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This article reports how K.D. Lang is paying tribute to classic Canuck songs. Swathed in black like a samurai warrior, K.D. Lang strides barefoot onto a stage in Clearwater, Fla. She's filled out a bit in recent years, though she wears her hair in her signature cropped, spiky style. With her long-time bandmates poised to her left and 40 members of the Florida Orchestra filling the stage behind her, Lang launches into her opening number -- a cool, sultry rendition of the Nina Simone hit "Don't Smoke in Bed," which lang originally recorded for her 1997 smoking-themed album, Drag. Currently, 43-year-old Lang is in the early stages of her first-ever symphony orchestra tour, which hits Canada on June 7, when she will perform at Vancouver's Orpheum Theatre with the Vancouver Symphony Orchestra. The tour, which will subsequently move eastward, was designed to promote her upcoming album, "Hymns of the 49th Parallel," for which she's interpreted songs by Canadian greats such as Leonard Cohen, Joni Mitchell and Neil Young, as well as younger songwriters including Ron Sexsmith and Jane Siberry. Hymns of the 49th Parallel, available on July 27, features the 11 songs lang feels best capture her "musical DNA"--among them Young's "After the Gold Rush," Cohen's "Bird on a Wire" and Mitchell's "Case of You."

An introduction is presented in which the editor discusses topics within the issue including climate in Los Angeles in California, danish concept of hygge, and velvets in style section.

An introduction is presented in which the editor discusses articles published in the issue on topics related to Canadian women including feminism, life of women in their 40s, and the changes in the layout and typefaces of the magazine.

The author talks about celebrating Christmas as a child of European Jews migrants to assimilate in Canadian culture, mentions December and Christmas holidays as her favorite time offering togetherness, feasting on food, and holiday bling, and also suggests sections to read for decoration and food.

An introduction is presented in which the author talks about the wage gap between men and women prevailing in Canada; Canada's 42nd federal election on October 19, 2015; and interviews with several Canadian politicians including Liberal Party leader Justin Trudeau and Prime Minister Stephen Harper.

An introduction to the women's periodical is presented in which the editor discusses articles within the issue on topics including high achieving Canadian women, a menu for the Thanksgiving Day, and helping women find a good work-personal life balance.

This article reviews Vanity Fair, a column written by Christopher Hitchens entitled “Why Women Aren't Funny".

The article profiles Bo Burnham, a Hamilton, Massachusetts, teenager and comedian. A number of topics are addressed in the article including Burnham's initial success through Internet video, the nature of his satirical songs and the development of his career which includes writing a motion picture for director Judd Apatow.

The article offers biographical information on Lester B. Pearson, the 14th prime minister (PM) of Canada. During his tenure as PM, from 1963 to 1968, he guided the introduction of universal medicare, bilingualism, and the Canada-U.S. Auto Pact, and the Canada Pension Plan. He also played a significant role in the creation of the North Atlantic Treaty Organization (NATO).

The author reports on a series of biographies published by Penguin Books Canada Ltd. entitled "Extraordinary Canadian." According to the article, the books present biographies which feature the life stories of Canadians. Canadians whose biographies are featured in this series include politician Louis Riel, author L.M. Montgomery and philosopher Marshall McLuhan.

This article reports on a retrospective of mannequins created by Adel Rootstein, founder of Adel Rootstein Display Mannequins. Rootstein's mannequins are the first to have been created with facial expressions and body language modeled after real women. Her friend, sculptor John Taylor, helped in the company's development. Today, the company is run by Kevin Arpino.

This article introduces the cover story that examines Canadian opinions on a variety of social issues as measured in a national survey conducted over a 30 year period.

The article reports on concerns about Goth culture since the murder of an Alberta couple and their son last month. The Alexandra Junior High school in Medicine Hat decided to remove "Runner," by Peter McPhee, from its novel studies program after a parent complained about an assignment. Principal Lorne Cooper said the assignment was focused on angst and black humor in Goth culture. A study in the "British Medical Journal" indicated a high rate of self-destructive behavior in the Goth subculture.

