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El artículo analiza algunas de las configuraciones adoptadas por la convergencia entre artes y medios, propias de la era de la Web 2.0. Se abordan dos obras tecnológicas que evidencian transformaciones en el paisaje mediático: Wish Café (Leonardo Solaas, plataforma web, 2009) y El Jardín de las Historias (Grupo Proyecto Biopus, instalación interactiva, 2012). Mediante un estudio comparativo, el artículo concluye que si bien en ambas obras protagoniza la generación de contenidos por parte del público, la principal disimilitud entre ellas radica en las distintas manifestaciones de la convergencia entre artes y medios que encarnan.

Este artículo indaga, desde una perspectiva histórica, en la conformación y en las lógicas de funcionamiento de los organismos reguladores del audiovisual y las telecomunicaciones en Argentina, desde 1990 hasta el presente. El trabajo focaliza en el análisis del grado de independencia de las agencias reguladoras con respecto a los gobiernos de turno y en el modo en que los procesos de la convergencia tecnológica han incidido sobre el diseño institucional. Asimismo, se examinan los argumentos asociados a los beneficios de un regulador unificado en reemplazo de los organismos sectoriales, y su articulación en el contexto argentino. La mirada conceptual se enmarca en los estudios de la Economía Política de la Comunicación, que indaga acerca del impacto de la intervención estatal y las transformaciones sociales y tecnológicas del último cuarto del siglo XX y comienzos del siglo XXI en la conformación del mercado de las tecnologías de información y comunicación.

Esta investigação analisa o uso do Facebook e do Twitter como auxiliares na propagação de conteúdo jornalístico e participação do público pelos telejornais JPB, SETV e PITV, pertencentes a emissoras afiliadas à Rede Globo no Nordeste. O levantamento se propõe a entender como ocorre o fenômeno da convergência e da produção de conteúdo transmídia quando esses três telejornais locais se apropriam das plataformas de redes sociais na internet, a partir da seleção de 382 publicações que dizem respeito às edições dos telejornais, extraídas de um universo de 2.518 postagens realizadas nas páginas oficiais das emissoras, no período fevereiro a julho de 2018. Entre as constatações, pode-se desvendar que a transmidiação no telejornalismo local brasileiro segue um desenvolvimento diferente do que se observa nas características vindas da indústria do entretenimento, com uma organicidade específica: apostas, basicamente, em estratégia limitadas, de transposição de conteúdos, e práticas interativas apoiadas em conteúdo colaborativo.

Este trabajo se propone analizar algunos impactos que la nueva cultura digital tiene en la práctica profesional del periodismo en el ámbito local, a partir del estudio de un caso: el del diario Día a Día, que se editó en la ciudad de Córdoba (Argentina) entre 2004 y 2017. El objetivo es dar cuenta, en virtud de los datos recogidos a través de observaciones etnográficas y entrevistas semiestructuradas a algunos periodistas, del modo en que se han transformado las formas de construcción de la noticia. A partir del análisis realizado se constata la coexistencia de políticas editoriales y criterios de noticiabilidad distintos para el medio impreso y para el medio digital, y la vigencia de lógicas de tratamiento de la información tradicionales en lo que refiere a ciertos tópicos en los que históricamente el periodismo ha organizado y clasificado a los hechos de actualidad durante su etapa industrial.

Se analiza la convergencia de los niveles de precios locales en México a través de un enfoque de pares. Para ello se aplican pruebas de raíces unitarias a los precios relativos de todas las posibles combinaciones de ciudades de diferentes bienes y servicios. Una de las principales virtudes de este enfoque es que no requiere elegir una ciudad de referencia o promedio, como base de los niveles de precios relativos, para el análisis de la estacionariedad. El enfoque se aplica a series mensuales de los índices generales y desagregados de una muestra de precios de bienes y servicios en el periodo 1982-2016. Los resultados permiten rechazar la hipótesis nula de no convergencia entre los precios relativos para la mayoría de los bienes y servicios analizados de las ciudades consideradas, no obstante, la convergencia es hasta cierto punto limitada.

