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Copyright of Journal of Social Sciences Research / Sosyal Bilimler Arastirmalari Dergisi is the property of ODU Journal of Social Sciences Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Riwayat: Educational Journal of History & Humanities is the property of Riwayat: Educational Journal of History & Humanities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Black Sea / Karadeniz is the property of Black Sea / Karadeniz and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Expanding expenditures and emphasis on sustainable marketing necessitate additional research to comprehend how to effectively influence sustainable attitudes and behaviour, particularly in the under-researched realms of social media. The role of social media in creating and building attitudes towards sustainable purchasing is vastly underexplored. Based on social learning theory and the theory of planned behaviour, the present study has been endeavoured to investigate the factors that influence consumers' sustainable purchase attitudes and intentions. With the data sets obtained from three hundred 50 respondents, structural equation modelling (SEM) was employed using AMOS 22.0. From the study findings, it is observed that social media usage, social influence, drive for environmental responsibility, and perceived trust in social media are the major antecedents of consumers' sustainable purchasing attitudes, which in turn influence their sustainable purchase intentions. It is pertinent for prominent stakeholders, including governments and regulatory agencies, to employ the findings of this study while designing campaigns to encourage individuals to practise sustainable buying behaviour. Fostering sustainable buying behaviour could help mitigate the negative consequences of impulsive purchasing on human beings and the environment. Thus, deciphering the function of social media in promoting sustainable purchasing attitudes makes the current research novel and valuable. [ABSTRACT FROM AUTHOR]

This quantitative, hypothesis testing study aims to investigate the motivational factors impacting impulse buying of over-the-counter medicines in Pakistan. The study analyzes the relationship of perceived product quality, store atmosphere and shelf display with impulse buying. This research also introduces a new mediator of 'Consumer urge to buy' to the literature of impulse buying motivation. Data was collected from a sample of 320 over-the-counter customers whereby the sample size was determined on basis of principles set by the item response theory. Data analysis was done in SPPS using Process Macro by Hayes mediation model 4. The results showed that there is a significant positive relationship between perceived product quality, store atmosphere, shelf display and impulse buying of over the counter medicines with the mediation of urge to buy; hence all the study hypotheses were supported. The study provides a novel theoretical contribution by applying Hawkin Sterns impulse buying theory to a new area of research in behavioral sciences. This research will also help the pharmacists and pharmaceutical brand managers to gain a better understanding of impulse triggers of impulse buying and will enable them to develop a better placement strategy. In addition, this research study is in line with the third Sustainable Development Goal of the United Nations i.e., well-being and good health. [ABSTRACT FROM AUTHOR]

The paper examines the factors influencing consumer buying intention on Instagram, focusing on Gen-Z and Zillennial demographic in India. With the rapid growth of social media platforms, particularly Instagram, businesses are increasingly leveraging these platforms to connect with young consumers and stay updated on current trends. The study aims at identifying effective marketing tools on Instagram that influence the purchasing behavior of Gen-Z and Zillennials in India. Qualitative research was conducted through two focus groups, involving participants from the target demographic. The findings highlight gender differences in purchasing behavior on Instagram and demonstrate the platform's significant impact on impulse buying among Gen-Z and Zillennial consumers. The study also analyzes the influence of various users such as celebrities and bloggers on Instagram and their effective reach in the purchase decision process. Furthermore, the research explores the key influences in the consumer decision-making process among 120 respondents from India. It examines the marketing techniques employed by Instagram and their impact on online product selling. Given that Generation Z is set to become the largest consumer cohort, understanding their digital expectations and tendencies is crucial for brands seeking to tap into this market opportunity. Additionally, Zillennials, a distinct microgeneration between Millennials and Gen Z, exhibit unique characteristics and experiences, making them an appealing target audience for disruptive brands. [ABSTRACT FROM AUTHOR]

The September 2024 issue of the Family and Consumer Sciences Research Journal (FCSRJ) focuses on original research in the areas of family and consumer sciences. The issue includes three research articles, two in the Textiles, Apparel, and Merchandising area and one in the Professional Issues area. The articles cover topics such as the impact of artificial intelligence-powered chatbots in the fashion sector, a review of professional issue papers published by FCSRJ, and an exploration of motivations and contexts for impulse self-gifting. The issue also includes a list of the 10 most viewed FCSRJ articles in 2023, highlighting the global interest in research in this field. [Extracted from the article]

