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Creating engaging brand posts is both vital and challenging for social media marketers. While previous research suggests that digital marketers can strategically design brand posts to enhance consumer engagement, it is unclear what post contents work better, for which brand, and in what way. Through the in-depth review of 82 empirical papers on consumer engagement with brand social media posts, this paper shows that previous research has adopted a highly consistent and convergent research design but produced many inconsistent, sometimes even contradictory results. An integrative framework of consumer engagement of brand posts on social media is developed, and four future research agendas are identified and discussed. This paper provides a landscape description on consumer engagement with brand posts on social media research and a roadmap of potential research agendas that can be further explored. This paper also provides digital marketing practitioners useful insights in designing brand posts on social media. [ABSTRACT FROM AUTHOR]

Customer engagement has been a marketing research priority throughout the decade and several frameworks have tried to conceptualize the phenomenon. Thus, this article aims to summarize ten years of theoretical and empirical studies on customer engagement and to propose directions for future studies about it. A broad review of articles on customer, consumer and brand engagement was conducted and discussed, aiming at the convergence between different existing perspectives. As one of its contributions,this article argues for a more social and dynamic concept of engagement, suggesting the use of the term "consumer engagement", because the engagement value for the brand comes not just from customers, but from anyone who has contact with the brand, for example through social media. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aimed to gain insight into how people engage with branded apps and adopted the media engagement framework to examine how different types of engagement experiences are associated with the continued use of branded apps. In this study, three types of engagement experiences were identified that are important in the context of branded apps: (1) hedonic, (2) utilitarian, and (3) symbolic engagement experiences. A cross-sectional survey study was conducted among a sample of 298 Dutch smartphone users. Structural equation modeling (SEM) was used for the analyses. The results demonstrate that, overall, branded app engagement experiences affect continued app use in two distinct ways: indirectly, via app attitude, through hedonic and utilitarian experiences, and directly through symbolic experiences. [ABSTRACT FROM AUTHOR]

Designing a digital marketing strategy that stimulates consumer engagement is vital and challenging for digital marketers. Despite previous research on this topic, little is known about the unpaid (organic) strategies of digital marketing and how they attract web traffic through consumer engagement. Based on the stimuli–organism–response model, this study examined the effects of three organic marketing practices related to electronic commerce shopping platforms, namely, search engine optimization, social media posts, and user-generated content, on consumer engagement. Covariance-based structural equation modeling was utilized to analyze 464 responses from followers of five electronic commerce firms' Facebook fan pages. Based on the stimuli–organism–response paradigm, we found that organic marketing practices positively impact consumers' behavioral engagement; however, consumers' psychological engagement partially mediates these impacts. Further, consumers' attention to social comparison of consumption dampens the positive effect of search engine optimization and psychological engagement on consumers' behavioral engagement. The findings of this paper improve our understanding of the roles played by organic digital marketing practices in attracting consumer engagement and provide guidelines for digital marketers on how to utilize unpaid marketing strategies to attract authentic consumer engagement. This study presents a new framework in measuring the digital marketing strategies available to electronic commerce firms exploring unpaid marketing strategies. [ABSTRACT FROM AUTHOR]

The term "circular economy" is currently gaining a lot of attention and refers to a sustainable economic model that aims to conserve resources for a longer period by reducing waste and pollution, recycling and reusing existing products and materials, and regenerating the natural environment. Therefore, consumers are those who have an important role to play in driving the transition to such an economy by making purchasing decisions that prioritize durable, repairable, and recyclable products. Those who make these choices are more likely to contribute to the success of a circular economy. Many consumers may not be aware of the benefits a circular economy could have on the environment and economy or may not understand how their purchasing decisions can impact the environment. By increasing consumer awareness and education, we can empower consumers to make more sustainable purchasing decisions. The article will explore ways to increase consumer engagement in the circular economy. Therefore, it will present an overview of the role of consumers in promoting a circular economy and ways to increase awareness and engagement. It will demonstrate that by empowering consumers to make more sustainable purchasing decisions, we can create a more sustainable future and preserve resources for future generations. [ABSTRACT FROM AUTHOR]

