Search

An increase followed the increasing trend of online purchases in online sales platform providers. Increased fraud cases and the ease of use of features on online sales platforms impact consumer behavior in online purchasing decisions for agricultural commodities. This study aims to determine the characteristics of consumers and the stages of consumer purchasing decisions, analyze the influence of trust, ease of use, and lifestyle factors on purchasing decisions, and develop models of consumer purchasing decisions for horticultural commodities online. The research was conducted using a survey method with a purposive sampling method. Data were analyzed descriptively and quantitatively so that a regression model was composed. The model used is multiple linear regression. The results show that the trust variable (X1), ease of use (X2), and lifestyle (X3) have a real influence on purchasing decisions (Y). This study supports the model presented by previous researchers. The practical recommendation from this research is for e-commerce business actors to always maintain their reputation by guaranteeing the trustworthiness of their transactions so that horticultural consumers are willing to make repeat purchase transactions and recommend them to other consumers. Business actors should display application features that are easy to use, practical, and fast. The model shown can be used to develop competitive strategies for improving services to online consumers.

Internet users in Indonesia have reached 88.1 million and around 79 million are active social media users. The high phenomenon of using social media which is considered quite effective for promotion and sales is used by marketers in developing their business through online marketing on social media, one of which is Instagram. Instagram becomes one of the favorite social media that can help companies simplify their business products and services. Through Instagram, entrepreneurs can interact with consumers by sharing photos and videos. For some people, online purchases made through Instagram are considered more effective and efficient in creating online purchase intentions. The purpose of this research is to find out whether Instagram's social media marketing can influence interest in buying online through mediating variables of brand awareness, value awareness, and price awareness. The research method used is quantitative research with partial least square analysis. This study used a questionnaire and was measured with a Likert scale on 240 respondents of SME's customers. The results of this study indicate that Instagram social media marketing can make online purchase intentions without additional assistance by mediating variables brand awareness, value awareness, and price awareness.

Copyright of Industria Textila is the property of Institutul National de Cercetare-Dezvoltare pentru Textile si Pielarie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Online shopping is gaining popularity in Pakistan but the research on its determinants is scarce. The main purpose of this study is to explore what factors are important in developing online purchase intention of Pakistani youth interested in shopping through the internet. The data were collected through questionnaires using convenience sampling technique from 502 mainly young respondents of Pakistan. The theoretical model of the current study is developed on the theory of planned behavior (TPB). To test hypotheses, structural equation modeling (with maximum likelihood approach) has been used through AMOS software. The results suggest that website quality and trust in e-commerce social websites are positively related to online purchase intention. Users’ attitude towards online shopping partially mediated the links. This study has important implication for new evendors such that in order to promote online shopping, they need to improve quality features of website and enhance users’ trust.

Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.

This current era of digitalization has changed the psychology of consumers significantly for the past one decade. Consumers have started using the digital media for various purposes including personal and official reasons. People get some kind of motivation by using the digital media usage. McClelland’s need theory mentions the motivational factors are related to need for achievement, need for affiliation and need for power. Moreover the online purchase behaviour in India has increased very hugely in the past one decade. This increase in the online purchase may be due to the increased digital media usage of the consumers. This study focuses on the consumer motivation towards the digital media usage and online purchase behaviour. This study was carried out in the 11 municipal corporations of Tamilnadu state of India. The findings of the study show that consumer’s motivation towards digital media usage has a significant positive effect on online purchase behaviour. Based on the findings, implications for the marketers have been suggested in this study. [ABSTRACT FROM AUTHOR]

Nowadays, it is no longer a challenge to buy from companies that offer their products and services through the Internet. More and more companies have adapted to the new economy and integrated digital technologies in the production and marketing processes, being aware of the competitive advantage offered by them. Digital business transformation is an ongoing complex process that provides a business environment characterized by flexibility and greater customer involvement. The study of consumer behavior in the process of online purchases contributes to the development of online marketing strategies and understanding the factors that determine the purchase decision. The article aims to study the behaviors of individuals in 35 European countries in the process of online shopping in 2020 starting from the main categories of products sold online and the origin of sellers. The methodology of hierarchical clusters was used, and the results obtained highlight significant differences between the behaviors of individuals in the analyzed states regarding the category of purchased products and the origin of sellers.

The rapid advancement of e-commerce has piqued researchers' interest in identifying the determining factors of online purchase decisions. They have found abundant information about the influence of consumer attitudes but still have divergent results, indicating a gap in studies with mediating variables. The study aims to examine the mediating effect of the opinions of friends and reference groups on the relationships between consumer attitudes and online purchase decisions. The study surveyed 654 respondents and analyzed the data using partial least squares structural equations (PLSSEM). The results show that consumers' attitudes significantly positively influence their online purchase decisions, which are mediated by the opinions of friends and influence groups. The opinions or recommendations of friends or other reference groups with similar purchasing experiences influence consumers. The research establishes a connection between constructs that influence online purchase decisions, with the main theoretical contribution being the analysis of the effect of friends' opinions and reference groups on generating a better consumer predisposition to make decisions in the virtual environment. The empirical contribution offers information that marketing managers should consider based on the results achieved, proposing strategies focused on reference groups that facilitate consumer decision-making. [ABSTRACT FROM AUTHOR]