This research aims to evaluate the influence of E-WOM and Price Discount on Impulse Buying among e-commerce users in Pekanbaru, with a focus on students in Pekanbaru. The research sample includes 140 respondents actively engaged in impulsive buying behavior. The data analysis method employed is Structural Equation Modeling (SEM) with the assistance of Smart PLS version 3. The research findings indicate that E-WOM does not have a significant impact on Impulse Buying by e-commerce users in Pekanbaru. However, Price Discount has a positive and significant influence on Impulse Buying among e-commerce users in Pekanbaru. Furthermore, based on the determination test, it can be concluded that concurrently, both E-WOM and Price Discount affect Impulse Buying among e-commerce users in Pekanbaru.

This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia. The survey method was used, and questionnaires were distributed to Tiket.com users. A sample of 400 respondents and the data were analyzed using multiple regression analysis with the help of SPSS 26 version software. The findings reveal that impulse buying tendency (IBT), materialism (MT), use of credit cards (CCU), personal situation (PS), motivational activities by retailers (MAR), serendipity information (SI) have a positive and significant effect on impulsive buying among Tiket.com users in Indonesia. Higher level of IBT, MT, CCU, PS, MAR, and SI variables increase the impulse buying impulse purchases for Tiket.com users in Indonesia. However, the research shows that website quality (WQ) and product attributes (PA) have a negative and significant influence on impulsive buying. The shopping enjoyment tendency (SET) and scarcity (SC) have no effect on impulsive buying (IB) for Tiket.com users in Indonesia. Based on these findings, it is suggested that further studies be conducted utilizing the same model with various objects to compare impulse purchases among Online Travel Agent (OTA) users and provide new insights into consumer behaviour, along with explore other factors that influence impulse purchases.

Objective: Impulse buying is a recognized phenomenon as consumers have abundant shopping opportunities. We investigate whether orderly space encourages consumers to buy impulsively and whether this relationship is moderated by self-construal. Specifically, we hypothesize that consumers show greater impulse buying intentions when space is orderly than disorderly. We also hypothesize that when interdependent self-construal is primed, the effect of orderly space on consumers' increased impulse buying intentions will be attenuated. Background: Our hypotheses are based on the research about emotions that consumers experience while they shop in a retail store. When the store is orderly, consumers experience pleasure. In contrast, disorganized shelves, unsorted merchandise, and messy clothing racks evoke negative emotions. A recent study shows consumers' positive emotional responses to a retail environment result in heightened impulse buying. Methods: Two experiments were carried out to test the two hypotheses. Experiment 1 employed a 2 (space order: orderly vs. disorderly) between-subjects design. Participants randomly received one of the two store images and were asked to indicate their impulse-buying intentions. Experiment 2 employed a 2 (space order: orderly vs. disorderly) × 2 (self-construal: independent vs. interdependent) between-subjects design. Participants were randomly given one of the two store images and one of the two self-construal priming tasks to measure their impulse buying intentions. Results: As hypothesized, Experiment 1 demonstrated that participants exerted stronger impulse-buying intentions in an orderly space. Experiment 2 also showed that when participants were primed by interdependent self-construal, their impulse buying intentions did not differ, regardless of whether the space was orderly. Implications: Our findings provide insights for offline store managers. To nudge visitors to buy impulsively, managers should organize their spaces orderly. However, the effect of space order on consumers' impulse buying will disappear when consumers' interdependent self-construal is activated. Our findings contribute to the academic research into the factors that lead consumers to buy impulsively. [ABSTRACT FROM AUTHOR]

Copyright of Service Industries Journal is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Social & Technology / Jurnal Sosial dan Teknologi (SOSTECH) is the property of Green Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The pervasiveness of image-sharing social commerce platforms has led to renewed interest in the topic of online impulse buying. These platforms possess unique characteristics that facilitate both social comparison and impulse buying behavior. However, little research has explored the relationship between upward social comparison and impulse buying in the context of image-oriented social commerce. Moreover, little is known about the underlying mechanism mediating and moderating this association. Drawing on social comparison theory, this study developed and examined a moderated mediation model which integrates upward social comparison, impulse buying, benign envy, and self-esteem to address this gap. The data was collected from 318 university students in Vietnam and analyzed using structural equation modeling. The results reveal that upward social comparison directly stimulates adolescents' impulse buying behavior, and benign envy mediates this relationship. Interestingly, self-esteem moderates the effects of upward social comparison and benign envy on impulse buying, respectively. This study provides researchers with a new approach to explain online impulse buying on social commerce platforms. In addition, our findings can serve as a reference for businesses and marketers to implement concerted strategies that encourage consumers to purchase impulsively on image-sharing social commerce platforms. [ABSTRACT FROM AUTHOR]