This article discusses the efforts of food manufacturers to recast junk foods in a healthier light. Mars Inc. and Hershey Co. and others have spent millions trying to develop a chocolate that is rich in flavanols and that can prevent heart disease. Recently, Mars became the first to test its results by unveiling CocoaVia, a new line of "heart healthy" chocolate bars and chocolate-covered almonds that are rich in flavanols and plant sterols, believed to lower cholesterol. Through the use of nutriceuticals, junk-food manufacturers are offering all of the fat, sugar, chemicals and carbohydrates that make junk food taste great, but with only a fraction of the guilt. Food psychologists like Brian Wansink are skeptical about whether people even want vitamin C with their jelly beans. Junk food products are largely consumed for comfort or pleasure.

This article discusses new luxury products that have been developed for babies. Babies, unwittingly, are now among the most prolific consumers of luxury goods, increasingly treated to high-end fashion, cuisine and even skin-care products expressly designed to mirror their parents' taste and lifestyle, as though they were living, breathing little brand extensions. Fuelling this mini-me approach to baby-rearing is a new "upscale lifestyle magazine for sophisticated parents" called Cookie, being unveiled this week by New York-based Fairchild Publications. The debut issue, which features US$145 cashmere baby sweaters, a US$850 stain-resistant play rug, and tips on hosting a fabulous evening soiree with baby in tow, suggests a glamorous image of parenthood far removed from dirty diapers and sleepless nights. According to Kim Becker, the owner of Baby Marketplace, an upscale online retailer based in Vancouver, the range of luxury baby products now available is mind-boggling -- and ever-expanding. Most notably, trend-conscious mothers want high-quality, sophisticated fashion. Luxury baby services are springing up as well and, as usual, Los Angelinos are ahead of the curve.

The article discusses man-woman relationships and how men react to funny women. Men have had a complicated relationship with women who joke. And not just the ones on stage. There's thought to be something off-putting about a woman who jockeys for laughs, and who tries to dominate a conversation by the force of her wit and personality. Partly, it's a cultural aversion, the by-product of centuries of rigid gender roles. Psychologists have suggested that men's discomfort with funny women may have less to do with run-of-the-mill chauvinism and more to do with biology. According to a McMaster University study, a typical woman believes a good sense of humour is the ability to "generate" high-quality humour. Conversely, the average man defines it as a woman's ability to "appreciate" his particular brand of humour. Psychologist Geoffrey Miller of the University of New Mexico believes that, in evolutionary terms, humour has come to play an important role in sexual selection. Humour production is attractive to women because it requires a set of cognitive skills--intelligence, confidence, creativity--that signifies superior genes. As such, in good old Darwinian fashion, men are constantly competing among themselves for the title of funniest guy, particularly when there are pretty women around to impress. A woman who possesses a typically male sense of humour (one that is cutting or competitive) can be a turn-off. She will also come across as a woman who wouldn't be easily seduced or impressed.

This article focuses on manipulative advertising. Having seen Blockbuster's "No More Late Fees" TV ads -- featuring families rejoicing and couples making out -- I figured the store was in no hurry to get the film "Troy" back that I had rented. Of course, upon dropping it off, I found a fee had been charged to my account. Not a "late fee," but a less punitive-sounding "restocking fee" of $1.75. In its pending lawsuit against Blockbuster, the State of New Jersey is calling the company's No More Late Fees advertising campaign "fraudulent" and "deceptive." Laura Penny, the Halifax-based author of an upcoming book, suggests that North Americans have become so used to linguistic manipulation in advertising, we're rarely bothered by it anymore. The history and proliferation of manipulative lying is the subject of two new books. Most people will not complain about paying a restocking fee at their local Blockbuster (it's still cheaper than late fees). Truth is, if we got angry every time we came up against a load of crap, we'd only drive ourselves insane, not to mention those around us.

This article focuses on the anti-consumerism movement and the introduction of Blackspot, an "anti-brand" designed to "uncool" corporate behemoths, by Adbusters magazine. Adbusters is envisioning a Blackspot music label, restaurants, bio-diesel outlets, vodka -- and a Blackspot café that serves "revolution in every cup." Which makes you wonder, is Kalle Lasn, the magazine's founder and chief culture jammer, looking to become the P. Diddy of the anti-consumerism crowd? The idea of "antipreneurism," as they've dubbed it, raises an obvious question: what is the difference between a brand and an anti-brand? Adbusters is a group that gained its notoriety in part by producing spoof ads criticizing hyper-consumerism and media clutter. Now they're adding to it by launching an aggressive Blackspot marketing campaign featuring billboards, TV and print ads, and a viral marketing scheme. So, like Nike, Adbusters is selling a shoe infused with its own supernatural brand promise: the power to crumble corporate empires.