Este trabajo pondera algunos factores para interpretar las trayectorias de Latinoamérica y Asia Oriental. Durante el siglo xix, cuando se inició la llamada “Gran Divergencia”, Latinoamérica tuvo mejores resultados en términos de desarrollo económico y centralización estatal. Luego los desempeños se revertieron con la descolonización de los países asiáticos. Recuperadas las autonomías nacionales, Asía Oriental experimentó virulentos procesos de modernización. Desde entonces los países de la región son reconocidos ejemplos de desarrollo económico exitoso, mientras que América Latina luce un estancamiento económico relativo. Para interpretar estas trayectorias realizamos un análisis comparado basado en fuentes secundarias, como la bibliografía que ofrece los principales indicadores estadísticos sobre trayectorias y los principales textos que debaten la Gran Divergencia y los indicios de convergencia contemporáneos. Nuestra principal conclusión es que las ventajas de Latinoamérica en el siglo xix fueron políticas, ya que las nuevas naciones nacieron entonces como Estados independientes. Igualmente son políticas las ventajas actuales de Asia Oriental, debido a los múltiples factores apuntados en el texto que influyeron en la formación de sus Estados. Para evaluar los alcances de este trabajo se precisan más estudios sobre los impactos comparados de la colonización y los conflictos bélicos, especialmente en Latinoamérica.

En el presente trabajo analizaremos las políticas de apoyo al cine nacional durante el período 2016-2018 en relación con la dinámica general de la industria audiovisual, atravesada por la convergencia y la digitalización, y de la evolución del sector de acuerdo con las nuevas regulaciones que se desprenden de los instrumentos de fomento lanzados a principios de 2017. Asimismo, estudiaremos el modo en que las transformaciones en el ecosistema de la producción audiovisual ampliada (radiodifusión por vínculo físico, plataformas y canales de TV) repercuten en el destino de los recursos que alimentan el Fondo de Fomento Cinematográfico, dada la interdependencia entre estos sectores. El nuevo Plan de Fomento implementado por el Instituto Nacional de Cine y Artes Audiovisuales (INCAA) en 2017 (Resolución 1/2017 y anexos) ha redefinido instrumentos centrales de apoyo al cine nacional en función de la necesidad de captar audiencias acordes a los distintos modelos de producción (cine independiente y cine destinado a públicos masivos). No obstante, el establecimiento de nuevas reglas en torno a la percepción de créditos (Resolución 942/2017) y la ausencia de fondos para solventar la solicitud de créditos industriales otorgados de manera directa por el INCAA hasta el ejercicio presupuestario correspondiente al 2019 (Resolución 1565-E/2017) generan un escenario incierto a futuro dentro de la industria cinematográfica. Aun así, a pesar de los vaivenes políticos y la evolución de los sectores afines, el apoyo al cine nacional se ha constituido a lo largo de los últimos años en una política de Estado, lo que garantiza cierta estabilidad en el funcionamiento de la industria.

El propósito principal de este artículo es probar que, bajo ciertas condiciones, si para algún número , lo cual permitirá establecer una versión discreta de la regla de L’Hôpital; herramienta poderosa para probar la convergencia de sucesiones de números reales. También se utilizará esta versión de la regla de L’Hôpital para deducir el Teorema de Stolz-Cesàro. Finalmente, se presentará una serie de ejemplos para ilustrar la utilidad de esta versión de la regla de L’Hôpital.

En los últimos 20 años, la comunicación y el periodismo han vivido más transformaciones que en sus más de 400 años de historia. Las tecnologías han obligado a los medios masivos a reinventarse para responder a nuevos retos de las industrias culturales. Por tal motivo, se identifican las competencias profesionales y laborales del periodista que requieren los medios de comunicación en su convergencia digital. Se realizó una investigación mediante una metodología cualitativa, a través de encuestas y entrevistas en profundidad a agentes de seis medios de comunicación en Colombia de prensa, radio y televisión, de mayor consulta en el país. La muestra se complementó con estudiantes, egresados, docentes y directores de programas de Comunicación y Periodismo. El estudio muestra que el nuevo periodista necesita de competencias específicas, generales, transversales, académicas y profesionales para afrontar los nuevos retos y escenarios de la convergencia mediática.

No vocabulário das novas mídias, “convergência” tornou-se um conceito extremamente difundido. Neste artigo, analisamos sua significação técnica e também cultural, neste último caso associada à obra de Henry Jenkins. Investigando suas origens, popularidade e fundamentalmente implicações ideológicas, evidenciamos como tal noção cristaliza uma série de utopias da cibercultura, ao mesmo tempo que legitima as assimetrias de poder entre produtores e consumidores de cultura.