The purpose of this study is to develop and validate a measurement scale that can be used to study the effect of in-store environmental factors on impulsive buying behavior. A questionnaire consisting of 52 items was framed. The data structure was identified using factor analysis, and reliability of the measurement instrument was assessed using Cronbach's alpha and measures of composite reliability. Furthermore, confirmatory factor analysis was performed using Fornell and Larcker criteria to assess construct validity. This study identifies nine factors of the store environment that may influence impulsive buying of customers. In view of the limited research on store environment and impulsive buying in India, the measurement instrument developed in this study is necessary and beneficial for future research in the area. The results of this study also have practical implications for marketers in the retail industry. [ABSTRACT FROM AUTHOR]

Increasing consumerism, changing lifestyle of modern consumers, shifting needs, trends and preferences, and the recent Covid-19 pandemic have collectively resulted in mushrooming of e-commerce startups, which has subsequently led to impulsive and unsustainable consumer behavior. For facilitating and enhancing consumer satisfaction and experience 24/7, these e-commerce establishments keep innovating and launching different products and services, easy payment methods like Buy Now Pay Later (BNPL), instant credit, credit card, etc. to lure consumers. Undoubtedly, the payment industry, in the form of e-wallets, has witnessed a paradigm shift recently owing to digitalization and easy Internet access. There is an increasing trend of impulsive buying among millennials and Gen Z in India currently. The study explores the impact of BNPL schemes on the impulsive buying behavior of millennials and Gen Z. Further, the risks and constraints faced by these popular cohorts are also highlighted in the study. Over 100 millennials and Gen Z were contacted personally as well as via Google Forms for the purpose of data collection. Kruksal-Wallis Test was used for analyzing the data. The findings show that BNPL schemes significantly impact the purchase behavior of millennials and Gen Z. The BNPL ecosystem shows tremendous opportunities for the growth of new fintech startups in India. [ABSTRACT FROM AUTHOR]

This paper defines the nature of collective irrationality that flourished during the COVID-19 pandemic and lays out specific individual and shared traits and dispositions that facilitate it. Drawing on the example of globally experienced phenomenon of panicked toilet paper buying and hoarding during the COVID-19 pandemic and resources from philosophy, psychology, sociology, and economics this paper identifies four essential features of collective irrationality: weak shared mentality; non-cognitive and immediate mimicry; affective contagion; and psychosocial adaptivity. After (I) initially pointing out conceptual problems around benchmarking collectivity and irrationality, this paper (II) identifies weak mentality as serving the goals of “group” recognition internally and externally. It is argued that (III) the non-cognitive and immediate mimicry and emotional contagion are shared and individual dispositional conditions that facilitate collective irrationality in environments affected by uncertainty (IV). The human mimetic faculty and susceptibility to emotional contagion are presented as enabling and augmenting conditions under which collective irrationality flourishes. Finally, (IV) presenting collective irrationality in the context of psychosocial adaptivity, the paper provides evolutionary reasons for engaging in irrational behaviors, rendering collective irrationality as an adaptive strategy. [ABSTRACT FROM AUTHOR]

The rapid popularity of live streaming promotes the emergence of a new business model known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live streaming easily leads to consumers' impulse buying. However, knowledge on impulse buying in live streaming commerce is considerably limited. Drawing on the social presence theory and cognitive-affective framework, our study proposes a theoretical framework with which to examine how live streaming affects consumers' urge to buy impulsively. In an online survey, 267 valid responses were obtained. Results indicate that social presence of live streamer, social presence of other viewers and social presence of product positively influence affective intensity. Results also show that social presence of other viewers and social presence of product negatively influence perceived risk. Furthermore, this study proves that the urge to buy impulsively is driven by affective state (i.e., affective intensity) instead of cognitive state (i.e., perceived risk) in the live streaming commerce context. This study provides a deep understanding of the psychological mechanism underlining consumers' impulse buying in live streaming commerce. The findings also offer suggestions for online retailers to enhance product sales. [ABSTRACT FROM AUTHOR]

Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interaction between cultural factors and impulse buying behavior. For this systematic literature review, 112 significant articles were examined to understand the relationship between various aspects of culture and impulse buying behavior in both online and offline contexts. Further investigation of impulse buying in cross-cultural context helps to understand and classify different theoretical perspectives to study impulse buying behavior and cultural factors. This study offers practical implications for retail professionals and e-commerce strategists to design and implement viable cross-cultural marketing campaigns. Academic researchers may also understand research gaps and contribute further to understanding cross-cultural impulse buying. [ABSTRACT FROM AUTHOR]

This study aims to explain whether there is an influence from Electronic Word of Mouth (EWOM) and impulse buying on purchasing decisions, and knowing whether income will affect impulse buying or not. This study uses an analytical descriptive basic method, in other words, the data collected in accordance with the actual state. This research was conducted through an application called Discord. The sample in this study used probability sampling techniques with sample sampling techniques. The sample that had been obtained in this study was 326 respondents. The data collection technique chosen is through the interview method using a questionnaire. Questionnaire testing through its validity and reliability test. Analysis of the data used in this study is the Structural Equation Model (SEM) method with an alternative method of Partial Least Square (PLS). The results showed that: (1) Ewom has a positive effect on purchasing decisions. (2) Impulse buying has no positive effect on purchasing decisions. (3) Purchasing ability has a positive effect on impulse purchasing decision. (4) purchasing ability has a positive effect on impulse buying. (5) Ewom has a positive effect on impulse buying. [ABSTRACT FROM AUTHOR]

The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiencers. [ABSTRACT FROM AUTHOR]

Purpose: This research aims to determine the effect of body satisfaction on impulse purchase behaviour and, to detect differences in body satisfaction and impulse buying behaviour based on demographic factors. Materials and Methods: The data were collected from 346 university students in different departments at a foundation university in Mersin. The survey method was used and obtained data was analyzed with path analysis, independent samples t-test, and one-way ANOVA. Results: The positive effect of body satisfaction on impulse buying behaviour was found significant. Significant differences in body satisfaction and impulse buying behaviour were investigated by gender and monthly budget. Body satisfaction differs by gender, while impulse buying behaviour by monthly budget. Body satisfaction differs by gender, while impulse buying behaviour to a monthly budget. Conclusion: Online impulse purchase behaviour increases body satisfaction. Body satisfaction is higher among male students, and the purchase behaviour of students with a high monthly budget is also higher than their counterparts. [ABSTRACT FROM AUTHOR]

This study aims to determine (1) the influence of influencers on purchasingdecisions, (2) the influence of brand image on purchasing decisions, (3) theinfluence of customer satisfaction on purchasing decisions and (4) the influence ofinfluencers, brand image, joint customer satisfaction on skincare purchasing decisions Ms Glow by Students of the Faculty of Economics, Mercu Buana University, Yogyakarta. This study uses a quantitative survey method. This research was conductedon students of the Faculty of Economics, Mercu Buana University, Yogyakarta. Thetechnique used in sampling is simple random sampling. The data collection technique used is a questionnaire. For data analysis techniques using regression. Based on the results of this study indicate that: (1) There is a positive influence between influencers on purchasing decisions, this is known from the sig value of 0.000 ≤ 0.05. (2) There is a positive influence between brand image and purchasing decisions, this can be seen from the sig value of 0.000 <0.05. (3) Thereis a positive influence of purchase satisfaction on purchasing decisions, it is knownfrom the sig 0.000 ≥ 0.05. Influencers, brand image, customer satisfaction together influence the purchasing decision of Ms Glow Skincare by Students of the Faculty of Economics, Mercu Buana University, Yogyakarta. [ABSTRACT FROM AUTHOR]

This paper is part of the field of critical consumption studies, sketching a portrait of fair trade consumers in Italy today. The study adopts an original approach from three perspectives: 1) studying consumers within the World Shops, the traditional channels of fair trade consumption; 2) analyzing their actual purchasing practices; 3) considering consumers as historical subjects depth. The research project, which adopts a mixed-methods approach through the use of questionnaires, semi-structured interviews, and ethnographic observations, identifies a typology of COMES consumers. A heterogeneous portrait emerges, where alongside consumers tied to more traditional values, there are others who have just recently approached the World Shops, in a cultural climate more sensitive to environmental sustainability and proximity economy. [ABSTRACT FROM AUTHOR]

