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The purpose of this study was to reexamine attitudes toward GM (genetic modification) science and explore whether tenets of the historic spiral of silence theory still exist to explain attitudes and willingness to expose attitudes. A national survey of 1,050 U.S. residents revealed the majority of respondents had positive attitudes toward GM science; however, these respondents were no more willing to express their attitudes compared to those with neutral or negative attitudes. The findings from this study did not fully support the spiral of silence but provided insight into public opinion formation and measurement. [ABSTRACT FROM AUTHOR]

The competencies addressed by undergraduate agricultural education programs should be assessed so programs are effective in supplying a well-prepared agricultural- and natural resources-oriented workforce, and so human capital is optimized. In this study, agricultural and natural resources leaders were surveyed to determine the workforce competencies they believed graduates of post-secondary agricultural education programs should have obtained. An Internetbased survey was distributed to graduates of an agricultural leadership development (ALT) group and a natural resources leadership development (NRLT) Group. The highest-rated workforce competency categories for the ALT group were being dependable (n = 103), critical thinking (n = 101), strategic planning (n = 98), and clear communication (n = 98); the highest-rated categories for the NRLT group were active listening (n = 73), clear communication (n = 72), and problem solving skills (n = 72). The personal and leadership skills subscales were not significantly different, but natural resources leaders ranked communication competencies as more important than agricultural leaders. Agricultural educators should evaluate the workforce competencies offered in their undergraduate programs and have deliberate conversations about meeting industry needs to better prepare a future workforce. [ABSTRACT FROM AUTHOR]

Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers' attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food's high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food's benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food. [ABSTRACT FROM AUTHOR]

Extension educators have diligently educated the general public about water conservation. Incorporating audiences' personal experience into educational programming is recommended as an approach to effectively enhance audiences' adoption of water conservation practices. To ensure the impact on the audiences and environment, understanding the differences in issues audiences are concerned and audiences' behavioral pattern is needed. This study examined the regional differences in how U.S. residents' experiences with water issues related to their engagement and intention to engage in water conservation in order to facilitate the development of Extension educational programming in different regions. An online survey was administered to collect responses from U.S. residents in this descriptive and correlational study. Respondents' water issues experience, water use behaviors, water conservation practice application, and willingness to act on water conservation were measured. Regional differences in how experience were associated with water use behaviors, water conservation practices application, and willingness to act were found. Extension educators should be aware of such regional differences when developing water conservation educational programs and provide recommendations tailored to regional audiences' needs and interests. By doing so, audiences' adoption of water conservation practices is expected to increase. [ABSTRACT FROM AUTHOR]

The unique health benefits of blueberries have increased consumers' demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers' growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers' health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers' perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to provide recommendations for future blueberry marketing and research. All examined attributes were at least slightly important to the blueberry purchasers. Among the 18 attributes, price, pesticide free, and all natural should be what producers and marketers concentrate on to create a more desirable blueberry profile. Recommendations include highlighting local blueberries when they are in season and lower priced, being transparent about pesticide use in blueberry production, and educating consumers about pesticide safety. Working with the regulatory agencies to determine if the all-natural definition used to label some meat products is appropriate for fruits and vegetables was also recommended. [ABSTRACT FROM AUTHOR]

The community is one of the foundations of our modern society. Community represents an important context that is unique from other leadership settings. Although there are an abundance of context agnostic theories and models within the leadership literature, a theoretically-based model specifically intended for community leadership remains notably absent. The purpose of this article was to address this gap by proposing a theoretically-based model of community leadership. The proposed model expands upon previous recommendations in the literature and specifically identifies 20 areas within five superordinate factors. The community leadership conceptual model should provide leadership educators with a robust framework for developing contextually appropriate leadership curriculum. [ABSTRACT FROM AUTHOR]

Due to the large number of undocumented immigrants working in the agricultural and natural resources industry, and recent discussions regarding immigration reform in the United States, agricultural communicators need to understand public opinion of undocumented immigrants and the factors that influence public opinion surrounding immigration issues in order to provide effective information to target audiences. Immigration has often been associated with linguistic diversity since the majority of immigrants speak a language other than English. To understand how linguistic differences impact public opinion, and how to communicate with audiences expressing diverse linguistic preferences, this study used an online survey design to examine the differences in attitudes toward immigration issues and information channel preferences between individuals who are bilingual and those who are not bilingual. Results from 503 Florida residents, representative of the population, indicated that non-bilingual respondents had a significantly more negative attitude toward immigration issues than bilingual respondents. In addition, bilingual respondents preferred to receive information through a website significantly more than non-bilingual respondents. The results imply agricultural communicators should recognize their target audiences' language ability and create messages about immigration specifically for bilingual and non-bilingual audiences. Bilingual websites should be created to disseminate immigration messages to engage bilingual audiences. [ABSTRACT FROM AUTHOR]