Interiorizar los nuevos cambios supone hacer un estudio de la situación real de la que partimos y, a partir de ahí, posicionarnos de forma crítica para que los cambios no sean meramente estructurales y definir los cambios necesarios en nuestro marco concreto de actuación. Los planteamientos e interrogantes que se exponen, son fruto de la experiencia que todos estamos viviendo en nuestro contexto de trabajo y, evidentemente, las dudas que nos planteamos ante un futuro de la universidad bastante incierto.

Nos últimos anos, a criminalidade tem se alastrado em todo o Brasil, sugerindo a hipótese de ter ocorrido uma convergência das taxas de crime. Minas Gerais, por sua vez, sofre influências dos estados vizinhos por meio de suas extensas fronteiras. O presente trabalho propõe analisar se o efeito de borda/beirada (edge effect) afeta a convergência nas taxas de crime entre Minas Gerais e os estados contíguos em nível microrregional para os anos de 1991 e 2010. Os resultados indicam que há convergência condicional das taxas de crime.

This article analyzes the experience of articulating extension and research projects in an applied study on multi-platform and convergent journalistic content. The ex-perimental exercise used the Progressive Web Apps (PWA) technology that enabled the production of interactive content in a multiplatform format, with classroom use potential and media conver- gence, and also allowed the development of an App to cover the General Elections of 2018. The first results are analyzed with methodological strategies of case study, reflecting the technology, the language and the innovation in several journalistic and educational media, from the work of students and professors in the Course of Graduation and Postgraduation in Journalism of the UFSC. [ABSTRACT FROM AUTHOR]

The aim of this work is to identify the new possibilities of contents and technologies of digital books as communication and informational tools of last generation within the ICT. In addition, the position and receptivity of the new formats within the university publishing world in Colombia is evidenced. The process begins with a historical-contextual analysis for the comprehension of the book and the impact of the electronic format, passing through proactive methods to approach real approximations from the characteristics of the contents, typology of devices, specifications and developments for the screen-mediated reading to the hermeneutic reading of the different sources selected for the process: Interviews and conversations with editors, producers, designers and university publishing funds. From the instruments, surveys were designed for 25 editorial groups and 9 unstructured interviews with production companies and an in-depth interview model for university librarians. It is clarified that these instruments are part of a macro research, which also reviewed the role of the electronic book in the Colombian commercial sector, accompanied by 1,500 surveys throughout the country. [ABSTRACT FROM AUTHOR]

Copyright of Notas Económicas: Revista da Faculdade de Economia da Universidade de Coimbra is the property of Imprensa da Universidade de Coimbra and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The paper analyzes the communications market, especially the Internet market, considering its insertion in capitalist social relations. First, it discusses the media convergence process and the recent process of datification of economic activities in the context of the productive restructuring of the system. It then analyzes two specific cases: Google and Grupo Globo. The choice is due to the goal of understanding the strategies adopted by two economic agents from different markets in their quest to position themselves in the communications macrosector. Based on the theoretical-methodological perspective of the Political Economy of Communication, we use literature review and data analysis of the markets in question. [ABSTRACT FROM AUTHOR]

Copyright of Tropelías: Revista de Teoría de la Literatura y Literatura Comparada is the property of Prensas Universitarias de Zaragoza and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios Económicos is the property of El Colegio de Mexico AC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Austral Comunicacion is the property of Austral Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article proposes a dialogue with cultural studies, from the political economy of communication and culture (EPC). Are presented theoretical categories and analysis that while open common issues, between the two critics subfields of the communication, point to the inevitable tensions. The approach of reading fund proposal is Marx himself, in accordance to your method, present in some of his works featured here. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudos em Comunicação is the property of Labcom / Universidade da Beira Interior and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The era of mobile media has placed communications convergence at a new stage. The importance of studies about mobile communications has been growing increasingly over the last years. This growth is connected to the increase in the access to contents through new devices. The last ten years have seen a process of acceleration in mobile technology innovations. The peak of this new scenario has been the interest of the research community in investigating the relationship between such innovations and the spread of informative contents. This article analyses those studies that address the relation between mobile devices and communication and journalism. The main objective is to clarify the current state of these studies as well as to define their significance within the current convergence scenario. In order to reach such objectives, a Systematic Literature Review (SLR) was conducted. The authors analysed 199 research articles published between Januar y 2008 and May 2018 in the database Web of Science. The findings suggest that the United States has the largest number of studies in relation to this topic. We can pinpoint the highest increase in scientific production about journalism and mobile communications in 2013. Besides, it exists a dominance of those articles related with actants upon those ones about actors or audiences. [ABSTRACT FROM AUTHOR]