Introduction: Engaging citizens and patients as research partners is receiving increasing emphasis across disciplines, because citizens are untapped resources for solving complex problems. Occupational therapists are engaging in inclusive research, but not always in equitable partnership. Moving beyond inclusive research to a dignified framework for research prioritises lived experience and human rights in health research. Methods: Using nominal group technique over a series of three working group meetings, eight experts, including three with lived experience of disability and research, prioritised principles and steps for conducting dignified rehabilitation research in partnership with citizens with disability. Findings: Embedding transparency, accessibility and inclusion, dignified language, and authenticity throughout research were integral to maintaining dignity and safety for citizens with disability engaged in research. The Dignity Project Framework encompasses five phases, namely, (1) vision, (2) uncover, (3) discuss, (4) critical reflection, and (5) change, which address the prominent criticisms of the disability community about research and embed the principles of importance into research practice. Conclusion: The framework builds on inclusive research frameworks to a human rights‐based, dignified framework for extreme citizen science. Grounding disability in contemporary conceptualisations and providing a method for democratising knowledge production provide occupational therapists with a method for dignified partnership with citizens with disability. [ABSTRACT FROM AUTHOR]

Background: Consumer engagement in health care is recognized as a critical strategy to minimize healthcare‐associated harms, however, little research has focussed on strategies to engage young people in healthcare safety. This study explores the suitability of commonly used engagement strategies, such as brochures, interactive bedside charts or apps, for young people (14–25 years) to improve their healthcare safety, with a focus on cancer care. Methods: Four qualitative online workshops were conducted (N = 19). Two workshops included young people who had experienced cancer (n = 6) and two workshops included staff who support young people who had experienced a diagnosis of cancer (n = 12). Evidence from a systematic review was used to develop case studies of existing strategies as a topic guide for the online workshops. Data were analysed using a framework method and template analysis approach. Results: Thematic analysis against the analytic framework led to the development of four principles for engagement with young people: empowerment, transparency, participatory culture and flexibility. The transition from being 'looked after' to young people being responsible for their own care was an integrative theme which intersected all elements of the framework. Conclusion: For service providers to engage with young people about safety issues in cancer services, the strategies employed need to be tailored to consider the transitional nature of being an adolescent or young adult. A systemic approach that incorporates flexible, tailored engagement strategies, education and empowerment of young people and healthcare providers is required to engage effectively with young people about safety in healthcare. These findings may have implications beyond cancer care. Patient or Public Contribution: Workshop content was developed with and by the CanEngage team, including the Consumer Advisory Group, who reviewed content and inform wider project priorities. [ABSTRACT FROM AUTHOR]

Introduction: Although it is widely accepted that the physical environment can impact health quality and care outcomes, its impact on consumer engagement with health services has not been examined. Currently, no tools exist that assess the opportunities for consumer engagement offered within the physical environment. We aimed to develop and validate an environmental audit tool to assist health services and researchers to assess the extent to which the physical environment in health services creates and supports opportunities for consumer engagement. Method: An iterative, team‐based approach in partnership with diverse stakeholders was used to develop the Audit for Consumer Engagement (ACE) tool. A four‐stage process consisting of desktop review, concept clarification, identification of domains and validation was implemented. The tool was validated in one cancer service via face and content validation and inter‐rater reliability was also assessed. Results: The ACE tool was demonstrated to comprise four main domains (access and signage information; resources for consumers; resources to support diversity; and consumer engagement events or activities) measured with 17 items. Face and content validity was achieved, and preliminary reliability analysis indicated substantial agreement between the two researchers for all four domains with an average of 86% agreement. Conclusion: The ACE is a novel tool that is practical, relevant and reliable, and developed in partnership with consumers and health service providers. The tool can be used by health service providers, researchers and consumer agency groups to assess opportunities for consumer engagement offered within the physical environment of cancer services. The ACE tool has the potential to be used as a guide for enhancing consumer engagement opportunities and for research purposes. Further evidence about the validity of the tool is required, including criterion‐related validity and utility in other health settings. Patient/Public Contribution: This project is part of a wider 'CanEngage' project that includes a consumer investigator and is supported by a consumer advisory group. This study was completed in active partnership with members of a consumer advisory group from diverse backgrounds. Feedback was sought from the members throughout the development process of the tool with findings discussed with the CanEngage group members in scheduled meetings. [ABSTRACT FROM AUTHOR]