BackgroundSince the introduction of HIV self-testing by UNAIDS in 2014, the practice has been extensively implemented around the world. HIV self-testing (HIVST) was developed in China around 2015, and the online purchase of HIVST kits through e-commerce platforms has since become the most important delivery method for self-testing, with advantages such as user-friendliness, speed, and better privacy protection. ObjectiveUnderstanding the spatiotemporal characteristics of online HIVST kit purchasing behavior and identifying potential impacting factors will help promote the HIV self-testing strategy. MethodsThe online retail data of HIVST kits from the 2 largest e-commerce platforms in China from 2015 to 2017 were collected for this study. The Bayesian spatiotemporal hierarchical model was used to investigate the spatiotemporal characteristics of online purchased HIVST kits. Ordinary least squares regression was used to identify potential factors associated with online purchase, including GDP per capita, population density, road density, HIV screening laboratory density, and newly diagnosed HIV/AIDS cases per 100,000 persons. The q statistics calculated by Geodetector were used to determine the interactive effect of every 2 factors on the online purchase. ResultsThe online purchase of HIVST kits increased rapidly in China from 2015 to 2017, with annual peak sales in May and December. Five economically superior regions in China, Pearl River Delta, Yangtze River Delta, Chengdu and surrounding areas, Beijing and Tianjin areas, and Shandong Peninsula, showed a comparatively higher spatial preference for online purchased HIVST kits. The GDP per capita (P

Recently, social media marketing has become one of the most significant growth channels for many businesses. However, many companies are still unclear about using social media marketing to their advantage, particularly in an e-commerce environment. In this background, this study examines the effect of website quality, consumer satisfaction, and eWOM on online purchase intention. An online survey was conducted with 789 online Chinese shoppers from four cities—Harbin, Shenyang, Guangzhou, and Shenzhen. Structural equation modeling (SEM) was used to analyze the hypotheses. The findings show that each variable had a high impact on eWOM with website quality (information quality, system quality, and service quality), which in turn positively increased consumer online purchase intentions in China's e-commerce business. Additionally, findings show a significant gender gap in online shopping behavior. This novel research provides several managerial guidelines that support managers in improving their business performance in the e-commerce industry. This research also highlighted some limitations.

Organic black rice (OBR) is a healthy food that is environmentally friendly which is better than organic white rice and organic brown rice. However, the demand for OBR in Indonesia is still low. In addition, some people consider OBR as black sticky rice. Meanwhile, black rice has great potential to be developed in Indonesia because it has local varieties that are still rare, have a high selling value, and are suitable for cultivation based on the analysis of their farming. The rapid development of social media users in Indonesia causes organic black rice to be traded online via social commerce (s-commerce). There has been a lot of research on social commerce, but there is still very few social commerce research offering framework design. The purpose of this research is to develop a conceptual model (framework) of the online OBR purchasing decision process via s-commerce, and to identify the factors underlying consumer assessment of the process. As a result, the conceptual model shows consumers recognize the need for OBR through free platforms, namely Search Engine Optimization (SEO), Instagram, blogs, article sites, through friends and through family. The factors underlying consumers' assessment of the online OBR purchasing decision process were security in purchasing decisions, Internet, friends, satisfaction with the results, Instagram and other social media, and family factor. These factors can be used as important considerations in online OBR marketing via s-commerce.

Recently, the credibility of digital reviews has played an essential role in the shopper's buying behaviors and decisions. Since there is a dearth of experimental research about the shoppers' credibility evaluation regarding digital reviews, this study aimed to investigate the factors that affect digital review credibility and its influence on buying choices among Jordanian consumers. With the help of elaboration likelihood theory, a research model has been established that experimentally test it through structural equation modelling from the data gathered from 246 users of the digital review website Amazon. The study's findings suggest factors that consist of the argument quality, like accuracy, completeness and quantity of digital reviews, and the peripheral cues, such as reviewer expertise, rating of goods or services, and website reputation. However, both significantly influence digital review credibility. Thus, they positively impact the buying decisions of shoppers.

The article discusses a case of a 30-year-old Chinese male who attempted suicide by ingesting sodium nitrite purchased online in Singapore, resulting in methaemoglobinemia. The patient had a history of anxiety and delusional disorder and was successfully treated with methylene blue as an antidote. The text highlights the emerging trend of using sodium nitrite for suicide in Asia and emphasizes the importance of prompt identification and treatment of such cases to reduce mortality. [Extracted from the article]

First, the research results of using game theory in the field of agricultural product quality and safety at home and abroad are reviewed and summarised, and the shortcomings of classical games theory are pointed out in most studies. The evolutionary game theory is used to explore the strategic space and evolution trend of agricultural product supply chain. Through the construction and analysis of a game model for the evolution of agricultural product quality and safety, the evolutionary phase diagram of the agricultural product supply chain market and evolutionary stability characteristics at each equilibrium point are obtained, which well reveal the evolutionary process of the agricultural product supply chain and effectively formulate related policies. Scientific basis for ensuring the quality and safety of agricultural products is provided.

Purpose – The purpose of this study is to reveal the significant consumption values of consumers that drive them towards online purchasing. The study conceptualised and analysed a consumption value model as a predictor for intention to purchase online in the context of Malaysian school leavers familiar with the internet. Design/methodology/approach – In order to achieve its aim, this study carried out empirical research using a structured questionnaire sent to the potential respondents. In addition, the data were analysed using the structural equation modelling technique. Findings – The result of the study indicates that functional and emotional values have a strong relationship and predict online purchasing intention. However, social, epistemic, and conditional values do not predict intentions to purchase online. Originality/value – The result will increase the understanding of owners and managers of e-commerce businesses and help them to formulate their business strategies in order to retain users and attract new ones. Furthermore, the study will also enable e-commerce stakeholders to offer products/services to consumers in order to enhance e-commerce activities.