Comments on censorship in light of Fox Broadcasting Co. banning a cold remedy advertisement from the Super Bowl telecast. The issue of Mickey Rooney's rump flashing in the commercial for Airborne; Concern about family values in the United States; The number of TV-related indecency complaints filed; The lobby group, Parents Television Council; Television programs that have been considered offensive.

The article mentions businesses that sell home-decor items to teens and tweens. Recently, Pottery Barn launched PBteen (www.pbteen.com), which sells everything from fur-covered beanbag chairs to funky wall art. At www.girlslivinginstyle.com, tweens can buy brightly coloured desk accessories and customizable purple alarm clocks. And the U.S. chain Dry Ice (www.dryiceonline.com) sells such girly items as the feathered and beaded "diva pendant lamp."

The article mentions a new product for cleaning toothbrushes. We clean dishes and clothes after each use, but when it comes to toothbrushes--playgrounds for bacteria--we use the same one over and over for weeks, even months, before replacing it. Now, Phillipe Starck--world-renowned designer--has come to the rescue with the VIOlight toothbrush holder and cleaner. It comes equipped with a germicidal UV light that promises to kill up to 99.9 per cent of the bacteria on your brush.

This article discusses the efforts of fashion designers in making political statements for various causes. Top designers from Isaac Mizrahi to DKNY introduced glam, voting-themed creations. The marriage of politics and fashion has always been a fickle one, primarily because of the industry's famously short attention span. Back in the '80s, Benetton pioneered the use of progressive political messaging as a marketing tool with Olivieri Toscani's hugely successful United Colors of Benetton campaign. Last year, British designer Katharine Hamnett tackled the AIDS epidemic in Africa by featuring Naomi Campbell on the runway, strutting in a tankini with "Use a Condom" spelled out in crystals. But perhaps the most outrageous recent example of politics and fashion colliding came from an Israeli fashion house called Comme il faut.

This article discusses several magazines about dogs. In the past two years, a new genre of magazines has sprung up to celebrate a burgeoning demographic: "urban dogs" (the kind who wear nail polish and cashmere peacoats) and their style-savvy owners. The first, Vancouver-based Modern Dog, features articles on everything from doggie psychology to fashion trends. New Orleans-based Urban Dog publishes profiles of celebrities' canines.

This article focuses on several redesigned modern menorahs. What's the latest "it" item in home interiors? The designer Hanukkah menorah, of course. This year, in honour of the centennial of the Jewish Museum in New York, Canadian designer Karim Rashid created the "Menoramorph," a silicone menorah in his signature bold, curvaceous style--available in hot pink, lime and blue. Famed New York ceramicist Jonathan Adler recently added a menorah to his modernist, multicoloured" Pop" collection (US $98). And, for those with particularly expensive taste, New York-based interior designer Adam D. Tihany has come up with a sleek, asymmetrical menorah produced by Christofle Silver (US $1,150).

This article describes the LadyComp birth control device, which calculates a woman's fertility. For those with extraordinary faith in technology, there's a new birth control device on the market. It's marketed as a safe, reliable and natural alternative to birth control pills. Here's how it works: first, the user takes her temperature orally, using LadyComp's thermal sensor. And a diagnosis is made regarding her fertility for the next 24 hours. The total time required is about 30 seconds and the results, they say, are 99.3 per cent accurate.

This article discusses various ways for consumers to decorate their iPod music players. Given the iPod's sleek, minimalist design, it was only a matter of time before the style set started dressing it up. Now, a whole range of options helps you transform your iPod into a personal fashion statement. With Hewlett-Packard's new removable iPod "tattoos," you can change the look of your MP3 player as often as you change clothes. At www.hp.com, you can download wraparound graphics and images designed by fashion darlings Derek Lam and Proenza Schouler, as well as rock stars like Gwen Stefani and The Hives. Recently, Apple teamed with U2 to release the special edition black and red iPod U2 (US $349).

This article discusses the trend among celebrities for creating songs about how tough it is to be famous and in the spotlight. Is it just me, or are pop stars recording songs about how tough it is to be a pop star with alarming frequency? In fact, this kind of self-referential musical apologia -- whereby artists deliver a formal defence of their media antics, and a plea to the public to stop "hatin'," "dissin'" and "talkin' smack" -- seems to have become a pop genre unto itself. If there's one thing that celebrities of all stripes can never seem to grasp, it's that the public has no sympathy for them.

