Search

Authors have lead a series of experiments in small resonant groups of socionic types with the purpose of allocation of semantics and selection of information aspects. Features of display of information aspects are described revealed in experiments, including little-known or undescribed earlier., Авторы провели серию экспериментов в малых резонансных группах соционических типов с целью выделения семантики и проявлений информационных аспектов. Описаны выявленные в экспериментах, в том числе малоизвестные или неописанные ранее, особенности проявления информационных аспектов.

Diplomová práce se zabývá strukturou a jazykem televizních teleshoppingových sdělení vysílaných na programech ČT 1 a ČT 2. Teoretická část práce je věnována vysvětlení pojmu teleshopping a jeho zařazení do systému marketingových komunikací. Podrobněji se pak zaměřuje na charakteristiku struktury a jazykovou složku propagačního sdělení, speciálně teleshoppingového sdělení. Zvláštní pozornost je věnována otázce stylu teleshoppingového sdělení a možnostem jeho prezentace, tónu a formátu sdělení, dále hláskovým, lexikálním a gramatickým prostředkům jazyka, o kterých je pojednáno jak obecně, tak konkrétně na zá-kladě analýzy pěti teleshoppingových spotů. Práce je zakončena rozšířeným náhledem řeší-cím danou problematiku na základě faktorů ovlivňujících nákupní chování recipientů tele-shoppingových sdělení., This dissertation deals with structure and language of teleshopping communications broad-casted on TV channels ČT1 and ČT2. The theoretical part of the dissertation turns to expli-cation of the teleshopping concept and its submission to the system of marketing communi-cations. Further, and in more detail, it focuses on the characteristics of structure and langu-age component of advertising communication, especially on those of teleshopping commu-nication. Special attention is given to the style of teleshopping communication and to the possibilities of its presentation, tone and format of the communication and also to the pho-netics and lexical and grammar means of language expression. Those are dealt with both generally and specifically on the basis of analysis of five teleshopping spots. The dissertation is concluded with a presentation of a broader view of above mentioned issues, solving them on the basis of the factors influencing the shopping behaviour of recipients of teleshopping communication., Ústav marketingových komunikací, obhájeno

This diploma paper deals with politically correct language in public speeches. The theoretical part defines political correctness and states two language means of political correctness: euphemism/dysphemism and genderlect. Furthermore, it concentrates on selected areas of linguistic taboo and possible ways of expressing gender-neutrality in the English language. In the practical part, the theory is applied to public speeches in order to prove whether the language means of political correctness correspond to the expressions detected in the data as well as to state the frequency of occurrence of these means., Tato diplomová práce se zabývá politicky korektním jazykem v mluvených projevech. V teoretické části práce je definována politická korektnost a jsou uvedeny dva jazykové prostředky politické korektnosti: eufemismy/dysfemismy a genderlect. Následně se práce zaměřuje na vybrané oblasti lingvistického tabu a možné způsoby vyjadřování genderové neutrality v anglickém jazyce. V praktické části je teorie aplikována na mluvené projevy za účelem zjistit, zda se dané jazykové prostředky politické korektnosti v anglických mluvených projevech vyskytují a stanovit četnost výskytu obou jazykových prostředků., Katedra anglistiky a amerikanistiky, Dokončená práce s úspěšnou obhajobou

The paper deals with the peculiarities of speech development of preshool children, presenting directions and results of logopedists’ work on treating stammering of children having general speech deficiency, В статье рассматриваются особенности речевого развития заикающихся детей дошкольного возраста, показаны направления и результаты логопедической работы по преодолению заикания у детей с общим недоразвитием речи

The article is an attempt to describe the role of language in the forming of the conceptual content QUANTITY. The author studies the language means of grammatical quantity conceptualization in modern English = Анализируется процесс концептуализации количества в современном английском языке за счет языковых средств грамматического уровня, Белгородский государственный университет

© 2015, Review of European Studies. All right reserved. The relevance of this problem is caused by insufficient degree of elaboration of the theoretical and practical foundations of practice-oriented professional training for students in teacher education universities. Currently, the labor market demands competitive teachers who have mastered the necessary and sufficient types of professional communicative activities with an adequate speech design. The purpose of the study is to develop framework-components to improve the efficiency of designing multi-level professional communication situations. The leading research technologies are designing, intellectual communication, implementation of integration relations, person-centered communication, and others. The article reflects the results of the work done, in which students have mastered a typical structure of professional designing, learned to choose the right forms of intellectual communication in accordance with their academic and educational orientation, mastered the competence of multi-level professional communication. The article submissions may be useful for practical professional activities of university and high school teachers.

© 2015, Review of European Studies. All right reserved. The relevance of this problem is caused by insufficient degree of elaboration of the theoretical and practical foundations of practice-oriented professional training for students in teacher education universities. Currently, the labor market demands competitive teachers who have mastered the necessary and sufficient types of professional communicative activities with an adequate speech design. The purpose of the study is to develop framework-components to improve the efficiency of designing multi-level professional communication situations. The leading research technologies are designing, intellectual communication, implementation of integration relations, person-centered communication, and others. The article reflects the results of the work done, in which students have mastered a typical structure of professional designing, learned to choose the right forms of intellectual communication in accordance with their academic and educational orientation, mastered the competence of multi-level professional communication. The article submissions may be useful for practical professional activities of university and high school teachers.