Copyright of Revista Latinoamericana de Metodología de la Investigación Social is the property of Centro de Investigaciones y Estudios Sociologicos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: This research aims to set a reliable methodology to measure the digital maturity index (IMD) of the Spanish press. Methodology: For the analysis we are using the case method, with a focus on Abc newspaper. We rely on quantitative and qualitative data. In terms of techniques, we have combined interviews, participant observation and expert consultation. Results: The model has been successfully tested and is fully applicable to any other newspaper. ABC holds at July, 31st 2018 a Digital Maturity Index of 72.50 points out of a maximum of 100. It means an advanced state of digital maturity. Conclusions: The Spanish Press, represented in this research by Abc --a brand of Vocento Group-- is nowadays in an advanced process of transformation and digital maturity, although there is still a room for improvement for the website to become the backbone for the most important routines of journalism. [ABSTRACT FROM AUTHOR]

The present article proposes to analyze how the knowledge about the time appears correlated to the technologies of communication in the journalistic knowledge. It is understood that one of the ways to approach the issue of journalistic making and to analyze the relation of journalism to the construction of a narrative of the present time would be through the conceptual reflection about how the knowledge about the time appears correlated to the communication technologies in the social sciences and in communicational knowledge. To do so, it is understood that it is possible to briefly analyze some of the concepts and notions of time present in different areas of knowledge in order to be able to arrive at a perspective of time in communication. This is what this article proposes to do. In a second moment, we will try to analyze, in a critical and articulated way, the ideas of certain authors who have promoted reflections about the temporal issue in communication and that may be useful to reflect about the relation of journalistic doing with the relations of individuals in the information society. [ABSTRACT FROM AUTHOR]

The shooting at Stoneman Douglas High School on February 14, 2018, in the state of Florida, led to an intense public debate about the possession, commercialization and use of weapons in the United States. With a global projection beyond American territory, this tragedy in particular, became the starting point to find a solution to this problem. Therefore, the present article of analysis, through the application of the postulates of the critical analysis of the discourse of Teun A. van Dijk, combined with the categories of the order of discourse proposed by Michel Foucault, reflects the convergence of the political materiality of the main speeches issued after the shooting. The proposed analysis contrasts four speeches that make up a device that brings together the government point of view (President of the United States Donald Trump), local security (Broward County Sheriff Scott Israel) and the citizen position (Activist Cameron Kasky), as opposed to the institutional point of view (Second Amendment of the Constitution of the United States). The main result shows that, even though the four speeches are enunciated by diverse discursive subjects, they are convergently articulated around an ideological process with clearly defined political purposes. In the case of the analyzed subjects, an unintentional interdiscursivity is evidenced, their relationship, especially with the materiality of power and ideology, show three different positions with the same purpose, imposing their purposes and objectives through the discourse towards recipients who can subordinate to the mechanisms of power and knowledge. No speech is isolated and in this particular case the significant incidence of the discursive process is equated with the beginning of the comment. The three subjects converge discursively in an ideological imposition that does not contemplate their origins or the social investiture they represent. The constitutional reality of an Amendment, which defends the nature of a right, is not part of the discursive structure of the subjects analyzed. [ABSTRACT FROM AUTHOR]

This paper analyzes the convergence hypothesis and the impact of social policy on the economic growth of the six largest countries in Latin America between 1980 and 2010. Results suggest that social public policies have positively influenced growth in these economies. Particularly, there are non-observed variables (fixed effects) that positively affect the economic growth in Venezuela and Chile; however, there are other non-observed variables that may be negatively affecting growth in Brazil and Mexico. Regarding the convergence hypothesis, results reveal that the speed of convergence diminishes as real income rises, implying that these countries might be converging to their stable states. [ABSTRACT FROM AUTHOR]