This article focuses on the creation of credit cards for kids. Several years ago, Mattel, Inc. teamed up with MasterCard to create a product called Cool Shoppin' Barbie. The doll came equipped with a mini MasterCard, a cardboard boutique and a Barbie-sized credit card machine that declared "Credit Approved" with every swipe. Not surprisingly, parents and consumer advocate groups accused the companies of encouraging reckless consumerism among children. The Hello Kitty card is the latest in a series of "plastic" options for children. Paul W. Lermitte, a Vancouver-based financial consultant and author of Allowances: Dollars& Sense, says giving your child free reign with a credit card encourages financial dependency.

This article comments on wine culture in Canada and the competitiveness of those who collect wine. Traditionally, we think of wine appreciation as a gentlemen's hobby, not unlike pheasant hunting or lawn tennis. At Ontario's liquor stores, Saturday is game day--otherwise known as vintage-release day, when limited-edition wines are made available to the public. Often, when a small number of a particularly glamorous product is on offer (which invariably means that it earned a high score from the Sun King of the wine universe, Maryland-based critic Robert Parker), you'll find oenophiles lining up as early as 8 a.m., comparing notes on recent acquisitions, recounting tales of taste sensations past, and clutching dog-eared copies of the Wine Spectator for cross-referencing. (The truth is, there's nothing less relaxing than drinking wine with a wine geek.) At 5 a.m. that Saturday, he parked his construction trailer in the wine-store parking lot and paid his crew to line up in one-hour shifts.

This article provides information on two web sites that offer forums for discussing the United States presidential election. Canadians have a lot invested in the upcoming U.S. presidential election. Whoever wins will influence our foreign policy and economy (not to mention the quality of the political satire we watch on The Daily Show and Saturday Night Live). Two new websites are providing a pre-election forum for concerned global citizens to make their hopes and apprehensions known to the American people. Theworldvotes.org is a non-partisan site based in The Hague that invites non-U.S. citizens to cast their ballots in a symbolic online election. At www.voices04.org, activists are posting "Dear America" letters from around the world to help U.S. voters gauge international opinion on the Bush-Kerry showdown.

This article discusses the introduction of Scentstories by Febreze, a disc player designed to play scents rather than music. Why plug in any old air freshener when you can go on a multiple-scent journey? Pop in a Scentstories disc--which holds five complementary scent" tracks"--press play, and off you go on your virtual nose vacation. The disc Wandering Barefoot on the Shore, for example, starts you off "Walking in the Sand" (fresh and aquatic), then finds you "Under the Palms" (bombarded by coconut). If you don't like the mossy overtones of the next track, "Wading Along the Shore," press the player's skip button to find yourself "Sailing in the Bay" (smells like algae, only sweeter). A word of caution: do not use Scentstories in a confined space, lest your scent journey be transformed into a Febreze-induced headache.

This article profiles Seven Oaks General Hospital in Winnipeg, Canada, which was selected as one of the best companies for promoting women. With 521 employees--women comprise 81 per cent of staff and 78 per cent of managers--the hospital also runs the Wellness Institute for the body, mind and spirit. Workers have access to affordable on-site daycare and plenty of training, including tuition subsidies of up to $500 per year. A workplace "wellness program" that includes health screening for staff, massage therapy, walking clubs and book exchanges. Each month, names of workplace heroes are entered into a draw for baskets filled with teas, chocolates and gift certificates.

Presents an interview with Margaret Atwood, who is collaborating with Winnipeg composer Randolph Peters on an opera set in 2750 BC. How her career branched off into music; Her views on the Canadian Opera Company's The Handmaid's Tale, the U.S. election, and family values.

This is an article that describes the opera adapted from the book "The Handmaid's Tale," by Margaret Atwood. When Margaret Atwood was approached several years ago by a Danish composer hoping to adapt The Handmaid's Tale into an opera, she thought he was mad. But the young composer, Poul Ruders, was persuasive enough to eventually win her over. The opera, with a libretto by Paul Bentley, went on to win acclaim in Europe and the U.S. On Sept. 23, Ruders' The Handmaid's Tale finally comes to Atwood's native land, with a brand new production kicking off the Toronto-based Canadian Opera Company's 2004/05 season. Among them is Offred (meaning that she is literally" of Fred," her Commander under the regime), a handmaid who clings to memories of the Time Before to cope with her new reality. This starring role is played by Stephanie Marshall, 31, a Canadian mezzo-soprano based in London who played Offred in the English National Opera's 2003 production.

