other brands to practice sustainability in manufacturing? [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to assess the impact of Covid-19 on sustainable fashion consumption behavior by proposing a conceptual framework combining consumer-specific factors and product-specific factors with a special emphasis on consumer value perceptions. Design/methodology/approach: Theory of consumption value was integrated into the knowledge, attitude behavior model in the conceptual framework having consumer-specific and product-specific aspects. Perceived value (PERVAL) scale was used to measure value perceptions. The model was verified by a survey conducted among a random sample of 520 participants. The factors were extracted by using exploratory factor analysis and then confirmed by using confirmatory factor analysis. The hypotheses in the conceptual model were tested for different consumer groups, and the strength of the relationships was calculated by using multigroup analysis in structural equation modeling. Findings: It was observed the environmental concern raised the need for getting knowledge about the environment. The impact of environmental knowledge on the value perception of sustainable fashion products varied for the consumers affected by Covid-19 at different levels. Quality perception and price perception were influenced most by environmental knowledge in that order for the consumers with "high fear and uncertainty" and "low fear and uncertainty". Similarly, the perceived emotional and social values were influential on purchase intention for consumers with high fear and uncertainty, whereas price and social value perceptions were influential for the consumers with low fear and uncertainty. Originality/value: This study is the initial study that investigated the impact of the Covid-19 pandemic on the consumption of sustainable fashion products. The integration of theory of consumption value into the knowledge, attitude behavior model allowed identifying the relationship between environmental issues and sustainable fashion consumption. Using the PERVAL scale for measuring perceived value, the study provided valuable insights for understanding the most important value dimensions for sustainable fashion products for consumer groups affected by Covid-19 at different levels. The results regarding the changes in the rankings related to the impact of environmental knowledge on dimensions of perceived value and the impact of perceived values on purchase intention enabled the integrated model to explain the attitude–behavior gap. [ABSTRACT FROM AUTHOR]

Copyright of Transformations in Business & Economics is the property of Vilnius University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims. [ABSTRACT FROM AUTHOR]