Introduction: A prior study examining perceptions of Allied Health Professions (AHP) telehealth services at a metropolitan hospital highlighted multiple issues impacting service uptake, operationalisation, and delivery. Concept mapping methodology was utilised to address these issues and prioritise actionable telehealth service improvements.Methods: Representatives (n = 22) from seven AHP departments and consumers generated statements addressing the question: 'What do we need to do to enhance and sustain telehealth services?' Statements were synthesised and then clinicians and managers sorted them into similar groups and assigned each statement a ranking of perceived (a) importance and (b) changeability. Multivariate and multidimensional scaling was undertaken to develop a final prioritised set of goals for change.Results: Ninety-six unique statements were generated as actionable goals for change. Statements were grouped into 13 clusters relating to improvements in staff support, infrastructure, consumer support and organisational processes. All clusters were rated >50% for importance (range 3.3-2.4 out of 4) and changeability (range 2.6-2.1 out of 4). Twenty-six statements were ranked highest for importance and changeability. Key prioritised areas were staff training, consumer advocacy and engagement, telehealth operations and workflow.Conclusion: Concept mapping was an effective process for generating a prioritised list of actions to enhance AHP telehealth services. [ABSTRACT FROM AUTHOR]

Empirical investigations on an effective sport event sponsorship format have remained sparse. The purpose of this research is to compare the outcomes of activation and advertising-like event sponsorship, explaining the factors that drive change in sponsor brand attitudes among event attendees. We propose that 1) activation should lead to a significantly stronger increase of sponsorship perceptions and sponsor brand attitudes than advertising-like sponsorship, 2) changes in sponsorship perceptions should influence changes in sponsor brand attitudes, and 3) self-congruity with the sponsor should play a mediator role in the relationship between consumers' sponsorship perceptions and attitudes toward sponsor. To test our assumptions, we conducted a field experiment at an international sport event with two waves of surveys (before/after the event). We compare longitudinal changes in sponsor–event fit, sponsorship authenticity, sponsor brand attitude, and self-congruity with the sponsor for two brands: one pursuing activation and the other one pursuing advertising-like sponsorship. Hypotheses were tested using paired samples t tests and partial least squares structural equation modeling (PLS-SEM). Findings reveal that for activating sponsor, improvements in sponsorship perceptions were significantly stronger and explained more variance in changes of sponsor brand attitudes. Self-congruity with the sponsor was a mediator between sponsorship perceptions and sponsor brand attitudes. The study contributes to event sponsorship literature by longitudinally demonstrating that activation is more effective than advertising-like sponsorship in brand promotions and highlights the mediating role of self-congruity in the relationship between sponsorship inferences and sponsor brand outcomes. [ABSTRACT FROM AUTHOR]

The appearance of social media has fostered consumers chatting with each other, comparing and recommending products and services. In the case of franchising, social media take on a yet greater importance due to brands having to achieve the expansion of their chains selecting new franchisees. The aim of this paper is, on the one hand, to analyze the activity of franchise chains in social media -Facebook and Twitter- and, on the other hand, to measure the engagement which social media users show with franchise brands or chains. Quantitative data from Spanish franchisors (N = 53 and N = 46) was collected by means of the Fanpage Karma and Twitonomy tools. The PRGS model and statistical tests were used for the analysis of the data. The results show that the activity of the chains in social media is different according to the sector in which the chain is operating. Conclusions are also drawn regarding the characteristics of franchising chains. [ABSTRACT FROM AUTHOR]

Content marketing has become the most popular marketing tool in recent years. content marketing can trigger consumer engagement and furthermore can stimulate consumer buying interest. however, there is a bias in previous research. Previous research generally used big brands as the research context. content distributed by big brands loses credibility, because there are questions whether they are viral because of the brand or the content itself. This study tries to fill the gap by examining the effect of satisfaction on small business content on brand trust and purchase intention. This research was conducted in Surakarta and Yogyakarta during the end of 2021. The respondents were Millennials and Gen- z. These two generations have a high intensity on social media so they are considered reliable to fill out the questionnaire. Samples were taken by non-probability sampling method. The type of non-probability sampling technique used is purposive sampling because there are certain criteria that are required in order to fill out the questionnaire in this study. This research is carried out with a quantitative approach because it intends to test the relationship between variables. Data testing was carried out using the SEM-PLS method. PLS was chosen because this study tested a new model. The results of this study indicate that consumer satisfaction with content has an important role in buying interest.

