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The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the business-to-consumer (B2C) relationship. Brand Attachment refers to the cognitive and effective connection between consumers and “their” brands. The central objective of this research is to analyze, measure, and understand the impact of Brand Attachment on consumer behavior, in the specific context of the luxury segment of the automotive market. The conceptual model that is proposed seeks to highlight and study the possible connections and associations between Brand Attachment, satisfaction, commitment, trust, expectations, and loyalty with the brand selected for this study, the luxury automotive brand Porsche. The selected methodology was based on a case study based in the Portuguese market and the application of a questionnaire to customers of Porsche from Portugal. The results obtained through the empirical data allowed us to reach the conclusion that respondents who have a stronger affective and emotional connection with Porsche (intense level of Brand Attachment) tend to be those who are more satisfied and confident with the brand and are, consequently, more loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing strategies to promote fruitful B2C relationships.

Luxury brands have started to offer consumers the opportunity to customize their exclusive products by making certain aesthetic decisions, such as the color, fabric, or cut of their products. A robust finding in the marketing literature is that consumers place a greater value on customized than on standard products because these unique products better fit and communicate their tastes, preferences, and identity. However, the majority of focal products in these studies fall outside the luxury segment. The authors demonstrate that consumers' customization preferences differ between mainstream and luxury brands. In the luxury segment, consumers pay a premium for the designer's expertise and the status that it can convey. As such, the consumers' desire for self-expression can potentially erode the product's signaling value. Through a series of four experiments, the authors demonstrate that luxury brands can benefit from customization but they can also take customization too far. Their findings suggest that brand managers should allow consumers to make fewer design decisions for luxury versus mainstream brands to preserve the signal value created by the designer. [ABSTRACT FROM AUTHOR]

Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on consumers' perceptual responses about non-luxury brands extend to luxury brands. Drawing on data from individuals who qualify in the top 25% income tier in their country, in the United States (n = 300) and China (n = 366), across three luxury categories of Fashion, Jewelry, and Watches, we find that brand usage and attribute prototypicality patterns drive baseline response levels for brands on luxury attributes. Furthermore, a calculation from Romaniuk and Sharp is able to accurately estimate scores (±2pp) for over 90% of luxury brands of the 580 brand–luxury attribute combinations tested. The ability to benchmark scores for brands on luxury attributes will enable practitioners to separate real differences in the positioning of luxury brands from those that simply reflect the current size of the brand's customer base, and over time more effectively detect the effect of luxury brand marketing activities on consumers. [ABSTRACT FROM AUTHOR]

The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption. As a result, paradoxically, luxury consumption may backfire and lead consumers to behave less confidently due to their undermined feelings of self-authenticity. Feelings of inauthenticity from luxury consumption may arise because consumers perceive luxury as an undue privilege. These feelings are less pronounced among consumers with high levels of chronic psychological entitlement, and they are reduced when consumers' sense of entitlement is temporarily boosted. The effects are robust across studies conducted in the lab and in field settings such as the Metropolitan Opera, Martha's Vineyard, a luxury shopping center, and the Upper East Side in New York, featuring relevant participant populations including luxury target segments and consumption contexts including consumers' reflections on their actual past luxury purchases. [ABSTRACT FROM AUTHOR]

AbstractDespite consistent growth, there is a gap in the literature pertaining to cruise tourists’ motivation and experience. Although cruise vacationers may stay on the same ship at the same time, their motivation, perception, and experience vary. This merits further research to develop a comprehensive understanding of cruise vacationers’ motivation, perception, and post-consumption experience. This study explores the major cruise tourism motivations, perceptions, and holiday experiences through a content analysis of selected research articles published in 22 tourism, environment, and marine-related journals. The research findings generate 14 major cruise tourism motivational factors, and a huge majority of cruise holiday participants express overall satisfaction with their cruise ship vacation. As a pioneering study in this area, the research findings contribute to the current body of knowledge pertaining to factors that drive cruise ship tourism holiday consumption and cruise passengers’ post-consumption experience. A thorough understanding of cruise tourism holidaymakers’ motivation and experience, in turn, offers substantial planning, packaging, and marketing implications to cruise line companies and cruise tourism destinations. Study implications and limitations are discussed, along with avenues for further research.

The topic of the current research is “The effect of cottage and palace life on people (people and society) from the perspective of Imam Khomeini.” The purpose of the research is to examine, from the perspective of Imam Khomeini, the nature and manner of living in cottages and palaces, as well as their impact on social life and human behavior. A qualitative approach and “documentary analysis” constitute the research methodology. In order to conduct research, the focus is on primary sources, which are the foundation of the research’s validity. The research demonstrates that in Islamic societies, palatialism and palatial architecture are corrupting and detrimental to society. Because it creates social distance, general mistrust, a weakened sense of solidarity and social cohesion, a sense of injustice, and ultimately social conflict. But the cottage style is distinct in addition to fostering solidarity, cohesion, and trust in the society, it lays the groundwork for more participation, since the purpose of every action and participation is to please God. As a result, in addition to motivating the activist, it promotes the reproduction of more participation and activity in the service of the community. The results indicate that a society with a nomadic spirit is stable and will grow and develop, and that enemies cannot harm the society during crises such as wars, seditions, and sabotage because the people and government, as a cohesive whole, reject and repel any strike . [ABSTRACT FROM AUTHOR]