Given a store layout, product categories grouped into shelves, and historical sales data, we investigate how the allocation of product categories can be optimized in a fashion that guides in-store traffic and stimulates impulse buying. The latter constitutes an important shopping behavior that amounts to over 50% of the revenue in some retail settings. Considering a small-scale grocery store in Beirut, we analyze 40,000 customer receipts in order to relate in-store customer traffic to product shelf allocations and the store layout. This prompts the development of a predictive regression model that estimates traffic densities along a shelf as a function of the shelf-space allocation and the location of the shelf in the store. This traffic model captures a "ripple effect"--that is, the change in traffic throughout the store resulting from any change in product allocation to shelves. The customer traffic model is embedded within a mixed-integer nonlinear program that sets the shelf allocations across the entire store, thereby prescribing better location and shelf-space decisions for all product categories in a way that maximizes impulse buying. To overcome the computational challenges posed by the model, we develop a linear approximation for the traffic construct in the objective function, while keeping bilinear terms in the formulation, in order to derive lower and upper bounds on the optimal objective value. Our methodology produces a layout that yields a 65% improvement in the expected impulse profit for the grocery store in Beirut. Managerial insights into the structure of the proposed store configuration are also discussed. Specifically, the allocation of a fast-mover to a shelf directly drives traffic, not only through adjacent shelves, but also, indirectly, through more distant shelves that lead to it. This, in turn, creates advantageous locations for highimpulse products, which may not be in the immediate vicinity of fast-movers. Finally, the study suggests that, from an impulse profit perspective, the location of a product category in the store is more important than adjusting the amount of shelf space that it is allocated. This challenges the classical research approach whereby extensive effort is invested to determine the relative space of products along a single shelf, taken in isolation, without considering its location in the store. [ABSTRACT FROM AUTHOR]

This study seeks to understand gender differences in vehicle preferences, particularly income, electric vehicles (EVs), and traffic policies among Pakistani citizens. A sample of six Pakistani citizens aged twenty-five to fifty was surveyed through in-depth audio interviews. Data was subsequently analyzed using a thematic analysis approach. Both genders expressed concerns over vehicle prices, environmental pollution, and traffic policies. However, they differed in their opinions on vehicle size, design, features, and technical specifics. Concerns about fuel consumption and the high costs of EVs were consistent across both genders. Six individuals were interviewed that may not comprehensively represent the larger Pakistani population. Future studies may consider expanding the sample size and exploring additional demographic factors to enhance generalizability. Insights from this study can guide automobile manufacturers in catering to the nuanced needs of both genders, potentially leading to increased market capture and customer satisfaction. The prominence of concerns shared across genders also underscores areas the automobile industry should prioritize. While numerous studies have explored gender preferences in vehicle choices, this research bridges previously unidentified gaps, particularly the intertwining of gender preferences with factors such as income, EV considerations, and traffic regulations in the context of the Pakistani populace. [ABSTRACT FROM AUTHOR]

Copyright of Olsztyn Economic Journal is the property of Olsztyn Economic Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In recent years, impulse buying in live streaming shopping has become increasingly prevalent, but a comprehensive understanding of this phenomenon is still lacking. Based on social exchange theory (SET), this paper examines the two-way exchanges between streamer-customer and customer-customer that trigger customers' impulse buying tendency. Given that the Millennial generation is the core consumption group in China’s live streaming commerce market, we conducted an online survey with a sample size of 730 Millennials in China. After analyzing the data using partial least squares structural equation modeling (PLS-SEM), the results show that content quality, interaction quality, streamer credibility and review consistency can influence impulse buying tendency. These findings enhance our knowledge within the domain of live streaming commerce, shedding light on how effective marketing relationship strategies can transform the customer experience in live streaming shopping, ultimately leading to an increase in impulsive purchases. [ABSTRACT FROM AUTHOR]