This is an article that focuses on the cartoon "Atomic Betty." The coolest new animated character to hit the small screen this fall is a red-headed, intergalactic crime-fighting Canadian girl named Betty. Atomic Betty, premiering on Teletoon on Sept. 6, is an action-packed, half-hour show featuring the sweet and precocious Betty--voiced by 13-year-old Toronto actor Tajja Isen. Betty spends half her time in the fictional town of Moosejaw Heights, Sask., fending off the mean girls at school, and the other half aboard the Hyper-Galactic Starcruiser, defending the Earth from her evil archrival, the Supreme Overlord Maximus I.Q., and his loyal minion Minimus P.U. The show has already been picked up in 55 countries--including Iceland, Tahiti and Pakistan. If Betty doesn't make tween girls around the world want to live in Saskatchewan, nothing will.

Reviews the motion picture "Intern Academy," written and directed by Dave Thomas.

This article discusses the creation of a brand of toilet paper called Cashmere by Scott Paper Ltd. in Canada, in an effort to make toilet paper more fashionable. Loft, a trendy new lounge in Toronto's entertainment district, will host what may be the fashion event of the season: the unveiling of the White Cashmere Collection Fall 2004. Eight of Canada's top fashion designers--including Hilary Radley, Joeffer Caoc and Farley Chatto--have been asked to create one-of-a-kind couture using the world's most luxurious wool. The twist is the purpose for this sartorial glitz: to launch Cashmere, an exclusive new brand of toilet paper. Secondly, the mental leap between designer fashion and the product's intended purpose is unappealing (especially, you'd think, to the designers). But what's most amazing is that, in conceiving a designer toilet paper, the people at Scott have unwittingly created the ultimate symbol of North American disposable culture.

The article mentions two products relating to the dead. Last month, Robert Barrows, a California-based inventor, filed a patent application for his latest brainchild: a high-tech, video-equipped tombstone. His design allows users to pre-record personal messages (of love, loathing or undisclosed wealth, as the case may be) onto a computer chip embedded in the tombstone. Upon the user's death, friends and family--and potentially anyone else passing through the cemetery--can view the messages on the tombstone's built-in touch screen. Online, two recently launched websites -- Spain's thelastemail.com and Texas-based lastwishes.com -- are inviting members to communicate with loved ones posthumously via email. The sites (which both charge enrolment fees) store private video, sound and text messages.

This article discusses airport spas. Your flight's been delayed--again. In terminals from Calgary to Nashville, airport spas cater to the grumpy, the achy and the bored-beyond-belief. At the OraOxygen spa at the Calgary International Airport, $18 will buy you mental clarity via 15 minutes in its state-of-the-art oxygen lounge. D&95;parture Spa at Newark International Airport in New Jersey, offers a package called "The Weary Traveller" (US$85), which includes a heated foot rub, a de-stressing mouth spray and "napping privileges." The Massage Bar--at airports in Seattle, Newark, Nashville and Washington--offers its seated massage service in "single shots" (15 minutes) or "double shots" (30 minutes).

This is an article that discusses hip-hop, or urban, literature and its popularity. In 2001, ex-con turned novelist and publisher Vickie Stringer founded Triple Crown Publications in Columbus, Ohio. Her goal was to publish gritty, urban novels--including her own debut, Let That Be the Reason, a semi-autobiographical tale of hustling and drug dealing--that no mainstream publisher would touch. The most heavily promoted hip-hop title to date is first-time novelist Erica Kennedy's Bling--a roman& x2c6; clef about a small-town girl who moves to New York to become the protege of a power-obsessed hip-hop mogul--recently released by Miramax Books. Kennedy, an insider in the hip-hop community, was reportedly paid a seven-figure sum for the book and movie rights. With the insatiable consumer appetite for all things urban, hip-hop lit could well become the biggest thing in books since chick-lit exploded in the '90s.