Consumers have struggled with maintaining consistent food safety behaviors over the years, which has been affected partly by their limited food safety knowledge. Researchers in this study set to determine Florida residents' food safety behaviors while also assessing their critical thinking styles. The social cognitive theory and the University of Florida critical thinking styles (UFCTI) inventory served as the guiding framework. The UFCTI has emerged as an effective tool in measuring how an individual's critical thinking is expressed, performed, or done. Online survey responses were collected from 510 Florida residents and data were analyzed using non-probability and weighting measures. The majority of respondents washed their fresh fruits and vegetables before eating and washed their hands before food preparation. However, respondents were not as likely to disinfect their countertops before food preparation. Respondents exhibited infrequent food label reading behaviors, as well. When receiving food related information, seekers of information preferred printed fact sheets, bulletins or brochures, and demonstration or displays. Whereas, engagers preferred websites. Recommendations included developing communication efforts focused on personalized messages and targeted mediums centered around each critical thinking style. Food safety communication should emphasize the importance and risks of not reading food labels and cleaning countertops. Future research should determine how each critical thinking style uses the mediums where no significant difference was established. Research efforts should focus on expanding the UFCTI and assessing the contributions the social cognitive theory can add. [ABSTRACT FROM AUTHOR]

Community gardens are increasing in popularity and are associated with extensive physical and mental health benefits, increased access to fresh produce, and increased social connections. However, evidence is primarily from research in urban and school settings, and little is known about the role of community gardens in rural settings as part of policy, systems, and environmental (PSE) changes to promote health. This study explores the implementation of community gardens as part of an obesity prevention project, titled Healthier Together (HT), in five rural Georgia counties with limited food access and high obesity prevalence (>40%) using a mixed-methods research design that included data from project records, a community survey, interviews, and focus groups with county coalition members. Nineteen community gardens were implemented across five counties, 89% distributed produce direct to consumers, and 50% were integrated into the food system. Few (8.3%) of the survey respondents (n = 265) identified gardens as a food source, but 21.9% reported using an HT garden in the past year. Themes emerging from interviews (n = 39) and five focus groups suggested community gardens were a catalyst for broader community health change by increasing awareness of the value and absence of healthy food and generating excitement for future PSE initiatives to more comprehensively address food and physical activity access. Practitioners should consider placement of rural community gardens to optimize access to and distribution of produce as well as communication and marketing strategies to increase engagement and leverage gardens as gateways for PSE approaches to improve rural health. [ABSTRACT FROM AUTHOR]

Nursery growers are one of the largest agricultural users of water. Researchers have been developing new water treatment techniques and technologies for nursery growers to assist in preserving this precious resource, yet adoption within the industry has been limited. Extension professionals need to work closely with nursery growers to encourage adoption but the enablers and barriers are largely unidentified in the literature. Twenty-four interviews were conducted with nursery growers nationwide to identify the barriers and enablers to adoption in an effort to provide recommendations for improved extension programming with this audience. The findings revealed nursery growers have a positive attitude towards water conservation but the financial cost of replacing equipment keeps them from adopting. In addition, nursery growers perceive new technologies to be complex and difficult to understand and implement. Extension professionals can leverage this positive attitude and use social norms to assist in overcoming some of the barriers. Using case studies as examples of success stories, partnering with researchers to develop easy to use instructions and integration tools that could be offered online, and assisting growers in connecting with agricultural economists to conduct cost/benefit analysis associated with adoption are a few of the recommendations offered. [ABSTRACT FROM AUTHOR]

Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture and natural resources professionals. This study was conducted to examine the possible role of an audience segmentation approach in addressing the complex issue of water resources. This research used descriptive discriminant analysis to assign national irrigation users to previously identified subgroups found in the literature (the water considerate majority, the water savvy conservationists, and the unconcerned water users) and compare characteristics to identify differences on a national scale. Results revealed the nation's irrigation users are fairly water conscious. The findings implied unique subgroups exist among targeted Extension audiences relevant to specific behaviors, and Extension programs should focus on different programmatic objectives for targeting different subgroups. Differences were found among the three subgroups in water conservation behaviors, personal and social normative beliefs, use of landscape professionals for irrigation maintenance, and learning preferences. Recommendations were provided on how to use the results to develop impact-driven Extension programs. [ABSTRACT FROM AUTHOR]