Copyright of Journal of Babylon Center for Humanities Studies is the property of Republic of Iraq Ministry of Higher Education & Scientific Research (MOHESR) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Academic Journal of Philosophy / Felsefi Düşün is the property of Pinhan Yayincilik and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article examines the narrative of simulation in De sobremesa [After-Dinner Conversation] (1925) by José Asunción Silva (1865-1896). Since its publication, De sobremesa has been read as an autobiographical novel, leading to an interpretation of the protagonist's life as Silva's own. This article expands on such critical approaches and sees the impetus behind the novel as Silva's desire to obliterate his real-life circumstances. Through an analysis of the central element of simulation as the articulation between life and oeuvre, I interweave the novel's characteristic narrative of excess and Silva's life of loss and economic scarcity. By examining the accounts of Silva's contemporaries and reading his correspondence, I explore the way he disfigures and reconfigures his real condition and financial bankruptcy in De sobremesa to project a world defined by wealth and luxury. In so doing, he rewrites his loss and constructs himself as an artifice, a literary sign, that has its fictitious counterpart in the character of José Fernández. The article proposes a reading of De sobremesa that reveals an intricate relationship between author and character, being and appearing, writing and consuming, and writing and simulating in late nineteenth-century Latin American modernity. [ABSTRACT FROM AUTHOR]

Copyright of Recherche et Cas en Sciences de Gestion is the property of EMS Editions - In Quarto SARL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Recherche et Cas en Sciences de Gestion is the property of EMS Editions - In Quarto SARL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The COVID-19 pandemic had a strong impact on all businesses, and especially the luxury sector. As an adaptation strategy, businesses are engaging in a digital transformation, moving all or most of their activities to online platforms. However, the nature of the luxury industry, deeply rooted in exclusivity and a high degree of human contact, is at odds with the mass-oriented, accessible, and automated nature of e-commerce, thus raising concerns about this industry's ability to reap the benefits of digital transformation. The present paper elucidates how luxury fashion firms can overcome this apparent incompatibility with e-commerce and engage with their customers successfully. Through hybrid thematic analysis of qualitative data from YouTube videos of 96 luxury fashion industry experts and using a conceptual model of Customer Engagement, recommendations were developed to help luxury firms improve their current and prospective online customer engagement efforts systematically. By highlighting their top priorities–including innovative solutions, era adaptation, and resource allocation–, luxury firms could enhance and manage customer activities more effectively in the context of a digital transformation, and ultimately establish a strong post-pandemic position. [ABSTRACT FROM AUTHOR]

The present research investigates brand love for luxury cars and extends the knowledge on brand love by testing and validating psychographic consumer qualities, including emotional stability. Data for the present research study was collected through an online survey administered to 700 respondents. A total of 426 responses were received, and after deleting 26 unfilled responses, the total sample size came to 400 responses. In the first stage, the data were tested for the construct reliability. After testing the composite reliability of constructs, convergent validity, and discriminant validity was estimated. AMOS 26 was employed for path analysis which revealed the robustness of the conceptual model. Using Model 1 and Model 4 in the PROCESS macro in SPSS Version 26, the present study performed mediation and moderation analysis. The results revealed that consumers brand love mediates the relationship between brand anthropomorphism and consumer's intention to purchase and it also mediates the relationship of NWOM with purchase intention. Further, the analysis revealed that consumer's brand attitude mediates the relationship between brand anthropomorphism and NWOM with purchase intention. The moderation results showed that emotional stability moderates the association of brand anthropomorphism with brand love and it also moderates the association of brand anthropomorphism with brand attitude. Further, emotional stability has a moderating effect on the relationship between NWOM and brand attitude. [ABSTRACT FROM AUTHOR]

This article explores how extravagantly visible mask-wearing relates with consumer culture. Methodologically, three purposively chosen case studies of spectacular or performative mask-wearing are used to show what the face mask can teach us about consumer culture in a pandemic. First, a Daily Mail (UK) article in which an 'elderly shopper' is shamed for wearing a sanitary towel as a face mask is used to explore the politics of disposable commodities. Second, the multiplying portraits of people wearing masks archived under Instagram's #MaskSelfie hashtag allows an examination of how consumer-citizenship is performed. Third, the presence of extremely expensive luxury designer masks, as evidenced by Rich Mnisi's Swarovski-encrusted offering, is a base for considering how virtue signalling has become a platform for luxury branding. Building on these three examples, the argument is made that waste, selfies and luxury are modalities for a pandemic commodity politics that is layered over and into the scientific citizenship signalled by the wearing of face masks. Together these create what I call a 'sci-commodity' sensibility, in which the face mask as a technology has become integrated with the modalities of consumption. This has resonance with ongoing debates about the object, subject and brand in consumer culture. [ABSTRACT FROM AUTHOR]

The main aim of this article is to present and analyse changes in the global luxury goods market in the 21st century, with particular emphasis on the effects of the supply shock caused by the COVID-19 pandemic. In the part devoted to the period before the pandemic, the following market trends will be described: the democratisation of luxury, brand consolidation process, the emergence of Generation Alpha, the evolution of masstige goods relied on fast-fashion processes, "Chinese bulimia", market ”retailization” processes, the growing importance of mono-brand stores, rejection of online sales by European brands, e-commerce development, and growing environmental awareness. The article’s part, dedicated to the period of the pandemic and the changes immediately after it, presents trends such as the emergence of non-fungible tokens (NFTs) and gaming goods (metaverse gaming), the rebirth of the vintage market and secondhand stores, an increase in sales of casual goods, new multi-brand sales platforms, and the growing importance of local markets. The article is based on literature query and comparative analysis of industry reports prepared by Deloitte, Bain Company, and Luxe Digital.