Which is the profile of the journalist that a media corporation currently demands? Is a specialized journalist or a 'multitasking' journalist required? What kind of subjects are taught in universities to meet the expectations and needs of journalism companies? Since digital technologies stormed the newsrooms, these concerns have been raised without finding a satisfactory answer. Convergence remains, for now, a challenge for many media outlets that must face in their path the demands of a new type of reader or capricious audience. The job success of journalism graduates will largely depend on their individual and professional preparation. According to journalism companies, universities have great responsibility on this matter. Precisely for that reason, media corporations should seek to approach the academic environment and, in this way, make their needs known. This paper aims to provide some answers to the aforementioned concerns. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos de Información y Comunicación is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Politica y Sociedad is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Investigium IRE: Ciencias Sociales y Humanas is the property of Editorial Institucion Universitaria Centros de Estudios Superiores Maria Goretti and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gestión Joven is the property of Asociacion Espanola de Contabilidad y Administracion de Empresas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Este artigo revisita as fases do webjornalismo (Pavlik, 2001 e Mielniczuk, 2003) e faz um paralelo com as publicações de tablets, em uma visão culturalista. Recapitulam-se modificações de leitura e leitores (Chartier, 1998 e Santaella, 2004) traçando interseções entre as transformações culturais e tecnológicas. Através de revisão bibliográfica e pesquisa de aplicativos de notícias para tablets, propõe-se a emergência de um jornalismo digital de quinta geração: publicações com independência da web, mobilidade, amplificação do potencial offline e construção visual, hierarquia noticiosa e design gráfico com forte influência dos jornais de papel. Dialoga-se com Barbosa (2013) que também aponta para um jornalismo digital de quinta geração e suas particularidades. A partir da pesquisa, é proposta uma categorização dos apps: um grupo que representa uma transposição do papel; produtos em que a “nave-mãe” é impressa e digital; e um outro de aplicativos nativamente móveis sem correspondência direta a produtos analógicos ou digitais.

Elucidar a conceituação de rádio pública e determinados aspectos que se referem às condições de origem de tais emissoras no Brasil é o principal objetivo do presente trabalho. Para tanto, estrutura-se em quatro sessões que dialogam e se entrecruzam: A radiodifusão e a sua missão no âmbito da comunicação pública; O que é uma rádio pública?; Reflexões sobre a gênese das rádios públicas brasileiras; e Considerações sobre o cenário e desafios contemporâneos das rádios públicas. Metodologicamente, apoia-se na abordagem dialética histórico-estrutural. Teoricamente, fundamenta-se nos dispositivos legais da Constituição Brasileira, documentos norteadores da Unesco, estudos de pesquisadores brasileiros e europeus sobre o tema, bem como na noção de serviço de radiodifusão pública europeia. Em síntese, este paper sublinha que a compreensão acerca da gênese das rádios públicas no país contribui valiosamente para o entendimento dos desafios que se apresentam a tais emissoras; e que o cenário tecnológico contemporâneo mostra-se propício para a reconfiguração deste serviço no ambiente da convergência.

As tecnologias digitais e o surgimento de inovadores serviços de comunicação online estão definindo um contexto desafiador para os gestores dos meios de comunicação de modo geral e, em particular, para os que administram os sistemas públicos de radiodifusão. Esse contexto tem impelido esses profissionais a pensarem e estabelecerem um conjunto de ações cujo objetivo fundamental é modelar, em alguma medida, estratégias com o objetivo de fazer com que estas instituições produzam, divulguem e ofertem conteúdos midiáticos através de novas plataformas e, assim, reestabeleçam e renovem seus vínculos de consumo com distintos perfis de público. Um cenário configurado a partir da disponibilização cada vez mais acentuada de opções midiáticas virtuais aos usuários, e que tem levado os meios de comunicação públicos a enfrentarem perdas representativas de fatias de audiências, situação que pode, em circunstâncias limites, colocar em cheque a legitimidade social deste tipo de radiodifusão, o próprio cumprimento da sua missão e relegá-la a um plano de menor relevância perante os cidadãos. O texto analisa os desafios de gestão que se apresentam para os serviços públicos de radiodifusão do Brasil e de Portugal para incorporarem as novas tecnologias e se fazerem presentes perante seus potenciais públicos no ambiente virtual.