Research has found levels of engagement in environmental behaviors and participation in Extension programming around environmental issues are directly associated with political affiliation. Democrat and Independent parties encourage members to vote for stricter environmental regulations, such as water conservation efforts, while Republicans resist. These divergent political behaviors imply that individuals' political affiliation affects their water conservation habits and their attitudes towards environmental issues. Hence, this can be used as a basis for creating appropriate water conservation-focused Extension programs targeting specific populations. However, research on the level of individual engagement in water conservation efforts and participation in Extension programming by political affiliation is lacking. The purpose of this study was to identify how engagement in water conservation behaviors and interest in waterfocused Extension programs differ by political affiliation. The results show that Democrats are more interested in water-based education when compared to Republicans. These findings have important implications for the development of effective Extension programs designed to assist in water conservation efforts. By understanding the diverse political influences on water conservation behaviors, Extension educators can create appropriate and effective water-based education programs that resonates with all audiences. [ABSTRACT FROM AUTHOR]

Finding strategies to increase the motivation of students, their connection with the material, and retention of the content, has been very important within leadership education. Previous research studies have shown that personality traits can predict desired outcomes, including goal orientation or motivational disposition. However, there have not been any studies which have specifically analyzed how personality predicts goal orientation in undergraduate leadership students. The results of this study found that between 15% and 28% of the variance in goal orientation dispositions was predicted by personality factors, confirming the predictive nature of the relationship. Based on the observed results leadership educators are recommended to include personality and goal orientation discussions into their leadership curriculum and to create a learning environment that accommodates all learners. [ABSTRACT FROM AUTHOR]

Extension educators face challenges as they strive to keep up with critical issues in their communities, such as those surrounding water. A growing population and a diminishing water supply necessitate that Florida residents become more knowledgeable about water issues. We conducted research to determine how confident both the general public and decision makers are in Florida's water resources and to assess how aware both groups are of the state's water policies. The results revealed significant statistical differences between the two groups in almost every category analyzed. We propose relevant ways to engage in targeted programming that will bridge the gap between the general public and decision makers. [ABSTRACT FROM AUTHOR]

Importance-performance analysis is a methodology that may allow Extension professionals to prioritize the characteristics of an issue, a resource, or so on that should receive the most attention. Through this approach, high priority is assigned to elements that clients are unsatisfied with but view as highly important. We explored applying the method to the selection of messages on water conservation. Findings are presented in the context of water conservation programming, but implications may apply across Extension. We recommend that Extension professionals consider using this methodology to analyze target audiences and prioritize associated communications. [ABSTRACT FROM AUTHOR]

In the past several years Cooperative Extension has focused on developing educational programs that address water conservation, specifically for individuals using exorbitant amounts of water, with limited success. However, few research studies have examined how the way people think, including their critical thinking styles, can be used to inform extension program development. The purpose of this study was to address this gap in the literature by examining how people who use a lot of water think critically and whether their critical thinking style influenced their engagement in water conservation (or lack thereof). Responses were obtained from 932 Florida residents identified as high water users via an online survey. The findings revealed respondents engaged in a low level of landscape water conservation behaviors. The results also showed relationships did exist between critical thinking style and level of engagement in landscape water conservation behaviors implying critical thinking styles should be considered when developing extension programs in this area. Recommendations include using critical thinking style to tailor programs that bring educational awareness of landscape water conservation to high water users. [ABSTRACT FROM AUTHOR]

Citrus is one of Florida's most prominent commodities, providing 66% of the total United States' value for oranges. Florida's citrus production decreased 21% in 2014 from the previous season, partly due to the disease citrus greening. The science of genetic modification (GM) is one of the most promising solutions to the problem. However, a majority of American adults believe foods produced using GM science are unsafe for consumption. This study investigated the diffusion of GM science among Millennial students in a College of Agriculture at a land-grant university and their intent to consume citrus from a tree developed with GM science. An online survey collected data about Rogers' diffusion of innovation model characteristics and intent to consume GM citrus from 98 respondents. Relative advantage and compatibility of GM science were rated most favorably; observability was rated the lowest. The majority of respondents were likely or extremely likely to consume fruit or juice from GM trees. Compatibility was the only significant predictor of likelihood to consume GM citrus. A better demonstration of GM science's relative advantage, compatability, trialability, complexity and observability through formal education is needed to improve GM science adoption by Millennials. [ABSTRACT FROM AUTHOR]

Florida's ecology has been adversely affected by invasive species. In Florida, a study was conducted to explore opportunities for Extension educators to contribute to combating the issue of invasive species. Florida residents' responses were captured through the use of an online public opinion survey. The findings revealed a need for invasive species education and respondent interest in learning about invasive species. Potential communication strategies Extension educators should use for invasive species programming also are discussed. [ABSTRACT FROM AUTHOR]