Abstract Background Involvement of end‐users in research can enhance its quality, relevance, credibility and legitimacy; however, the processes through which these changes occur are unclear. Our aim was to explore a coproduction research team's experiences of their involvement in research about young people with type 1 diabetes mellitus (T1DM). Methods Semi‐structured interviews conducted with two young people with T1DM, two parents, one diabetes educator, one endocrinologist‐scientist and one research‐engineer explored experiences of coproduction research and its impact on both the research and the participants. Drawing on grounded theory, we undertook inductive analysis and storyline mapping to develop a theorized framework of mechanisms supporting the process of coproduction in T1DM research with young people. Findings The framework involving coproduction partners in research about young people with type 1 diabetes centres on the unique expertize that different team members bring to the research and describes conditions that enable expert contributions through the enactment of a variety of expert roles. The framework also describes outcomes—the impact of the expert contributions on both the research and the team members involved. Conclusion The findings of this small exploratory study provide a sound foundation to develop further understanding about structures and processes that are integral for the success of coproduction research teams. The framework may provide a guide for researchers planning to incorporate coproduction, on elements that are important for this model of research to succeed. It may also inform coproduction impact assessment research and be used for hypothesis testing and expansion in future studies.

The growing importance of chatbots as interactive communication channels is changing the way businesses approach marketing. Unlike previous chatbot studies that focused on the utilitarian use of chatbots for online customer support, this research not only looks at which aspects of chatbot communication and profile design may drive chatbot effectiveness, but it also looks at the mechanism underlying the messaging and design effects on consumer engagement. Purpose of this study was to investigates the link between social communication tools in the form of chatbots and consumer confidence in chatbots, as well as their impact on customer reaction, with an emphasis on user engagement mediated by the initial trust factor of chatbots. This study used quantitative research confirmatory factors analysis using Structural Equation Modeling (SEM). The sampling method used in this research is purposive sampling with number of samples are 258 respondents in Jabodetabek. The findings showed that social presence communication has a positive influence on intial chatbot trust, initial chatbot trust has a postibe influence on brand likability, user engagement, and interaction satisfaction, and also initial chatbots’ trust bringing positive influence on mediating user engagement, interaction satisfaction, and brand likability. AI applications, specifically chatbots in marketing, as an interpersonal communication is an important tools to increase consumer engagement. From this study also can be provides crucial strategic advice to assist marketers use the conversational potential of chatbots for brand communication, based on the empirical findings.

Consumer engagement is increasingly emphasized in healthcare initiatives and has been a priority in healthcare reforms. Consumer engagement takes multiple forms, including increased involvement of consumers in their own care, in organizational design, and in broader policy decision-making processes. Determining the effectiveness of such involvement requires both effective measurement and empirical study, both of which have yet to be standardized or fully explored. In this review, we examine both existing measurement tools for consumer engagement and current empirical knowledge regarding the outcomes associated with each of three levels of consumer engagement. Although measurement and results at the level of direct care are more established, measurement of consumer engagement, let alone its effects at the organizational design or policy level, is less well developed. Building on our review, we make suggestions for how to fill the current gaps in understanding the measurement and outcomes of consumer engagement.

Consumer engagement is increasingly emphasized in healthcare initiatives and has been a priority in healthcare reforms. Consumer engagement takes multiple forms, including increased involvement of consumers in their own care, in organizational design, and in broader policy decision-making processes. Determining the effectiveness of such involvement requires both effective measurement and empirical study, both of which have yet to be standardized or fully explored. In this review, we examine both existing measurement tools for consumer engagement and current empirical knowledge regarding the outcomes associated with each of three levels of consumer engagement. Although measurement and results at the level of direct care are more established, measurement of consumer engagement, let alone its effects at the organizational design or policy level, is less well developed. Building on our review, we make suggestions for how to fill the current gaps in understanding the measurement and outcomes of consumer engagement.

With the emergence of the gaming industry as the most empowering form of entertainment, video game online communities have become a refuge for many users who are looking to fulfil specific needs, leading them to participate in creating their own experiences. Drawing upon the uses and gratifications theory, this research aims to understand the motivations behind consumer engagement in value co-creation within digital game distribution services (exp. Steam), and how it affects loyalty. To the extent of the author’s knowledge, little research has addressed this question within the gaming industry. We conducted an online survey administered to video game platforms users, through which 195 valid answers were collected. Findings suggest that hedonic along with personal and social motivations have positive influence on user’s engagement to co-create value, which in return increases their loyalty behavior.

