151. Social Identity and Perceptions of Media Persuasion: Are We Always Less Influenced Than Others?
- Author
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Duck, Julie M., Hogg, Michael A., and Terry, Deborah J.
- Subjects
GROUP identity ,SENSORY perception ,MASS media ,AIDS ,SOCIAL psychology - Abstract
People typically perceive negative media content (e.g., violence) to have more impact on others than on themselves (a third-person effect). To examine the perceived effects of positive content (e.g., public-service advertisements) and the moderating role of social identities, we examined students' perceptions of the impact of AIDS advertisements on self; students (in-group), nonstudents (out-group), and people in general. Perceived self-other differences varied with the salience of student identity. Low identifiers displayed the typical third-person effect, whereas high identifiers were more willing to acknowledge impact on themselves and the student in-group. Further, when influence was normatively acceptable within the in-group, high identifiers perceived self and students (us) as more influenced than nonstudents (them). The theoretical and practical implications of this reversal in third-person perceptions are discussed. [ABSTRACT FROM AUTHOR]
- Published
- 1999
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