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Intertainer Inc. plans to help make 'broadband' even more of a household word with the launch of its new print ad campaign. The ads are the company's first move into [...]

As many busy consumers spend more time on the road than in front of their TV sets, it's become more difficult for cable-network programmers to keep their brands top-of-mind. So [...]

Time Warner Cable of Houston plans to add up to nine channels of high-definition television programming to its digital-cable lineup. The Dec. 13 channel additions will also include 11 new [...]

There's no question cable operators and programmers are often at odds with each other during contract negotiations -- especially when it comes to raising license fees. But as both sides [...]

EchoStar Communications Corp. chairman Charlie Ergen said last week that DirecTV Inc. has rebuffed his attempts to discuss how EchoStar might make a bid for its direct-broadcast satellite rival's assets. [...]

Cable operators across the country are focusing on such new broadband services as digital cable, high-speed data, telephony and video-on-demand as they determine how and when to launch each product. [...]

In an effort to spark interest in its digital-cable service, Cox Communications Inc.'s Orange County, Calif., division joined forces with the Disneyland theme park for a consumer promotion that launches [...]

Playboy TV last week announced a new branding campaign that's also phase one of the adult network's new on-air look. The first new cross-channel spots should launch this month on [...]

WASHINGTON -- StarBand Communications Inc. last Monday announced the market launch of its new high-speed data service, the first two-way broadband service delivered to consumers via satellite. The service is [...]

A delphia Communications Corp. late last week started re-branding the Cleveland-area cable systems it acquired from Cablevision Systems Corp. The deal closed late Wednesday. The $1.35-billion transaction gives Adelphia a [...]

Basic cable network E! Entertainment Television and its companion Web sites will team with Universal Pictures to back the Nov. 17 theatrical release of Dr. Seuss' How The Grinch Stole [...]

Cartoon Network is quietly beta-testing a new Web site that lets fans collect and trade their favorite animated characters in the same way that kids trade baseball or Pokemon cards. [...]

DirecTV Inc. late last month launched a new television ad campaign that depicts the excitement new customers feel once their new direct-broadcast satellite system is installed. The first spot, called [...]

Marketing pundits may continue to debate whether consumers really want to put all their telecommunications services on a single bill, but that's not stopping at least one MSO from moving [...]

Showtime Networks Inc. last week announced a multi-million dollar promotional campaign for the Dec. 3 launch of Queer as Folk, a new series that portrays a segment of gay life [...]

AT&T Broadband's Boston division last week gave the thumbs up to a new Home Box Office program that encourages cable customers to order the premium movie service online. 'Reaction has [...]

SANTA CLARA, CALIF. -- Cable networks that want to grab more eyeballs for their content are eagerly watching operators as they complete system upgrades and launch new products. And these [...]

Cable and direct-broadcast satellite providers are aiming to attract the growing Latino television audience with programming packages and targeted marketing efforts that speak their language. One recent example: Adelphia Communications [...]

Hughes Network Systems last week announced the hardware and service launch of AOL Plus Powered by DirecPC, a service that provides America Online Inc. customers with a means to connect [...]

The news of AT&T Corp.'s four-way breakup last week called into question the concept of selling bundled packages of telecommunications services to consumers. 'Frankly, we do view this restructuring as [...]

SANTA CLARA, CALIF. -- The Cable Telecommunications Association for Marketing kicked off its first Broadband Opportunity Conference here last week against a bewildering conundrum. The good news is that there [...]

Insight Communications Co. has kicked off the initial phase of its first-ever corporate public-affairs program. In Columbus, Ohio, the MSO launched its 'Insight in the Know' campaign, designed to provide [...]

Hubbard Media Group last week announced official plans to launch its multimedia MovieWatch service to direct-broadcast satellite and cable subscribers in the fourth quarter of next year. In addition to [...]

DirecTV Inc. launched a free professional installation offer for new subscribers last Sunday (Oct. 15). The three-month-long promotion was slated to last through the holiday sales season, and ends Jan. [...]

Just in time for its fall season premieres, BET on Jazz unveiled a new on-air look and updated logo. The new efforts, created by the Los Angeles-based Haley Miranda Group [...]

EchoStar Communications Corp. said it will dedicate a 24-hour channel to information provided by the leading U.S. presidential candidates. The so-called 'Vote 2000 Channel' -- which starts Wednesday (Oct. 18) [...]

