201. Effects of type of value appealed to and valence of appeal on children's dental health behavior.
- Author
-
Knapp LG
- Subjects
- Child, Female, Health Knowledge, Attitudes, Practice, Humans, Male, Dental Anxiety psychology, Dental Plaque Index, Health Education, Dental, Motivation, Social Values, Toothbrushing psychology
- Abstract
Examined the effects of the type of value appealed to and valence of appeal on children's intentions to engage in toothbrushing, their self-report of toothbrushing frequency, and their plaque level. 98 fifth-grade students served as the participants. Slide shows appealed to either health- or socially oriented values and also differed with respect to valence (positive vs. negative). A control group received a message that provided basic dental health information. Group comparisons revealed that children who received the negative social appeal showed a significant improvement in plaque level. Only the negative social appeal group differed significantly from the control group on the dependent measures.
- Published
- 1991
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