For the emerging marketing mode of livestream shopping, this study constructed a model to empirically analyze how anchors' professionalism affects consumers' impulse buying intention. The results have shown that professional level of anchors is positively correlated with the impulse buying intention of consumers and a sense of presence partially plays an intermediary role in the interaction between anchors' professionalism and consumers' impulse buying intention. In addition, consumers' competitive arousal has been found to have a negative moderating effect on the relationship between anchors' professionalism and consumers' sense of presence. [ABSTRACT FROM AUTHOR]

Mobile social commerce (MSC) is exhibiting a growing interest from businesses and buyers due to the increasing number of mobile app users and combination of e‐commerce and sharing features of MSC platforms. The limited existing research on MSC recommends that the impact of MSC platform features/content on consumer behaviour should be further explored, while the social commerce literature emphasizes the necessity to investigate impulse buying (IB) and social participation (SP). Thus, this study adopted the Stimulus‐Organism‐Response (SOR) theory to investigate the impact of MSC content's usefulness, interactivity, entertainment and authenticity, built from the literature, on consumer emotions (arousal and pleasure), and their relationship with IB and SP. A sample of 345 Generation Y Chinese consumers was employed, while responses were collected through a survey, being used partial least squares (PLS) structural equation modelling to test our hypotheses. Significant relationships were established between the content characteristics and emotions, entertainment exhibiting the strongest impact on arousal, and authenticity on pleasure. Arousal had a significant impact on pleasure, and arousal and pleasure significantly affected IB and SP, with arousal displaying a stronger impact. This research expands the MSC theory through the grouping of content characteristics, documentation on the impact on consumer emotions, the relationship between arousal and pleasure, and the effect on both IB and SP, extending the SOR theory applicability. Practical recommendations for Generation Y MSC marketing are proposed. The model could be extended by introducing privacy concern, content personalization, perceived risk as independent factors, and trust and planned behaviour as explained variables. [ABSTRACT FROM AUTHOR]

Introduction: Tobacco use is recognized as one of the most important causes of preventable death due to non-communicable diseases and disability worldwide. The present study was conducted with the aim of comparing social support and self-control between tobacco consumers and non-consumers in Hormozgan Province. Methods: The present cross-sectional study was conducted on the adult population above the age of 15 years living in Hormozgan province. A total number of 1,631 subjects were selected using a convenient sampling method. An online questionnaire was used to collect the data, which consisted of three sections: demographic information, Zimet's perceived social support and Tangney's self-control questionnaires. In the present study, Cronbach's alpha coefficients of social support and self-control questionnaires were 0.886 and 0.721, respectively. Data were analyzed using chi-squared test, Mann-Whitney U-test, and logistic regression analysis with SPSS software (v. 25). Results: Among the participants, 842 (51.6%) reported to be tobacco non-consumers, and 789 (48.4%) reported to be consumers. The mean scores of perceived social support among the consumers and non-consumers were 4.6 ± 1.012 and 4.93 ± 0.518, respectively. The mean scores of self-control among the consumers and non-consumers were 2.74 ± 0.356 and 2.75 ± 0.354, respectively. There was a significant difference among tobacco consumers and non-consumers in gender, age, education level and job status (p < 0.001). The results showed that the mean scores of social support, support received from family and others were significantly higher in non-consumers than in consumers (p < 0.001). There was no statistically significant difference between the mean scores of self-control, self-discipline, and impulse control in consumers and non-consumers (p > 0.05). Conclusion: According to our findings, tobacco consumers received more social support from family and others compared to non-consumers. Considering the important role of perceived support in tobacco consumption, this variable should receive copious attention in developing interventions and trainings, especially family education workshops. [ABSTRACT FROM AUTHOR]

COVID-19 has caused a serious impact on the global economy. Effectively stimulating consumption has become a momentous mission in responding to the impact of the epidemic. The popularity of mobile shopping makes shopping behavior no longer limited by time and space, so impulse purchase is more commonly seen nowadays; it can effectively promote residents' consumption. However, consensus has not been reached regarding how impulse purchase emerges as a phenomenon, thus making it difficult to promote consumers' purchase behavior. This article aims to explore the generation process of consumers' impulsive purchase intention during the COVID-19 outbreak from the perspective of system users. For this purpose, the research proposes three mobile situation factors: personalized recommendation, visual appeal, and system usability. They have a positive impact on impulse purchase intention by influencing perceived arousal and perceived enjoyment. The experimental method is used for data collection and hypothesis testing. All the hypotheses are supported. And the theoretical value of the model of "mobile environment stimulation-consumer emotion-impulse purchase intention" is confirmed. Based on the conclusion, management suggestions are proposed for mobile shopping merchants from the perspective of improving consumers' shopping experience and expanding marketing. [ABSTRACT FROM AUTHOR]

