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Focuses on United States President George W. Bush and his speeches. Comments by speech writer Michael Gerson; Bush's habit of practicing speeches and correcting them; What Bush hopes to convey through the style of his speeches.

Stresses the importance of effective and strong speaking skills in order to move up the business ladder. Notes that women have self-defeating speech habits. Behavior patterns that can undermine one's effectiveness as a communicator include adding a tag question at the end of a statement, using passive construction, and speaking too softly. Formal speaking engagements; Writing your speech; Rehearsing the speech and delivering it. INSET: Visual aids.

Offers suggestions on writing an effective speech for an engrossed audience. Determination of the objective of the speech for a persuasive presentation; Significance of identifying the knowledge and information needs of the audience; Avoidance of audience drowsiness by a consistent progression of ideas from start to finish; Need of continuous practice of the speech; Importance of relaxing on the day of the speech.

An adaptation from "Great speeches: How to know one if we hear one" of National Science Foundation is presented which discusess techniques for speech writing such as anaphora, chiasmas, and polyptoton.

Discusses various political developments in the United States. Explanation on why the magazine refused to publish a manuscript of an article on labor law reform; Author's criticism against "The New York Times" for letting plagiarism proliferate; Explanation on why President Jimmy Carter's extemporaneous remarks are written by his speechwriters; French philosopher Bernard-Henri Levy's claim that Euro-communism is the latest version of barbarism.

The article offers the insights of former presidential speechwriter James Fallows on U.S. President Jimmy Carter in 1979. According to Fallows, Carter does not possess the political philosophy, lacks sophistication and is ignorant on how to exercise his power. Meanwhile, Fallows resigned from his speechwriting job in the fall of 1979 to become editor in Atlantic's "Washington" and his article regarding Carter was criticized by his former colleagues, while Carter refused to give public comment.

The article offers the author's insight on working as speechwriter for U.S. President Barack Obama. He says that Peresident Obama has written all of his speeches before he won the U.S. Senate seat, adding that Obama was really good with his own speechwriting such as one that he gave at a convention in 2004. He mentions how his prepared speech used and helped Obama during the 2007 presidential campaign at the Jefferson-Jackson Dinner in Iowa.

In the article, the author gives suggestions for writing speeches and essays. Topics discussed include selection of a fact or a story for illustration of focus of the speech, outline problems that are relatively important to the audience, explanation and solutions of the problems discusses in the speech, engagement of audience in the speech through a story, and reasons for working of the writing technique such as people engagement and relevance of the speech to people.

An interview with "Vital Speeches of the Day" magazine editor David Murray is presented. Topics covered include Murray's career as a speechwriter, the aims and mission of the global membership organization Professional Speechwriters Association (PSA), and the changes in speechwriting throughout his career. Murray also talks about his favorite speech, his views with regards to developments in public speaking, and tips on writing for a global audience.

The article offers suggestions for writing speeches. It states the role of educational organization Toastmasters International in providing speechwriting training to its members and mentions that one should read and listen and to famous speeches and rewrite them. It notes that a speaker should find a mentor, who is an experienced speechwriter, and cites that one needs to deliver speeches regularly.

The article features Marguerite Alice "Missy" LeHand and her critical role as de facto chief-of-staff of former U.S. President Franklin Delano Roosevelt (FDR). Also cited are how LeHand helped in preparing FDR's acceptance as Democratic presidential nominee in 1932, and the roles of Professor Raymond Moley and FDR's speechwriter-advisor Samuel I. Rosenman in writing FDR's speech.

The article present suggestions from the speech writing service Speech Tank, launched by Marisa Polansky and Kristine Keller, on making the perfect wedding toast, including keeping the speech brief, avoiding inside jokes and complimenting the bride and groom.

A personal narrative is presented which explores the author's experience of preparing for a speech to a shadow cabinet about the constitution, holding the Scottish National Party (SNP) government to account better, securing reforms that have made Scottish Labour a more autonomous party.

An interview with Michael Flynn, has worked as the deputy director of speechwriting for U.S. Vice President Joe Biden, is presented. Topics discussed include his experience of being a traveling speechwriter, key attributes of a speechwriter, his experience of working with U.S. vice president, and the things he learned while writing speeches for Vice President.

The article discusses the difference between delivering a speech and reading an essay to an audience, and between writing a speech and writing an essay, such as the simplicity required in speeches and the ability to revisit missed points and confusing passages by essay readers.

The article discusses several factors needed to produce an engaging speech. They include having a relevant topic that captures the attention of an audience, authenticity that makes the audience convinced about the honesty and genuineness of the speaker and humor that brings the audience in a good mood. Other factors to consider include energy, audience participation and credibility.