Water use has become increasingly contentious as the population grows and water resources become scarcer. Recent media coverage of agricultural water use has brought negative attention potentially influencing public and decision makers' attitudes towards agriculture. Negative perceptions could result in uninformed decisions being made that impact the agricultural industry such as increased regulation and decreased permitting. Without adequate water resources the agricultural industry will be unable to enhance or even sustain current production. This study uses knowledge gap theory to identify and compare public and local decision makers' attitudes towards and perceptions of agricultural water use to inform educational programs and communication approaches that could assist in educating and informing about agricultural water use. The findings revealed the public had a positive attitude towards agricultural water use, which significantly differs from decision makers, who were neutral. The public is also more interested in learning about water issues, while decision makers appear to be more apathetic. The findings imply there is a need for education and communication in this realm, particularly with decision makers that are working closely with water authorities in driving water policy. [ABSTRACT FROM AUTHOR]

Although the term interpersonal leadership has been well established within the literature, there remains a dearth of theoretically derived models that specifically address the comprehensive nature of the underlying leader behaviors and activities. The intent of the present article is to attempt to synthesize the existent leadership models, behaviors, and factors to arrive at a coherent conceptual model of interpersonal leadership that can inform efficient and effective leadership education programs. The resulting model included 13 primary factors integrated within a hierarchical framework. Leadership educators are recommended to adopt or adapt the proposed model while developing educational curriculum and interventions. [ABSTRACT FROM AUTHOR]

Individuals expected to offer leadership are often chosen based on their power position within the field of interest and specialization in the context area being addressed and not on their leadership style. Leadership education curriculum often focuses on change as a product of leadership and leadership styles but places little emphasis on how the leadership styles of those chosen to lead change can influence the change process. In order to inform the development of curriculum targeting this aspect of leadership, research needs to be done to determine if leadership style impacts level of engagement in change. This research examined how transformational and transactional leadership styles impacted engagement in a national change process when 39 department chairs of universities across the United States were selected by the National Science Foundation to lead science, technology, engineering and math (STEM) educational reform at the undergraduate level. The findings revealed transformational leadership style positively predicted engagement in change and transactional leadership style negatively predicted engagement in change. While the small sample size makes the findings exploratory in nature and should be used with caution, they imply leadership education curriculum should include lessons on the impact these two styles have on engagement in change since there were statistically significant differences. [ABSTRACT FROM AUTHOR]

The population of the United States is growing and increasing in cultural diversity. Of the total U.S. population in 2010, 50.48 million were of Hispanic or Latino origin. Colleges and universities must prepare students to be successful in this diverse work place. Agricultural college students must know how to navigate diversity in order to adapt to an ever-changing industry; one that employs a large number of foreign-born and possibly undocumented immigrants, and all the complexities of decisions made that involve this workforce. Bandura's social cognitive theory provides the framework for teaching students to have a multicultural mindset leading to positive attitudes and behaviors toward immigrants. This study investigated the colorblind racial attitudes of undergraduate students in a College of Agriculture. The relationship between colorblindness and their attitudes toward undocumented immigrants was found to have a correlation. A regression analysis showed level of colorblindness as a significant predictor of attitudes toward undocumented immigrants. Therefore showing that if students adopt a colorblind racial attitude, it can be predicted they will have less favorable attitudes toward undocumented immigrants. Improving students' attitudes of immigrants by teaching multiculturalism can lead to better engagement in the agricultural industry by up and coming professionals. [ABSTRACT FROM AUTHOR]

Human reliance on water has led to water issues globally. Although extension professionals have made efforts successfully to educate the general public about water conservation to enhance water resource sustainability, difficulty has been found in reaching high water users, defined as residents irrigating excessively to their landscape irrigation needs without awareness of the environmental impacts. This study sought to identify differences in water conservation behavior engagement between the general public and high water users to facilitate the development of extension programs targeting high water users. Florida residents (N = 516) and high water users in Florida (N = 512) were surveyed for this descriptive and comparative study. Respondents were asked to indicate their current engagement in water use behavior, water conservation strategies, and the likelihood of engaging in water conservation and related societal behaviors. Compared to the general public, high water users reported a higher frequency of engagement in water use behaviors, and were less likely to engage in water conservation and related societal behaviors. Based on the findings it is recommended that extension professionals segment the high water users from the general public as a specific clientele and develop educational programs relevant to their specific needs and behavioral patterns. [ABSTRACT FROM AUTHOR]