This research presents and validates a framework, which illustrates how to motivate consumers to engage with branded mobile applications, or apps. The framework shows that consumer involvement with branded apps underpins two sets of consumer perceptions of the benefits that the app offers, which reflect the different motives for engaging with the app, as consumers experience them. These perceptions include the utilitarian motives of security, usefulness and ease of use; and the hedonic motives of interpersonal utility, attachment (with the device) and entertainment. This range of motives leads to the willingness to pay for the app and the willingness to recommend it. This research contributes to marketing theory by clarifying specific details of the psychological process through which it is possible to motivate consumer engagement with branded apps - i.e. by means of binding involvement, perceptions of how apps' benefits meet individual needs and two key outcomes. The findings also yield managerial relevance. Above all, the outcomes of this research suggest that, by involving and motivating consumers through the improvement of the benefits that a branded app offers, it is possible to increase the app's revenues and to encourage word-of-mouth, creating value for app providers and consumers. [ABSTRACT FROM AUTHOR]

Background: People living with chronic pain report that tapering prescribed opioids is challenging and more support is needed. In our formative research, consumers indicated that mobile health (mHealth) technology could be an acceptable form of support for opioid tapering and may improve tapering self-efficacy. Objective: We aimed to evaluate and improve the content of an mHealth intervention before pilot-testing, based on consumer and clinician feedback. Methods: Participants were 12 consumers and 12 clinicians who evaluated an initial draft of a video script and 90 SMS text messages. Consumers and clinicians rated the appropriateness and likely usefulness (consumers) or likely effectiveness (clinicians) of a video script and a random selection of 15 SMS text messages using a 5-point Likert-type scale (1=totally disagree; 5=totally agree). Each draft SMS text message was reviewed by 2 consumers and 2 clinicians. Texts were deemed acceptable for inclusion in the pilot intervention only if the summed participant ratings of text appropriateness and usefulness or effectiveness were =8. Participants were also invited to provide open-text feedback on the draft script and SMS text messages. Results: Consumers generally agreed that the draft video script and text content were likely to be appropriate (video: mean 4.4, SD 0.52; text: mean 4.3, SD 0.79) and useful (video: mean 4.3, SD 0.65; text: mean 4.2, SD 0.84). Similarly, clinicians generally agreed that the draft video script and text content were likely to be appropriate (video: mean 4.5, SD 0.67; text: mean 4.4, SD 0.81) and effective (video: mean 4.0, SD 0.43; text: mean 4.3, SD 0.76). Overall, 77% (69/90) of the draft texts met the threshold rating for acceptability for inclusion in the pilot test of mHealth intervention by consumers, and 82% (74/90) met the threshold for acceptability by clinicians. Consumers' and clinicians' ratings were used to rank order the texts. The top 56 draft texts (all meeting the threshold levels of acceptability) were selected for inclusion in the pilot intervention. When consumer or clinician feedback was provided, the texts meeting the criteria for inclusion in the pilot were further revised and improved. Feedback on the video script was also used to further improve the acceptability of the video script before pilot-testing the intervention. Conclusions: This study describes the process by which a 28-day mHealth intervention to support patients with chronic pain to taper opioid medications was evaluated and improved before pilot-testing. The mHealth intervention consisted of a 10-minute psychoeducational video about pain and opioid tapering and 56 unique SMS text messages providing information and reassurance (texts delivered twice per day for 28 days). Having established that the content of the mHealth intervention is acceptable to both consumer and clinician groups, the mHealth intervention will be piloted in future research. [ABSTRACT FROM AUTHOR]

Digitalization is key for an organization to achieve sustainability leadership, to be able to conform with sustainability objectives, support claims, and inform consumers and consecutive stakeholders. However, there is no impartial, credible, and universal market platform where market competition favors data exchange and traceability of products and materials. This paper addresses the question of how to utilize digital tools to meet the challenges at the interface between the producer and the consumer. The methodology of the study is action research, which includes various qualitative and quantitative research methods. The research results in the creation of an information system platform, which shows how to merge digital information with a product to provide credibility to consumers and support their purchasing decision based on the claimed lifetime of the product, the sustainability requirements met, how the consumer will find service and spare parts, as well as the design of a universal digital twin. This research contributes to the transparency and traceability aspects by showing how organizations can work and cooperate to create verifiable information and establish claims that support resource efficiency decisions, as well as demonstrating how a traceability system can facilitate the efficient use of materials and energy resources. [ABSTRACT FROM AUTHOR]