During the Covid-19 pandemic, the use of social media has increased in line with online buying transactions. This research was conducted to find out online impulsive buying due to the large amount of information and promotion spread on social media after the pandemic. Online questionnaires were distributed to 261 respondents who made online transactions. SEM-PLS 3.0. was used to analyze the data. The results prove that hedonic browsing has a significant influence on flow experience. Flow experience has a significant influence on cognitive experience and affective experience as well as online impulsive buying. Cognitive experiences have significant influence on online impulsive buying. However, affective experiences do not have a significant influence on online impulsive buying. Moreover, financial management behavior cannot moderate the relationship among cognitive and affective experiences as well as online impulse buying. Theoretically, the study shows that irrational consumption processes lead to hedonic shopping due to easy and convenient searching for products through social media. Thus, in practice it is advisable for marketing managers to design their promotions on social media related to products and interspersed with financial literacy so that consumers can shop wisely. [ABSTRACT FROM AUTHOR]

Objectives: Impulse buying occurs frequently and leads to many negative consequences, but few intervention studies have addressed this issue. The current study aimed to apply an online self-compassion intervention called the "Positive Self" to intervene in impulse buying, and explored the role played by materialism and self-control in the relationship between self-compassion and impulse buying. Method: A total of 191 participants were randomly allocated to an intervention group or waitlist control group. The intervention was a 14-day online self-help intervention. Self-compassion, materialism, self-control, and impulse buying were assessed at pretest, posttest, and 1-month follow-up. Results: Compared to the waitlist control group, the intervention group showed a significant increase in self-compassion and self-control, as well as a significant decrease in materialism and impulse buying. Changes in self-compassion and self-control were maintained at the 1-month follow-up. The reduction of materialism and enhancement of self-control played a chain mediating role in the intervention's effects on impulse buying. Conclusions: This study demonstrated the benefits of self-compassion in reducing impulse buying and proved the effectiveness of an online self-help self-compassion course for this purpose. Preregistration: This study is not pre-registered. [ABSTRACT FROM AUTHOR]

Introduction: Impulsive purchases are common, not only in physical stores but also in online stores, especially online buyers are found to be more impulsive than buyers who do not shop online Characterized by the growing growth of e-commerce. Live streaming of e-commerce is considered a trend and a new experience for consumers to shop. Live streaming shopping allows one to view, comment, and interact with sellers (streamers) online. Methods: This study is based on the SOR theory and develops factors that influence impulsive purchases after watching live streaming. This study aims to explore the impact of live streaming on impulsive consumer purchasing intentions. The Smart PLS program is used in conjunction with the data obtained through the questionnaire. Results: The analysis showed that influencer and convenience stimuli have a significant positive influence on perceived enjoyment in live-streaming e-commerce. Conclusion and suggestion: This research can be a reference for further research related to the influence of influencers, comfort, and perceived enjoyment on impulsive purchasing intentions through live-streaming e-commerce. [ABSTRACT FROM AUTHOR]

This study aims to determine the effect of hedonic and utilitarian browsing on impulse buying in the Shopee marketplace, as well as the role of gender in moderating this influence. The population of this study includes the users of Shopee Pekanbaru City who are Generation Z. The research method used is descriptive quantitative, especially causal associative research. Primary data was collected through an online survey and analyzed using SEM-PLS through the WarpPLS version 7.0 application. The number of samples taken is 200 people aged 18-26 years in Pekanbaru City. The sampling technique used in this study is a non)probability sampling technique with a purposive sampling technique. The results showed that: 1) there was a positive and significant effect of hedonic browsing on impulse buying generation Z at Shopee Pekanbaru City, 2) there was a negative and insignificant effect of utilitarian browsing on impulse buying generation Z at Shopee in Pekanbaru City, 3) The gender variable has a positive and insignificant effect in moderating the effect of Hedonic Browsing on Online Impulse Buying in the Shopee marketplace in Generation Z in Pekanbaru City, 4) The gender variable has a positive and insignificant effect in moderating the influence of Utilitarian Browsing on Online Impulse Buying in the Shopee marketplace in Generation Z in Pekanbaru City. [ABSTRACT FROM AUTHOR]