This is an article that discusses the popularity of religious-themed clothing. Mel Gibson brought religion back into mainstream pop culture with The Passion of the Christ. Madonna and Guy Ritchie made it trendy. Now, clothing designers are emerging with "God gear" -- religious-themed fashion items with a hip, ironic twist. Chris Hoy, the co-founder of L.A.-based clothing company Teenage Millionaire, claims he and his partner started the trend three years ago with their "Jesus Is My Homeboy" T-shirts--now a staple in the wardrobes of Pamela Anderson and Ashton Kutcher, among others. And you can purchase "Honorary Heeb" and "What Would Barbra Do?" shirts--a tribute to Jewish icon Barbra Streisand--from Heeb magazine ("The New Jew Review"). Recently, at Toronto's Clothing Show, one booth offered buttons with the same design as the "Jesus is my Homeboy" T-shirt--only these buttons read: "Jesus is a Trend."

This is an article that profiles the Hospital for Sick Children in Toronto and the care that the facility gives to its patients. It's been six months since Allison Jackson's first child was born, but most of that time has been spent in hospital. Madison was born prematurely with a rare liver disease.Two weeks after she came into the world she was rushed by air from Ottawa to the neo-natal intensive care unit at the Hospital for Sick Children in Toronto, where doctors discovered malignant tumours in her liver. Toronto's Hospital for Sick Children, affectionately called Sick Kids, is one of the country's foremost practitioners of family-centred care, a model gradually being adopted by other children's hospitals across the country--and even being considered by a few adult ones trying to get families more active in the direct care and rehabilitation of their loved ones.The key principle, says Christine Churchill, a director of child health services at Sick Kids, is the recognition that when it comes to a child's needs--whether they're physical, emotional or cultural--parents are the experts. To help them cope with emotional stress, they have access to private and group counselling, "family-to-family" social events and very flexible visiting hours for extended family and friends.

This article discusses voting rights for Canada's prisoners. In the spring of 1981, Gary Rosenfeldt's 16-year-old son, Daryn, was brutally raped and killed by Clifford Olson. A year after the boy's body was found near Mission, B.C., Olson was sentenced to life imprisonment without eligibility of parole for 25 years for the murders of Daryn and 10 other children. Recently, to Rosenfeldt's horror, Olson's rights were extended to include voting in a federal election. The ruling was the result of a legal battle dating back to 1984, when Richard Sauvé--a former biker-gang member serving a life sentence for first-degree murder--launched a court challenge arguing that barring inmates from voting was a violation of the newly minted Charter of Rights and Freedoms. Barbara Hill of the John Howard Society, who facilitates weekly discussion groups with inmates at Collins Bay Institution in Kingston, points out that prisoners' voting habits are as eclectic as the general public's.

At their core, extreme-makeover shows are entertainment, but their effect is to normalize plastic surgery. As with most major attitudinal shifts, this acceptance has been a subtle evolution. According to Robert Thompson, director of the Center for the Study of Popular Television at Syracuse University, the mass popularity of gateway procedures like Botox injections and other "drive-in cosmetic techniques" suggests we've moved away from the idea of plastic surgery as the ultimate act of vanity, making it palatable "to a body of people who otherwise wouldn't have considered it." Until now the makeover has manifested itself in TV shows that deliver a new wardrobe, hairstyle or family room. The body's a whole new frontier. ("I'm fine with reality TV shows," says Thompson, "until they require antibiotics.") The stigma of cosmetic surgery is fading, but so is any real sense of risk. "These shows give the patient a little bit of information," says Stubbs, "but in medicine, a little knowledge is dangerous." A little stigma, on the other hand, might not be so unhealthy after all. Canadian statistics aren't available, but the American Society for Aesthetic Plastic Surgery reported that in 2003, there were more than 1.8 million surgical cosmetic procedures in the U.S.--an 87-per-cent increase over 1997.

This article discusses the latest marketing of bottled water. Entrepreneurs and marketing experts have long recognized that, given the right combination of buzzwords and ingenuity, drinking water could transcend its humdrum destiny as a tasteless, colourless, life-sustaining liquid. In fact, they figured out that with the right packaging, boring old water is flat-out sexy. In a sense, says Chris Staples, a partner with Rethink Advertising in Vancouver, such products are a logical extension of our culture of efficiency. Too much Water Joe may actually defeat the purpose of drinking water. EXPERT VERDICT:" Water is water," says Schwartz.