Consumer-brand identification and consumer engagement in social media brand communities (SMBC) are two of the concepts most highlighted in recent studies, as brand benefit facilitators. This study addresses the importance of these two concepts and their interaction effect on brand loyalty in the fast-moving consumer goods (FMCG) category. The results of the quantitative study show that in FMCG, consumer engagement in SMBC is driven by information searching, brand passion, feelings of community connection, and self-expression in the community. Consumer engagement and consumer-brand identification have positive impacts on brand trust and loyalty. The moderating effect of consumer–brand identification on the relationship between consumer engagement in SMBC and brand loyalty is negative, revealing that consumer engagement in social media brand communities has a stronger impact on brand loyalty when consumer-brand identification is low. This study showed the role of SMBC as a powerful communication medium, where brands and consumers can meet, and reach a mutual understanding of common needs and aspirations. [ABSTRACT FROM AUTHOR]

There has been interest in using social media for consumer engagement in hospitals, particularly for service design and quality improvement, but services have identified a need for guidance. This article outlines the methods used to involve stakeholders in the development of a guide for the use of social media as a consumer engagement tool for Australian public hospitals, and describes the changes to the guide and implementation findings that resulted from stakeholder involvement. The development of the guide involved cycles of two interrelated methods – (1) small group co-creation involving three hospital consumer representatives, three service provider representatives and three academics gathering and analysing data, and integrating findings into the development of the guide; and (2) a consultation with eighteen hospital stakeholders who provided feedback on versions of the guide throughout its development. Participants were encouraged to use their experience as service providers and consumers to reflect broadly on how the content and design of the guide could support social media-based consumer engagement within their particular setting. The co-creation and consultation methods led to four main feedback themes: (1) Enhancing usability is critical for guidance resources ; (2) Executive support and teamwork are essential for implementation ; (3) Start small and build experience and knowledge over time ; and (4) Thinking about new methods brings up questions around existing practice. Involving stakeholders in the design process through co-creation and consultation methods led to critical changes to the guide, enhancing its usability and creating a focus in the guide on building organisational and individual capacity around service design and improvement. Involving stakeholders in the development of the guide also allowed us to translate existing research knowledge into practical implementation strategies and tools, and may increase the likelihood of the guide being used by hospitals, providers and consumers. [ABSTRACT FROM AUTHOR]

Background: Consumer engagement in clinical research is increasingly being prioritized by major funders such as the Australian National Health and Medical Research Council. Methods: We performed a systematic literature search of the Cochrane library, Embase, CINAHL PubMed and Medline to identify randomized clinical trials in surgery with perioperative outcomes conducted in Australia. All publications underwent review and thematic analysis to identify levels of consumer engagement and the inclusion of patient‐reported outcome measures (PROMS). Results: From 5373 records, the full texts of 809 articles were retrieved, of which 41 clinical trials met the inclusion criteria. PROMS were identified in 63% of the trials as a primary or secondary outcome. Despite multiple available checklists and analysis tools, less than 2% of studies documented any consumer engagement apart from PROMS. Conclusion: There was very little consumer engagement in formulation, management, conduct and dissemination of the trial findings. [ABSTRACT FROM AUTHOR]

Consumer engagement is defined as a multidimensional concept in this study via the identification of members of a sports club social network and consumer identification with a sports club brand on social networks. Hence, the study focuses on sports clubs that engage with their customers through social media. The purpose of this paper is to provide a conceptual and theoretical understanding of consumer engagement, particularly among sports teams that employ interactive platforms to establish relationships with customers. Furthermore, in order to better comprehend the interaction between consumer and brand, this research approaches customer identification as consisted of two distinct constructs. Consumer identification with members of a sports club social network is separated from customer identification with a sports club brand. Research results point out that the consumer identification with members of the sports club's social network and consumer identification with the sports club's brand are positively related to consumer engagement. Furthermore, the value creation process is enhanced if the sport club approaches separately different dimensions of customer engagement in the social networks of the sports club. [ABSTRACT FROM AUTHOR]