This study investigates the factors influencing Generation Y and Z's satisfaction and perceived enjoyment of using E-wallet. This paper further assesses whether consumers perceived enjoyment and satisfaction with using E-wallet would significantly affect their impulsive buying behavior. PLS-SEM was conducted based on 201 valid responses from active E-wallet users collected through an online survey. The results revealed that perceived interactivity and subjective norm positively influenced perceived enjoyment and satisfaction with using E-wallet, respectively. Perceived risk had no significant impact on perceived enjoyment and satisfaction with E-wallet, whereas visual appeal positively influenced perceived enjoyment but not satisfaction. Moreover, this study found that perceived enjoyment of using an E-wallet positively affected impulse buying while satisfaction with E-wallet had no significant relationship with impulse buying. Implications and recommendations for future research are discussed in this paper. [ABSTRACT FROM AUTHOR]

Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interaction between cultural factors and impulse buying behavior. For this systematic literature review, 112 significant articles were examined to understand the relationship between various aspects of culture and impulse buying behavior in both online and offline contexts. Further investigation of impulse buying in cross-cultural context helps to understand and classify different theoretical perspectives to study impulse buying behavior and cultural factors. This study offers practical implications for retail professionals and e-commerce strategists to design and implement viable cross-cultural marketing campaigns. Academic researchers may also understand research gaps and contribute further to understanding cross-cultural impulse buying.

The purpose of this study is to analyze Indonesian consumer hedonic values, extraversion, and online impulse buying, as well as to examine the influence of consumer hedonic values and extraversion personality on impulsive online buying. This study uses a quantitative research method that employs descriptive and associative tools. The primary data were gathered through social media surveys of Indonesian consumers who buy goods through e-commerce. Of the 440 respondents who received questionnaires, only 400 completed them accurately. According to the survey, at least 75% of respondents shop online regularly. The study’s findings describe three types of Indonesian online consumers: those with hedonic values, those with reasonably high extrovert personalities, and those prone to online impulse buying. Path analysis results indicate that both hedonic value and extraversion have a significant influence on online impulse buying. Hedonic consumers enjoy online shopping, and as a result, they discover items they had not previously considered purchasing without careful consideration. On the other hand, extroverted consumers who are outgoing, passionate, and pleasant in social situations are more likely to be interested in impulsive online buying. These results provide online business owners with necessary guidance by demonstrating the importance of developing a website that is not only informative but also visually appealing and engaging to trigger impulse buying. Acknowledgment This study was supported by a research grant from Universitas Padjadjaran, Indonesia.

The purpose of this study is to investigate the influence of Personality, shopping enjoyment tendency, materialism, impulse buying tendency, and cultural dimension namely collectivism and individualism on impulse buying behavior. This study employed a quantitative approach that involved a convenience sampling technique to collect data from customers (n=320) using a structured survey. Structured Equation Modeling was applied to analyze data by using AMOS 24. According to the study's findings, shopping enjoyment tendency and materialism strongly affect impulse buying. Further, buyers with a high tendency to impulsiveness, buy more spontaneously. More importantly, the findings revealed that personality traits; neuroticism and extraversion, have also a strongly positive impact on consumers’ IBB. This study provides important information regarding the buying behavior of consumers from the retail sector of a developing nation and checks the effect of the above-mentioned important factors on consumers’ impulse buying. The outcomes of this study will help retailers and marketers to develop effective strategies in accordance with consumer buying behavior.

Abstract Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant periods for high consumerism—the week preceding the 2021 Chinese Spring Festival (Study 1; February 4–9, 2021, n = 1495) and the weeks during and after the festival (Study 2; February 12 to March 2, 2021, n = 923). Perception of COVID-19 variant uncertainty was both directly and indirectly (via online shopping trust) positively associated with online impulse buying. COVID-19 burnout was consistently indirectly associated with online impulse buying via self-regulation and self-appraised impulsivity but inconsistently directly associated. Self-regulation was surprisingly positively associated with online impulse buying, possibly reflecting evidence of already depleted resources from prolonged regulatory exertion among high self-regulators. Self-appraised impulsivity negatively interacted with perception of COVID-19 variant uncertainty, suggesting that as trait impulsivity increases, individuals are less incentivized by peripheral drivers of online impulse buying.