DirecTV Inc. last week started beaming Wink Communications Inc.'s interactive-TV software to owners of more than 1 million Wink-enabled, RCA-branded DirecTV receivers already in the field. The direct-broadcast satellite provider [...]

Keen Personal Media today (Oct. 16) is expected to announce a deal to license its personal-video recorder software to set-top maker Scientific-Atlanta Inc. The PVR company and S-A also plan [...]

The nation's largest consumer-electronics chain, Best Buy Co. Inc., gave a nod to cable last week when it forged a strategic partnership with AT&T Broadband to promote digital cable and [...]

HSN -- formerly Home Shopping Network -- said last week that it will launch a comprehensive $30 million national ad campaign to strengthen its brand positioning. Under the tagline 'Only [...]

Travel Channel this week launches its most aggressive marketing campaign to date, a two-phased approach designed to both reinforce the network's brand and drive tune-in for the new series Travel [...]

Looking to broaden its marketing perspective, Showtime Networks Inc. early this month started working with an outside ad agency, Chicago-based Leo Burnett USA. Showtime will continue to produce most of [...]

Hundreds of cable executives trying to make sense of the new broadband-media world will rub elbows with their Silicon Valley counterparts next week at the first CTAM Broadband Opportunity Conference [...]

October is National Breast Cancer Awareness Month, and several industry players have backed the cause with fundraising and public-awareness efforts. For the seventh consecutive year, Lifetime Television will lead the [...]

Hughes Electronics Corp. last week reported that its DirecTV Inc. direct-broadcast satellite service added 450,000 new high-power subscribers in the third quarter, less than Wall Street analysts had expected. As [...]

Independent Film Channel is using the premiere of The American Nightmare, its original documentary on the horror-film genre, to boost relations with a number of cable systems across the country. [...]

Comcast Corp. and regional channel CN8: The Comcast Network plan to celebrate 'the year of the child' Tuesday (Oct. 3) at the second annual Comcast Newsmakers of the Year Awards [...]

NEW YORK -- RadioShack Corp. and Microsoft Corp. last week unveiled new interactive retail kiosks designed to sell broadband Internet services to a nationwide, mass-market audience. With financial help from [...]

NEW YORK -- EchoStar Communications Corp. chairman Charlie Ergen complained last week that his company, which is suing Fox Family Channel, should pay less for the service because its ratings [...]

NEW YORK -- Creating content specifically for ethnic minorities would help to bridge the so-called 'digital divide,' said a number of speakers on a new media panel at last week's [...]

BALTIMORE -- Early video-on-demand trials and market launches have indicated that consumers will buy more films when they have access to instant start times than they would on a standard [...]

NEW YORK -- The majority of cable subscribers in the No. 1 U.S. market will have digital boxes in their homes within the next few years, according to executives at [...]

AT&T Corp. used the pomp and circumstances of the Olympic Games opening' ceremonies earlier this month to launch a new $50 million corporate-image campaign designed to reinforce the term 'broadband' [...]

DirecTV Inc. will shut down its PrimeStar by DirecTV medium-power digital-satellite service, now that the year-and-a-half-long process of converting former PrimeStar Inc. customers to DirecTV's high-power directbroadcast satellite platform has [...]

NEW YORK -- Backed by DirecTV Inc. and EchoStar Communications Corp., the Satellite Broadcasting & Communications Association last Wednesday filed suit on constitutional grounds against government-imposed must-carry rules. Under terms [...]

NEW YORK -- EchoStar Communications Corp. chairman Charlie Ergen last week informally threw his hat into the ring as a possible candidate to merge with direct-broadcast satellite rival DirecTV Inc. [...]

Cable's drive for brand awareness. In the early days of cable, operators and programmers made names for themselves almost through trial and error. Some long-time marketers look back on the [...]

In an effort to drive more African-American college students to the voting booth this fall, Black Entertainment Television is dispatching a splashy 'Road Runner 2000' Hummer to 37 historically black [...]

Home Box Office last week said it will back the launch of HBO Latino, its new Spanish-language premium channel, with an affiliate-based promotional campaign called 'Ciudad Caliente,' or 'Hot City.' [...]

Gilat-To-Home Inc., the two-way high-speed Internet-via-satellite provider, announced its new consumer-friendly company name last week: StarBand Communications Inc. 'We are pioneering a new category of high-speed Internet access,' newly appointed [...]