Background: Social media can be used to engage consumers in hospital service design and quality improvement (QI) activities, however its uptake may be limited by a lack of guidance to support implementation. This article presents the perceived barriers and enablers in using social media for consumer engagement derived from an interview study with public hospital stakeholders. Methods: Semi-structured interviews with 26 Australian hospital service providers and consumer representatives. Data were analysed using a deductive content analysis method. Results: Data were collected between October 2019 and April 2020. Facebook was the platform most commonly used for consumer engagement activities. Barriers and enablers to social media-based consumer engagement were identified. The barrier themes were (1) fears and concerns; (2) lack of skills and resources for social media engagement; (3) lack of organisational processes and support; and (4) problems with social media platforms and the changing social media landscape. The enabler themes were: (1) hospitals facilitating access and use; (2) making discussions safe; (3) cultivating a social media community; and (4) building on success. Conclusion: Using social media to facilitate consumer engagement in hospital service design and QI activities is feasible and acceptable to service providers and consumers. Hospitals and their executives can create a supportive environment for social media-based engagement activities through developing clear governance systems and providing training and support to all users. Consumers need to be involved in co-designing social media-based activities and determining which forms of engagement are accessible and acceptable. For some consumers and service providers, barriers such as a lack of resources and distrust of social media companies might mean that social media-based engagement will be less acceptable for them. Because of this it is important that hospitals provide complementary methods of engagement (eg, face-to-face) alongside social media-based methods. [ABSTRACT FROM AUTHOR]

(1) Background: As biofortified fish meat is becoming increasingly available, the use of supplements within fish feed may impact consumers' perceptions and their willingness to pay (WTP) for the product. This study focused on evaluating the sensory liking of, and WTP for, fish produced with fortified feed while understanding the role played by the acquired information on fish fortification. (2) Methods: Hedonic ratings and WTP were measured in an experimental bid. The participants (n = 91) were asked to rate pleasantness and WTP during two different rounds: (i) appearance–information–tasting and (ii) appearance–tasting–information. A total of three fish species (carp, seabream, and trout) were presented to the consumers as being either fortified (with iodine, selenium, and omega-3 fatty acids) or conventional products. (3) Results: For pleasantness, no significant differences were found between the fortified and conventional fish. In contrast, substantial differences emerged when information regarding the products was provided. Providing the relevant information before tasting affected how much the consumers liked the conventional fish, resulting in a preference for it over the fortified fish. Additionally, consumers are willing to pay more for fortified fish, especially when information with respect to fortification is available. Nevertheless, when information about fortification was provided before tasting, the consumer's expectations were not fulfilled. (4) Conclusions: The outcomes of this study clearly indicate that the presence of relevant information impacts how much people like fortified versus conventional fish, as well as their WTP. [ABSTRACT FROM AUTHOR]

Live streaming shopping, the streaming of real-time videos promoting products that consumers can purchase online, has recently been a booming area of e-commerce, especially during the COVID-19 pandemic. The success of live streaming e-commerce largely relies on the extent to which the broadcaster can get consumers engaged by the live stream. Thus, it is important to discover the antecedents of consumer engagement in such a context. Drawing on consumer engagement and neuroscience literature, this study used electroencephalography inter-subject correlation (EEG-ISC) to explore how broadcasters’ entrepreneurial passion during live streaming videos influenced consumers’ neural engagement as they watched the live streaming videos. We used the framework of displayed passion and preparedness from the entrepreneurial passion literature to predict consumer engagement. We found significant ISC for strong displayed passion, while preparedness had partially significant effects on the first, second, and summed components of ISC. The interaction effects of these two factors on the first and summed components of ISC were partially significant. Strong displayed passion and preparedness activated the left and right prefrontal regions of the consumers’ brains. These findings indicate that broadcasters’ displayed passion and preparedness can influence consumer engagement in live streaming e-commerce settings. Our findings suggest that a scientific approach could be used to improve a broadcaster’s performance by testing ISC during rehearsals before live streaming. [ABSTRACT FROM AUTHOR]

Copyright of Galician Journal of Economics / Revista Galega de Economía is the property of Universidad de Santiago de Compostela, Servicio de Publicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The study aims to examine the impact of mobile banking (m-banking) application interactivity on consumer engagement. The study also analyses the moderation effects of perceived security concerns, consumer innovativeness, and consumer involvement. The study employed a 2 (interactivity: high versus low) × 2 (perceived security concern: high versus low) × 2 (consumer innovativeness: high versus low) x 2 (consumer involvement: high versus low) between-subjects experimental design among 376 Indian bank users. The results indicate that interactivity positively impacts consumer engagement in m-banking applications. The results also show the significant moderating effects of perceived security concerns, consumer innovativeness, and consumer involvement. The findings of the study enrich the online engagement literature by examining the impact of interactivity on consumer engagement in the m-banking context. The results of the study will help banks in enhancing their m-banking application interactivity to enhance consumer engagement. [ABSTRACT FROM AUTHOR]