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Two Democratic congressmen from Michigan have written to Amgen Inc. and Johnson & Johnson (J&J) questioning whether the drug makers' advertising and other promotional efforts for their anemia medications have [...]

JOHNSON & JOHNSON Co. has launched a campaign for its baby lotion targeting modern, Web-savvy morns. The online animated video campaign is a part of a multichannel effort with a [...]

NEW YORK Johnson & Johnson has reached beyond Mother, lead creative agency on J&J's Rembrandt oral care brand, sources said. Another J&J roster shop, WPP's JWT in New York, is [...]

WITH ABBOTT and Medtronic crowding into a market it has long split with Boston Scientific, Johnson & Johnson's Cordis is looking to raise the profile of its Cypher stent with [...]

THE FDA'S Division of Drug Marketing, Advertising and Communications (DDMAC) has told Johnson & Johnson's Scios unit to stop distributing promotional computer mousepads and pens to physicians for its heart [...]

Members of the FDA's Oncologic Drugs Advisory Committee expressed concerns at a May meeting that DTC advertising of Amgen's Aranesp and Johnson & Johnson's Procrit have given patients a lopsided [...]

A French court has ruled that Johnson & Johnson's McNeil Nutritionals (Fort Washington, PA) must cease from making certain advertising claims for its artificial sweetener sucralose, which is marketed under [...]

There's one thing that sells better than sex: Scaring parents. Convince mom and dad that Junior or Juniorette will die without your product and then just stand back and let [...]

A federal jury found CIBA Vision guilty of false advertising regarding [O.sub.2]Optix lenses and found that CIBA Vision intentionally misrepresented Johnson & Johnson's Acuvue brand. But, the jury limited the [...]

With new JOHNSON'S[R] BUDDIES[TM] Easy-comb Shampoo. tangles don't stand a chance. And it's just one in a line of bath products designed specially for toddlers. Find more ways to make […]

DEAD-OF-WINTER LAUNCHES of the Mustang Convertible and the Five Hundred prompted Ford's first quarter ad spending to jump 35.3% as overall ad spending increased 5.3%, per Nielsen Monitor-Plus. Other big [...]

G-Spot [A] The 'Microbicide Development Act' was recently introduced into Congress by Senators Barack Obama (D-IL), Jon Corzine (D- NJ), and Olympia Snowe (R-ME). The legislation encourages scientific leadership on [...]

Two pieces of good news on the health front. Johnson & Johnson, instead of following the example of other pharmaceutical companies and mentioning drug risk sotto voce in its commercials, [...]

The details on the novel direct-to-consumer advertising method adopted by Johnson & Johnson to market Ortho Evra and Tylenol products are examined.

Johnson & Johnson has launched a campaign for its new product, Zocor Heart-Pro, in UK pharmacies after the government relaxed restrictions on promoting some nonprescription drugs. The marketing activity, created [...]

Team Saatchi has created a new television campaign for Johnson & Johnson's diarrhoea remedy Imodium that will break this week across Italy, Germany and the […]

Johnson & Johnson's McNeil Consumer and specialty pharmaceutical division has awarded its $100 million Tylenol business to Deutsch, which beat out fellow Interpublic shops Hill Holliday Connors Cosmopulos and the [...]

Johnson & Johnson stepped up ad spending by 21 percent in the first half to $611.2 million and moved up two spots to No. 7 in TNS Media Intelligence/CMR's ranking [...]

NEW YORK Tylenol is still the top brand-name pain reliever in the U.S., but its lead is shrinking. That was the catalyst--and likely will be the strategic challenge for agencies--that [...]

JOHNSON & JOHNSON/MCNEIL put its $110 million TYLENOL account in review. Incumbent Saatchi & Saatchi, New York, is one of about seven agencies being [...]

Johnson & Johnson is running its first UK online ad campaign for its Acuvue brand of contact lenses. The campaign pushes coloured lenses and invites users to enter a competition […]

The author examines Johnson and Johnson marketing and advertising plans. Topics include use of television advertising, sponsorship of television shows, and long-term advertising plans.

NetInfo has revamped the website for Johnson & Johnson's suncare brand Piz Bum. It coincides with the launch of the brand's Lewis Moberly-designed packaging refresh earlier this month (DW 5 [...]

To help combat the time crunch experienced by many women, cable network WE: Women's Entertainment and health-professionals group LLuminari, Newark, Del., are proclaiming March 28 'Me Time Day,' part of [...]

Johnson and Johnson's Retin-A Micro acne drug television advertisement has been deemed misleading by the US Food and Drug Administration. The agency said that the ad is ambiguous about the drug's side-effects and phototoxicity risk.